This took over the former Im.Vely location in The Source OC and sells Korean clothing for women, along with some cosmetics and BTS items. It's located on the first floor of The Source OC and is next door to Blue Lab and Aritaum.
You'll find a mix of clothes for different occasions, seasons, and styles. They had their official opening June 1-7 and ran promotions to encourage people to stop by to shop: any purchase would get you a free eyeliner and any purchase of $25 or more would get you a free lipstick. Lots of women stopped in to peruse the racks.
They had some special prices on items outside which were marked down slightly from their tagged prices, like basic tees which were 3 for $18. I was interested in a top in the window and the saleswoman pulled it for me to try on. There is only one dressing room, but it's a good sized space to try on clothes. They have disposable face covering guards for protecting the clothes if you're wearing makeup and need to pull something on over your head.
The top fit, but it wasn't my style. I did see other cute tops and items, but nothing I had to have that day. Prices varied based on the item and details - some of the nicer pieces could be around $35-60 while peacoats and winter down jackets were closer to $80-150.
I would come back if I was visiting The Source. It seems like they always have new items in store and it's a good option for those looking for Korean fashion that could be sophisticated or fun without spending too much.
There's always plenty of parking in the attached structure whenever I've gone. read more