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    O'Bagel

    3.8 (33 reviews)
    ModerateBagels, Caterers
    Closed 7:00 am - 3:00 pm

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    Services - O'Bagel

    Catering

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    Reviews With Photos

    Richard O.

    College town bagel and coffee spot! I stopped in here for bagel sandwiches for family on the way home during summer. It wasn't crowded at the early hours other than college employees stopping in for breakfast and a few students getting coffee. The bagel aroma of all the fresh bagels is what I remember most from the visit and the sandwich options are good but it will set you back a bit. Ambiance wise it has a modern feel with open kitchen and you can see all the action in the preparation area. Staff are friendly and keep the line moving, the only challenge will be parking but if you order ahead for pickup, you should be fine.

    Jersey Classic with Turkey Bacon and Hashbrown
    Mohamed K.

    Great bagels, crispy on the outside and soft and fluffy on the inside. I got the jersey classic with turkey bacon and a hash brown. It was really good and satisfied my bagel craving. A loss star due to subpar coffee. Such a missed opportunity for a double knockout of bagels & coffee. Staff were really friendly. Inside is really modern and exciting.

    Puja P.

    Amazing bagels but pricy for a college location. We came bright and early on a Saturday morning and it was pretty empty besides 1 or 2 other patrons. The shop was clean, bright and surprisingly big. Would definitely come back when in the area.

    Menu
    Camille G.

    All I can say is Wow!! Delicious!! The Bee Sting was sooo good!! Everything in this sandwich plays a role on your palette. Hot honey, crispy bacon, melted Vermont cheddar, fluffy scrambled eggs. Let's not forget the bagel!! I can eat that every day and still be in awe!! Staff are friendly and attentive to detail. Very clean and spacious!! I'll sit outside next time.

    a man walking through a store
    Glenn S.

    I've been looking forward to trying O'Bagel for years after seeing the famous online clips from the Hoboken location of the crispy outside of a bagel cracked open to show a blast of steam being released from inside. We walked into the New Brunswick, NJ location and approached the counter. immediately the person at the counter told me they were out of bagels. I asked him if they were making more since it was just 11:00 AM and he told me he didn't know but he would ask. So, after an inquiry he told me they were making more but wasn't sure when they would be out. Finally, someone came out of the back and told him that bagels would start coming out again in 10 minutes. We decided to wait so I ordered a coffee in the meantime. Guess what? They were out of coffee! I decided to look on the bright side and thought to myself that by waiting for the bagel to come out fresh I may experience what I've seen in the online video clips from Hoboken first hand! Now I was excited! Fifteen minutes later the bagels were back. I ordered my everything with cream cheese and couldn't wait to try it. It was much smaller than the hand rolled bagels I get in NYC but the appearance still looked decent. I took a bite and although it was nothing like the video clip it was decent. Probably better than your average bagel store but not a "wow" bagel by any means.

    Bee sting
    Gissell M.

    First experience wasn't it, second one certainly lived up to the hype. For a Wednesday 10am morning O'bagel was still very lively. Mixture of college students and locals grabbing a bagel. First time getting creative and bee sting did not disappoint. Combination of salty sweet and everything in between= favor explosion. If you can a happy hour deals I recommend if not 2 bagels and coffee will run you ~$30

    !  Bee Sting
    Josh K.

    Had to try this place out on my travels. The bagels are phenomenal! Service was a great and the coffee was stellar. Must try if you are a bagels fan!

    Lox N Loaded
    Avery K.

    Summary: Really great food but the ambiance is a bit strange and the food is crazy overpriced. So I went here the morning after a party with my friend because he wanted to get a good breakfast sandwich and upon entering OBagel I was extremely overstimulated. It is very crowded with a very specific brand of college student so be prepared to hear many hoots and hollers as early as 10 am. Also the decor is kinda confusing, theres a modern feel to it but then two clashing wall decorations and some very bright menu screens. The food is really delicious and the service was great (they ran out of small cups but the barista still only charged me for a small coffee and gave me a large). However I would not go here often because it is so expensive!! our food together with a coffee was 40 dollars lkke thats a bit too much....

    Bee Sting
    Dan M.

    I ordered pick up. Parking can be difficult in downtown NB. The order was ready within 15 mins ( half dozen bagels and a Bee Sting). Service was very quick and extremely friendly. It was a Sunday morning around 1030am and the inside was not busy at all, which was a nice surprise. Plenty of seating inside as well as some tables outside. The bagel itself was outstanding! they are large, fluffy, bagels with a nice crisp outer shell. You are able to ask for the bagel to be scooped( better for the sandwich) but for this bagel I do not think it is necessary. the textures play well together. I will 100% be back, this is a new local favorite for morning bagels.

    Hayride
    Kyle R.

    ALL TIME favorite bagel place ever since I was in high school (we're talking 15+ years ago) I grew up on a Obagel and seek out each and every new location they open where it's Hoboken or Rutgers campus. I typically always get the Bee Sting but finally tried the seasonal Hayride this year and the pumpkin spice French toast bagel is unlike anything you'll ever taste!

    Pesto Chicken

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    11 days ago

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    Olivia M.

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    1 year ago

    It was ok not good just ok I got takeout maybe it would be better if I had actually eaten it there

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    3 years ago

    Great bfast burrito. Best in town! Nowhere else can even compare. Plenty of options as well.

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    3 years ago

    Very expensive for bagels, but I love their "bee sting." Really wish they would serve lox spread :(

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    Ask the Community - O'Bagel

    Review Highlights - O'Bagel

    We purchased a dozen plain bagels, cream cheese, chicken salad, the bee sting, a bacon egg and cheese, and Not Your AVG Club.

    Mentioned in 7 reviews

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    O'Bagel - bagels - Updated May 2026

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