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    New England Magic

    4.6 (27 reviews)
    ModerateGift Shops
    Open 10:00 am - 6:00 pm

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    Savanna A.

    Just avoid it. As a Salem local, it's pretty easy to tell the difference between genuine shops and tourist traps. Not only does this person run a plastic scented phony witchcraft store, but she yells at and smart mouths the paying customers. She's easily one of the most unpleasant people in the town. Everything in her store can be bought next door or online. Just go there. She chased my husband and I out for writing down the name of a book I intended on coming back for. Gross.

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    7 months ago

    Helpful 21
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    6 months ago

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    4 months ago

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    6 months ago

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    7 months ago

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    1 year ago

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    4 years ago

    Helpful 6
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    5 years ago

    Helpful 4
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    4 years ago

    Awesome store. Lovely proprietor. My friends and I enjoyed her store immensely. Spend some time here... worth it.

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    Photo of Maggie G.
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    9 years ago

    Helpful 2
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    8 years ago

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    11 years ago

    Helpful 3
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    13 years ago

    Helpful 4
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    10 years ago

    Helpful 5
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    13 years ago

    Helpful 3
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    11 years ago

    Helpful 3
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    13 years ago

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    13 years ago

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    Photo of Dee T.
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    11 years ago

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    13 years ago

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    10 years ago

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    12 years ago

    Great selection and wonderful owners and of course Pumpkin is awesome and always willing to greet you!

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    11 years ago

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    12 years ago

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    10 years ago

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    10 years ago

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    12 years ago

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    Ask the Community - New England Magic

    Review Highlights - New England Magic

    We bought 4 skulls (jasper, quartz and another one) , had a reading each, purchased some fairy dust and talismans and tarot cards.

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    TwilightHouse of Salem

    TwilightHouse of Salem

    3.1(21 reviews)
    0.2 mi

    Living in Salem, I tend to avoid the downtown Essex Street shops, especially in September and…read moreOctober. That being said, when I first moved to town I checked out Twilight House a couple times. I found a pair of shorts that I liked and after eyeing them a few times, decided to make the purchase. There were no fitting rooms in the store (at least that I could see), so I had to make my best guess with the size. Once at home and trying them on, with the tags still attached, they were too small. I bought them back and went to the front to ask to return them. The young girl working the register wanted to help but owner immediately started saying in a snappy attitude that there were no returns whatsoever. The best they could do was offer me to exchange for a different size, but even then, the fit was still off. At that point, I was so disgusted at their terrible customer service that I didn't want the shorts anymore at all. Funny enough, if you look at their website, they offer refunds for items purchased online. It would be one thing if just a few people had this terrible customer service experience but if you read through their reviews, about 50% of people have noted this to be the case. I know I will never return to Twilight House and will not take friends visiting from out of town there either.

    What a great place for a witch hat! I was SUPER close to getting one but did NOT due to the high…read morewinds and my inability to probably keep it on my head. They had knives, fun tee shirts, and so much more. We scored a smudge stick of rosemary, and a Christmas ornament. If you pay with cash you save money but they do take care. The staff was kind and the store was stocked. Definitely a must to get gifts and goodies if your in the area.

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    TwilightHouse of Salem
    TwilightHouse of Salem
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    New England Magic - giftshops - Updated May 2026

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