- Menu: tons of options, drinks/baked goods/soft serve - Drink adjustability: can adjust any drink - Seating: open food hall style seating in Japan Center Mall - Crowd: pretty empty at 10a on a Monday - Parking: parking garage, metered - Water is scarce in the Mall, but restrooms are widely available (albeit old) My Bay Area friend swore Maruwu Seicha is THE place to go for quality matcha. Turns out she was right. I had a matcha latte half sweet, and it was delicious- high quality matcha, not too strong or sweet. We did wait about 10min for our order, service is kind but busy. This is a stand nestled in the middle of the Japan Center Mall, so recommend grabbing a sip here and wandering around. Just heads up that many stores don't allow outside drink. read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

Wow this place is good. I stopped by during the first weekend of the Cherry Blossom festival and the line was long as usual. Surprisingly, I only waited about 10mins to order and another 5-10mins to get my drink. I ordered a Hojicha Latte + Snow Top for myself and Hokkaido Milk Soft Serve for my hubby and baby to share. The Hojicha Latte was delicious, I finished it all in one sitting (which is rare for me). The soft serve was creamy and delicious. Worth the hype IMO,, I'll be stopping by every time we go to Japantown from now on. read more

Bar none, the best Matcha in the city. The level of intention and efficiency at Maruwa Seicha is unparalleled to any other matcha cafe, coffee spot or boba shop. They are one high functioning, well-oiled matching cranking machine! There's two separate lines when you enter, one for a self-serve kiosk and one to order at the counter. We chose to have a little human interaction and ordered at the counter. Ordered the matcha latte w/okinawa brown sugar boba and the wife got her favorite the strawberry matcha latte. Even though the place was packed (during the cherry blossom festival), we received our drinks within 5 minutes. The drinks were spectacular. Perfect level of sweetness and the quality of the matcha is just remarkable. pricey? Yes, but the quality is there for what you pay for. We will be back every single time we are in Japan town, trust. read more

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Matcha here was pretty solid! Prominent matcha taste and yum. I got the pistachio matcha and could taste both. My friend enjoyed her ube matcha. My friend got pistachio matcha ice cream and it was really good! Located in the Japan town shopping center. Line was short when I went. I'd want to explore more of their menu read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

Just came back. This time it doesn't have ube. What a let down. Still popular and quick service. Matcha soft serve and Hokaido milk soft serve and matcha latte still flying off the shelves. Just sitting out and enjoy the passer by read more

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This beverage place is located inside the mall of Japan Town. Matcha was flavorful - it did not have that grainy feeling. It was smooth and well balanced. I thought it could have been more solid - not on the watery side. i expected much more from the "hype." read more

Maruwu Seicha - Soft Serve Cone, Ube and Matcha and Matcha. - Coffee & Tea Near Me - San Francisco, California

After lunch, my mom and I stopped by for dessert since it's conveniently located right across from the shops. I got a matcha soft serve in a cone, and she got the same in a cup. The matcha soft serve was lightly sweet and very creamy. It had a vibrant green color, but the matcha flavor was on the milder side, you don't really get that signature bitterness. My mom loved it. Customer service was amazing. They also seem to have expanded their menu, offering matcha and latte drinks, soft serve with various toppings, and even cheese tarts. There's a seating area right in front, which makes it a nice spot to hang out and enjoy your dessert. Overall, a great place for a casual treat! :) read more

Maruwu Seicha - Menu 4/10/26 - Coffee & Tea Near Me - San Francisco, California

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This place got me hooked on Hokkaido milk! How delicious is it? I got the matcha with 0 sweet since I was informed that Hokkaido milk is naturally on the sweeter side. Tbh... I just wanted a cup of milk! The lines move fast and your order comes out pretty quickly also. Don't be intimated! read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

First time trying their Hokkaido Matcha swirl soft serve and went to Japanese milky heaven! THIS is the taste of Hokkaido ice cream. read more

Maruwu Seicha - Super creamy - Coffee & Tea Near Me - San Francisco, California

Matcha heaven here, with many drink options from matcha latte, to Ube matcha latte and dirty matcha (espresso in a matcha latte). They also offer soft serve matcha ice cream & Hokkaido milk soft serve which are both delicious. The Americano, which is an unsweetened matcha drink (plain with no milk), iced, is one of the best that I've had. Their matcha gelato is also very delicious and this is the only place I have found this treat. There are two lines, one for self-ordering at the kiosk but I prefer the cashier line so that I can make sure I order what I want. The line moves pretty fast so don't be discouraged if you see a line. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

It was strangely difficult to find a matcha spot in Japantown, so it was understandable that Maruwu Seicha (the only spot we could find) had a substantial line when we arrived after lunchtime on a Sunday. There was an option to place your order at kiosk or at the counter, although both lines seemed to be moving at the same pace. I kept my order simple with a matcha latte with whole milk. There were limited sweetness options (0%, 50%, or 100%) so I selected 50% sweetness. Despite the long queue of drinks ahead of me, mine was miraculously prepared in under 10 minutes. The matcha latte was smooth and silky, although very sweet (25% sweetness would have been perfect). I saw many other customers walking around with matcha soft serve cones, which I'll have to try on my next visit. There was seating near the cafe inside the mall, but it was very crowded and noisy so my friends and I took our drinks to go. read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

Love the soft serve here. It's on the creamy side. Service is quick they have 2 separate lines you can do a self service order line or order from a staff. The hojicha black sesame latte was really yummy read more

Maruwu Seicha - Soft serve hokkaido milk and matcha swirl - Coffee & Tea Near Me - San Francisco, California

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Came here and tried the Matcha drink. It's really good. Definitely taste like Matcha. Service here is about a 10 minute wait could be longer especially during on the weekends when it's crowded ambience is really nice especially it's located in Japantown read more

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The Good: Very smooth matcha here. Hokkaido milk was delicious as well! Once you made it to the front, service was fast and efficient. The Not so Good: Guava Peach purée was too sweet. The Bad: Super long lines to place your order via kiosk or an employee. Over 40 minutes to get to the front and place your order. This is on a Sunday! I'd order here again if there was no line or a short line. Ambiance was mall vibe. Crowded, loud and chaotic. read more

Maruwu Seicha - Crowded! Long Lines! - Coffee & Tea Near Me - San Francisco, California

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Third time patronizing this store establishment and second time at this location. It is the highlight of every trip to Japantown or San Francisco in general. Really enjoy the quality of ice cream and drinks. I highly recommend the coffee affogato and horjicha latte and recommend to get the matcha/Hokkaido swirl as one can sample all the best options available. The sweetness and bitterness compliments each other. I would say the affogato is the better option with the cold/hot combo. Latte was too cold with ice and ice cream and had to wait for it to melt a little bit to enjoy it more. The ice cream was a little miss this trip as it was a little icy in the cream. I just let it thawed out a little longer to enjoy. Until my next trip for matcha fix. read more

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Dessert: Matcha Soft Serve Price: $6.50 Overall: Another spot in SF Japantown besides Maiko Cafe that serves up yummy matcha and hojicha soft serve, drinks/desserts! Honestly, I can't complain. The matcha soft serve was a good sweet with enough matcha flavor to taste. No comments; just pure delicious sweet treat. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

My friend loves this place so I was excited to try it. I got the matcha with Hokkaido snow top, full sweet. I usually get full but it was too much, I would recommend half. Wait is a bit long to order but it comes out fast. My friend also got the hojicha and I actually enjoyed it! I usually don't like hojicha because it's too roasted but this was very light which I appreciated. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

Soooo good!! It's gad to find solid matcha spots, and this place is it! I ordered an Iced Matcha Latte, half sweet with soy milk. I'm glad they had almond and soy options! The matcha was flavorful, not too watery, and just the right bit of creamy. One of the best matchas you can try in the city! My drink also came out fast and there wasn't a line around 1:30pm on a Friday. It's located in the center of the Japantown mall area, so it's hard to miss :) read more

Maruwu Seicha - Matcha Latte with Soy Milk, half sweet - Coffee & Tea Near Me - San Francisco, California

07.30.2024. Matcha latte snow top 7.50. Regular sweet, iced, whole milk. Honeycomb toffee latte. 6.90. OH MY GOD. both of these drinks were SO good. Definitely the sweet kind, so if you want unsweetened matcha, steer clear. But I love my drinks sweetened so I loved both of these. The matcha one was so creamy. Once you mix in the cream/snow top, the drink takes on the texture of a thicker matcha almost like a matcha milkshake. It was delicious and I could taste the matcha nicely. It didn't taste watery or weak. And the honeycomb latte was also very good. There was a nice sweetness. I do wish there was more honeycomb/dalgona in it because it melted very quickly without providing any crunch. But the caramelly toffee flavor came through. I DEFINITELY want to come back and try the cereal one because I've seen so many korean cafe videos with a jolypong latte and have yet to try one. 06.30.2025. Matcha latte snow top. 7.50. Sadly, no more jolypong. It must've been a seasonal thing. Matcha still yummy. Baked cheesecake tart. Was okay, nice and salty to balance the sweet. 03.17.2026. Hokkaido milk soft serve. So yummy and creamy. read more

Great taste and faster service even during cherry blossom festival peak crowd. Would recommend if you visit japantown. read more

Maruwu Seicha - Matcha Latte / 抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

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Came here yesterday and ordered the Ube Matcha Latte Max. This included the snow top. I got it half sweet, and it was perfect for me. The drink was creamy and yummy. The matcha was strong, and the ube was good. The ube had a smooth, paste-like texture. It blended in well and didn't overpower the matcha. Overall, I really enjoyed the drink. read more

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We came here on a Saturday around 1pm. The line was long, but moved fairly quickly. I ordered the matcha with snow top and the matcha cheese tarts. Literally received order right after I paid, which was great! I loved the flavor of matcha. The cheese tarts were creamy, just like cheesecake. Highly recommend! read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

I love this matcha spot so I am happy to see that they have expanded to Japantown. This one is located inside the West Mall of the Japan Center. There are a few tables in the court yard area. My go to is the strawberry matcha and it is perfect every time. The matcha pairs well with the strawberry. read more

No visit to Japantown is complete without a visit to Maruwu Seicha! Our go-to is the soft serve with boba. I also love the iced hojicha latte, it's very strong and tea forward just the way I like it! The cheese tarts are also tasty so consider taking one home for a little treat later. read more

Maruwu Seicha - Maruwu Seicha in Japan Center Mall - Coffee & Tea Near Me - San Francisco, California

Loved the half matcha half Hokkaido milk soft serve. Really hit the spot on a hot day! read more

Maruwu Seicha - Half matcha half Hokkaido milk soft serve - Coffee & Tea Near Me - San Francisco, California

I always make a stop here when I'm in the area. If you see a long line, don't let it fool you! The drinks come out fast, and the line moves quickly, they're efficient as hell here! My go it is always the matcha taro. I love the texture of the taro, it's so smooth and different from other places I get it from. The matcha quality tastes great as well, and it doesn't taste like I'm just drinking milk. They also have small tarts, which I haven't tried yet, but they look DELICIOUS. I'm from New York, but I crave this place all the time. Definitely worth the visit! read more

Maruwu Seicha - Matcha taro - Coffee & Tea Near Me - San Francisco, California

obviously i was unlucky, the cashier was kind of rude and rush me thru my order. No sugar option, no ice option, you get what they preset for you. So I ended up with a matcha latte with jello and LOT of ICE, even I ordered a large size, there was more ice than matcha and I was able to finish the drink in one shot and still feel thirsty after having the large matcha. the Cheese tart was great, but the overall experience was kind of bad, I wont' be back again. read more

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Almost every time we come to Japantown we'll stop by here to grab some Matcha since I think that this place has one of the best Matcha in all of San Francisco. It's just a small to-go booth located in the food hall of the Japantown center, and while the lines can get a bit long at times they usually move pretty quickly. I usually get the strawberry matcha here, but I've also tried other ones like their seasonal peach flavor and it's always good! The matcha is smooth and authentic, with great sweetness from the strawberry puree. They also have matcha ice cream that's great too if you want more of a dessert from here. Overall, if you are a fan of matcha then this is the place to go to! read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

I got a strawberry matcha latte with soy milk. Strong matcha, sweet Okinawa pearls, nice chunks of strawberry! My drink came out in less than 2 minutes! It's in the pricier side, but worth it. Quality ingredients read more

Maruwu Seicha - Strawberry Matcha Latte(Ice) / ストロベリー抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

Solid spot for matcha. Highly rec items: -Matcha soft serve -Reg matcha with oat milk and 1/2 sweetness ($8) Logistics: -paid parking lot below -take away only but there are limited tables/seats in the mall -accepts cc read more

Maruwu Seicha - Hokkaido and Matcha swirl - Coffee & Tea Near Me - San Francisco, California

we came here on a friday evening with quite a few friends for an after dinner dessert. I ordered the matcha soft serve on a cone. The matcha soft serve was just sweet enough and had strong matcha flavors that I loved I want to give the staff a special shoutout - we ordered as a big group right up to their closing time and they still served us with a smile. Really appreciate them going above and beyond for accommodating us! read more

Maruwu Seicha - matcha soft serve cone - Coffee & Tea Near Me - San Francisco, California

Pretty decent Matcha! These had a decent matcha flavor with a depth of richness. It could be stronger and nuttier but overall wasn't bad. read more

Maruwu Seicha - Coffee & Tea Near Me - San Francisco, California

There was quite the line at the Japantown location but not surprising for the bustling Saturday weekend and it moved relatively quickly. The lines were split up into self order kiosk or cashier--recommend joining cashier line as it's faster. I feel like people in the kiosk run into the risk of just scrolling the screen and taking longer than necessary. Known for their matcha esp the soft serve, they also have cheese tarts (ube, matcha, regular) for purchase which I deferred this time because my mission was to try their limited edition matcha latte with peach and guava! The fruit puree at the bottom was not too sweet and refreshing (reminds me so much of Hawaii) that paired well with the earthiness of the matcha -- I would've preferred a stronger matcha taste ratio but that's just personal preference. If you're wondering whether or not to stop by to try this limited edition drink, if you like something fruity and refreshing highly recommend stopping by before it's gone! read more

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Sweets to continue the bday celebration?!?! Why not? After our delicious ramen lunch, we were lure here by some sixth sense. There are two lines.1 for kiosk customers and the other for a full cashier experience. My friend and I decided to line up separately so we can jump depending on the side that wins the race. Ultimately the line pretty much was on the same pace. We were at the front practically the same time (kiosk was maybe a few sec earlier). We ordered the ube matcha latte and the Hokkaido cheese tart, and both were really good. The ube matcha latte had a great matcha and sweet ube taste. We asked for half sweet on the drink, but it still leaned on the sweeter side, so that is something to keep in mind if you prefer something more subtle. That said, the flavors were so good that it did not take away from the overall experience. The Hokkaido cheese tart was light, creamy, and slightly savory, which would have paired really nicely with the drink. I would say it is about a 4.5, but happily rounding up to 5 because it was just such a fun and memorable treat. read more

Maruwu Seicha - Fresh Taro Cheese Tart / 紫芋チーズタルト - Coffee & Tea Near Me - San Francisco, California

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Some really good authentic matcha! Was in the area and was looking for something refreshing. Wanted to try this matcha out Super good and tasted fresh The area is a bit warm because there is no AC in the building so something like this was perfect to cool off with. The staff was very nice and honestly really fast with orders, faster than you'd expect you won't be waiting long unless you have a big order of course. There is a lot to choose from their menu even if you're not a matcha kind of person Will always be stopping by for something when I return! Recommend read more

Maruwu Seicha - Matcha Latte + Snow Top / 抹茶ラテ＋スノートップ - Coffee & Tea Near Me - San Francisco, California

===TL;DR=== - Strawberry matcha latte ===TMI=== Good proportion for the price you pay unlike some of the other matcha places with super small cups and outrageous prices. Great rich matcha flavor with a hint of sweetness from the strawberry. Only downside is the strawberry flavor fades out quick and it's just a cup of normal matcha latte for the most part. Make sure to stir it up well before drinking! Pro tip: order directly at the counter with the staff as the self checkout counter can cue up a long line. read more

Maruwu Seicha - Strawberry Matcha Latte(Ice) / ストロベリー抹茶ラテ - Coffee & Tea Near Me - San Francisco, California

I've tried the Palo Alto location before (for a sesame latte.. lol), but this time decided to try actual matcha. Got the seasonal flavor with the guava jam. It was good but too thick. Matcha was excellent and next time I'd probably just get a normal iced matcha read more

Maruwu Seicha - Hawaiian guava matcha latte with matcha ice cream - Coffee & Tea Near Me - San Francisco, California

Alwaysssss a hitter. I usually get their Snow Top Matcha Latte but sometimes, a good old matcha latte is where it's at. Top three matcha lattes in SF! The wait can get a bit long, but check online to see if you can order ahead of time and pick up. read more

Maruwu Seicha - Matcha Latte - Coffee & Tea Near Me - San Francisco, California

We were craving something cold since it turned out to be such a nice day in the city. I usually go for their matcha soft serve, but since we were on the go, I decided to try the matcha latte with soft serve on top instead. It was pretty good, and I managed to get a few scoops of the soft serve before it melted, but honestly, it felt like there was a lot of ice and not enough actual drink. We finished it before we even realized! It definitely hit the spot and curbed our craving, but part of us wished we just stuck with the soft serve. Either way, this place is always a favorite, and I'll definitely keep coming back. Next time, I'm skipping the drink and going straight for the soft serve! read more

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Maruwu Seicha has been our go to boba place to door dash from whenever we get stressed at work. Or not stressed. Pretty much, every time. lol. Honestly, I'm not sure what we would do with ourselves when a week goes by without ordering Boba. I'm sure you'll get some kind of matcha drink here. They don't make it too sweet. I've been hooked on the Hojicha latte with Okinawa boba, I always get this with zero sugar. The Boba just has that HINT of sweetness for me. Chewy and a mouthful too! My colleagues love their cheese tarts too. Overall, a win for everyone whenever we get drinks at Maruwu. read more