Their name is very appropriate- the selection, advice, and attention to detail is superior in every…read moreway. Since I have worn glasses I have gotten my eyes checked on a regular basis but most optometrist's office have a very limited and overpriced choice of glasses. My experience has been less than satisfactory concerning how some frames fit (it's hard to determine extended wearability from sliding frames on or off in a mirror). Sizing is vital to long term comfort and with limited choices to offer sadly for some the sale is their only concern. Life has added progressive lenses to must have list and the optimal placement varies by frame and fit and is best obtained by skilled person on the other side of the table Superior has an amazing selection of style, sizing, brands, and price points. Pair the great selection with knowledgeable staff and you get exactly the look you want, the fit you need, and the price you can afford. Long story short... I can comfortably see myself going back to Superior Optical

Why when I said the frames on my new glasses are uncomfortable instead of pointing out they offer a…read morereturn for credit both Sarah the salesperson and Philip the manager told me to try them snd get used to them and when I said don't put together the second pair they did anyway and billed my credit card. I want to return my purchase and use the exchange option that they forgot to discuss with me then said it was too late Poor customer service. Not the same store I have gone to for years

They won't tell you when your contacts get delivered. You just gotta wait! The least they could do…read moreis give a date! Update: They said it was in transit and would be delivered this past Saturday, they were not. Now they say they are going to be SHIPPED tomorrow. How do you go from telling me they shipped to telling me they didn't? Who runs the communication over there? I would just like an honest up front answer instead of this delay delay delay until it comes in. This is my second straight issue with this contact. Last time it took 3 months to get and apparantely your company forgot to even order them initially! So many delays and poor communication. Would it kill ya to at least send a text or email saying you've received my order? Never got that either even though you said I'd have it.

Simply the best Optometrist office I've ever been to!!! Experienced doctors and staff in a BRAND…read moreNEW facility located in downtown Northbrook. Everything is super new and clean, with the new facility offering twice as many frames and items as the old place. They even fixed the ramps in the parking lot for easier accessibility!!!!

The first pair of glasses I bought a couple months ago from Zeifert didn't fit properly. The…read moreoptometrists at Zeifert tried several times to get my glasses to fit. After multpile attempts to adjust my glasses and they still didn't fit, the optomet told me they needed to order me a brand new frame. How's that for a company that stands behind their products! I highly recommend Zeifert for your glasses and contacts.

Zeifert has been at the Renaissance place for several years and I have always admired them from the…read moreoutside. The storefront looks lovely and inviting. We finally had an opportunity to visit Zeifert when my husband decided to get a new pair of glasses. There was no need for an eye exam so we only experienced the store portion. It is as lovely inside as outside. Clean and organized. The bad: The initial portion of our experience was awkward - it took them a moment to start talking to us and then they were very focused on getting all the details of my hubby's insurance. The lady who was dealing with us kept asking her co-worker if she found the insurance info yet, if she can confirm it, is it there, does he have insurance, do you have it, did you find it...? I am really not sure why was this so important as the insurance only covered small percentage of the glasses cost, we still had to pay most of the total price. The good: Once she confirmed the insurance details, her demeanor changed, she smiled and started helping us choosing the frames. From then on, our experience was great. They have a nice selection and it took us a while to settle on the winner. They even had his prescription strength in stock so we were able to have the complete glasses at home that evening. Prices: It is hard to judge if the prices here are much higher than at any other eye glasses store, however based on the location I would say yes. Definitely not a bargain place :) Overall: If price is not a deciding factor, I would recommend Zeifert for your eyeglasses needs. Hopefully they will learn to provide good customer service from the very beginning, regardless of your insurance ;)

Everyone was wonderful. From Mary at the front desk, Alec and Dr. Tran doing the eye exam and Dena…read moreordering my contacts and checking out, the entire process was thorough and seamless.

Dr. Eiden was the best there is. Explained options and really cared about discussing needs. Sold…read morepractice and Dr. Tran was in my room for less than 4 minutes. Checked the numbers the tech had measured for the refraction but never mentioned the prism for my left eye (not the eye of concern) so when I went to fill it somewhere else they had to wait for clarification. I had to call back and wait until they told me why they didn't put it in the new prescription and never said why at the appointment. The technician was fine but I personally felt like Dr. Tran was rushing and made no attempt to really answer my questions. It might be the new company that bought out the practice. Quote for new lenses was 600.00 . No, I would not recommend them now, And I will not go back.

Staff are friendly and engaging. I do not recommend getting any upgrades on the lenses. The ones…read moreI got were not beneficial and certainly not worth the cost.

Heard great things about the store, and its new owner Michael, so I had to stop in. The selection…read moreof frames was so great. Very current and updated. I met Michael who was wonderful. He has a great eye and helped me pick glasses I loved. The prices on prescription lenses were fair and even offer a one year warranty on scratches, no questions asked. I'll definitely be back soon because there were several other pairs I really liked too. Can't wait to spread the word to family and friends!

I've been a customer here since 2003, so this review is long overdue…read more I stopped by yesterday 8/1/2023. One of the tiny screws on the side of my glasses came loose and fell out, and Miguel fixed it right away. I purchased these frames here back in 2020, every time I have been here for new glasses they have a great selection of frames, and everyone here has always been very nice, kind, and professional. The true definition of a five-star experience.

Been using Shawn for years. Experienced, knowledgeable, friendly, and priced right. Moved out of…read morestate, and still come back whenever I need glasses. Won't use anyone else.

Consistently great service and a pleasure to work with Shawn Doyle (Doyle Opticians in Winnetka). I…read moream a long time customer and remain thrilled with the service and going above and beyond always.

Living in Arizona now, won't go anywhere else. Broke my 10 year old glasses, Mailed them to Scott,…read moreand Scott replaced the frame at much less than I expected! And turned them around fast. 1 week from when I mailed, had them back and wearing them. He is great!!

My last exam and order was at a national chain, so I figured I'd support local businesses and…read moresplurge to get a pair I really liked. Got an exam and ordered a pair 02/21. Was told it would be a few days and they may arrive by the end of the week. Didn't hear back the next week, didn't hear back the following week. After calling, I was told my order would be ready 03/07. Picked up my glasses and as soon as I got them home and cleaned, I realized there was a pinpoint dot in the coating on one lens. Came back to drop them off to be repaired on 03/09. Was told they'd be repaired in a few days. Called 03/16 and was told they'd call me back. Called 03/17 after not hearing from them and was told that "maybe they'd be ready by the end of the week". I did everything right. I went to a local business, I spent almost $500, I called every step of the way to remind them. I got FAR better service at a chain and it was free. Last time I ordered glasses I spent nothing out of pocket and they arrived in a week and a half. It's been almost a month, I paid $500, and I still don't have my glasses. And no one who works here returns phonecalls. Don't patronize this shop. The service is worse than a chain and in the four times I've had to visit the store, no one has been in it. Small wonder.

This is the worst practice I've been to and I've had glasses or contacts for 25 years and many…read moreoptometrists. The first thing the optometrist says to me, even before asking my name, looking at my file, or doing an exam is if I want to try daily contacts. This is not based on anything medical. He says they're much better and they only cost 30% more than monthly which I currently use. Well he can't do simple math because I found out later that they are actually 300% more- even with rebates and insurance. The lenses on the equipment are dirty and cloudy which makes the eye exam harder to do. They ask me if I want to try daily's. I said sure why not I'll try them. And they will not give me a prescription until I try them. Well it's nice but not enough for me to pay over $800 a year for contacts. I request a written prescription so I can buy my regular contacts online where it is half the price. They send over a prescription for a specific brand of daily contacts. I say no I want monthly. They say they can't give me a prescription for monthlies unless I try them. What?! They never told me this when giving me the sample. I didn't know I was committing to getting daily contacts when they handed me 5 days worth of lenses. They insist and say other optometrists don't care as much about their customers which is BULLSHIT. So I have to go in AGAIN and get the sample. After a few weeks, I request a prescription for monthlies. They send me the daily prescription again!! So I ask them again- please send me a monthly prescription. They do send one but it is again BRAND SPECIFIC to B&L. I didn't realize that until I tried to order myself new contacts online and it was denied. Because I tried to buy a different brand of monthly contacts that I prefer and know very well after using contacts for over 20 years. So how many calls and visits does it take to get the single prescription I need? With all of my previous optometrists- it was one simple email after my eye exam. None of them have tried to sell me super expensive, brand specific daily contacts. BEWARE OF THIS UNETHICAL AND INCOMPETENT PRACTICE.