Great store, very helpful staff! We rented body boards for the day. Super easy and fun.read more

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

Stopped in for a latte and a snack on a Saturday mid morning. I went with the honey lavender latte…read more(delicious, not too sweet or remotely soapy) and the lemon blueberry scone (good flavor but soft/bready which isn't my preferred texture). Had a very relaxing time ready at one of their outdoor tables, under an umbrella while enjoying my coffee and food. Lots of seating outside, but it's not all shaded. A few inside tables. Good for large groups or solo. Staff was great, food came out fast.

Just popped in to check the shop out. Lots of boards, wide variety of surf accessories, and tons of…read moreclothes. Decently priced from what I saw. Staff was chill. Snagged a coffee at the adjoining cafe.

Excellent service. Very helpful. Definitely recommend if you're in the area or ever stop byread more

Our hotel made a reservation for kayaks at Everyday California, but they leased it up, reserving…read moreone kayak for four of us. Josh, the manager, was understanding and gave us a bunch of options that worked with us and our plans for the day. He was patient, understanding, and more than accommodating. They turned what could have been a bad day into a great one. Thank you!

Came on a Thursday morning, so it wasn't too busy. I loved the vibes of the store! It was very…read morebeach-y, surf-y, and san diego-y. They had a mini chess set, so my friend and I were able to play a game of chess while enjoying our acai bowl & smoothie. We got the hermosa acai bowl and the blvd smoothie and agreed that the acai bowl was better than the smoothie. I liked how the acai bowl had kiwis because I usually don't see that as an option at other spots. Smoothie was pretty standard imo

The embodiment of a beach town coffee shop!…read more With an open concept, surfboards lining the wall, and a collection of beachy merch, Hermosa Surf is crossover of a surf shop and a coffee shop. It's superrr aesthetic and is reeling in all the chill coastal vibes. We opted for an Iced Frothy Coffee Latte. It was solid- decently strong and super creamy! A nice sip as we perused this adorable store and the surrounding neighborhood of Bird Rock.

Their peanut butter smoothie with a shot of espresso mixed into it is the best thing ever. Looked…read moreforward to it every morning during my time in the area. Not sure if I just caught them on a bad day(s) but service seemed very off. Love to support small/local but felt like I was inconveniencing them every time...

Board and Beans is such a special little coffee spot!…read more First of all, I absolutely love their environmental mission. Their sign about picking up a bucket of trash and getting a free coffee honestly blew my mind. Even little details like having real small towels in the bathroom instead of paper towels show how intentional they are about being eco-friendly. The coffee is also amazing! They have in-house flavors (always a plus), and I got the banana bread latte half sweet. It was so good and perfectly balanced. The setup is unique - it's more of a coffee kiosk attached to a surf shop, with a cute outdoor deck/backyard-style seating area behind it. When I went, most people were grabbing drinks to go, but there are benches where you can hang out and wait. There was a small line, but honestly it makes sense. Great coffee, meaningful values, and such a cool concept. Definitely coming back!

I didn't get her name but my receipt says Jill. She was amazingly helpful when my son needed socks…read morefor his fins. I was just stopping in as we are from out of town. Some places just need to know how wonderful they are. I would definitely go back if I weren't so far away.

This is an absolutely wonderful business for all swim needs including rentals, ownership, and…read moreadvice. The owner Adriana is a remarkable and passionate open water swimming aficionado . The assortment in this small space is fantastic! Plus Adriana's lifelong swim expertise (both as a young competitive pool swimmer and a seasoned ocean swimmer) guarantees that she will understand your needs, advise you on nuance of equipment and brands, and help you get in the water, appropriately equipped. But the real synergy comes from Adriana's galvanizing encouragement and positivity! I am a lifelong runner who is just dipping his landlubber toe (see what I did there?) into swimming as my aging joints mount louder and louder complaints about land exercise. I found myself in LJS&S to rent a wetsuit for a swim race I had foolishly signed up for. A triathlete friend said "You have to go to this store and talk to Adriana", which I did. She helped me rent a wetsuit, dissuaded me from buying one until I tried it out (the sign of a caring merchant for sure) and then encouraged me to go swimming with her group at La Jolla Cove. Long story still long, I now swim with her group and realize there is a whole open water community that I know about because of this magical store and its charismatic proprietor. But whether you want to change your relationship to the aquatic world, or just simply get a new pair of swim goggles for your pool training, this is a place to go! You will NOT be disappointed! Inventory, knowledge, advice, and value; it's all there. It may change your life for the better !! Finally, you will be supporting a true single owner small business in the heart of La Jolla! Multi-win.

Had an amazing time in my surfing lesson. Keaton gave me great tips and by end I was able to catch…read moresome good rides.

We stopped in here a couple of times. Each time was a wonderful experience. Cool and friendly staff…read moreand decent pricing. What more can you ask for? I even snuck back in and grabbed a couple of souvenirs to bring home:)

Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY…read morelet us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful to Nicolas - you saved our 1 year anniversary! Amazing service - quick clear instructions, very considerate, warned us about any possible problems explained how to row in the kayak as it was our first time and we had a tandem kayak. After he explained us how to put it in the water and not to roll over, we went and did it first try - no problems. We locked the wheels to the wooden fence so that nobody steels them (they are used to transport the kayak easier so that you don't have to carry it in your hands). We saw the sunset and peaked in the cave which was very exciting. Don't go inside the caves if you are renting on your own as the tides can be very unpredictable and you can roll over or hit the rocks - this is also illegal and only allowed during guided tours. Value point is amazing too. For a tandem it's 35$ (39.22$ with tax) and solo is 30$. All the guided tours were 80$+ and I don't really see the point them if you can go with these guys for only 35$. We did a full one hour but I am not sure how long you can usually go we came pretty late before the closing time. If you want to get the guided tours during the winter times the last ones usually depart at 2:30 so make sure you make it in time!

Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring…read morestuff down to the beach. Been there since the 70s they have done a good job changing it.

The crew at Rusty Surfboards Miramar is top-notch. They took the time to chat all things surf, were…read moresuper friendly and welcoming. Great experience; made me feel like I was a Team Rider! I picked up a Rusty SD RT RE and it's an awesome board. Huge thank you to Kieran and Kelly for the outstanding service. I'll definitely be back. Cheers! ‍

Just stopped into this store and it was awesome. We were looking for a beginner's board and some…read morekind of car rack and were helped by Eric. He gently explained that their store was more for custom, handmade boards for more advanced surfers, but still took the time to advise us on what would be best, bearing with our incompetence in the area of surfing. We'll certainly go back once our surfer is advanced enough to take advantage of their services! Huge thanks to the extremely kind Eric and everyone at Rusty.

Awesome selection of boards, great prices, great used board selection. Also a pretty legit good…read morewomen's clothing and men's clothing selection. Love that this is a surf shop that's not over commercialized and more surf centric. We rented a board through their amazing board rental program- seriously please never change this!- Bryce set up my husband up with a board and gave him a bunch of great advice and was so patient with my husband (who always asks tons of questions ). I noticed the board had a lot of wax on the bottom and he removed it for us too. Seriously great service- gold star for you Bryce! Thank you.

I bought my first wetsuit here. They were really nice and patient. It's 6 months later and I really…read morelike my wetsuit.