I live in Los Angeles. I vacation in Pacific Grove once a year. I have had genuine difficulty, for…read moreover a decade, finding someone who can get my cut/color right, at the same time. I found Rosana/LA Bottega by chance (really by judging salons by pictures of their interior decor) and I'm thrilled. I feel like "me" finally. I feel amazing. She totally delivered. And she's a cool, awesome person on top of it all. The "after" picture I took was in the bathroom after she was done. I'm "glowing" with happiness in a public bathroom with florescent light. She's that good.

Let me start by saying a have a lot of thick curly coarse hair. No problem for Rose. She gave me…read morelong layers, a trim and styled it beautifully. Great vibe in her shop (La Bottega), and the other ladies working were awesome and doing beautiful work as well. I definitely recommend scheduling an appointment with any of them!

I almost hate to tell everyone how great Chrystal Star is as a stylist and owner of the Prim Salon…read morefor fear she will get so many new customers. :-) Chrystal was able to return my hair color to my original red from my youth. My previous stylist continued to color my hair more and more blonde, almost eliminating all red from my color. Chrystal spent 3.5 hours restoring my hair to a perfect shade of red with highlights. I've now returned for several touch ups and her service is perfect. I've received numerous compliments from strangers on the street about my hair, which is a testament to her work. I've seen the work done by the other stylists in her shop and would recommend them as well.

CURLY GIRLS REJOICE ! Prim hair salon 10 STARS again!…read moreCrystal Starr and her team do amazing work for thick crazy hair like mine - it's m pretty about posting but look at my new highlights after an amazing haircut - if you seek a great salon for curls highly recommended !

I scheduled a haircut for my dry gray hair and not only received a fabulous cut from the owner,…read moreSuay, but a deep conditioning as well. Suay, and her daughter, Nicha, are friendly and skillful with scissors and coloring. Located across from Trader Joe's, the salon has a relaxing atmosphere and beautifully decorated. This has been my go to hair salon since I moved to PG 4 yrs ago and I highly recommend.

Nicha is the best!!! She is an absolute gem -- friendly, sweet, and will make you feel so beautiful…read morewith her hair styling talents. My hair typically gets very poofy or frizzy in humid, windy, and beachside environments, but the products she used when styling really worked wonders. I feel so lucky to have found her via Yelp and wanted to give her a huge shout-out for accommodating my appointment shift due the recent rains. We were getting our engagement photos in Big Sur and ended up needing to switch to a day where Nicha is not normally available -- she generously made it work. Thank you so much, Nicha!

YUP, Bo is my girlll!! I moved here from the south bay two years ago and honestly hadn't been able…read moreto find my new hair girl until today. She's super cute, so sweet, and has a wealth of knowledge when it comes to hair color. She also helped fix a not-so-great haircut and color situation I had going on, and my hair turned out amazing. The vibes were immaculate lol, the salon is beautiful, and I genuinely felt so cared for and taken care of the entire time. I'm so happy I finally found my person here. Highly recommend Bo!!

This was my second time with Bo, and I am always very happy after each appointment. The first…read moreappointment was a bob cut and I loved it! This appointment was a slightest trim with chocolate lowlights! I've tried other places to get this look and it has always comes out lighter than I wanted. She listened to what I wanted and it came out great! We were chatting the entire time and amazing head massage while shampooing! I highly recommend Bo!!

Dallie did an all over color for my hair. She worked closely with me to ensure the shade matched…read morewhat I wanted, added in extra product as needed for shine and conditioning my hair and the results were great! I highly recommend her and will definitely be a regular client moving forward.

I got my hair done by the lovely Sami! She has the sweetest personality and easy to talk to! I came…read morein to get my dead ends cut and get more layers in the front which she SLAAAYED!! Please come and get your hair done by her she will take care of you!

Cynthia is my favorite hairstylist! I've gotten my hair done by her a few times now and I won't…read morestop going back to her because every time she does my hair, it comes out beautiful! I always get blonde highlights when I dye my hair and I have been disappointed by a lot of stylists who have dyed my hair, but I always trust Cynthia to do a good job because she's truly phenomenal'

I was not a great planner, and I tried to book a last minute hair appointment for a wedding. No one…read morehad openings/answered their phones. I called Cynthia who immediately answered and changed her schedule, so she could do my hair. She took great care of me at the shop, and we had a lovely conversation while she curled my hair. I got compliments :) Definitely recommend going here and supporting her and her small business. Very unbeatable prices too.

I love Positive Parlor Aveda Salon!! My stylist was Lalli. She took great care of my hair and…read morelistened to what I wanted, no rush!! I felt very pampered. She applied the color I wanted. The Aveda three step botanical treatment was the best with Lalli giving an exceptional head massage, I felt so relaxed. Lalli knew how to blend my grays with the color so it looked natural, and I wouldn't have to go in as often to touch up!! She worked magic!! Positive Parlor lives up to its name with great vibes, clean and cute interior, nice stylists very calm atmosphere. Good people!!! Looking forward to returning soon to get pampered and looking my best!!!

Wonderful service; happy 10 year old girl with her lovely new haircut. Thanks, Makayla!read more

Great locals menu! Excellent food. Don't tell me how many characters I need to leave!read more

Love Raquel. It's relaxing. The artwork is unique, and fun- they sell local artists work. Everyone…read moreis very welcoming and friendly. I'm there for my hair- love the product.

Calm atmosphere with a clean ascetic. Comfortable stations and cozy/private waiting area.read more

I would choose a different salon... I asked for an angled bob, I showed several pictures of my hair…read morepreviously (length, etc). The stylist (Kelley) ended up cutting the front pieces around my face way shorter by a half inch than the rest of the length of the hair? It looks terrible. I did want a shorter cut but not a bad cut, maybe I should have spelled it out for her (I guess I am not scissor literate or something but its just not a great cut). I probably should have realized this when they scheduled me for a next day service- there was no wait time? Either way there are better salons, I can probably trim my own hair to even it out but proceed with caution if you have not been here before.

I had been a returning client of Alchemist Hair Studio and previously saw another stylist there who…read moredid my blonde successfully for over a year and serviced my hair overall since April 2025, but she moved, so I booked with Khammy. During my consultation, I explained that I wanted to maintain the cohesive blonde I already had, bring the same neutral tone underneath, and bring the blonde closer to my root. At first, with my hair freshly blown out, I thought something looked a little off but assumed I was just adjusting to the blonde being higher. Once I got home, looked more closely, and later washed and styled it myself, I could see the actual result: patchy, non-cohesive color with warm and cool tones throughout that did not blend together. It honestly looked more like an at-home color job than a professional salon service. When I initially reached out to Khammy, I was upfront that I did not want her doing my hair again based on how it turned out compared with what we had discussed. I had previously told her I planned to return for a haircut since there had not been enough time to do both services that day, so I wanted to be transparent about why I would not be coming back. I also contacted the salon separately through Instagram asking whether another stylist could correct my color and provided clear photos. I did not initially ask for a refund because I respected the time spent and product used. I then went days without a response from Khammy, and when she did respond, she repeatedly said she needed time to "process" the situation. The salon's Instagram never responded at all. Instead, I was blocked from their Booksy booking platform while their social media account continued actively posting. I ultimately decided to have my hair corrected elsewhere at my own expense. That is when I requested a refund. Khammy then pushed for a FaceTime or in-person appointment despite the documentation I had already provided. I declined and said I wanted to keep communication in writing. After I declined the FaceTime, Khammy maintained that the color looked fine, attributed the result to the state of my hair, and then said the photos I provided were "heavily filtered" and at that point, all she saw was me trying to "get free service" out of her. The photos I provided were Live Photos of my actual hair. I found those accusations insulting and unnecessary. Her response only reinforced why I did not want her working on my hair again. The blonde I was asking for had been achieved successfully on my hair before. If she felt during our consultation that the condition of my hair, the time available, or her ability to achieve what I wanted would be an issue, I would have preferred that she decline the appointment. I genuinely tried to be reasonable throughout this process, but the dismissive communication, lack of professionalism, and accusations made an already disappointing service significantly worse. I have the full history of the communication, including where there was no response, and I'm attaching before (with the wine glass) and after of my hair so people can see the result for themselves.

Highly recommend! Emma is a gifted stylist and the shop has a lovely vibe. I am always nervous…read moreabout going to a new stylist as I have had some bad experiences. I usually wait till I travel to Portland for a cut with my regular stylist. It's been months though and my hair was in dire need. My experience with Emma at Alchemist could not have been better. She listened to what I wanted, applied her magic, and I left the studio with my hair and spirit shining from the experience. The result was what I had envisioned only better. I didn't know my hair could look so good. Thank you, Emma!