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Middleton, WI

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Middleton Ford

2.5 (43 reviews)
Open • 7:00 am - 6:00 pm

Services - Middleton Ford

Auto brake repair

Auto HVAC repair

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Recommended Reviews - Middleton Ford

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My car getting the royal treatment.

TL:DR -- Excellent customer service here. I have a 2017 Mustang GT/CS and have done some fairly significant modifications. I brought my car to the Middleton Ford service department to get some suspension upgrades. Sean was my excellent service advisor. He helped me buy the parts I wanted (at a discount since it was through the dealership) and set up the appointment to do the work. He was very communicative and let me know the minute when my car was ready. Everything was effortless. The service department even hand-washed my car (I have it wrapped)! The car drives better as expected. I would definitely recommend taking your car here, or even buying a Ford from their dealership just to experience their service!

Spencer P.

I just purchased my first vehicle from Middleton Ford. It was a simple easy process. The atmosphere was relaxed. I never once felt pressured to buy the car. I worked with Eric and Stacey - both were excellent.

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11 years ago

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12 years ago

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Review Highlights - Middleton Ford

“Jake, Charlie, and the crew here at the service center have always made the time and effort to do the right thing.”

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Schoepp Motors Middleton - Cruise control code

Schoepp Motors Middleton

(105 reviews)

Bought a car from them where they said everything was check and everything was good, not even 5 min…read moreafter leaving with the dealer with the new car a check engine light appears (owner said he will cover it), they didn't have the second key and they told me i can either buy a second key for them or they will keep looking (i doubt it), front tires are at 5/32 and rear tires are at 2/32 which is pretty much considered legally bald and in my car it's a safety and mechanical hazard having mismatched tire treads, 360 camera doesn't work and i get a fault code each time i put it into reverse for rear camera, im curious to see what else comes next, i barely had the car for less than 2 weeks so wish me luck

Terrible! Purchased a $40,000 vehicle from them. When vehicle arrived, it had sensor codes and…read morecheck engine light on. Took it to the local dealership to be repaired and they kept it 4 days, because they couldn't get authorization for the payment for the total bill. Not only did I pay full asking price for the vehicle, I had to pay transportation fees, received the vehicle on empty, with the check engine light on. Had to pay out of pocket for repairs, because I was tired of them trying to negotiate a price for the services. All of this over a $2500 bill that I paid and I was offered $800 for reimbursement. They had the attitude of you can either take this $800 or nothing. When I was only asking them to fix the problems it had when it left them. This isn't something I caused. DO NOT BUY FROM THIS DEALERSHIP! Terrible customer service

Bergstrom Chevrolet of Middleton

Bergstrom Chevrolet of Middleton

(29 reviews)

Hard to review on a quick visit, but for what we did, we were treated well…read more I brought a car in as I needed to get a new key fob programmed to work with it. It's the kind that needs interaction with the onboard computer (no internet instructions), so I needed a dealer's help. We popped into Bergstrom with no appointment, figuring I'd ask about it and maybe set something up. They knew they could do it, but their schedule was pretty booked, but after checking with his guys, they could squeeze me in. The waiting area was nice and clean. Like most dealers now, the waiting room is well appointed - coffee, sodas, cookies, popcorn... I was paying more than I wanted for a simple fob programming, but I figured I could make it up in popcorn and Diet Cokes - lol. After a while, they came to tell us it was all done and would be ready after they finished washing it. A nice bonus! We didn't buy the car there, but we were treated like we did (or, more like it, we were treated like we would buy there in the future!). I appreciated their willingness to work me into the schedule, and they were friendly the whole time.

Quinn Ducey and the whole crew were wonderful to work with. My previous car was totaled in the…read morerecent hail storm so I had nothing to work with. They were patient and helpful. Whenever Quinn had to step away to check on things one of the other team members were checking in to make sure I had everything I needed. Quinn even helped me to return the rental car I had used to get there. Great people and great service!

Zimbrick Acura - Zimbrick Acura Serving Middleton & Madison, WI

Zimbrick Acura

(20 reviews)

Zimbrick Acura was one of six dealerships we visited when looking for a new car at the end of 2024…read moreand we were really impressed by our experience here, especially compared to the other places we visited. We were able to check out the various cars on the floor without being hounded or bombarded by questions until we were ready to engage with a salesperson. While other places were clearly trying to sell us on their cars, only asking as much as needed for a potential sale and showing off their entire lineup, Acura's Joseph Gapinski got to know us, actually listening to what we wanted and needed. He was deliberate with where he directed our attention, ensuring his recommendations aligned with what we were looking for and taking care to mention features that would be especially applicable to us. He was understanding when we mentioned wanting to visit more places to get a feel for what's out there, and he was there for us when we returned to reassess. Throughout our visits, Joe was patient, thoughtful, and attentive--never pushy, and ever helpful. When it was freezing outside, he brought the cars we were interested in indoors so we could comfortably review them without ever facing the wind. He often picked up on our potential concerns and addressed them before we even got a chance to voice them, like when he noticed that the liftgate for a trunk was too high for me to comfortably reach (yes, I'm vertically challenged) and he demonstrated how it could be adjusted lest I thought it was just going to be an inconvenience to tolerate. When it came time to discuss numbers, he was transparent about the process and helped us navigate the options, sorting through the pros and cons, to determine the best route for us. Financing was stress-free and so much easier than expected, nothing like our previous experiences and all the horror stories out there. Our finance person was James and he was similarly affable and transparent, and just as easy to work with. He explained the papers and potential add-ons in layman's terms, made everything super easy to understand, and gave us the space to determine what made sense for us without any pressure or underhanded tactics. We ended up buying a new car here without any of the usual headaches typically associated with car shopping, and it's all thanks to Zimbrick Acura and Joe! We really appreciate Zimbrick Acura's authentic atmosphere and how Joe's considerate, customer-centric approach made each visit a delight; his attention to detail and genuine desire to connect with his customers shows just how much he (and by extension, Zimbrick Acura) cares. We felt valued, being treated like people and not just viewed as a potential sale. Definitely recommend Zimbrick Acura (and especially Joe) if you're looking for a car!!

"The Best (Non-) Car Buying Experience I Have Ever Had."…read more I was sitting in my La-Z-Boy recliner on a Saturday evening when I came to the conclusion that I was going to look for a "new" car. I immediately began my research that weekend and started my search on the following Monday by visiting another luxury car dealership in the Madison area. Unfortunately, it was a less-than-satisfying experience. They were unwilling to come down one dime on the asking price. I was told that they were in possession of the car for only a week. OK, your decision! I'll take my money elsewhere, and I did. Their offer for my trade-in was average. My brother, who accompanied me, suggested we check out Acuras (at Zimbrick Acura), as he and my sister-in-law are extremely satisfied with their RDX (purchased at Acura of Madison) From the moment we walked in Zimbrick, I was immediately impressed with the way we were treated. Joe Gapinski, who met us at the door, referred us to salesperson Roy Fennman because he said that Roy would have more knowledge about the kind of vehicle that I was looking for. I was somewhat disappointed because Joe was the type of person I wanted to work with (i.e., low-key and up-front). Roy did not disappoint. He has been selling cars for years, and he knows what he is talking about. He was genuine, honest, and friendly. My original intent was to purchase a used car; however, Roy showed me a new 2024 2.0L TLX Tech that I, of course, immediately fell in love with. It was not a "bait and switch." Roy gave me his price on the vehicle which included a $2,000.00 end-of-year reduction. I countered his offer. Roy said that he would need to consult with Glenn Beckwith (New Car Sales Manager). This was not a "Let me talk to my manager" waste of my time but a real presentation of my offer to Glenn. I sat down with Glenn and made my case regarding the reasoning behind my offer. He immediately responded with a "yes," and we shook hands. No stare downs, no games; just two people making what I believe is the best kind of deal--one where both parties leave with a good feeling. I asked Glenn to make his offer good until the next day until 5:00 pm so that I could look at two pre-owned vehicles in Illinois that I had previously inquired about prior to coming to Zimbrick. Glenn said he understood, prepared my request in writing, and signed it. Long story short: The next day I purchased a 2022 with 15,500 miles in Illinois. Again, remember that my original intent was to buy a used car. If you haven't looked at Acuras, I encourage you to do so. The TLX I looked at was a beautiful and was a smooth ride. And, If you are looking for an excellent car-buying experience, I also encourage you to visit Zimbrick Acura and meet Roy and Glenn. They're the "real deal."

Zimbrick Volkswagen

Zimbrick Volkswagen

(29 reviews)

Zimbrick Volkswagon is awesome! We just had an amazing experience at Zimbrick Volkswagon. If you're…read morelooking to buy a car I HIGHLY RECOMMEND salesman Thomas Lenling and the Team at Zimbrick Volkswagon in Middleton. Stuart Wakeman the service manager was so on top of his game when we had an issue with our previous VW. He called regularly with updates. Dave Kreuser and Mike Oleniczak helped us to finance a new Golf Alltrack and it was a great rate, quick and painless (over email and phone) within a day! In my 25 years of car buying I have never had such caring, personalized service. Thomas even personally delivered our new Golf Alltrack to our home in West Madison from the Middleton dealership along with the final paperwork to be signed (masked and gloved). They gave us the kind of service that you only see in the commercials. We were beyond impressed!

I scheduled a service appointment with Zimbrick VW of Middleton because my engine was making some…read moreodd noises when idling, and also didn't seem to be running 100% smooth at highways speeds. I had traced the issue to the VVT solenoid (AKA cam magnet) which I had already replaced once, and suspected the issue was coming from that. They proceeded to quote me over $5000 for 4 different repairs. After doing some research, I concluded that 2 of those repairs (which would have totaled somewhere around $3400) were completely unnecessary and they were just trying to upsell me. For the actual repair relating to my VVT solenoid (and oil spool valve) they quoted me $1000. After looking up the repair I quickly realized that was very overpriced, as the repair was essentially removing 3 bolts, popping two parts out, and replacing them. So I asked if I could just buy the parts and do it myself (which I actually didn't do and decided to buy online, because their parts were also overpriced - $500 at the dealer vs $278 online for the same OEM parts). I did have them move forward with a separate repair they flagged, which was new tires and wheel alignment ($1000, which I will admit was a decent price). However, they then charged me an additional diagnostic fee "because I didn't move forward with service"... even though I paid them $1000 for new tires. When I initially dropped the car off I signed for the diagnostic fee, and I explicitly remember reading that they waive the diagnostic fee if you move forward with service. However, they explained to me that my tires were under a "separate diagnosis" and that the tires didn't count or fall under the "diagnostic fee". Overall I left feeling like this place doesn't care about their customers and just wants to make money.

Goben Cars - 2020 Honda Pilot

Goben Cars

(40 reviews)

From the moment you arrive, your employees serve you, they are friendly and reliable. Especially…read moreone named Omar, he guides you on which car suits you depending on the references of your preferred cars and is an excellent seller

I don't like to give bad reviews... I just avoid dealing with them every again, but today will be…read moresomething different! I was ready to take on another car loan with my kids being out of the house now. I had researched a bunch of different Honda vehicles. I called the credit union and they gave me a list of places within 60 miles. I saw a 2020 Honda Pilot with 60k miles on it. It had an issue where the remote start wouldn't work, and I found out what it was. After the repair tech wishing that I'd believe that it was a battery, and two trips... he decided to replace the tiny $54 part that I told him was the issue. It has been a little over 3 months, and I will most likely need to get the transmission replaced and the entire suspension. Of course there's no reported accidents, but I can tell that it was in a front end collision. I can't speak for everyone, but maintaining a vehicle that you're selling would be great, it's not as if changing fluid, a filter, or actually having people who can do more than replace parts. I should not have to diagnose a vehicle that I'm paying $26k for. My next vehicle purchase will be a brand new vehicle instead of trying to trust people who just want your money! Everyone might not have the same experience, but that's what I'm dealing with 3.5 months in!

Penguin Auto

Penguin Auto

(1 review)

Mohammad really provided clear and fair recommendations and offered a variety of options to fit my…read morebudget to repair my car and he was honest and helpful about repairs unlike other places I went to. I will definitely bring my car back for other needs in the future and recommend this place to others.

From the owner: Welcome to Penguin Auto, where we pride ourselves on delivering exceptional service and top-quality…read morevehicles to our valued customers. As a premier used vehicle dealer, we specialize in providing a seamless and family-friendly car-buying experience, offering a curated selection of "need nothing" cars that have been meticulously inspected and serviced by our team of expert mechanics. At Penguin Auto, we go above and beyond to ensure that every vehicle on our lot meets the highest standards of safety, reliability, and performance. Before being showcased, each car undergoes a comprehensive inspection and servicing process, guaranteeing peace of mind for our customers. But our commitment to excellence doesn't stop there. We also offer full-service car repair and maintenance to the public, providing a convenient and professional environment where your automotive needs are met with precision and care. For large jobs, we even offer loaner vehicles to ensure that your day-to-day life isn't interrupted. In addition to our exceptional sales and service offerings, we're pleased to announce the expansion of our facility to include new tires and tire installation services at highly competitive pricing. Whether you're in the market for a reliable used vehicle, require expert car repairs, or seek new tires and tire installation services, the team at Penguin Auto is here to exceed your expectations. Give us a call today to discover how we can assist you with your automotive needs.

CarMax

CarMax

(37 reviews)

Sam Milner at the Madison CarMax was outstanding. From the start he was friendly, personable, and…read moreclearly knew his stuff. He was well-prepared, walked me through the initial paperwork quickly, and sent me on a test drive with genuine encouragement to really get a feel for the vehicle. He even had the car cleaned up and ready with a big bow, which was a fun touch. After the test drive, Sam patiently guided me through the electronic paperwork with the right balance of humor and professionalism. He offered great advice on timelines, funding options, what to do if something like a manual is missing, and even encouraged an independent inspection. He also helped take photos of my new vehicle afterward. What really impressed me was that he also went above and beyond for my daughter, who was there for a separate transaction. He was friendly, took an interest in her compact car, and even helped remove some adhesive residue from the back of her vehicle. Sam made both of us feel welcome, valued, and respected. CarMax earned my respect (and loyalty) because of Sam's personality, professionalism, and genuine love for his job.

I bought a car in May 2023. The car is a Kia Sportage 2015 with a mileage around 43,000. According…read moreto the Carmax, this was a perfect-to-fit car and according to their inspection policies, they make sure everything is replaced, brand new parts, full inspection. To say that, I generally drive around 10-15 miles per day, sometimes 20 miles per day on the weekend. Some days I do not drive. However, within 3 years, I replaced the shitty engine GDi, braking pads, braking discs, etc. Last year I replaced the AC compressor and this year I also replaced the AC compressor and the stirring wheel turns out to be defective. When I bought this shitty car, I ended up paying $19,000 plus taxes. Since then I have spent around $10,000 on this car and according to Kelly's book, now this car is worth $6,600. What I want to say is do not believe the Carmax description on the car that they sell what you pay for. They simply rip you off on your money. Plus, Kia is the worst car you want to have. This is a very scammy company that can lure you into buying very used, shitty car at a very high price. Do not trust these people and this company. I am leaving the comment because I bought this car in this location in West Madison.

Valvoline Instant Oil Change

Valvoline Instant Oil Change

(28 reviews)

Spring Harbor

Adulthood and responsibilities have brought me to the lifestyle of the constant oil change. Or…read moremaybe it's still having a car from the 90's and wanting to make sure my beater car runs as well as it possibly can. Yeah, the latter. I've recently found a Oil Change location that I trust and that is Valvoline Instant Oil Change off of University Avenue in Madison. Not to be confused with their many other locations, while the other ones I've used have a friendly staff, this spot has a knowledgeable and direct staff (friendly too, of course). I can't remember the guy's name (Steve maybe?) but he's been there both times I've gone in and he tells me what my car needs and what I can go without for a while. Plus, they aren't shy about discounts - bring your receipt back, write a review, check in on FourSquare - all of these are easy ways to make your visit more affordable. Oh, and if you go regularly, they sometimes give you a 15% discount card to be used on your next visit. Their hours are actually somewhat convenient too - open until 6pm Monday thru Friday, plus Saturday AND Sunday hours? Bonus! I think I got there at 5:45 one night and had to wait about 15 minutes to get in (just a little after they officially closed), but they still spent the time to service my vehicle and were just as pleasant as usual. Professionals, that's what you'll get here.

DO NOT GET AN OIL CHANGE HERE!…read more Their technicians are either untrained or lazy. Their negligent behavior directly caused my skid plate to drag on the ground while driving 70 mph on the interstate. While they so graciously refunded the cost of the oil change, which essentially admitted guilt, they refused to reimburse the cost of the tow, repairs, hotel & Lyft. After calling Valvoline to make a claim, they said I would get a call back. Instead I had to call again after 4 days without hearing back from them. Ralph, the area manager, was absolutely rude and unapologetic. He is not a good representative of this company.

Middleton Ford - autorepair - Updated November 2026

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