First off, I need to point out that I like supporting local businesses. So, instead of ordering a camera online, I decided to run into local Mike's Camera, around since 1967, to give them a shot.
It seems to be a fairly well stocked store and definitely many useful camera accessories. But buying a camera from them is a bit of a 'different' experience, at least it was for me.
First annoying thing I encountered, there are no prices listed for the cameras in their display cabinet. Every single camera you inquire about needs to have a salesperson walk away to look up pricing. And, you have to pray they don't get distracted or sidetracked with another customer. Not that there were very many in the store that day.
So, when you give a fairly broad range of what is available in the say $300-$400 range, you end up with a game of the salesperson walking away a dozen times to get prices on different options. Silly if you ask me.
Next, I wasn't particularly impressed with their knowledge. I was sort of excited to buy from a local shop and talk 'camera' with their salespeople thinking I was going to get an insiders trade secret about this great camera for this stellar price, but it just wasn't my fate that day.
I'd say they knew the basics about each camera (like me) but really not that much more, at least my salesperson. Frankly, reading Amazon descriptions, customer reviews and questions and answers gives me far more information. I guess I now appreciate Amazon more than ever. Oh, and, unlike Mike's, you know the price immediately on Amazon when you click the product link too.
Regardless of the Marco Polo game of price look-up at Mike's, I ultimately ended up purchasing a camera from them. Not the best deal, by any measure, but reasonable enough that I was relatively satisfied walking out of the store.
The next day, I decided on a whim to get a second camera for an upcoming international trip so we had plenty of cameras for the entire family. Marched back into Mike's and grabbed the camera I did a lot of research on, including price. Before ringing up the transaction, I noted to the salesperson that the Mike's price was roughly $100 more than I found and I was hoping they could price match or at least come close. I even showed him the iPhone with some of the pricing I found.
After pecking at his computer for a few minutes, the salesman said he had zero authority to discuss price so he walked away. A few minutes later, the Assistant Manager waltzed over and instead of a warm, friendly greeting for a loyal customer that had just purchased a camera (and accessories) the day before, he began the conversation with "So what can I do for you."
Did I detect some annoyance and sarcasm? Definitely not much appreciation for a good customer. You always know from the "So what can I do for you" opening that it's going to be downhill from there.
After sharing the pricing information with him, he said that as an authorized dealer they could not modify their listed price. I guess I believed him (though I really don't know the rules) but I pointed out that Amazon at least had a nice bundle that came with the same camera which I thought included an expensive 64GB SDXC card, a bag, a tripod, a spare battery and a spare wall charger.
The camera at Mike's included no accessories.
I said if he couldn't adjust the price then simply throw in two relatively cheap accessories (a $14 strap and a spare battery) and I'd be happy. It was still probably $50-75 less in accessories than I could get from Amazon but I really didn't need all the other accoutrements anyway.
The look on his face said "not in a million years" and his response wasn't too much different. Begrudgingly, he said he would be willing to give a 'discount' but that I'd be buying any other accessories too.
Although surprised, especially with his pretty unappreciative attitude the entire conversation, I pointed out I had purchased a nice camera and accessories just the day before and even showed him the receipt. It wasn't like it was a year ago, it was just yesterday!
He said there was nothing to talk about. I could take his proposal or buy the camera somewhere else. With a shrug of his shoulders, it was obvious that he simply couldn't care less about me as a customer.
So, after walking out, not only did I buy the same camera happily on Amazon but after reconsidering my purchase, I also returned the camera I did buy from Mike's the day before and also purchased a replacement for that too from Amazon (which was a better model). Almost $1000 of sales gone.
Moral of the story is that without good and appreciative customer service, local businesses just can't compete against the outstanding customer service, reviews and prices that Amazon provides. I wonder how long a camera shop like Mike's can survive in this modern world of commerce.
Not sure about that but what I do know is that I will never be shopping at Mike's Camera again. read more