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    Sup Shack - Sunset Paddles at The Shack are just stunning in January and February.

    Sup Shack

    (133 reviews)

    Dishonest and Unprofessional - Avoid This Place…read more I rented kayaks here with my girlfriend using a Groupon that vaguely said "kayak rental for two" with no clear time limit. It was our first time kayaking and we were just trying to have a good time, but when we got back (about 90 minutes later), the owner, Trudie and her aggressive employee ambushed us with an extra $50 charge for supposedly going over their "one-hour limit," which was never clearly communicated. I should've known this place was shady when Trudie asked for a tip before the service, holding the POS iPad and waiting for me to say an amount she could enter herself. It was awkward and pushy--I reluctantly said $5 because what was I supposed to do, tell her no while she stared at me? Their employee originally told us, "You have about an hour or so," which was super casual and vague--nothing about a strict time limit. When we returned, suddenly he was claiming it was "one hour, give or take 10 minutes," which makes absolutely no sense; what does that even mean, 50, 60 or 70 minutes!?!?! Nobody talks like that unless they're scrambling to save face in front of their boss. It was obvious he made it up on the spot to cover himself. What made it even more infuriating was hearing the employee lie to my face while condescendingly saying, "Hey buddy, I said one hour, give or take 10 minutes". The attitude, the dishonesty, and the fake "policy" were a perfect storm of unprofessionalism. On top of that, Trudie knows most people don't bring their phones or watches out on the water, especially first-timers like us. We had no way to accurately tell time out there, and it feels like she counts on that to trap people into being "late" so she can tack on extra charges. When I pushed back, Trudie, her employee, and a random bystander--who seemed to be her personal friend--ganged up on me, trying to intimidate me into paying the surprise fee. The whole situation felt like a setup. I even saw Trudie earlier trying to overcharge tourists for paddleboard training they didn't need. On top of all this, the harbor was packed with over 100 boats constantly coming in and out to park, causing delays and creating a chaotic situation that made it genuinely hard to get back on time--especially as we battled the wind and current on the way back. Trudie didn't care about any of that; she was just focused on squeezing out more money. It really feels like Trudie targets tourists and Groupon users to tack on hidden fees. She clearly resents people using Groupons and will find any excuse to charge you more. I mean, if you don't like giving deals through Groupon, then don't even offer them! Even if you're just a minute over, they'll round it up to the next full hour and hit you with a $50 charge--with ZERO upfront warning. There are much better options nearby like Monterey Bay Kayaks or Kayak Connection--they offer clear expectations, honest pricing, and actually know how to run a customer-centered business. Oh ya, almost forgot to mention that there weren't any kind of demonstration or instructions offered like there were when I recently visited Monterey Bay Kayaks so they obviously don't care about your experience or your safety. Avoid The SUP Shack at all costs. I've been in customer service management for over 10 years, and this was honestly one of the worst, most unprofessional experiences I've ever had.

    I had a Friday "wellness day" from work and decided to head up to Santa Cruz for the day. Went to…read morethe SUP Shack on Friday, which was great because it was super quiet, but I had a great time. Saw a Sea Lion just hanging and couple harbor seals deep in the harbor. Local business run by Trudie, she's so helpful and kind. Will definitely be back!

    Monterey Bay Kayaks - Paddling Monterey Bay with Sea lions basking in the sun!

    Monterey Bay Kayaks

    (465 reviews)

    $$

    My friend Hayes and I went on a tor with LB and had the best time. She was an expert guide and had…read morethe best jokes!

    We had a blast kayaking with the otters and seals!…read more Parking was easy as was check in at the store. They gave an informational overview of where to paddle to see wildlife as well as other recommendations and safety tips. They provide life jackets, waterproof jackets and pants which were great too keep water off your clothes. There are porto potties available if you need to use the facilities. The staff were well very nice and helpful. The main con of our trip was the two person top sitting kayak we were on seemed to have problems with steering. No matter how hard we tried to turn right, the kayak always tended to veer the other direction which was frustrating. We got another kayak to check if they saw anything wrong visually on the water, but they couldn't see anything so maybe there was something going on with the underside of the kayak. Besides that, we had a nice time on the water and were able to enjoy seeing all the birds and cute otters and seals out and about. Later in the morning and early afternoon we even got to see the otters get more active and go diving for mud worms that looked like bright orange cigars. It was super cute seeing the otters sleeping nested in the kelp too. Try not to disturb them though since they need to conserve energy to stay warm! We unfortunately saw one tour group led by a guide that went right next to a sleeping pod of otters and woke them all up. Overall, fun place to go kayaking with wildlife! Glad we went on this trip here!

    Monterey Fun - beachequipmentrental - Updated May 2026

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