Hermosa Surf

344

554

529

5 months ago

The cafe is a letdown. The staff was just sitting around on the countertops, and they seemed bothered when people came up to order. The barista who took my order was rude when I asked about his thoughts on the menu, and specifically the matcha. I should have just walked out, but I paid for the overpriced grass water. Took a couple sips and threw it out before I got back to my car. From a retail perspective, Hermosa Surf is solid. Nice selection of merch and surfboards. Great decor throughout the space that gives retro surf vibes. read more

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Amelia L.

1

38

64

26 days ago

I really enjoy the overall atmosphere and aesthetic of this shop--it's clearly designed with intention, and the interior setup is super visually appealing. It's easy to see why it's become such a popular spot, especially for people in their 20s looking for that perfect, modern coastal vibe. The merchandise is great too--stylish, on-trend, and fits perfectly with the brand they're going for. It's definitely a place you want to take your time browsing. That said, the space is pretty small, and at times it can feel like the staff is watching you while you shop. I completely understand that it comes with the size of the store, but it can make the experience feel a little less relaxed. I do wish there were some outdoor seating or a bit more space to hang out, because the aesthetic really lends itself to that kind of environment. Overall, it's a really cool shop with a strong identity and great products--just a few small tweaks could make the experience even better. read more

Hermosa Surf - Entry way boards - Surf Shop Near Me - La Jolla, California

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Clarisse L.

9

118

223

7 months ago

My friend and I visited to grab some coffee before the beach, but we weren't very impressed with the iced vanilla lattes we ordered. The taste of the coffee was off and wasn't very enjoyable. However, the interior of the cafe was very cute and there's some seating to do work inside. We didn't try anything else on the menu but would definitely pass on their coffee. read more

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Fumie W.

30

335

852

4 months ago

such a cute little shop! loved the acai bowls here. seating is limited here. dog friendly spot. read more

Hermosa Surf - acai bowl - Surf Shop Near Me - La Jolla, California

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Nicole K.

28

186

635

9 months ago

The matcha latte with oat milk was unfortunately overpowered by the oat milk flavor. Tasted like oat milk with a hint of matcha. Super cute interior and vibe though. read more

Hermosa Surf - Chai tea latte - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Inside - Surf Shop Near Me - La Jolla, California

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Jesús Manuel D.

0

8

112

3 months ago

Great service from the cashier, super friendly! Unfortunately, they were having a technical issue with the blenders today, so we couldn't try the smoothies. We ended up getting coffees and some really good sandwiches instead, highly recommend! I'll definitely be back to try the smoothies and enjoy the sandwiches again. read more

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Vanessa P.

445

426

1260

8 months ago

Cute store and location but I just did not love my drink. I ordered a cold brew and I was not impressed. I feel like the store is cute with beachy clothes and surf boards. If you want cute photos this place is it but I would not recommend the coffee. read more

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Tiana N.

3

15

41

2 months ago

My goshhh, I REALLY wanted to like this place. I found it on tik tok and it had high reviews but the service sucked SOO so bad I waited 35 mins for a smoothie. The kids who work here talked to the person in front of me for at least 4 mins after they were already charged, I don't mind the laughter and connecting with customers, I just felt like it was inconsiderate to the line that was forming. I was running to a Pilates class afterwards and I missed the grace period for the class and got charged $14 for my class cancellation fee.. basically the price of the smoothie. The actual smoothie was pretty good, I just wish the service matched up to it. I wouldn't plan to make this a little stop here if you have things to do afterwards but I would come back if I had the time to spare. read more

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Alyssa N.

139

368

496

1 year ago

I so badly wanted to like this place! (This review is only for their matcha). We visited on a Thursday morning and the line was pretty short. Parking is tough on the main road but theres a bunch of residential side streets. Its a cute little shop with about 3 tables for people to sit at, the rest of the space is a surf shop with apparel and boards. We got an iced matcha and a hot matcha. We were happy to hear all drinks are already made with oat milk. The cashier was very friendly. Unfortunately the matcha fell short. The iced matcha only tasted like oat milk. The hot matcha was much better because I think they added cinnamon and you could taste the matcha a bit more, but nothing memorable. read more

Hermosa Surf - Iced matcha - Surf Shop Near Me - La Jolla, California

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Xiomara F.

107

20

10

10 months ago

Place is super cute and it's also a boutique. Theirs bowls are well served and very fresh. Parking can be tricky so keep that in mind. read more

Hermosa Surf - Açaí bowl - Surf Shop Near Me - La Jolla, California

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J L.

481

17

2

5 months ago

The best açaí bowls and even better staff. I have a severe nut allergy and the staff were super informative and careful about cross contamination. It's amazing to see the younger generation setting the standard! read more

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Lizeth F.

0

22

13

2 months ago

We tried three different smoothies and they all lacked in flavor. They are decorated nicely which is cool but the flavor is not there. The place is really cute though. read more

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Chimi M.

2

55

124

10 months ago

I got their citrus sea smoothie, which was very good and I enjoyed the interior and vibe of it all the smoothie had a nice citrus but still sweet flavor it wasn't grainy at all but had a nice smooth texture. The service was good too the person was nice enough to allow me adjust something in the smoothie, they also told me which one didn't contain the ingredient I didn't want which was so nice. The place was also very clean and didn't have any bad smells. Overall everything was enjoyable and I cannot wait to try more of their smoothies. read more

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Vania B.

273

230

996

2 years ago

Do not believe the hype about their drinks! I ordered the butterfly pea matcha which tasted absolutely nothing like matcha or butterfly pea; if anything it just tasted like sugar. Some other people whom I met here also complained that their matcha and coffee drinks were also bad. Definitely not just me... The store is cute and service was fast, but those are the only good things I have to say. read more

Hermosa Surf - butterfly pea matcha - Surf Shop Near Me - La Jolla, California

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Steffany C.

0

4

8

8 months ago

Matcha tasted like oat milk with sweetener. No matcha flavor, unfortunately. However, my friend ordered the Hermosa toast and said that was delicious. read more

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Cori G.

0

61

11

10 months ago

Best smoothies ever!!! I absolutely love their early bird smoothie. They are so hearty and healthy. Whenever I am in bird rock, I make sure to come here!! read more

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Giena L.

436

883

1448

10 months ago

Have only come for the smoothies. First time I tried the Bird Rock Banana and it was ok, very heavy for me, but loved the peanut butter pretzel situation. The next time I tried the Early Bird, and it was tops, it hit. I don't know the going rate for smoothies these days, but I think they're getting kind of spendy. Appreciate that there's no added sugar though. read more

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Diana V.

588

554

862

2 years ago

Aesthetics: exactly what you'd think of a cool California vibe. Everything is super aesthetically pleasing and perfect for a vibe picture. Matcha: it was very sweet and milky. I'm someone who likes that, but if you like yours more grassy you probably won't like this. Cons: All the things here are really expensive. Definitely has a certain clientele to shop. I felt poor and kind of intimidated. But the cafe has decent prices. I'll likely be back if I'm in the area bc I didn't get a cute enough pic lol and the aesthetic is very me. read more

Hermosa Surf - Matcha - Surf Shop Near Me - La Jolla, California

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Bryce O.

0

6

1

2 months ago

Probably the worst açaí bowl and berry smoothie I've ever had. Was more of a granola bowl which is fine or whatever but granola was so stale. The acai was all icey which is like bare minimum to make it acai consistency. This place is shit read more

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Rey N.

0

17

0

2 months ago

Came across this place on my tiktok and tried it out. Açaí bowl was a 10/10! Definitely worth it.

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Liz J.

Elite 19

212

1017

360

11 months ago

I was in the area grabbing pastries from Wayfarer Bread and stopped by here. It's a pretty small shop and more for taking out to go than for studying. They sell a lot of materials for surfing, which I thought was pretty cool. We got a matcha from here and another smoothie of sorts. The matcha fell a bit short for me and mostly tasted like milk, but I also prefer drinks that have a stronger tea base so I think it may have just been a personal preference. The other smoothie was alright, pretty creative flavors they have going on here. It took about 20 minutes for us to get our orders out but the staff was very friendly about it and honestly not the biggest deal. Overall, it's a cute little shop in La Jolla with surf-related items. read more

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Destiny J.

0

4

1

9 months ago

Got my matcha and cute pics!! Very friendly service and a very cute Instagram worthy Place! Must try when in SD. read more

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Samantha J.

0

33

2

9 months ago

For some reason this place is known for their matcha, but it's simply not good. Don't waste your money just because it's cute looking! I would consider myself a matcha connoisseur, and know what a good matcha consists of, despite what it tastes like, it should have certain aspects like texture, color, and consistency that make it good. They miss on all these levels! Don't get me wrong, it's a cute shop, but don't get the matcha because you saw it was "the best" on TikTok. read more

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Gia M.

0

6

8

10 months ago

Amazing açaí bowl!! Loved the vibes in here will definitely be recommending to my family and friends! read more

Hermosa Surf - Açaí bowl (kids) - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Iced chai latte - Surf Shop Near Me - La Jolla, California

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Mia G.

0

2

1

6 months ago

Very well costumer service the girl that helped me out was so nice and went beyond her job to make my experience great! And great food for the price love it here read more

Hermosa Surf - Juniors Açaí bowl - Surf Shop Near Me - La Jolla, California

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Emma S.

0

7

0

3 months ago

Cute vibes, and pretty good matcha! It a great area to walk around. They have cute clothes just very expensive.

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Amy M.

172

26

7

8 months ago

This little surf cafe is a hidden gem in Bird Rock! Love their avocado toast and matcha!

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Vanessa T.

44

94

158

2 years ago

This shop was a great experience! It was quiet but still offered some great drinks! I ordered the iced matcha latte which was perfectly sweetened and by default came with oat milk, making it worth the price. There was no wait in line and the drink came out only a few minutes after the cashier took our order. read more

Hermosa Surf - Interior - Surf Shop Near Me - La Jolla, California

Hermosa Surf - Best iced matcha - Surf Shop Near Me - La Jolla, California

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Travis N.

0

1

0

8 months ago

The young kids working were super chill and helpful. This review is for the older guy. (Not the one with the long hair and beard) Bro made me log back into yelp. Dudes a dick. Zero social skills. Rudely asked if he could help me like it was an inconvenience to him that I wanted to order. Shoulda just left right then and there. He then had no engagement when I was ordering. Kid with the leopard hair is a chiller. That older guy tho. Oh boy. read more

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Kathy T.

16

87

186

3 years ago

Came here after seeing many posts about how Hermosa Surf has the best matcha. I was highly disappointed. As someone who loves matcha and has tried matcha lattes at cafes all over San Diego, I would not call this matcha one of the best I've had. I could not taste the matcha at all and the latte tasted more like straight soy milk. The regular size was $6.99. The aesthetic and vibe of Hermosa Surf is very fitting for its location. Service was very friendly as well! read more

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Emily H.

190

194

153

2 years ago

Probably one of the BEST acai bowls I have had in San Diego. Super thick and creamy base loaded with granola, pb, and fresh fruits. Absolutely phenomenal breakfast!! The iced matcha is also to die for. Cutie little aesthetic vibes inside too read more

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Emmy S.

Elite 25

40

231

481

2 years ago

This place was so nice and chill overall such a VIBE. It was cool to see that a surf shop was also a cafe! I ordered a matcha but i think I should've gone with something else. It wasn't the best I've had and overall it was just too sweet! read more

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Josh M.

448

581

71

2 years ago

This place is awesome. Open air. Tables in the front. Shop. Grab a smoothie. Listen to some tunes. Enjoy. A welcome addition to the strip with very cool gear and awesome surf options. Love this place. read more

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Taylor C.

48

123

166

2 years ago

This is a very cool place! Great surf shop with a variety of items and clothing. I loved the little cafe and sitting area in there. Small but very tasty menu. I ordered matcha and enjoyed sitting area. Staff was very friendly. Store was very clean and spacious. They used the space well! Will come back again. read more

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Samuel V.

1

7

4

1 year ago

Got the best iced matcha latte 16oz and it was so underwhelming. It was roughly $6 and they are not worth the money at all. The service was good. They are kind and respectful. I understand if they are mainly a retail store which explains why their drinks are subpar. I also went down the street to Mas Matcha and they have a matcha latte for $7.50 but it is definitely worth your money. The matcha latte at the surf shop is 5/10 and you can barely taste any matcha flavor in it. Meanwhile the mas matcha is 10/10. read more

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Hannah B.

449

15

4

10 months ago

Really good iced matcha latte! I absolutely loved the atmosphere in one of my favorite neighborhoods of San Diego. Açaí bowls looked unreal as well. read more

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Charlotte C.

0

26

29

1 year ago

Pretty pricey but understandable being located in La Jolla. Pre-sweetened, nutty flavor. One of my favorite matcha places in La Jolla. read more

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Amber E.

Elite 13

746

2953

6550

2 years ago

My daughter is very particular about her matcha, and this is one of her favorite spots for matcha in San Diego. Stopped by after a morning walk on Windansea, and walked in right when they opened at 9 am. Very cool surf-themed coffee shop with great iced matches and açaí bowls. Surf clothing and accessories for sale, fun music, and friendly service t read more

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More info about Hermosa Surf

5636 La Jolla Blvd
La Jolla, CA 92037
La Jolla
Directions
(619) 505-0515
Call Now
Visit Website
http://www.hermosasurfshop.com

Hours

What time does Hermosa Surf open?

Hermosa Surf opens at 9:00 AM on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

What time does Hermosa Surf close?

Hermosa Surf closes at 6:00 PM on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

Mon-Sun 9:00 AM - 6:00 PM

Outdoor Amenities

Does Hermosa Surf have parking?

Yes, Hermosa Surf has parking options.

Other Amenities

Does Hermosa Surf have free WiFi?

Yes, Hermosa Surf has free WiFi.

From the Business

Specialties

We specialize in high quality hand crafted surfboards. Designer smoothies & Acai bowls. Surf art & film photography.

History

Established in 2021.

2 brothers combing their passions in the surf & art world. We were raised in a family restaurant so were bringing you the finest smoothies in all of San Diego too!

More Info

Health Score

Review Highlights - Hermosa Surf

“If I'm in the mood for something more refreshing, the Citrus Sea is my go-to.”

Mentioned in 5 reviews

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