Stopped in for a latte and a snack on a Saturday mid morning. I went with the honey lavender latte (delicious, not too sweet or remotely soapy) and the lemon blueberry scone (good flavor but soft/bready which isn't my preferred texture). Had a very relaxing time ready at one of their outdoor tables, under an umbrella while enjoying my coffee and food. Lots of seating outside, but it's not all shaded. A few inside tables. Good for large groups or solo. Staff was great, food came out fast. read more

Just popped in to check the shop out. Lots of boards, wide variety of surf accessories, and tons of clothes. Decently priced from what I saw. Staff was chill. Snagged a coffee at the adjoining cafe. read more

Bird Rock Surf Shop - Surf Shop Near Me - La Jolla, California

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Friendly young staff, good lil coffee shop, good ambiance in the patio. My wife and I walk here every now and then and always love this place. Got some cool local shirts too read more

Seriously the veggie Brekkie sandwich was so amazing. I think it's the best breakfast sandwich I've had in San Diego and I absolutely love that watermelon comes with all the breakfast items. Perfect breakfast after a yoga class at riffs :) read more

Super cute surf shop with lots of clothes. But, the food is great too! I recommend the avocado toast.

The employees are really friendly and they have great bird rock swag and just really good clothing choices in general.

Spent a weekend down in La Jolla, this place has great rentals, great price and very easy to rent from. You can tell the staff care. Can't recommend enough! read more

I was in the surf shop with my 13-year-old yesterday. He is on his second short board. The service was exceptional, and the two people who helped us offered some small discounts without us even asking. We ended up getting two boards. When we left the shop, my son looked at me and said "Wow, those people were really nice." You guys really made a positive impression on him and myself! read more

Bird Rock Surf Shop - Surf Shop Near Me - La Jolla, California

Super nice folks running this place! Picking up the slack for other local spots and treating folks right. Thanks!

Great place to rent a surfboard and close to la jolla cove. Helped us find a grest surf spot nearby. Prices are reasonable

The guys at Bird Rock Surf are just overall great! I don't know anything about surfing, but they were so patient to answer my questions, which was so helpful that I ended up buying my wetsuit from them. Planning to go back to buy my surfboard from them after taking a few lessons first. Bird Rock Surf carries so much -- surfboards, wax, etc. to swimwear and wetsuits to casual clothing to flip flops/bags/dresses. Such variety! I love this place! read more

This place is awesome. The staff were so nice to us. We had no business being anywhere near this place and they could tell. Zero judgements and they made us feel at home. The selection is amazing. This place is much bigger than it appears from the outside and they make good use of the space. All the tourist gear appears to be good quaintly but the board shorts and hats are the reason you come here. Excellent spot. read more

I've purchased a few things here over the last 5 years, and only once did I receive good customer service. I went in recently to look for a new pair of Olukai sandals, and won't be coming back, EVER. I have given them a pass the last few times but decided I don't need to spend my money where it's not appreciated. I'm never greeted by anyone, asked if I need help, and basically ignored. I'll stick to Mitch's. A true La Jolla icon. Always great service.. read more

Great vibe. Legit surf shop. Opens early. Dedicated parking area. The staff is super helpful.

Great location, great staff, and great local shopping experience! Nice clothing and sun options- and of course boards!

I purchased a used longboard with them and they threw in a fin for free which I was not expecting. Awesome service and great vibes! Highly recommend. read more

I stopped by Bird Rock Surf shop because they had a sign that they were having a wet suit sale. Not that I'm about to go into a surfing craze but a sale is always worth looking at! The staff was friendly and in this type of boutique shop, it was nice to be asked if we needed help and not bombarded every 4 minutes after despite not having many other customers in the store at that time. They had a huge variety of wet suits many of them great priced for wet suits (although I really did not need one ...) and they also had a good selection of surf boards as the name would indicate. They had a huge rack of flip flops but some were pretty awesome looking with an awesome price tag attached (think $56 for a pair that's not rainbows!) ... but otherwise their Bird Rock shop clothing (sweaters etc.) were pretty good quality and very warm ... I was tempted to buy one since I had on a dress for a day that became inappropriately cold :( Interesting browse but definitely a great location for all your surfing needs. read more

Had my kid go in with gift certificates from the surf contest to buy a present and was denied because the expiration was Dec. 1st. You couldn't even see that because it was tiny. I called and asked if they would honor them and the manager said no. He tried to use on the 22 of Dec. That's LAME!! read more

We stopped into Bird Rock Surf Shop when we were looking for board shorts and flip flops for my husband. I was planning on sitting outside with our dog, but he was actually allowed inside the store. That was nice as that allowed me to peruse around the store as well. The store is very big and seems to have a very good selection of flip flops and board shorts. They have a lot of other items, but we weren't looking for anything else so I didn't pay attention to any of the other items. We found what we were looking for and the prices are comparable (if not better) than other surf shops. The staff was very friendly and the owner's golden retriever was also friendly even to our over-excited puppy. read more

These guys do it right! Their staff is very helpful and knowledgeable without being pretentious. Thanks for always hooking it up Matt! My wife got me a custom board shaped by the owner and it is my go to stick. Their shop shirts are also the most comfortable shirts I own. read more

Such a great place for body boarding, flippers, gear and also food- staff. Very aesthetically pleasing shop, love looking around

Awesome spot! Everything you need and a healthy cafe inside so you can power up before or recover after surfing!! read more

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I like to come here because I am always greeted with a friendly smile like we're all homies, even though we totally aren't cause I don't know anybody here, but I feel like I do when I walk in! Really good customer service, good selection of new and used boards (they run specials sometimes too, like $50 or $100 credit depending on which used board you buy). And good selection of clothes and sunglasses and art if you aren't in the market for a board today. I bought my soft rack for my car here cause these people are so friendly and the cutie that rang me up offered to come out to my car and show me how to set them up correctly. I'm sure I could have figured it out myself but I let him be a man and show me anyway. :) read more

Walked in 10 mins to closing and needing wetsuits, the staff was very welcoming and personable. Wetsuits take a lot of effort to get on and the staff were patient and accommodating with 3 of us trying them on. Even unperturbed with us leaving 20 mins after closing. Very pleased with the end price/products and staff! Will buy from this local shop in the future. read more

Bird rock surf shop is by far one of the best in San Diego . I cannot say good enough things about jack and his knowledge when it comes to surfing and the right products for the right surfer . If your looking for the right equipment for your surfing then bird rock and jack is the spot to go to . read more

Just received a note from someone at the shop who was bummed that I was bummed. Unfortunately, the rack is not in our possession, but this person did offer to make everything right by us, and that goes along way. Maybe the employee didn't know the rack had been used. Or maybe they didn't care... even places that I give 5 stars to occasionally hire a bad egg. Based on this, I'd give them another shot. read more

Been to several surf shops in town, and Bird Rock stands out as my favorite. The staff is friendly and always has good recommendations. The store itself is spacious and well organized, and the golden retriever is super chill if you have some time for our furry friends. On top of solid service, good location and size, the price point is just right. My last trip there was for a spring water temp solution, as I only had either a full suit or board shorts. I asked one of the staff what he recommended and he showed me a long john suit for the freedom it gives to the arms while keeping the legs warm. I ended up getting a vest to wear with my board shorts because I'm optimistic, but I might be back to get those long johns if warmer waters don't arrive. Always a good experience there, don't hesitate to check it out even if you don't surf. read more

Having moved to San Diego only a couple of years ago, I'd gotten used to being vibed at surf shops by the kids working behind the counter. It always struck me as shortsighted. I assume the surf shop industry is a tough one to succeed in, so why would you willingly be rude, unhelpful or simply indifferent to the people who come in wanting to spend money? I don't get it. Fortunately, the guys at Bird Rock Surf Shop get it. They're friendly, helpful and knowledgeable. They have a ton of new and used boards, a great clothing selection, and they truly appreciate their customers. I've gotten to know the owners over the last couple of years and they're simply a couple of hard working, honest guys who happen to also love surfing and who want to help others enjoy it, too. I like supporting businesses like that. Grab a coffee at Bird Rock Coffee Roasters or a fish taco at Bahia Don Bravo's and go check this place out. It's a diamond in the rough. read more

Awesome experience. Two gentlemen helped me out installing a traction pad on my board and gave me some advice for a beginner. Guy with 3/4 Japanese sleeve and other gentleman 10/10 customer service. read more

Bird Rock Surf Shop is great. The selection of boards is diverse and they have all the gear you could ever want or need. But the thing that makes this place stand out is the people. The staff and owners are all really friendly and welcoming. They are happy to offer advice without being pushy. And unlike many other shops, you won't find any condescending people here. Overall, a great place with great vibes. read more

Just ordered the custom board - enjoyed Matt's (shaper) advice and the pricing was excellent. Expecting a 2 -3 month process - should be done in 2-3 weeks! Nice folks - very helpful. read more

This is my favorite surf shop in San Diego. The staff is very helpful and friendly. They all have experience surfing the area, for many years, so they know what they're talking about. The atmosphere is really chill. I bought a board from them back in September, one of their own shapes (Surf Through Life). I had been looking for a long time to find a short board shape I liked. I told them what types of waves I wanted to ride, how I wanted to ride the waves, etc, and they pointed me to the board I ended up buying. I've been surfing this board since then, and I absolutely love the board. They hooked me up with a great deal, and the entire package (board + fins + leash + stomp pad) cost less than a Channel Islands or Rusty board by itself. I would recommend them for their expertise in knowing the local waves, the quality of their repairs (got a ding repaired here on another board), and their overall helpfulness/friendliness. read more

We just bought our first long boards. They were very helpful and the selection was perfect. The clothes are cute too! Highly recommend Birdrock Surf Shop! read more

Helpful staff and great stock of boards, but impossible get in touch with the shop from afar/via phone to cancel Surf Society membership.

I have come in a handful of times and each time the service has been great. They let me try out a used surfboard that I was interested in. I really liked it and came back a week later to buy it. Nicole helped me today and she was very nice and courteous. They have a good selection of new and used boards. I will definitely be back for future purchases. read more

I brought my surfboard in for an easy repair nob here, I was initially quoted a price of $60, which seemed like a lot but I agreed since the shop is close to where I live and I want to keep my business local, it took them 2 weeks to finish the job after they initially quoted 5 days, then when I got there the chick who checked me out tells me it's now $70. Way too much for the repair, definitely a ripoff, I will take my repairs anywhere but here read more

Why is this my favorite surf shop? I don't know. I seriously don't know. But it is. Maybe it's the fun, friendly staff who are always helpful to a novice surfer. Maybe it's the cute gear. Or maybe the puppies playing in the doorway last time I was there. I just like it. read more

My favorite surf shop hands down!! the staff is very friendly they have a great selection of boards and they have a smoothie bar!!

A little pricey but great stuff and occasionally they have surf boards and wet suits on sale for a pretty good deal

When my husband and I moved to Bird Rock about 6 years ago we could see it was lacking something that most smaller beach communities have a lot of, we were without a local surf shop. Yeah, I know, there's Mitch's Surf Shop near the Village. But Bird Rock was without it's 'own' neighborhood surf shop. Thanks to the Murphy brothers, now we have one, it's Bird Rock Surf Shop. It opened at least a year and a half ago in a different location than where it currently sits. I'm sorry to say that I never ever even walked in to the place until today. My bad. Their old location didn't have any parking so I always just drove on by because parking is a bitch around these parts. The new location has a large parking lot in the back of their store so it's super easy to cruise in and check some stuff out. They have a good selection of boards and they even have a shaping room where you can watch your very own custom board being shaped! And of course, there are tons of clothes for the man (or woman) in your life. I picked up a cozy fleece-y sweatshirt with BRSS's logo on the back for a incredibly low $25 bucks! Shazam. I was the wife of the week when I brought that home for my hard workin' man. (yep, I'm a good wife) So, to the boys at BRSS: I am sorry it took me so long to get my ass in to your store. Thank you for moving to a new larger location with plenty of parking. Thanks for opening your store in the 'hood. I promise I will do my best to support you. xoxo read more