Scam alert! Don't fall for the mailer, literally all the prizes are $5 cards and the website to check is misleading. Waste of time, makes me wonder about how good their deals are. Tricking and humiliating people from the start is not a good indicator when exchanging thousands of dollars for a complicated purchase like a car.
Even after sitting through a salesman talking at me for twenty minutes about his personal life, when it was time to check the code, they immediately lost my mailer and couldn't find it to verify the codes on it when everything wasn't matching up. Not sure how something could disappear, but then a guy called me in some office and condescendingly spoke to me about how the "game" worked. I'm not an idiot, this was purposely misleading....
People's time and emotional stability are valuable and wasting it in some rollercoaster contest is disrespectful, especially using a shady tactic to lure customers in versus good, friendly service and honest business. Pretty sure people would still come in for the smaller prize on the way, rather than specifically coming due to sense of urgency to be let down, so not necessary and likely turns away customers from the negative emotional letdown.
The idea that people are more likely to buy something is true. However, not if they come in and you immediately embarrass them or take their time on false terms. Who wants to do business with someone who thinks you're a fool? read more