I came here on Saturday and I am in LOVE with all the products that I bought. I purchased from both sides of the store. A more high end product and then a bunch of products from the other side. Happy with products and great customer service. read more

I found my new go-to Korean Beauty Store now :) June, Clara and Jamie were excellent! They provided AMAZING customer service to our group of 8 ladies shopping and talking loudly throughout the store. We were all just excited to find an awesome K Beauty gem in the area, and needed to restock on some face care items. Every single person in our group received excellent hospitality and kindness throughout our shopping experience. I recommend everyone to shop here, you will find great face care items and gifts for friends & family. They gave us some samples and I even got to try the $2000 face cream! Plenty of parking as the shop is in a galleria/mini mall. Thank you i.Beauty for the quality and care we received! See you soon! read more

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Called specifically for a product, the Dominas dark spot treatment. Was reassured they had the product in stock so made the trek to the store. Found out they don't have it and that the product hasn't been in stock for a while. Tried to get me to buy another product I am not interested in. read more

The highlight of my experience was how friendly, helpful, and patient the staff was. This store carries some popular brands and items that may not be at some other stores, such as Torriden, Round Lab, Lindsay modeling masks, Etude Soonjung line, Anua, VT reedle shots, Romand, etc. Unfortunately this store does not carry most of the brands and items I was looking for (S.Nature, Beplain, The Lab, Isntree). The prices seem similar to those of other K-beauty stores in the area or slightly more expensive. read more

I'm so glad I found I.Beauty! I stopped in looking for Korean beauty products, and they had everything I needed and then some. The customer service was fantastic; the staff was super helpful, knowledgeable, and even introduced me to a few new products that I'm now obsessed with. You can tell they really know their stuff and genuinely want to help you find what works best for your skin. I'll definitely be back! read more

The staff there is always helpful. Their selection is everything my family are looking for. The staff would always give us the best price and extra gifts. High recommend this place read more

They explain and suggest great products although this location is small. they do have a number of things you can try... Including snacks !!!! read more

Large selection of products! They have popular brands like beauty of Joseon, round lab, Torriden, and many others. The staff is really nice and helpful! read more

KOREAN BEAUTY WITHOUT ORDERING ONLINE! Love love love Toner pads and Korean sunscreen. People say Amazon Korean products can sometimes be fake, I trust a in person store like this read more

Was there already 2 times, and I'm in love with this place. Service is wonderful, very nice and competent employees who could help you with anything you need. Not overpriced goods, they have testers for EVERYTHING!!!!! Also they give you samples or masks with purchase for free and even let you choose it. Definitely will come back again and again! read more

i.beauty - Cosmetics & Beauty Supply Near Me - Buena Park, California

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Went a little crazy. Staff there were helpful! So sad I live 4 hrs away from this place. Would come back again if I come visit L.A. Just wish they have price listed on the products. read more

i.beauty - Cosmetics & Beauty Supply Near Me - Buena Park, California

I recently found my go-to Korean Beauty store! I randomly stumbled across this gem after having lunch with my brother at Gangnam Station. Located inside of the Beach Galleria, this hidden gem has so many KBeauty brands that I normally would order online. I'm always weary of ordering online, and I definitely like to compare prices. I've ordered off StyleVana, Blooming Koko, and YesStyle, and it always seems like the products take forever to get delivered. Prices may seem cheaper on these sites, but you always have to take into consideration of all the taxes and shipping fees - and how long the products will take to get to you. I've ordered MEDIHeal Pads off Amazon before, and it took the seller over 3 months. They have such a wide selection of MEDIHeal pads here. There's no need for me to wait anymore. I used to order from Amazon because of the competitive pricing, but my friend ended up receiving a fake product, so I've tried to avoid Amazon skincare and makeup products at all costs because of so many fakes. There's ANUA, Round Lab, Beauty of Joseon, COSRX, The Face Shop, ROM&ND, and so many more skincare, hair, and makeup products. I bought the ANUA Peach Toner, and it smells delicious! Most brands here are decently priced. They also have luxury skincare brands like Sulwhasoo, as well. I snagged myself a wonderful secret essence SUM37 from Su:m. I am in love! Iy makes my face feel so soft and smooth. June has helped me so much with each product choice. She is super sweet! If you're lucky, you can even snag some free samples. There's free parking in the lot shared by many businesses. Thank you, I.Beauty and June! read more

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Decent selection with decent pricing and the people working there were so friendly and helpful!

The selection of authentic korean beauty is amazing. I am extremely hesitant to buy from Amazon because of false products, and am too impatient to buy the products from Korea due to long shipping. The convenience and authenticity of IBeauty drives me back time and time again. The store is clean, organized, and has every product you could wish for, from makeup to skincare. read more

Such a great shop. I happy to find this place. Ladies who work here so nice. They do great job. They help to find what ever you want, make recommendations for your skin type, what products will be better for you. And so cute things, in the end they give you little presents to try new products. read more

i.beauty - . - Cosmetics & Beauty Supply Near Me - Buena Park, California

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It's so pretty there, a lot of good skincare products. The lady was nice and helpful. I got what I was looking for.

Located inside the Beach Galleria. I've been taking my wife here for awhile now and every time they have been nothing but nice and accommodating to us. They are very knowledgeable about their products and make sure my wife gets what she needs from the products she wants like moisturizing, coverage, and a particular look she is going for. I highly recommend this place over other Korean Beauty product stores. Their prices are great too. Especially compared to other Korean Beauty stores in the area. They are not overpriced at all. They keep the latest trendy products on hand and they won't try and push the more expensive products on you, they make sure you get what you are looking for and will even recommend the cheaper ones if they better serve a look or need you want. They aren't judgy either like other Korean Beauty stores are. Don't forget to sign up for their points rewards, it's free! read more

They have all the korean skin care!!! I loved the products I purchased! I have yet to try the mask but the serum and cream are bomb!

The place I'm going to buy all my skincare from now!! The workers were so nice and helped me create a better skincare routine, asked my Skintype and let me try all the different products that would suit me best! Definitely telling all my friends and family that if they want to buy Korean skincare that this is the place to go! 10/10 could not give it any higher praise read more

I started getting into Asian makeup and bought many products here for a reasonable price. I do not need to wait for long shipping from Asia to get my makeup and can come here. The workers are very nice and will help you pick and find what you are looking for. There is a wide selection of Korean makeup and skincare. They will also give samples for you to try after you purchase. Highly recommend. read more

Went in to pick up some ballet stage makeup for my teenage daughter, and try some kbeauty skin care products for myself. We found all the employees so sweet and helpful. They encouraged us to try out the products, and they had many of the popular products in stock. Be sure to sign up for their rewards program. My daughter and I prefer this store over the big name makeup store. read more

Went in yesterday and was followed around the store at all times. When my sister and i split up they called another employee to watch

I ALWAYS go to i.beauty for sheet masks. Whether youre looking for low end (average $1) or more, they have it all. And if you want to go even more higher, the owner of i.beauty also owns Nature Collection (LG cosmetic line such as Ohui, Whoo, and Sum) which is right next door. Other products i buy from here: BB creams and make up. They carry the well known K brands such as Dr. Jart (sold at Sephora) and Tony Moly (sold at Macys). read more

Came here for the first time a few weeks ago because I'm transitioning into a more Korean beauty routine for skincare and makeup. The ladies here are so so nice and helpful and gave me a few free samples with my purchase. They have a great selection of things. I spent quite a bit here and am very happy with all my purchases, I have been back to purchase things at least 4-5 times since then and have loved every experience there. Sure it's pricier than online but I love being able to try things on before purchasing. The women who run the shop are great and absolutely are worth spending the extra money! read more

My wife has been using this cosmetic line for a while and she is very satisfied with the product line. Even though I do not know anything about cosmetics, I can tell that this is a very good product just by looking at my wife's skin condition. Keep up the good work!!! read more

great service and reasonable prices for products. would definitely come back to take advantage of their promotions/discounts!

MY SEARCH FOR THE PERFECT NUDE EYE PALETTE is over. The sweetest owner/associate greeted me and helped me right away. I got the Clio Mauve Palette and I'm so excited to try this K Beauty makeup brand. Thank you, and I enjoyed the sheet mask!!!! read more

i.beauty - Clio Eye Palette - Cosmetics & Beauty Supply Near Me - Buena Park, California

June was SUPER nice and helpful! There were a lot of more high end Korean skincare products in the store but also a ton of face masks that were really cheap and she had a ton of insights on them. They also carry alongside of Korean skin care products, face sheet masks, hair dye, perfume, and makeup! Also a section for beauty tools which I thought was pretty neat. The store itself is clean and organized although it's small they have a ton of products inside and outside the store on the tables. Most of the products have a price on them or have a promotion to them but they are written in Korean so if you have any questions June is more than happy to help. I bought a ton of face sheet masks from here and got a ton of great samples with my purchase. They accept visa, MasterCard and cash I believe. I'm not from around this area so June gave me her business card in case I had any questions or if I wanted to purchase more and she would ship it to me! Overall great store and great customer service :) read more

i.beauty - Personally bought all the face sheet masks in the picture and got the rest as samples. Masks were $1 each or buy 12 for $10. GREAT DEAL. - Cosmetics & Beauty Supply Near Me - Buena Park, California

I've been getting more serious about skin care lately and was looking for a place to get a great deal on sheet masks - and I found it!! It's located in the beach galleria. I got 12 sheet masks for $10 and the saleswoman was very helpful. They've got a lot to choose from - aside from sheet masks, they have a plethora of gentle foam cleansers, some of which are famously known in the korean skin care industry - and for the low! That being said, I definitely asked the lady to translate some of the directions to me. Ha! I'll be back in a few weeks. read more

i.beauty - Issa steal! - Cosmetics & Beauty Supply Near Me - Buena Park, California

The lady here was super friendly! They had masks for $1 and it was buy 10 get 10 free so woo $0.50 per masks and the packaging for these are cute too :) She didn't rush me at all and even encouraged me to look around for a long time. Will come back again! read more

Owner is super nice! Was greeted right away and found what I needed. The store is clean and organized. They have TONS of Korean beauty products and lots of Darkness brand eyelashes! No charge on tax if you pay with cash. Will definitely be back! Also, ibeauty is located inside Beach Galleria. read more

I haven't even gone to this store yet. I just made a phone call about some product. The gentleman and a lady I spoke on the phone was super friendly, helpful and welcoming. Just that along make me want to give them 5 stars and write a review for them read more

Kind of strange writing a review about a cosmetics place but here it goes. I've been here a couple of times running errands for the wife. Small little space but as far as I can remember, it's been here a heck of a long time. Also, the lady in the store is very nice and speaks fantastic English and Korean. What I remember from my last errand run about 6 months ago is that she actually had a men's section. I've been recently looking for some cologne and thought I'd give it a shot. I had sampled stuff at the mall and didn't really like anything there. I think it has something to do with being Asian but I found that I liked her stuff so much better. She had some "Pola" after shave that I liked but was a little pricey. After a few samples I realized that I really liked this stuff called "IPKN". Reasonably priced and smelled just right. She has a pretty good selection for men so don't be afraid to check this place out. read more

Friendly staff, very helpful. They speak English, so that's cool for me, I'm not Korean. Pretty good selection for a small store. A lot of the skincare is more on have pricey side, not your drugstore brands. They also have make up and eyelashes! I bought a $10 arra sunscreen that's spf 50 pa+++, it's pretty good. I was given samples upon my purchase too. Unfortunately I probably won't buy the $80 fullsize... But hey. Good products. read more

The lady (owner?) in the store was super kind and helped me find exactly what I needed! Super sweet, she even gave me a couple of samples. I was having a hard time looking for the store until I realized it was INSIDE of the shopping center (oops). However, next time I know. The place my mom and I used to go to for moisturizer closed down so this will be our new place, 10/10! read more

I love the selection of products they carry!! They have the basic Korean cosmetic for skincare and makeups, but also French cosmetics like Thalac. They have everything you need here!! Their service is also so great :) read more

OK, I've never really had amazing experiences with K-beauty stores located inside supermarkets, but this was something entirely different! I was in the area for a day and was scoping out some Asian Beauty stores...you know...as a way to treat myself for my birthday weekend. A lady helped me, I believe she might have been the owner, but she was super helpful and friendly. She followed me between the two stores so I assumed she was. I told her I like Belif products and she told me all of the brands they carry were from the same parent company as Belif. I ended up with a gel cream moisturizer from CNP Laboratory (kind of a dupe for the Aqua Bomb), and some sheet masks. The brands they carry from what I remember are a wide selection from SU:M37 and CNP Laboratory, plus they have a few products from Tony Moly and from other popular brands. I didn't feel pressured to buy anything and she was genuinely trying to help me. They also hooked it up with a bunch of samples and even a full-sized hand cream (since I signed up for the rewards club). I told her I was from San Diego and she said how not a lot of these brands are available in stores down there (which is true). I'm not a local but if I'm ever in the area, I'll try to stop by and pay a visit to i.Beauty. Thanks ladies! read more

I'm surprise this place doesn't get more reviews. I decided to try this place since it was close to my home. I've started becoming obsessed over skin care after my aunt's visit from Australia. She actually suggested I look into Korean skincare. I first visited The Faceshop which I love then I visited Amore which I appreciated more after I used the suggested products. After Amore I read up on different products and their benefits. Brands like Amorepacific, Salwhasoo, Hera or Iope tend to be up there in pricing and have been marketed to wholly hell. I went from doing 0 to 7-10 steps on my face so of course I saw major improvements to my face. At I.beauty, I saw some products that I recognized like Dr. Jart, Tony Moly and some stuff I recognized through my googling "Korean skin care". I love sets because it's usually most cost effective and gives you everything you need in one neat package. They have tons of sets here! When I ask June what's good, I like that she asked about my price point. June is pretty awesome. For starters, she really knows her stuff. She seems to have an array of things and price ranges. I find I.beauty to be either a below or just at market cost. She gave me tons of samples. I definitely will be back for that compact makeup (i have 4 different foundations I need to finish first). If you don't know what you want, definitely go here first. read more