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Lego

5.0 (6 reviews)
Open • 10:00 am - 9:00 pm

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Mastermind Toys

Mastermind Toys

(8 reviews)

$$

Another west end favourite for us !!…read more Ooooh, I was nervous walking in !! Two boys & Mama was eating ice cream (Eeep!) Ice cream could spell trouble, but did it ??? No way Jose !! With, ice cream in hand, we were welcomed with smiles and good afternoons. (PHEW) Had the boys also been eating ice cream this may have not been the case. Note: I wouldn't tempt their good natures (haha) We came today specifically to look at books, there's always a great selection here. The staff chatted with the boys, asking them questions with authentic interest. The $5 fill a bag rock station is great !! Enjoy !

I was looking for a specific toy for Christmas and I wasn't able to find it online. I searched and…read moreMastermind came up so I checked out their website but couldn't tell if they had the specific ones I was looking for. I called the store and the person who answered told me they had them in store and if I didn't find the ones I was looking for to ask as they have them in the stockroom as the display won't hold them all. I went in around 8:30 after checking that they closed at 9. They were counting money and likely anxious to close soon as there were no other customers. I asked one of the staff where I could find the toy and she directed me to the display. There were 4 items but they didn't have any others so I gave her the names of the 3 I was looking for. Her and her colleague went to the back to look for them. It didn't take long and they brought out 2 and then continued to look for the third. During this time, I browsed the store. It's larger than I thought and the section seemed organized. The prices are a little higher for items I have seen elsewhere. They also sell candy, smart marketing to entice the children with sweets. But they have some unique items like a stuffed giraffe family. If you are a Three's Company fan, you could get one similar to the one Chrissy bought! They couldn't find the third item but I was happy they took the time to look for it. I paid for the items and since I spent more than $15, I could have bought a voice changer megaphone which I declined. I was offered gift wrapping and gift receipts. I declined the wrapping but for receipts. I appreciated the service at the end of the night and would consider this store for a hard to find children's gift.

Mastermind Toys - Shopkins!

Mastermind Toys

(10 reviews)

$$$

I cannot say enough great things about our experience at Mastermind Toys! My son and I recently…read morevisited the store to find the perfect gift for his birthday, and we were lucky enough to be helped by Ayaan. From the moment we walked in, Ayaan greeted us with a warm smile and incredible enthusiasm. My son can be very indecisive (especially when faced with so many amazing options), but Ayaan was endlessly patient, kind, and truly knowledgeable about every product we asked about. He took the time to learn what my son liked, offered thoughtful suggestions, and never once rushed the process. It was clear he genuinely cared about making the experience special for us. Thanks to Ayaan's expert guidance, we found the perfect birthday gift--and more importantly, my son left the store beaming with excitement. On top of that, the store itself was spotless, organized, and welcoming. You can tell the team takes pride in keeping everything in top shape, which only adds to the overall experience. We walked in as customers, but we're leaving as lifelong fans. Mastermind Toys, you've got two new customers for life--and Ayaan, thank you for being such a wonderful person and making our day so memorable!

Ordered something for Christmas a FULL MONTH IN ADVANCE from one of their "sales" (I say this…read morebecause their sales typically bring them back down to what normal prices are). Had to follow up more than once to see if they actually had plans to ship us our item, and were eventually notified that they're not sending it, but only after hounding them. Were they going to wait until after Christmas to tell us? We could have bought the same thing on sale at the time of purchase elsewhere and now I can't even buy it in time for Christmas. We've always done our Christmas shopping here because our kids like to physically go in and make their lists, but we'll never go back. Done with these guys.

Imagine+

Imagine+

(4 reviews)

$$

I haven't seen anyone write up anything about stores with specifics on Anime, and this should be on…read moreyour radar if you're a fan. If you're looking for a store that has genuine Anime paraphernalia, this may be the store for you. It has a tone of random little bits and pieces, but it also has figures of several different characters from all sorts of anime, such as Naruto, Demon Slayer, Jujutsu Kaisen, and if your lucky there's a chance you'll get some Blue Lock in there as well. (And of course, Hatsune Miku is included.) Imagine+ also has plushies of all random sorts, including but not limited to brain-rot and Roblox. Yes. Literal Roblox. (Funko-pops are everywhere as well.) I've seen some Sonic included merch, and even some Genshin Impact keychains, there is a display section at the back of the store that has a plenty of knickknacks as well. I recommend going in person to evaluate it yourself. It may just be what you were looking for. Customer service wise.... It gets a solid 3.5 stars. Unfortunately, I do not have any images in my camera roll, I'll update this review when I get them.

Hello, what's this?…read more Shopping with my bestie in Phase One of West Edmonton Mall, beside The Bay, and in the spot where I thought I would find a bank or an ATM, stood Imagine +. Toys and gifts? We had to check it out. Especially with the display in front showing a Chewbacca backpack, Call of Duty merchandise and Cards Against Humanity. It promised to be interesting. It's a small, orderly store, and I like the selection. It seems to be a mix of collectables and toys. They have stocking stuffer bits, pieces from Doctor Who, Adventure Time, Lego, and other characters and toys I'm not hip enough to recognize. There are toys for all ages. I saw lego sets, plush toys, Call of Duty toys, Walking Dead paraphernalia, Minecraft, Pokemon, remote control cars and DRONES for sale. There's more, but I was too busy buying a Call of Duty gun for my bestie's boy and considering a drone ($180, I think? Might be less...I thought most of the prices to be pretty reasonable for the merchandise.) for my husband to remember all of it. Plus I was intrigued by the werewolf card game the cashier showed me, where up to 75 people can play at once. I thought the store could stand to have more in it...Having said that, it was easy to walk through and gawk. And who knows? maybe they'll have more as word gets around about them. I'd check them out again.

Lego - toys - Updated May 2026

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