I stopped by for a factory tour with a group of 6 people. Wow! The tour was well worth it and much more interesting than I initially thought. The tour guide showed us the whole entire process of chocolate confection making, from the area where the fresh, natural ingredients are prepared to where they package and ship the chocolate. Lula's claims to offer fresh, hand made chocolates and I can tell you it's as authentic as it gets! They were making caramels, from scratch, when I went in. Other companies make their caramels and other products and then freeze them. As a result, the caramel and other products lose their flavor and so nasty artificial preservatives and flavors need to be added to keep them tasting OK. Lula's, on the other hand, makes their caramels from scratch with ingredients that you would use at home. Of course this great homemade process is useless unless the candies taste good and oh boy do they! The sea salt caramels (homemade caramels covered in luscious chocolate and topped with different sea salts of the world) are to die for, and I mean die in a literal sense. If I learned that I would never be able to enjoy a sea salt caramel again, I might actually die. However, it would be an easy problem to fix because you could just resurrect me with the smell and taste of their buttercreams! The factory and shops are all run by a local family in Carmel and so doing a factory tour or chocolate store visit would be a great addition to your Carmel vacation. Luckily I live in the area so I'll be going back as often as I can! read more

Went to this Lula's Chocolates for the first time yesterday and was a very pleasant experience. The person who took us on the tour was very laid back and friendly. She was gracious about accommodating my requests for samples and explanations of the chocolate making process. Bought a variety box of chocolate covered caramels. They are the best!!! :) read more

Admittly I was excited to finally try Lula's Chocolates. My friends RAVE about them. When I walked into the place smelled devine. I purchased the sea salt caramels and a chocolate marshmellow sun. The other chocolates they offer didn't jump at me to buy, so I didn't. When I got to my car I was open the caramels right away, took a bite, and was not swooning like I thought I would be. My mother makes the best caramels, I mean, we look forward to Christmas... for the sole reason it is caramel season that time of year. These caramels tasted a bit like the wrapper and had a funny after taste. The chocolate sun... was okay, as in, Russel Stover okay. All in all, their chocolate is nothing compared to See's, and their caramels are nothing compared to my mom's. Not bad, not good. read more

Omg love their macadamia nut caramels and the sea salt chocolate caramel. I can't just stop at one!!!! YUM

I haven't tried any of their chocolates, just their caramel. But I think I'm in love! The caramel comes in chunks about 1" long, about the size of my thumb. I found them at my local Whole Foods and the first thing I did was squeeze them to test their softness (I'm a sucker for soft caramels, what can I say?). Passing that test, I brought them home, popped one in my mouth and almost passed out from joy. They had that great burnt sugar taste and were sticky enough that they clung a little to your teeth but not so much that you thought they were going to pull something out with them. They leave a pleasant aftertaste and your mouth doesn't feel like you need to glass of water to clean out all the sugar. Just amazing. My first reaction was to immediately write the owners of Lula's to make sure that they'd continue stocking them at Whole Foods, or if I'd have to run out and buy up their entire stock. I should have followed my instincts because just a day later, they were gone!! Luckily, the Lula's guys assured me that they could be found in Palo Alto after all. And now my friends can taste these caramels too - without the assurance of future stock, I wasn't about to let these slip away. Without going to the store (or trying the chocolate), I can't comment on anything else. But these guys were courteous and nice and answered my questions promptly. They were even nice about the fact that, persistent in my attempts to find more, I called them up shortly after emailing them. And the caramels are so good, I would definitely be willing to try their other confections if I happen to run across them. read more

My friend first introduced me to Lula's last year with a Christmas gift of their peppermint bark. From that first bite, I was hooked. Sure, it wasn't as good as Williams-Sonoma's peppermint bark (still the best in my book), but it was mighty tasty. I've similarly been impressed with the other candies I've had from Lula's, including chocolates, chocolate-espresso truffles and, most recently, caramels. Wow, those caramels really do stand out in my mind as excellent--they're so soft and buttery! I could easily finish off an entire package in one seating if I'm not careful. Even their chocolates were pretty tasty--and I'm not really a fan of chocolate candies. From what I've heard, their candies are a bit pricey, but they are mighty tasty and worth every penny if you ask me. (Plus, the higher price helps on exercise restraint, no?) I haven't been out to Lula's shop--I'm afraid if I do I might come back with bags and bags of delicious candy, like a kid on Halloween--but I've recently been tempted to go and pick up some candies for gift. And I swear, they're gifts for friends. OK . . . I'll come clean, maybe a few candy "gifts" for myself too. read more

I stopped in here yesterday for some great gifts for a few people. I had been here before and knew I would be giving a quality local product so I headed back. I was greeted by the owner and his two children... fourth generation taking over the business. They were super nice. I can't say enough about how pleased I am with these products. Gifts starting from under $10, beautifully packaged. You really can't go wrong. read more

OMG I may never buy store bought chocolate again (including See's).... no joke. The chocolate is fresh, prepared with love and so so so good. The sea salt camels they let me sample are to die for, left me wanting more more more. WELL worth the added cost for sure. read more

We made our annual trip to Spin Drift Inn and topped off with Lula's 45 piece pick our own box. We where celebrating my wife's early Birthday week. Every time we go to Lula's we are greeted with smiles and Kindness Today is January 2nd 2018 and the pleasant young man to help us was Cooper. Cooper is definitely and people person with a positive attitude. I tried tipping him but he said he couldn't accept the tip. He then shook my hand and said thanks again for the offer. I just thought it should be known what a professional, friendly young man who seems passionate about chocolate. Thanks Cooper and Lula's for helping make my wife's Birthday celebration awesome. read more

Too outstanding for words! The chocolates and the caramels (with sea salt) are truly worth putting your "diet" aside! Plus "Diet" is a bad word! Everyone requires a bit of sweet in their life now and then! Discovered Lula's while representing our Ahnfeldt wines of Napa at the 2014 L A Food & Wine event. Found myself crossing the aisle to Lula's more than I will admit to! Yum yummy yum! read more

If you haven't had these heavenly chocolate covered caramels with flavored sea salt, you are depriving your tastebuds. I usually prefer salt over sweet but these will sway me every time. If you haven't tried them, YOU MUST! If you have family and friends that love chocolate and caramels, you can't go wrong with these. Besides, they're local and the Lund's exercise amazing craft to create these little morsels of goodness. read more

Their dark chocolate almond toffee (California Toffee) is, without question, the SINGLE GREATEST CANDY EVER MADE. Worth every penny, mainly because it takes me a week to eat one. I love their chocolates so much and highly recommend them. Worth the price!! read more

Crazy overpriced. The use Peter's (Nestlé's industrial line) chocolate for god sake! For those who don't know, Peter's is industrial swill chocolate, typically retails for around $3 a pound or less than 1/10th the price of Valrhona, Amedei, Cluizel, or Pralus yet they charge the same as for products made with these chocolates. I don't even think I could find a lower end chocolate than Peter's, so god knows what quality of nuts and dairy they use. They'd be fine as drug store chocolate, along side Whitman's, but the fact that they've hoodwinked people into paying top quality, artisinal prices is just sickening... but what else would one expect from a chocolate company founded by MBAs? As an added bonus, they just came in last place in every catagory they entered in the Seattle Chocolate Salon. Two stars because I didn't get sick. read more

Lula's chocolate is beautiful and delicious - worth every penny if you savor it as I do. This week, my 7-year-old and some friends took the factory tour and kids and adults alike absolutely loved seeing how the chocolates are made, holding a 10-pound chocolate bar. The staff were amazingly helpful and delightful. Only Lucy and Ethel were missing. Thank you!!! read more

There are so many places to buy chocolates from. Most of the places present well online, and most never deliver on the quality of the product. It is very hard to know the good from the bad without tasting the product. We recently, had some very special guests come to our house and they brought us a box of the 9 piece Sea Salt Caramels. One bite into these babies and they just ooze quality. Rich dark chocolate on the outside, chewy caramel center, and delectable little crunchy different salt crystals sprinkled on top. I mean QUALITY!!. My wife and I fought over every bite. After we finished these, I decided to go online and order more. This time I ordered an 18 piece container of the Sea Salt Caramels, 9 oz. Dark Chocolate Almond Toffee, and the dark chocolate pecan truffles. They arrived today from FedEx in a foiled insulted box. They even double wrapped the ice pack inside a Ziplock followed by freezer paper. What a beautiful presentation of a quality product. So far we just tasted the Dark Chocolate Almond Toffee, which was out of this world. Everything Lula's makes tastes homemade. It is worth every penny! Please do not ever change your well perfected product. Thank you for not compromising quality. Kudos and best of luck with your business!! read more

Had a package of their Dark Aloha Rocky Road chocolate that I got at the Monterey Rock & Chocolate Festival. Even after it had partially melted and re-solidified it was incredibly delicious--quality dark chocolate, toastd macadamia nuts, marshmallows...I also sampled one of their sea salt chocolate-covered caramels. I'm not a huge fan of caramel or salted chocolate (yes--I'm the one person in America who doesn't like this combo), but it wasn't bad. read more

We love supporting local businesses and who couldn't love this especially delicious one! Excellent, prompt service and specialized customer service. Thank you Lula's! read more

We were told the sea salt caramels are melt in your mouth yummy... They definitely lived up to expectation. I tend not to like sea salt candy but this has a perfect amount to blend and compliment the caramel. We look forward to giving these as gifts in the future! read more

THE BEST chocolate you can buy locally. Don't waste your money on Godiva--it just pales in comparison. This is locally made chocolate with a beautiful story. I take a box of it as a hostess present and it's always a hit! read more

Might be the best chocolate in the world. You have to try their salted caramels.

We ordered 3 different types of the sea salt carmel chocolates for our wedding in September and they were the hit of the party, or at least the hit of the dessert buffet! These are the best chocolates I have ever tasted in my life just surpassing the chocolate made by the monks in Monserrat in Spain. The combination of the chocolate the carmel and the sea salt is exquisite! The english toffee is really good too. If you need or want chocolate, Lula's is the way to go! read more

So, First of I was introduced to Lula's chocolates through my wife who shops at brunos in Carmel. I had never heard of them so I figured they were specialty items brought from belgium or some other country that's known for good chocolate. Turns out they are made here in good ol Monterey by a guy who's grandmothers name was Lula. Cudos if these are her old recipes ... N-E-Ways ... I found where the mothership is and walked inside as any curious ex-chocolatier would do and I was greeted by a young guy with a beard who give me the lowdown on the products! Even shipped some off to Tennessee for me on ice! Thanks Guys !!! read more

I actually wanted to put in a review for the Lula's Rocky Road that is sold locally at the (Fremont, CA) Whole Foods. It is AMAZING! every bite is a piece of heaven, the milk chocolate is delectable, the macadamia nuts: so fresh, and marshmallows soft and airy. I am planning to buy a bulk load of these candies to send out as Christmas gifts. I haven't tasted a candy so good! High-end quality chocolate AND delicious! read more

I was given a box of Lula's chocolate truffles as a gift and was very disappointed. The truffles tasted stale and old and the texture was very dry. The overall taste was extremely sweet and lacked the chocolate I expected. I much prefer See's over this product, both in taste and freshness. read more

I just have to say these are the best sea salt caramels ever. Last year I bought some at the factory for Mother's Day. Normally, I buy them at the store. The owner Scott Lund packaged the chocolate and we chatted about kids (I was seven months pregnant at the time). He is a nice guy. If you haven't had their chocolate, you should. They are made fresh. I bought my mother-in-law a big box at Christmas and the chocolate was so fresh that it didn't taste stale when we savored each piece until April! read more

What a yummy time. I visited the chocolate factory for a birthday party tour. We saw all the fresh ingredients and beautiful hand made confections. We were given a sample of delicious caramels and fabulous truffles. After seeing all the hard work put into the sweet treats,I am hooked. read more

We've shipped these to our home in Texas, and bought them on-site in Monterey plus from the San Jose Airport bookstore. We had a little trouble finding the location on the Monterey location because it's in an office complex are; found out later there was another location right in Monterey near the water & Aquarium! Wonderful chocolates; friendly service. I particularly recommend the caramels with different salts; the caramels without chocolate, all flavors, esp. peppermint; and the Aloha Rocky Road candy with macadamia nuts. Very high quality--delicious and pretty. read more

We were the recipient of a 9ct box of sea salt caramel chocolates. I thought I'd had sea salt chocolate before but these were impressive! They were delicious and I just wanted to savor every bite! I'll definitely put this on my list of favorite gifts to give. read more

If I had another star I would have given it... it. Amazing Salty Caramels! Just decadent. 3rd box into it.

I LOVE the macadamia nut rocky road, especially the milk chocolate one. Normally I don't even like marshmallows but this is delicious!!

We had our wedding in Monterey on July 16,2016. I found Lula's chocolates on the internet and had the 2 piece favor for our guests. The chocolates were yummy and the packaging was very cute. They found the perfect ribbon color and printed personalized thank you messages for us. All the guests loved them. Thanks Scott & Victoria! read more

Wow!!!! We called ahead and booked a "by reservations only tour of the chocolate factory, and were so pleased that they were willing to give the tour just to the two of us (it was a Tuesday). The woman giving the tour was SO great! She was also training someone. We saw photos of the original owner Lula, whose 100 year old recipes are still used, and met her grandson who owns the shop. We enjoyed seeing where they temper the chocolate, watched two guys rolling out homemade marshmallow, saw the enrobing machine, watched the ladies make macadamia nut turtles for Tommy Bahamas, and visited the room where everything is packaged with lovely boxes and bows. Along the way...as we enjoyed the very fun and informative tour...we were able to sample a few things that they had available that day. The samples were all SO delicious! We had a yummy caramel with nuts inside, a full sized rich pinot noir truffle, and a delicious chocolate enrobed caramel. You can also sample the salted caramels at their other stores in town...divine. The samples were all amazing!!! And so fresh. Just perfect! And you get a 10% discount for taking the tour! We loved our customized box of truffles; our personal favorites were the dark chocolate truffles filled with dark chocolate ganache, mint, cinnamon, coffee, and wine. I personally don't like milk chocolate or penuche as much, and didn't care for the vanilla or chili powder truffles, but it's obviously just down to personal taste. We also got the chili flavored toffee, which wasn't my favorite, but chili powdered desserts are always a gamble for me. Anyway, this is some very high quality chocolate made with care! Highly recommended!!! read more

I went for a tour of the place last month and had a GREAT time. I had no idea the history or the labor behind chocolate. I am now totally hooked on the truffles and my favorite salted caramels! read more

I'm addicted to their milk chocolate almond toffee. It's as good as it gets. But I also want to thank Angela for so quickly recitifying a shipping problem. I called her the afternoon I received my order, and the correct order showed up on my porch the next day. For these two reasons alone, I will continue to enjoy Lula's! read more

Amazing chocolate! On the pricey side, but very high quality!

Great chocolates, very smooth and flavorful. Their toffee is the best by far though. Almost like it's made out of pure butter. I'm not sure what was wrong with the one reviewer "Catch X" though, although I see he's a bit disturbed and hard to please from other reviews anyway. I went online to check out the Seattle Chocolate Salon's website and they listed all the participants and the results. Out of alot of chocolatiers in the nation and I believe internationally whom competed, Lula's got honorable mentions in a few categories. So yeah I guess that could mean last place, but they did place. Most chocolate companies didn't even place. And I'm not sure why having an MBA would make a bad chocolatier. Oh well. Great chocolates anyway. read more