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La Jolla, CA

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La Jolla Surf Systems

4.2 (57 reviews)
Closed • 9:00 am - 5:00 pm

La Jolla Surf Systems Photos

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Doesn't get any easier than a SUP board dolly.

I've been going to LJ Surf Systems for the past year to rent a paddle board at the shores. The shop is crazy close to the beach and they provide a board dolly to make the haul extra easy. You get a dolly pad lock too to keep is safe at the shoreline. I've always had the owner help me and I see that people on yelp say he isn't extra friendly, he's always been kind and straight to the point with me, letting me know how the surf conditions are fairing. Go here for a quick and easy rental experience.

Laura S.

My cousin and I decided to rent Stand-Up Paddle boards. We called ahead to make sure they had some available which they did so we headed down. The staff was very friendly and accommodating and they even gave us a locker to keep our keys and phones. The boards and paddles were satisfactory as were the life jackets. The downside is the 2 block walk to the beach from the rental site is kinda a hike and difficult on a busy weekend. I would still rent from them again and maybe try the kayak tour next time!

Amazing quality paddle boards. Not like the cheap inflatable ones up the street.

Surf systems is a great place to rent equipment for the beach. I rented a paddle board and it was perfect. I got two hours on the water which was just the right amount of time. I highly recommend coming here if you are interested in paddle boarding or kayaking.

This is where the handle broke, and there was coincidentally a black piece of silicon surrounding the area.

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12 years ago

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12 years ago

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12 years ago

Friendly, cheap, and super easy place to rent boards! They were fast and courteous. We'll definitely be back when we're in La Jolla!

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8 years ago

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11 years ago

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9 years ago

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16 years ago

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10 years ago

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8 years ago

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13 years ago

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8 years ago

The owner, Doug, is awesome! Very friendly, personable, and helpful. Won't go anywhere else for rentals!

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9 years ago

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12 years ago

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11 years ago

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15 years ago

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Review Highlights - La Jolla Surf Systems

“The time spent On the kayak was amazing, Dolphins ended up playing all around us while we ate our packed lunch.”

Mentioned in 6 reviews

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Vuori

Vuori

4.0(32 reviews)
1.1 mi•La Jolla

VUORI @ LA JOLLA…read more Street parking is available throughout the area, along with parking right out front. Parking is free for two hours, and when I came on a Saturday afternoon, it wasn't packed at all. I really love Vuori. This was actually my first time shopping in-store, even though I've heard so many great things about the brand from friends. My boyfriend and I stopped by while doing some Christmas shopping, and I wanted him to try on a few jackets. I especially loved their fleece jacket, which is around $140. They also have a great selection of shorts, both lined and unlined in colors like green, blue, black, and gray. I'm a big fan of the store's overall aesthetic. The service was great from the moment we walked in, we were immediately greeted, and everything in the store was very organized. The fitting rooms were spacious, and I loved that there was a comfy seating area where I could relax while my boyfriend tried things on. The staff was super friendly and helpful. I ended up spending about $330 and picked up their iconic tote bag, which is really cute. If it's your first time shopping at Vuori, you can sign up on their website to get 20% off, which is a great perk. Overall, I loved my experience at Vuori and would definitely recommend stopping by. It's clearly a popular brand in La Jolla, I see so many people wearing it, and I'll definitely be returning to this location.

My number 1 favorite brand for active wear or casual/lounge wear. Beats all other brandsread more

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Vuori
Vuori
Vuori

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REI - Quick link I needed - sweet!

REI

3.6(598 reviews)
5.6 mi•Kearny Mesa
•$$$

On Wednesday 8/12/26, I bought a Cannondale Quick Cx2 and…read morespent over $1000 . That hybrid fitness bike is so worth it especially having my favorite color Rose Red - their color called "Orchid" , bike is so light and fast. I had to buy a kick stand since it doesn't come with the bike and it came loose , so I came today to have it fix and wanting to return the white lucky cat water bottle bike holder since I found the black one somewhere else where it's sold out. Chris acknowledge me since he was busy with a customer, apologizing that I had to wait and fixed the bike stand , took off the cat water bottle holder, put air in my tires, adjusted my seat, height and put the phone holder I never got originally? On that note... gotta give that credit to Kelly, who noticed I didn't have one and I told her I brought it up when I bought the bike Wednesday ? She even adjusted my light reflector to a smaller size to fit my handle bars. Didn't question me why I wanted to returned the white cat water bottle holder. (They were sold out of the black cat and found it somewhere else.) I had is the BEST customer service from both of them -Team work makes the dream work and those two need a raise! Thank you Chris and Kelly! You guys ROCK Can I get a "Amen?!"

I am often at this REI trying to find outdoor gear and supplies…read more I think I have figured out the layout of this place now so I know which sections to head to for my needs. Just also know that all their bike stuff is located in another building, so dont be disappointed. Its cool to have another building just for bikes and bike related gear. This REI also has a lightly used section. I do go and check out whats on offer there, but so far haven't found anything that works. The thing with REI is that you have to want the thing thats carried in the store and nowadays with so many options, REI won't always carry I what I need specifically... Case in point, cavers need specialized equipment as our needs are different than say climbers or canyoneerers. Yes, some things might be shared, but in general, cavers have very special needs. But, today, when I came in here, I did find a quick link I needed so that worked out nicely. I am also a runner and finally decided I need a fanny pack (I hate how the 80s and 90s ruined this item for me), so I also got one that was small enough that would be perfect for my runs. Service is always great here, very friendly and staff always trying to help. I like also that this REI has a community board in the back and I like to check out whats on offer locally. Really wonderful to have this REI here in Kearny Mesa, super convenient and I can go Asian grocery shopping right after! Win win!

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REI - Molly and Michael were magnificent very patient and helpful!

Molly and Michael were magnificent very patient and helpful!

REI - Snowboards

Snowboards

REI - Inside

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Inside

Yogasmoga - YOGASMOGA INTERIORS

Yogasmoga

4.3(3 reviews)
1.1 mi•La Jolla
•$$$

Black Friday smoga shopping woooooooo! I absolutely love this yoga smoga location. Not only does it…read morehave more selection than the SF location, but it also has two levels. This came in handy for Black Friday because there were a lot of eager shoppers, but not a suffocating amount. I don't know how the service is because I didn't receive any on Black Friday, but I do know that the girls who work at yoga smoga are typically VERY friendly and easy to talk to. I love love love the stuff I got here

I would like to first start off by saying that the clothing at this store is very well made. The…read morecolors are nice, the fabric is comfortable, and the double-stitching is durable. I live nearby and went into the store for the first time the other day. Sales clerk were friendly, but a little too much in your face. Not as tacky as the Lululemon staff, but equally nice. They kept pushing on the idea that this store is different since the clothing is "ethically" made in the USA. I bought a shirt and shorts and when I came home and thought about it, the concept they advocated is a load of crap and frankly, misleading. There is nothing wrong with having clothes made in other part of the world. What is unethical is to offer them next to nothing in wages, poor working conditions, and lack of basic benefits. When Nike pays workers in Vietnam according to their "cost of living," they are misleading us because no one should sacrifice lunch to buy a bar of soap. The shorts I bought were $95. They are comfortable but overly priced. The shirt I bought is more reasonable, and I didn't buy it because it was "ethically" made; I bought it because I liked the color, the style, and the fit. So, PLEASE STOP telling people that they are "ethically" made. Just because it's made in Long Beach doesn't mean it's made ethically. Look at your factory and see how many parts used to make textiles come from China, or Europe, or a dozen other countries. We live in an international community that is interdependent on other economies. The least you could do is to make them in other countries and offer them the same conditions we have and help their impoverished economies. If you want to advocate nationalism or "buy American," it would be more believable. But to have a showroom in La Jolla, paying top dollars in rent, and sell a 1 sq. meter fabric with a drawstring for $95 AND calling it "ethical" is NOT ethical. It's just American. Having said that, I think the clothes here are great and are equally comparable to their competition 4 doors down. Incidentally, this morning I went for a run with my Yogasmoga shirt and Lululemon shorts and felt just as a good.

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Yogasmoga - YOGASMOGA INTERIOR

YOGASMOGA INTERIOR

Yogasmoga - YOGASMOGA INTERIORS

YOGASMOGA INTERIORS

Yogasmoga - YOGASMOGA INTERIORS

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YOGASMOGA INTERIORS

UC Cyclery - Birthday celebration!

UC Cyclery

4.1(297 reviews)
1.7 mi
•$$

They are friendly and attentive when trying to sell you a bike. But once the sale is complete,…read moretheir attitude changes dramatically. As another reviewer pointed out, they seem to lack empathy and genuine concern for their customers. I noticed that many of the positive reviews focus on the purchasing experience, which was pleasant in my case, too. But the real test of a bike shop is how it treats customers after the sale. If you value customer service and a long-term relationship with your bike shop, I strongly recommend shopping elsewhere. ----- **UPDATE (October 10, 2026):** I communicated with the owner, Dave, who made a genuine effort to address my concerns. I appreciate his professionalism and willingness to improve customer relations. While my original experience was disappointing, I think his response certainly deserves recognition, and I trust it reflects the level of customer service the shop will provide going forward.

I took a fall during a ride last Saturday and ended up with some pretty nasty road rash. I stopped…read moreby this shop hoping to buy some disinfectant, but the owner went far beyond what I expected. He brought out a first-aid kit and kindly let me use the bathroom to clean and dress my wounds. His genuine kindness and willingness to help made a difficult moment so much easier. It's rare to encounter this level of care and generosity, and I won't forget it. This is clearly a shop that cares about cyclists--not just customers. Thank you for being there when I needed help. You've earned my trust and my future business. From now on, this will be my go-to shop for all my cycling needs. I couldn't recommend it more highly.

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UC Cyclery - Maiden voyage 26 miles around Mission Bay, PB, La Jolla.

Maiden voyage 26 miles around Mission Bay, PB, La Jolla.

UC Cyclery - Specialized Turbo Vado

Specialized Turbo Vado

UC Cyclery - Store front

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Store front

La Jolla Surf Systems - sportswear - Updated October 2026

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