Looooove this store. The selection is super cute! I want everything in this store. I have to practice self control not to buy everything. Luckily I found this store on the shop app so I can still shop there without physically having to be in san diego. read more

We've been coming here for years. The service is always super helpful and friendly. Just last week we stopped in to pick up some presents and Christine or Christina went out of her way to assemble and then wrap the perfect gifts. Their product mix is always special...not what you'd find at a big box retailer or toy store. read more

Wonderful store with the cutest items for kids. It's a little on the pricey side but typical for the area it's in. If you need a gift or cute item for a child in your life, you should definitely check them out. read more

So many cute children's clothes and toys. Both girls at the cash register are so sweet, helpful and kind! Love supporting local businesses!

Nice little hidden gem! The young gal went above and beyond helping me find the perfect present and did an amazing job gift wrapping it considering it was only a little $5 toy. Definitely made my life easier and is much appreciated. I will be back! read more

This is such a sweet shop! Over the years, little independent children's stores seem to be fewer and farther between. And when you do find one, oftentimes they're ridiculously $$$$ and kind of bare.... But not Magical Child! Magical Child is legit. I love popping in here every once in a while, as they have a great rotation of products. Some items are mainstays too, which gives a nice familiarity to the space. Service is always low key and friendly, no pushy sales around here. My son is usually busy exploring & being loud whenever we visit, but they never bat an eye. They keep it a comfortable shopping experience, which I totally appreciate. read more

Magical Child - Sweet display - Toy Stores Near Me - Encinitas, California

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What a lovely little shop! I needed a gift for a newborn and this was the perfect place! Locally owned and everyone on staff is super sweet and helpful. The shop has clothes for newborns through toddlers and is packed with all kinds of fun toys, games, books and more. Everything is thoughtfully curated. You can't not find a gift here. They also offer gift wrap and of course it's perfection! They also have an online shop and ship!! read more

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What a great little spot! I walked in and the staff allowed me to look around for a minute before engaging me. After that, I'm afraid I may have taken a disproportionate amount of their time, but honestly, I don't have much experience with baby stuff (and I was shopping for someone else). The shop has some classic items (picked up a "Make Way for Ducklings", and a hand-turned, wooden baby rattle), as well as some new stuff (organic fiber, bamboo swaddling cloth, NICE!). They answered all of my questions and gift wrapped my goods to boot. Love the family owned shops, and ESPECIALLY love it when they knock it out of the park like this! read more

The store itself is very cute. The customer service... nonexistent. I questioned a few times if the employees must be in the back because the two girls in the front corner of the store were whispering to each other very quietly for the entire 20-30 minutes we were in there. Not once did they acknowledge me or my daughter, even when we were right by them for several minutes. Never said hello, didn't offer any help. For a higher end store, you expect better customer service (or at least equal to) what you could get at a hole in the wall. I was surprised considering I love supporting independent small businesses owners. This didn't have that feel or the warmth at all, big box stores tend to be friendlier. I still wasn't sure if they worked there until I had been standing at the counter for a minute to check out and they both broke their conversation to come check us out. It was eerie and uncomfortable. read more

Magical Child is a magical world for the baby, child, and inner child. Old school wood handcrafted non-toxic toys, figurines, fruits, veggies, and animals. Heirloom quality baby gifts, thoughtfully curated educational books that are also instrumental in activating one's imagination. Cool clothes for the active boy and fashion forward dresses for the girly girl in your life. Price point range varies for the budget conscious and the extravagant luxurious world travelers. The staff is friendly, enthusiastic, and informative without being overbearing. Complementary gift wrapping to top off a one stop shopping exodus Is the bow on top of the gift. You can't put a price on memories as my girls and I have visited this sweet boutique for 24 years and still do for nostalgia. read more

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Magical Child and its magical employees go above and beyond for each of my purchases. Their adorable selection of high quality, unique clothing along with their fantastic selection of heirloom quality and beautiful toys have made it a must stop whenever I am in the area, and my go to website for birthday and holiday gifts. Having a store like this in your community is so special why it's so important to shop local. read more

I had such a great experience at magical child! I got help buying newborn outfits, twin girls, and we were able to find different outfits that went together but weren't the same. The staff was wearing masks and very kind. I will definitely go back to buy my girls more treats! Thank you for a wonderful experience! read more

Magical Child - Matching outfits to go home from the hospital - Toy Stores Near Me - Encinitas, California

Absolutely love this store!! The selection of clothes, toys, and books is amazing! Love the quality and amazing customer service every time I'm there! It's a hidden gem!! read more

I remember when I first stepped into this store to register for my baby-shower. I couldn't wait to get my gifts. This store focuses on environmentally friendly baby, toddler and children's clothes made locally and from organic cotton or similar fabrics and from companies who actually care about the earth. They sell no plastic toys at all. The children's' books are selected with an emphasis on the arts and creativity. I still have my organic cotton sling and I'm tempted to keep it forever. A great place to buy gifts for kids that are unique and educational. read more

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Magical Child is a great store with the sweetest staff. All of the merchandise is curated so well and is worth the price point! If you are looking for a gift this is the place as they offer complimentary wrapping! Wow! I have came here since I was a kid and love it read more

The owner of the store is magical - she welcomed my daughters in, gave them each a Magical Child bracelets, and when my 9 year old paid for her own items, she didn't charge her tax and gave her a special gift bag. We ended up purchasing a couple Ooly stationary items - hard to find in stores, and Magical Child has reasonable prices. We were just visiting from Menifee, but we will be back again next time we're in the area. Thank you! read more

Very cute toys, art and clothing items. They have a great assortment of things that help to grow imaginative play. I went in to purchase shoes or my two kids (they have a thoughtful assortment of child driven shoes and apparel (I.e. things kids would like)), and ended up purchasing some of the play items because they were both unique and so cute. I also bought a vegan leather wallet for myself just "because." Everyone in the shop was super friendly and helpful. Highly recommend! They also gift wrap for FREE! Always a bonus. read more

This place is a treasure. Great for Baby shower gifts , kids clothes, all things magical. Great customers service, the owner is really great and always helps me pick the perfect gift. Love it and love supporting local businesses. read more

I just want to thank the staff at Magical Child. I always love shopping there but today I was in a rush and late to a baby shower. One of the ladies came over right away and help me ....and without having to mention I was running late, I was in and out of there in 15 minutes with a beautifully wrapped baby gift. Thank you read more

We walk the Encinitas coastline quite often and after, we sometimes find ourselves in the courtyard of the lumberyard grabbing a snack or lunch at one of the nearby restaurants. The Magical Child shop is tucked in the back but on occasion, we find ourselves wandering in to see what they have. The clothes are super cute, although, a bit pricey since they're either made locally and with organic cotton, or both--but I really love their eco-friendly toys. They seem to be very high quality so once in awhile, I'll let my daughter pick one out. She selected a wooden toy from Germany (I believe the brand was hapa?) that she plays with regularly even after months of having it. We don't buy things very often but it is worth popping in to see what they have. I think I'm really close to picking up a cute pair of those freshly picked moccasins I've been eyeing. I'm just waiting for her to size up as she's super close. I want to get the most out of them. ; ) If you have little ones and care about quality toys and clothing, I would highly recommend you check out this cute little shop. read more

I have fond memories of coming here when my son was an infant to window shop, find the perfect baby shower gift, or just sit on the couch and comfortably breastfeed my baby without feeling judged. I love this place! read more

There is not enough alcohol in the world for me to be able to handle going into Babies "R Us or Buy Buy Baby so I am soooo thankful for wonderful stores like Magical Child. All of my friends are busy making babies and I love showering them with gifts, especially unique and quality items that they will really adore. Magical child has such a nice selection of items for little girls and little boys alike, and I can always find a great gift there. And to make the experience even better, if they'll gift wrap it. This is a really nice gem located in The Lumberyard. read more

Adorable boutique with high-quality clothing, gear and toys. Of course the prices are a bit higher than a big-box store, but they have a great selection of stylish and smart items in the quaint Lumberyard shopping center. I didn't realize you could register there, but I received a handful of gifts from Magical Child for my shower and absolutely loved every one of them. I will return here to invest in some toys and clothes for my little one, and I will keep it in mind for gifts for the special people in my life. Even if you don't buy anything, it's fun to just take a stroll through the store to "ooh & ahh" at all the cute stuff! read more

I really love stopping in the Magical Child. They are very friendly whenever I go in and let our kids play around with the little town set up in the middle of the store. They have very unique items that you can't find at any other type of store. Lots are handmade by local vendors and are eco friendly. I have never purchased any clothing items there, because I can get waaaay cuter stuff for much less elsewhere - and my kids just grow too fast to justify the exorbitant prices on clothing. I have bought beautiful baskets perfect for the Farmer's Market and also some Eco-friendly toys and super cute lunch bag reusables. read more

Just the most lovely boutique for babies and young children. I was thrilled to find it at the Lumberyard in Encinitas, close to my hotel. I was looking for gifts for my friend's new baby and her two year old and four year old girls. The store has beautiful clothing, accessories like shoes, sweaters, baby headbands, plus they have a wonderful and unique selection of toys, books, and room decor for kids. I could have spent the whole afternoon there. Check out their collection of Danish mice ballerinas, together with a gorgeous doll house for them, etc. Actually I bought the "ballet studio" and three ballerina mice for my friend's girls. Wasn't planning to buy for the older two, but these imaginative toys were too cute to pass up. This is a charming store to browse, and children will see lots to like if they're along for shopping. read more

Well, I came here because of the good reviews and because I was looking for a unique gift for a good friend's little girl. This store has really adorable stuff, albeit slightly overpriced. I had my infant son with me in a wrap carrier while I browsed. I had my hands full of probably $150 worth of baby clothes (which is certifiably insane, I know, but it was cute stuff and baby clothes are my weakness.) I was straight up ignored by the staff. These women (one with a septum piercing and one visibly pregnant) ignored me. Completely ignored me, like made it a point to ignore me. Not even acknowledged my presence with so much as a "hi! Excuse me," when one of them squeezed past me. Unreal. Greeted literally every other customer in the store. Like, I felt like I was taking crazy pills. I suspect one of them was following me around thinking I was going to shoplift. Maybe I wasn't dressed like I had money (t shirt and jeans, it's the weekend, y'all) but I sure was there to spend some. I dropped my items and walked out. Never again. You lost a sale, a big one - I wasn't even done browsing. And you lost what could have been a repeat customer. To the owner/ manager of this place, if you're reading: you need to train your staff better. Every customer should be greeted and helped, not judged, because you never know who's prepared to drop some serious cash. Or maybe you prefer to run an establishment where people aren't treated equally based solely on their appearance. Which I guess is cool and all, but I definitely won't be coming back and I won't be recommending your place to anyone. read more

Lovely store with unique items. I bought a recyclable tea set for a 4 yr old girl and saw other nice items as well! read more

Magical Child - Awesome, cute store! Bought a recyclable tea set! - Toy Stores Near Me - Encinitas, California

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Very high quality toys, and the best part is that everything in there is good so you don't have to worry about picking something a kid/baby won't like (as you do at big box stores). Most toys are wooden instead of plastic, sources from US and Europe, NOT China. It's the place to go for a gift because they gift wrap for free. But really great for any time you wanna make your little one happy. read more

This store is one of my favorites when shopping for unique/boutique gifts for my friends kids. They have a great selection of caps for infants to children, fun clothes, and an assortment of books, clocks and toys. I would recommend singing up on their mailing list. You get 10-15% off coupons which help with these purchases. The employees are always helpful and enthusiastic, even going as far as to gift wrap your purchases. read more

This store has really cute and unique items. I love the super soft newborn clothes. They carry a lot of cute toys and apparel. It's my go-to children's store in Encinitas. read more

I wish I would have registered at this place for my baby shower(s). The customer service is wonderful. I learned about it after receiving a gift from here. My husband and I have decided to use a diaper service and had the darndest time trying to find any place to register at that offered diapering products. They were really great about allowing us to exchange the gift for the diaper covers and other supplies that we needed. They were very helpful in explaining the different products that are available and recommending which would work best for out lifestyle. There are so many options for the parents who want to avoid/minimize their use of disposables, and Magical Child is definitely doing their part to promote this greener, more economical way of diapering. They helped us choose cute covers to go with the cloth diapers from the service we will be using as well as the "Flip System" of covers with washable inserts that can be used independent of a service. They also recommended these cool liners that come in rolls of 100 which are placed in the cloth diaper to (hopefully) "catch" a poop for easy disposal with minimum mess. I will definitely be going back to stock up on supplies as the baby grows. read more

The ladies working here are not happy, nice or helpful. They are dull, and uninterested in your child. Selection is great but there is no reason to buy from this store because it is not a happy experience. I would rather have fun shopping for my two children in Encinitas. read more

Love this store! Super cute children's items and very friendly staff.

Went in tonight looking for a gift, and have been in several times since my original review and found it to be a very pleasant, positive experience! They are now a Tea "concept" store and carry almost the full line. Piper, who was working when we went also mentioned they could order anything from the website and give free shipping, either to the store or to your home, which is a great option! Lots of unique items. A bit spendy but for the most part you get what you pay for! Awesome service tonight by Piper, who helped us pick a gift, and made us feel very welcome, even at closing time! read more

The name fits- it is truly magical with a great selection of toys, clothes, and books. Everything is very unique and perfect for gifting. You're not going to find a great deal, but whatever you buy will be the talk of the shower or birthday party! read more

So it's my job to know a good baby store when I see one! And I am loving everything about Magical Child. Their products are all carefully chosen, with safety and the environment in mind. The store is well organized and so easy to shop! The staff are knowledgeable and helpful, they can answer all your questions and help you pick out a gift if you are stumped. But more likely your problem will be making a choice when presented with so many amazing options! read more

If this store is so great why is it so difficult to make an exchange here? After getting the once over by the rude staff with my baby in tow I showed them a defect in their $$ item with the tag and I wanted an exchange. They wanted the name of the person who I received the gift from and when the name was not on their weird database they weren't going to replace it! Its Christmas- lots of returns happen at this time of year. Apparently, one time somebody brought somethings for a return and took money but didn't buy them there? Sounds like store error- just make a return like a normal place of business and don't give me some lie about the item may have been a promotional item and ask for all my information just shy of my SSN saying 'its store policy'. You're just a store, there to provide a pleasant service and accept some risk with your huge profit margin - act like it. read more

Great service!!! It was refreshing to have some wonderful ladies help me pick out the perfect gift. I need all the help I can get. Shop local!!!!! read more

Absolutely love this shop - they carry the best brands that you can feel good about buying, especially the products for your tiniest little ones. The staff is so nice and helpful!! read more

I only have the courage to write this review because someone else had a negative experience with the staff at this store (thank you Holly A.). The merchandise in this store is fantastic and the little play area was great for my two kids under 3 and I'm a full-time working mom married to a full-time working dad -- as most parents, we're busy and hadn't been to the lumberyard in over a couple of years. However, the staff there seemed to lack in customer service. After over 15 minutes of waiting to ask a question (and they were not helping other customers.. just chatting at the register as far as I could tell), the owner aggressively took the time to show me the selection of 18-24 month girls pants of which they didn't have the color I was looking for. So, she offered to have them shipped to the store. I asked what it would cost to ship the pants to my home and she advised that it was better worth my time to come back and pick them up from the store. I was a bit offended because I wasn't asking for her advice, I was asking for the shipping cost. I figure that If I've already spent $100 on one toddler's outfit and I'm going to pay an additional $30 for 18-24 month girl's pants, I'd also like to have the option of shipping them to my home -- I couldn't tell if this option wasn't available or if the owner thought I couldn't think for myself. I returned to the store a couple weeks later to pick the pants up and again, I asked what the cost would have been to ship the pants, I still didn't get a straight answer and I don't think I ever will. The experience was so unhelpful and frustrating that I don't think I'll return -- unless it's to give them feedback on how to treat good customers (you know, basically to be respectful and not make the customer feel like their money or time or brains aren't good enough). I have a good life and I try to make the best out of every experience but, the staff at this store seemed to be at a complete loss. Hope this helps others. Thanks Yelp! read more