I'm writing this review as a person who doesn't like durian, but embraces product diversity.
There's a pretty good article out on the web from KQED's Luke Tsai titled "A Swanky New Durian Shop Opens In The East Bay". I would describe the left side of the shop as a lounge with durian themed stuffed trinkets and the right as freezers filled with multiple varieties of durians.
We were looking for a present for my mother-in-law. Typically, most of our family members hide while my wife and mother-in-law partake in their consumption of thawed durian from Costco. As we looked at the wall of golden packaged durian, a salesperson approached.
Our salesperson was a young woman who sensed our confusion and helped us through the possible choices. She mentioned that if we liked Costco durian, that is the Musang King variety. She took us through some similarly priced options and their tasting qualities. Lastly, she mentioned that all the durian were flash frozen in liquid nitrogen to lock in the time they were ripe and ready to eat.
I was pushing my wife towards one that was on sale and had notes of sweeter and milder flavor. Instead, she chose the more premium, stronger flavored, Black Thorn variety. We'll see how the kids react when we crack open that one!
The fruits seemed to weigh around 4.5-5.5 lbs. Depending on which one you get, you'll likely be getting close to or over $100. Remember to bring cash as they have a 10% off cash discount. Also note that they recommend that you thaw them for around 5 hours prior to eating, so make sure you plan for that!
Hope this store is able to stay in the area! Very cool and so unique - never seen a store like it for durian. Maybe someday, they'll sell tasting portions for people to try smaller portions. read more