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    La Jolla Surf Systems

    4.2 (55 reviews)
    Closed 9:00 am - 5:00 pm

    La Jolla Surf Systems Photos

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    Doesn't get any easier than a SUP board dolly.

    I've been going to LJ Surf Systems for the past year to rent a paddle board at the shores. The shop is crazy close to the beach and they provide a board dolly to make the haul extra easy. You get a dolly pad lock too to keep is safe at the shoreline. I've always had the owner help me and I see that people on yelp say he isn't extra friendly, he's always been kind and straight to the point with me, letting me know how the surf conditions are fairing. Go here for a quick and easy rental experience.

    Laura S.

    My cousin and I decided to rent Stand-Up Paddle boards. We called ahead to make sure they had some available which they did so we headed down. The staff was very friendly and accommodating and they even gave us a locker to keep our keys and phones. The boards and paddles were satisfactory as were the life jackets. The downside is the 2 block walk to the beach from the rental site is kinda a hike and difficult on a busy weekend. I would still rent from them again and maybe try the kayak tour next time!

    Amazing quality paddle boards. Not like the cheap inflatable ones up the street.

    Surf systems is a great place to rent equipment for the beach. I rented a paddle board and it was perfect. I got two hours on the water which was just the right amount of time. I highly recommend coming here if you are interested in paddle boarding or kayaking.

    This is where the handle broke, and there was coincidentally a black piece of silicon surrounding the area.

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    7 months ago

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    1 year ago

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    8 months ago

    Friendly staff and reasonable prices. Made renting beach gear easy for the family, boards for adults and chairs

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    2 years ago

    Icon surf shop been around for more than 20 years! Go get your surf lessons! Board and kayak rentals as well!

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    4 years ago

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    2 years ago

    Great location, staff, equipment. Very convenient. Highly recommend. Rory very helpful.

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    3 years ago

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    9 years ago

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    6 years ago

    Amazing customer service! Good pricing and excellent selection! Found the perfect spring suit for my daughter

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    6 years ago

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    7 years ago

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    4 years ago

    Best Location in La Jolla Shores. Doug has been in business here for 31 years.

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    12 years ago

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    9 years ago

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    6 years ago

    Dougs (the owner) is a stand up guy, I made boards for him for a longtime and he always treated me right........

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    8 years ago

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    8 years ago

    Love there clothes and beach wear . Benny Rodriquez is wonderful and great person . Great place and shop

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    Page 1 of 2

    Ask the Community - La Jolla Surf Systems

    Review Highlights - La Jolla Surf Systems

    The time spent On the kayak was amazing, Dolphins ended up playing all around us while we ate our packed lunch.

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    Vuori

    Vuori

    3.9(30 reviews)
    1.1 miLa Jolla

    VUORI @ LA JOLLA…read more Street parking is available throughout the area, along with parking right out front. Parking is free for two hours, and when I came on a Saturday afternoon, it wasn't packed at all. I really love Vuori. This was actually my first time shopping in-store, even though I've heard so many great things about the brand from friends. My boyfriend and I stopped by while doing some Christmas shopping, and I wanted him to try on a few jackets. I especially loved their fleece jacket, which is around $140. They also have a great selection of shorts, both lined and unlined in colors like green, blue, black, and gray. I'm a big fan of the store's overall aesthetic. The service was great from the moment we walked in, we were immediately greeted, and everything in the store was very organized. The fitting rooms were spacious, and I loved that there was a comfy seating area where I could relax while my boyfriend tried things on. The staff was super friendly and helpful. I ended up spending about $330 and picked up their iconic tote bag, which is really cute. If it's your first time shopping at Vuori, you can sign up on their website to get 20% off, which is a great perk. Overall, I loved my experience at Vuori and would definitely recommend stopping by. It's clearly a popular brand in La Jolla, I see so many people wearing it, and I'll definitely be returning to this location.

    Cute, clean, and spacious boutique in downtown La Jolla, where everyone was so welcoming to my…read morepuppy. Picked up the Sedona Sweatpant in a nice gray- easy to layer. Loved trying on the Butterscotch jacket as well as the Toffee Restore Sweatshirt- keeping my eyes on those for a future purchase.

    Photos
    Vuori
    Vuori
    Vuori

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    La Jolla Swim and Sport

    La Jolla Swim and Sport

    4.9(53 reviews)
    1.0 miLa Jolla
    $$

    This is an absolutely wonderful business for all swim needs including rentals, ownership, and…read moreadvice. The owner Adriana is a remarkable and passionate open water swimming aficionado . The assortment in this small space is fantastic! Plus Adriana's lifelong swim expertise (both as a young competitive pool swimmer and a seasoned ocean swimmer) guarantees that she will understand your needs, advise you on nuance of equipment and brands, and help you get in the water, appropriately equipped. But the real synergy comes from Adriana's galvanizing encouragement and positivity! I am a lifelong runner who is just dipping his landlubber toe (see what I did there?) into swimming as my aging joints mount louder and louder complaints about land exercise. I found myself in LJS&S to rent a wetsuit for a swim race I had foolishly signed up for. A triathlete friend said "You have to go to this store and talk to Adriana", which I did. She helped me rent a wetsuit, dissuaded me from buying one until I tried it out (the sign of a caring merchant for sure) and then encouraged me to go swimming with her group at La Jolla Cove. Long story still long, I now swim with her group and realize there is a whole open water community that I know about because of this magical store and its charismatic proprietor. But whether you want to change your relationship to the aquatic world, or just simply get a new pair of swim goggles for your pool training, this is a place to go! You will NOT be disappointed! Inventory, knowledge, advice, and value; it's all there. It may change your life for the better !! Finally, you will be supporting a true single owner small business in the heart of La Jolla! Multi-win.

    Adrianna is one of the most knowledgeable and generous people you will meet . She took me out…read moreswimming at La Jolla shores a few days ago . Her attention to my safety and managing my experience was first class. I plan to swim with her again the next time I am in the area .

    Photos
    La Jolla Swim and Sport
    La Jolla Swim and Sport - Getting ready for this girl's first open water swim.

    Getting ready for this girl's first open water swim.

    La Jolla Swim and Sport - Sign up for a swim tour with me! 
(adriana, owner)

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    Sign up for a swim tour with me! (adriana, owner)

    REI - Molly and Michael were magnificent very patient and helpful!

    REI

    3.6(592 reviews)
    5.6 miKearny Mesa
    $$$

    I haven't been to REI in a while so I was unaware that they opened up a new building dedicated to…read moreaction sports only: biking, skiing, snowboarding, etc. It was a nice surprise to have more options and to have the extra space to roam around. Since REI is located in an industrial street, there are many parking spots available for this building and the main building. My husband and I took our snowboards to get waxed. This time around, we opted to pay for the hot wax as opposed to their free machine wax. The hot wax is usually $36 each but they were having a promo that it's half off until March. We went on a Saturday mid-afternoon and it took only about 20 minutes. I also wanted to buy some new boots and I put my name down on the sign up sheet on the clipboard. I was the next one in line and thought the wait wouldn't be too long but I still ended up waiting about 30 minutes to be seen. It seemed there was only one guy dedicated to the boot fitting area. After a while, I ended up approaching another worker and thankfully he said he was able to help me out. *Tip if you're going for boot fitting: put your name down on the list but also just ask anyone with a green vest to see if they can help you out so you don't end up unnecessarily waiting a while. I'd like to give Mike a huge shoutout for helping me find the right boots! He was so personable and he took the time to explain what I should feel. He suggested I put insoles in my boots because I have flatter feet and it made a whole difference, so I really appreciate that. Overall, we had a great experience and received wonderful customer experience between getting our boards waxed, fitting for my new boots, and checking out.

    Service here is great. From the moment we went to other REI and employees pointed us here for roof…read moreracks. Dave helped us figure out which roof cargo box was best for us. Not trying to push anything, wanted what will fit us best. Nick loaded it for us and went over set up. Jasmine helped us at check out and was super great and informative. Rare that you have good experience with every employee at one store. This was my first time here and we had to get a membership since experience was so nice, we know we will be back.

    Photos
    REI - Snowboards

    Snowboards

    REI - Inside

    Inside

    REI

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    Yogasmoga - YOGASMOGA INTERIORS

    Yogasmoga

    4.3(3 reviews)
    1.1 miLa Jolla
    $$$

    Black Friday smoga shopping woooooooo! I absolutely love this yoga smoga location. Not only does it…read morehave more selection than the SF location, but it also has two levels. This came in handy for Black Friday because there were a lot of eager shoppers, but not a suffocating amount. I don't know how the service is because I didn't receive any on Black Friday, but I do know that the girls who work at yoga smoga are typically VERY friendly and easy to talk to. I love love love the stuff I got here

    I would like to first start off by saying that the clothing at this store is very well made. The…read morecolors are nice, the fabric is comfortable, and the double-stitching is durable. I live nearby and went into the store for the first time the other day. Sales clerk were friendly, but a little too much in your face. Not as tacky as the Lululemon staff, but equally nice. They kept pushing on the idea that this store is different since the clothing is "ethically" made in the USA. I bought a shirt and shorts and when I came home and thought about it, the concept they advocated is a load of crap and frankly, misleading. There is nothing wrong with having clothes made in other part of the world. What is unethical is to offer them next to nothing in wages, poor working conditions, and lack of basic benefits. When Nike pays workers in Vietnam according to their "cost of living," they are misleading us because no one should sacrifice lunch to buy a bar of soap. The shorts I bought were $95. They are comfortable but overly priced. The shirt I bought is more reasonable, and I didn't buy it because it was "ethically" made; I bought it because I liked the color, the style, and the fit. So, PLEASE STOP telling people that they are "ethically" made. Just because it's made in Long Beach doesn't mean it's made ethically. Look at your factory and see how many parts used to make textiles come from China, or Europe, or a dozen other countries. We live in an international community that is interdependent on other economies. The least you could do is to make them in other countries and offer them the same conditions we have and help their impoverished economies. If you want to advocate nationalism or "buy American," it would be more believable. But to have a showroom in La Jolla, paying top dollars in rent, and sell a 1 sq. meter fabric with a drawstring for $95 AND calling it "ethical" is NOT ethical. It's just American. Having said that, I think the clothes here are great and are equally comparable to their competition 4 doors down. Incidentally, this morning I went for a run with my Yogasmoga shirt and Lululemon shorts and felt just as a good.

    Photos
    Yogasmoga - YOGASMOGA INTERIOR

    YOGASMOGA INTERIOR

    Yogasmoga - YOGASMOGA INTERIORS

    YOGASMOGA INTERIORS

    Yogasmoga - YOGASMOGA INTERIORS

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    YOGASMOGA INTERIORS

    Everyday California

    Everyday California

    4.6(3.6k reviews)
    0.2 miLa Jolla, La Jolla Shores
    $$
    Established in 2010
    Eco-friendly

    Our hotel made a reservation for kayaks at Everyday California, but they leased it up, reserving…read moreone kayak for four of us. Josh, the manager, was understanding and gave us a bunch of options that worked with us and our plans for the day. He was patient, understanding, and more than accommodating. They turned what could have been a bad day into a great one. Thank you!

    Rented a kayak without realizing our party had already booked them separately. My mistake--I…read morereached out within 8 hours to explain the duplicate booking and ask about a refund. Was told "no refunds, but you can use it as credit." Went in person to see what alternatives they had. They suggested using the credit toward a different activity, but only during their off-season in 3 months--and I'd still need to pay full price on top of the credit. In their busy season right now, the credit is essentially worthless. This feels intentional. They keep the money from the duplicate rental, trap the credit behind their busy season, and force me to either eat the loss or wait months for a partial remedy that still costs me. No acknowledgment of the inconvenience or willingness to work with a customer who caught their own mistake immediately and asked nicely. If you rent from them, expect inflexible refund policies and credit terms designed to benefit them, not you. I won't be going back.

    Photos
    Everyday California - Catching some waves!

    Catching some waves!

    Everyday California - Learning the basics of surfing before jumping in the ocean

    Learning the basics of surfing before jumping in the ocean

    Everyday California

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    La Jolla Surf Systems - sportswear - Updated July 2026

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