Shout out to Nick such a great guy helped us with our rentals and was even giving us some tips on surfing.

Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY let us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful to Nicolas - you saved our 1 year anniversary! Amazing service - quick clear instructions, very considerate, warned us about any possible problems explained how to row in the kayak as it was our first time and we had a tandem kayak. After he explained us how to put it in the water and not to roll over, we went and did it first try - no problems. We locked the wheels to the wooden fence so that nobody steels them (they are used to transport the kayak easier so that you don't have to carry it in your hands). We saw the sunset and peaked in the cave which was very exciting. Don't go inside the caves if you are renting on your own as the tides can be very unpredictable and you can roll over or hit the rocks - this is also illegal and only allowed during guided tours. Value point is amazing too. For a tandem it's 35$ (39.22$ with tax) and solo is 30$. All the guided tours were 80$+ and I don't really see the point them if you can go with these guys for only 35$. We did a full one hour but I am not sure how long you can usually go we came pretty late before the closing time. If you want to get the guided tours during the winter times the last ones usually depart at 2:30 so make sure you make it in time! read more

La Jolla Surf Systems - Wheel locker - Sports Wear Near Me - La Jolla, California

Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring stuff down to the beach. Been there since the 70s they have done a good job changing it. read more

Friendly staff and reasonable prices. Made renting beach gear easy for the family, boards for adults and chairs

Icon surf shop been around for more than 20 years! Go get your surf lessons! Board and kayak rentals as well!

This surf shop was the perfect place to rent our boards during our San Diego stay. It is only about a block or two from the beach, stocked for any level, and great for anyone looking to have a fun surf day at the beach. It's $9 an hour to rent a board and an additional $6/hr if you want a wetsuit. The guy who helped us (I think was the owner) was a hoot. Very cool to hang around and meet for a minute while we got our things together, he definitely knew his stuff! He took one look at me and got the perfect size wet suit for me and we were out the door after! The guy who was there when we came back in to return the boards wasn't the warmest, but he did give us a bit of a favor on time which was kind. Try and wash your boards off in the ocean as much as possible before you leave since there isn't any near by hose or shower to wash them off in! read more

Awesome staff - knowledgeable, helpful and friendly. Our group rented surf boards, donned wetsuits and checked an item off of our bucket list. Can't recommend enough!!! read more

Great location, staff, equipment. Very convenient. Highly recommend. Rory very helpful.

My dad recommended me La Jolla surf systems because I needed to rent a board and a suit. Definitely one of the most positive renting experiences I have ever had. Not to mention the prices were reasonable and they make the process seamless. The beach is right there so just mount the board on your head and walk to the beach. read more

We rented boogie boards yesterday. They are polite, efficient, the boards were quality, and they are super close to where we made camp on the beach. Wins all around. read more

Great customer service by the young man who worked on Monday. He was very helpful with helping me choose the right type of surfboard to rent. read more

I'm actually from San Diego and surf almost everyday. I decided to rent a surfboard cause the waves were good and they had it all, from advanced to beginner boards. I also ended up renting a kayak the next week cause the guys were so friendly and helped out. Great gang and super Cheap!! read more

The paddle boards here are not the inflatable ones like the rest of the shops up the street. This is the closest rental shop to the launching site, so it's the shortest distance you'd have to carry your rental (kayak, paddle board, etc). We rented two paddle boards and the store owner provides what I would call paddle board dollies so you just have to push the paddle board to the launching site. You also get a dolly lock, so you can lock the dollies to a wooden post at the launching site. You sign a waiver so the store is not responsible for you drowning, etc. They provide life jackets, but you're allowed to decline the life jacket - which we did. There's a bungee cord lashing system on these boards so you may secure items such as a life jacket or waterproof bag. One of the paddles we were given had duct tape wrapped around the grip. I asked if I could have a better paddle and the store owner - Doug - just took it without saying a word and changed it out for another paddle that had a torn grip. I did not bother to complain because I read other reviews that say the owner is mean. And yep, they're 100% correct. The store owner does not appear to like people. I get it, I'm the same way, lol, but when you're a business owner...you gotta be friendlier. Anyway, you rent here for the higher quality paddle boards and dolly with dolly lock. You don't rent here for any friendly service. Though...the two young men (maybe Doug's sons??) are really nice. They smile and they answer questions without any attitude. Thanks to those young men...but they're not there right when the store opens. Doug the Grouch opens the store. LOL. If I ever rent paddle boards again at La Jolla Shores, I will return here and I hope it's one if the friendly kids that will be there to provide customer service. read more

I've been going to LJ Surf Systems for the past year to rent a paddle board at the shores. The shop is crazy close to the beach and they provide a board dolly to make the haul extra easy. You get a dolly pad lock too to keep is safe at the shoreline. I've always had the owner help me and I see that people on yelp say he isn't extra friendly, he's always been kind and straight to the point with me, letting me know how the surf conditions are fairing. Go here for a quick and easy rental experience. read more

La Jolla Surf Systems - Doesn't get any easier than a SUP board dolly. - Sports Wear Near Me - La Jolla, California

Great Nostalgia. Some things never change. Doug and Ben are always friendly. Always have what you need at la Jolla Shores Best beach in the world. Drive around the block a few times and eventually you will get parking ;) read more

My cousin and I decided to rent Stand-Up Paddle boards. We called ahead to make sure they had some available which they did so we headed down. The staff was very friendly and accommodating and they even gave us a locker to keep our keys and phones. The boards and paddles were satisfactory as were the life jackets. The downside is the 2 block walk to the beach from the rental site is kinda a hike and difficult on a busy weekend. I would still rent from them again and maybe try the kayak tour next time! read more

La Jolla Surf Systems - Sports Wear Near Me - La Jolla, California

Doug (proprietor) was friendly and helped us from start to finish--From sizing of the wetsuits/surfboards to helping us find a parking spot. He gave us 15 min extra to walk to the beach :) Quintessential California. read more

Amazing customer service! Good pricing and excellent selection! Found the perfect spring suit for my daughter

Went to this shop over the weekend to rent surfboards. The owner was really helpful and polite. He had a ton of rentals and guided us into what size board we needed. We were so excited to get to surf because of the beach closures. I would recommend this place. Great prices and helpful owner. Was a cute store with so many more rentals such as kayaks, wetsuits, boogie boards, etc. read more

Surf systems is a great place to rent equipment for the beach. I rented a paddle board and it was perfect. I got two hours on the water which was just the right amount of time. I highly recommend coming here if you are interested in paddle boarding or kayaking. read more

La Jolla Surf Systems - Amazing quality paddle boards. Not like the cheap inflatable ones up the street. - Sports Wear Near Me - La Jolla, California

I really wish I didn't have to write this review, but make sure to check your gear thoroughly before renting from here. I rented a paddle board from them, and the paddle broke while we were out in the middle of the water. I inspected the paddle, and there was a black piece of silicon surrounding the exact area on the handle where it broke. I don't believe in coincidences. I returned to the shop and explained that the gear was faulty. I got slapped with a $60 fee for a crappy paddle, and they wanted to keep the paddle as well. Do not go here unless you are willing to pay for faulty equipment that can't even do what it is meant to do. read more

La Jolla Surf Systems - This is where the handle broke, and there was coincidentally a black piece of silicon surrounding the area. - Sports Wear Near Me - La Jolla, California

Personable, friendly, and waaaay cheaper than other kayak rental shops along the street. We didn't even have to pay a fee to store our belongings behind the counter. There is no public restroom, but there's a changing area. Our tandem kayak was high quality with comfortable seats, and I was happy we came here, after renting a cheap, uncomfortable, overpriced kayak the day before from a different shop. I'll definitely be coming back here the next time I'm in town!! read more

Ben, you are a good man. I came strolling in to LJSS my first week in California. I had decided I needed to learn how to surf now that I lived here. Ben was working behind the counter when I walked in and as I asked questions, he took the time to answer them all. Ben has been my surf advisor since there--renting me a board and suit before I bought both and giving me pointers along the way. All around good guy. The store is conveniently located by LJS beach and a fun place to walk in to and chat. They also do a brisk business with the kayaking, I think. I highly recommend. read more

I had the pleasure to walk into La Jolla Surf Systems after a long morning of searching other shops to rent a kayak and a couple of paddle boards. I almost gave up until I walked into LJSS, thank you for making my day! The kayak was new and more comfortable than most and was set up and ready to go. I enjoyed talking to such a kind, and friendly staff who worked quick to get me into the water for what turned out to be an awesome day at such a beautiful beach. Thank you LJSS!!! I'll be back..... read more

La Jolla Surf Systems - Thank you for a great day! - Sports Wear Near Me - La Jolla, California

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This was my first time coming here. I came to buy a wetsuit. It was easy and quick to pick out a size, try it on, and buy it to surf in that day. The employee working here was nice. They have dressing rooms but no bathroom. I believe they also rent out/sell boards. You can buy or rent their wetsuits. read more

Quick and easy, painless process to rent a fun board for a couple hours. Price was very fair. $8/hr for a soft top fun board, 6 foot, perfect for the La Jolla shores shorebreak at the beach park down the street from the shop. Guy in there was classic shop dude. Very nice. Explained that it was $8/hr and your 4th hour is free. In and out. I overheard him talking with newbies asking to rent and he was patient and informative with them. Great place. Mahalo read more

My girlfriend and I rented a tandem kayak from here. They were fast, friendly, and got us on the water a lot faster than the other companies. The advantage of going here is that it's first come first serve. You don't have to wait for a slotted time. The are also closest to the water, which is nice. They even hooked the GF up with some sunglasses! read more

Ok renting two surfboards was cheap ($16 for two boards / one hour) and that shop is really close from the beach. But .... Not really great customer service.... Is it because I look too girly to rent a surfboard ? 1/ crazy warning about big waves (ok better be safe ! I understand - yet that was pretty small waves, I've seen way bigger in my 6 years in San Diego ) 2/ because of the expected big waves , we got small boards. My friend is like 5"0 and 110 pounds but I'm way bigger - yet we got the same boards 3/ both boards had a completely ripped off leash ... We didn't realize that before being in the water. How dangerous is that when your board flies away from you! read more

Best Location in La Jolla Shores. Doug has been in business here for 31 years.

I tried renting stand-up paddle boards from this shop. Think again. They provided windsurfing/kite boards (essentially just a larger surf board) instead of an actual stand-up paddleboard, making it impossible to stand out in the open waters of La Jolla Shores. I found it a bit strange that the boards were not the right material and didn't have handles in the middle, and the staff just told me that they were "older" stand up paddleboards. After about 20 minutes of constantly falling down and getting soaking wet in the freezing water, my friend and I returned the "SUP boards" and got a full refund. At first, they tried telling us that they were definitely stand up boards and they never received any complaints. But then at the end, they explained that they were not "full-on" paddleboards. The staff was very nice about the whole incident, but wish they wouldn't have wasted our time in the first place. If you're looking for stand up paddle board rentals, don't go here. read more

Very bad experience. We came first time and checked half day pricing and they said it was 20 usd for soft board. The other day we came and rush to rent 3 boards asking for half day pricing. We rented at 2pm and returned before 6pm. First, they said that we need to pay per hour which was almost half higher then they agreed to charge half day but then they said price would be 25 usd per board. My kid also changed on board in between and they charged for his board as two separate rentals two hours each. Total we paid 100 usd for 3 boards for just 4 hours after long negotiations. The day before we rented the same type of boards for the same 4 hours in next door store Diva for 60 usd. The bigger problem that owner was using dirty language even I was with kids. Never go to this shop, especially with kids. read more

I just stop today to rent a Kayak, the staff was friendly and super easy to deal with. My family enjoyed the experience, and loved family atmosphere that makes you feel happy about shopping at this surf shop. The guy Ben is super nice and we look forward to coming by again and renting from this place again. read more

This place has been around since I was a kid. Great surf shop. Great service. Great guys. I love going in and seeing the same faces. They are always in a good mood. Sometimes I stop in just to say hi. I talk sports with the guys. All the surf gear you need and not overpriced! read more

The nicest staff in the world. Set us up for the day with paddle boards and exchanged for a surf board. A hard board! Not foam. Prices seemed better than the other shop we stopped in. Laid back and super helpful. Love these guys. read more

I will not be back. The customer service was not good. They also do mean that if they close at 7pm don't bring your surfboard rental any later. They had to of closed earlier because at 7:02pm there wasn't a soul in sight. The bad business and customer service is why this is a one star. We won't be back. read more

Dougs (the owner) is a stand up guy, I made boards for him for a longtime and he always treated me right........

Great little shop tons of rentals and a friendly Staff. Me and my lady rented a kayak and got to see some leopard sharks and a pod of dolphins it was amazing read more

Love there clothes and beach wear . Benny Rodriquez is wonderful and great person . Great place and shop

I had a very pleasant experience renting a paddleboard here. It's the closest shop to the beach and they are nice folks that are easy to deal with. None of the arrogance that you can run into at other shops in the area. read more

I second the Yelp reviewer who wrote Ben is "was insulting, caustic and just a jerk." These people are cruel, callous, sell broken equipment, and then treat people rudely if they complain. Don't frequent this unethical business. This shop, which was conveniently located on corner, tried to give my teenage daughter a kid mask and when she asked for something else they said "Take these, we've been trying to get rid of them for awhile." My daughter asked is that all you have, they said yes, without explaining the gear was defective. I was parking in a limited time spot and had sent my daughter in alone so I could not be there for this obviously unethical transaction. When I went to check on my daughter they said "Oh, she took off to beach!" (she had not, but had gone into bathroom next door.) Being concerned, as my daughter had recently been through a traumatic time, having been abused by her father for two years, and having had her Dad commit suicide a few months earlier (which was the reason we were in CA) I asked again where was my daughter and did they give her gear? I asked for owner, who came out very nasty, not nice and not looking to help but to argue. The owner has no clue how to problem solve or the meaning of customer serice. When I inquired about was rented, the charges ($40 for day for snorkel, mask, fins), and why they were keeping my credit card, he yelled at me "Give me back my gear and I'll give you my credit card." I told him I just want to rent the gear for a day. He yelled: "We've been doing this for 30 years" and refused to be patient to explain charges to me. By the way every other snorkel shop was charging $20 for day and his charges were double the going rate." I explained of course I'll pay daily charge but need my card. He charged my card a $100 deposit, and was very rude. My daughter then attempted to snorkel at LJ Cove with the gear from La Jolla Surf Systems. She had been looking forward to this snorkeling activity as part of her "closure" on leaving California. It was what she most wanted to do. But due to La Jollla Surf Systems, my daughter had a terrible time. Bcause they gave her defective gear, her snorkeling trip was a disaster, the snorkel were broken, let water in, and would not stay on.. The mask fell off and her friend got hurt trying to retrieve it for the owner who we knew would be nasty about it. The owner was indeed very nasty- when we came back with the fins and snorkel, he yelled us, demanded we pay for the lost mask (which I would have done if he apologized for giving us defective equipment. and stopped yelling at us) . We explained the gear was defective. He yelled more - at my daughter, who has already been traumatized. I asked for a refund and for him to stop yelling at my daughter. I have never met such a rude shop owner in my life. He did end up refunding entire charge but he was was callous, rude and nasty. On my way out I told him I've never been treated like this in San Diego (we had lived here 25 years) . Ben and the owner just said "Never come back" and had the nerve to say to me "Stop abusing your daughter"." I never abused my daughter - her father did and committed suicide just months earlier. It was like they had no clue how hurtful there words could be and did not care. They ended up only hurting my already traumatized daughter trying to recover from a terrible family tragedy. These people are cruel, callous, sell broken equipment, and then treat people rudely if they complain. Don't frequent this unethical businss. read more