Cancel

    Open app

    Search

    La Jolla Surf Systems

    4.2 (55 reviews)
    Closed 9:00 am - 5:00 pm

    La Jolla Surf Systems Photos

    You might also consider

    Recommended Reviews - La Jolla Surf Systems

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    Doesn't get any easier than a SUP board dolly.

    I've been going to LJ Surf Systems for the past year to rent a paddle board at the shores. The shop is crazy close to the beach and they provide a board dolly to make the haul extra easy. You get a dolly pad lock too to keep is safe at the shoreline. I've always had the owner help me and I see that people on yelp say he isn't extra friendly, he's always been kind and straight to the point with me, letting me know how the surf conditions are fairing. Go here for a quick and easy rental experience.

    Laura S.

    My cousin and I decided to rent Stand-Up Paddle boards. We called ahead to make sure they had some available which they did so we headed down. The staff was very friendly and accommodating and they even gave us a locker to keep our keys and phones. The boards and paddles were satisfactory as were the life jackets. The downside is the 2 block walk to the beach from the rental site is kinda a hike and difficult on a busy weekend. I would still rent from them again and maybe try the kayak tour next time!

    Amazing quality paddle boards. Not like the cheap inflatable ones up the street.

    Surf systems is a great place to rent equipment for the beach. I rented a paddle board and it was perfect. I got two hours on the water which was just the right amount of time. I highly recommend coming here if you are interested in paddle boarding or kayaking.

    This is where the handle broke, and there was coincidentally a black piece of silicon surrounding the area.

    See all

    5 months ago

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0
    Photo of Jess P.
    0
    29
    13

    11 months ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 months ago

    Friendly staff and reasonable prices. Made renting beach gear easy for the family, boards for adults and chairs

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    1 year ago

    Icon surf shop been around for more than 20 years! Go get your surf lessons! Board and kayak rentals as well!

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    2 years ago

    Great location, staff, equipment. Very convenient. Highly recommend. Rory very helpful.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    3 years ago

    Helpful 1
    Thanks 0
    Love this 1
    Oh no 0

    2 years ago

    Helpful 1
    Thanks 1
    Love this 1
    Oh no 0

    2 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 1
    Thanks 0
    Love this 2
    Oh no 0

    6 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of J J.
    87
    24
    5

    8 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Laura S.
    162
    39
    50

    9 years ago

    Helpful 2
    Thanks 0
    Love this 2
    Oh no 0

    6 years ago

    Amazing customer service! Good pricing and excellent selection! Found the perfect spring suit for my daughter

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0

    12 years ago

    Helpful 3
    Thanks 0
    Love this 2
    Oh no 0

    17 years ago

    Helpful 2
    Thanks 0
    Love this 2
    Oh no 0

    12 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    4 years ago

    Best Location in La Jolla Shores. Doug has been in business here for 31 years.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Harris B.
    4
    259
    96

    12 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 0
    Thanks 0
    Love this 2
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 1

    15 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0
    Photo of Amy S.
    4
    23
    2

    8 years ago

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0
    Photo of Earl I.
    270
    37
    1

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Photo of J T.
    67
    37
    5

    6 years ago

    Dougs (the owner) is a stand up guy, I made boards for him for a longtime and he always treated me right........

    Helpful 0
    Thanks 1
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Love there clothes and beach wear . Benny Rodriquez is wonderful and great person . Great place and shop

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Scott K.
    146
    15
    5

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    Page 1 of 2

    Ask the Community - La Jolla Surf Systems

    Review Highlights - La Jolla Surf Systems

    The time spent On the kayak was amazing, Dolphins ended up playing all around us while we ate our packed lunch.

    Mentioned in 6 reviews

    Read more highlights

    You might also consider

    Verify this business for free

    People searched for Sports Wear 2,565 times last month within 15 miles of this business.

    Verify this business

    Vuori

    Vuori

    3.9(30 reviews)
    1.1 miLa Jolla

    VUORI @ LA JOLLA…read more Street parking is available throughout the area, along with parking right out front. Parking is free for two hours, and when I came on a Saturday afternoon, it wasn't packed at all. I really love Vuori. This was actually my first time shopping in-store, even though I've heard so many great things about the brand from friends. My boyfriend and I stopped by while doing some Christmas shopping, and I wanted him to try on a few jackets. I especially loved their fleece jacket, which is around $140. They also have a great selection of shorts, both lined and unlined in colors like green, blue, black, and gray. I'm a big fan of the store's overall aesthetic. The service was great from the moment we walked in, we were immediately greeted, and everything in the store was very organized. The fitting rooms were spacious, and I loved that there was a comfy seating area where I could relax while my boyfriend tried things on. The staff was super friendly and helpful. I ended up spending about $330 and picked up their iconic tote bag, which is really cute. If it's your first time shopping at Vuori, you can sign up on their website to get 20% off, which is a great perk. Overall, I loved my experience at Vuori and would definitely recommend stopping by. It's clearly a popular brand in La Jolla, I see so many people wearing it, and I'll definitely be returning to this location.

    Cute, clean, and spacious boutique in downtown La Jolla, where everyone was so welcoming to my…read morepuppy. Picked up the Sedona Sweatpant in a nice gray- easy to layer. Loved trying on the Butterscotch jacket as well as the Toffee Restore Sweatshirt- keeping my eyes on those for a future purchase.

    Photos
    Vuori
    Vuori
    Vuori

    See all

    REI - Molly and Michael were magnificent very patient and helpful!

    REI

    3.6(589 reviews)
    5.6 miKearny Mesa
    $$$

    I haven't been to REI in a while so I was unaware that they opened up a new building dedicated to…read moreaction sports only: biking, skiing, snowboarding, etc. It was a nice surprise to have more options and to have the extra space to roam around. Since REI is located in an industrial street, there are many parking spots available for this building and the main building. My husband and I took our snowboards to get waxed. This time around, we opted to pay for the hot wax as opposed to their free machine wax. The hot wax is usually $36 each but they were having a promo that it's half off until March. We went on a Saturday mid-afternoon and it took only about 20 minutes. I also wanted to buy some new boots and I put my name down on the sign up sheet on the clipboard. I was the next one in line and thought the wait wouldn't be too long but I still ended up waiting about 30 minutes to be seen. It seemed there was only one guy dedicated to the boot fitting area. After a while, I ended up approaching another worker and thankfully he said he was able to help me out. *Tip if you're going for boot fitting: put your name down on the list but also just ask anyone with a green vest to see if they can help you out so you don't end up unnecessarily waiting a while. I'd like to give Mike a huge shoutout for helping me find the right boots! He was so personable and he took the time to explain what I should feel. He suggested I put insoles in my boots because I have flatter feet and it made a whole difference, so I really appreciate that. Overall, we had a great experience and received wonderful customer experience between getting our boards waxed, fitting for my new boots, and checking out.

    Shopping in San Diego, California…read more.. My cousins didn't have many shopping requests, but REI was one of them. We don't have REI in Hawaii, so I was game. REI stands for Recreation Equipment, Inc. Most of the merchandise seems to be geared towards camping, hiking, and other outdoor activities. I saw tents, sleeping bags, campfire cooking equipment, sunglasses, clothing, shoes, bags, first aid kits, and more! My cousin was so happy to find a pair of name brand flip flops for half off (around $50). My other cousin bought some dry-fit clothing. As long as they're happy, right? They are literally Happy Campers! =D

    Photos
    REI - Inside

    Inside

    REI
    REI - Clean and neat!

    See all

    Clean and neat!

    Yogasmoga - YOGASMOGA INTERIORS

    Yogasmoga

    4.3(3 reviews)
    1.1 miLa Jolla
    $$$

    Black Friday smoga shopping woooooooo! I absolutely love this yoga smoga location. Not only does it…read morehave more selection than the SF location, but it also has two levels. This came in handy for Black Friday because there were a lot of eager shoppers, but not a suffocating amount. I don't know how the service is because I didn't receive any on Black Friday, but I do know that the girls who work at yoga smoga are typically VERY friendly and easy to talk to. I love love love the stuff I got here

    I would like to first start off by saying that the clothing at this store is very well made. The…read morecolors are nice, the fabric is comfortable, and the double-stitching is durable. I live nearby and went into the store for the first time the other day. Sales clerk were friendly, but a little too much in your face. Not as tacky as the Lululemon staff, but equally nice. They kept pushing on the idea that this store is different since the clothing is "ethically" made in the USA. I bought a shirt and shorts and when I came home and thought about it, the concept they advocated is a load of crap and frankly, misleading. There is nothing wrong with having clothes made in other part of the world. What is unethical is to offer them next to nothing in wages, poor working conditions, and lack of basic benefits. When Nike pays workers in Vietnam according to their "cost of living," they are misleading us because no one should sacrifice lunch to buy a bar of soap. The shorts I bought were $95. They are comfortable but overly priced. The shirt I bought is more reasonable, and I didn't buy it because it was "ethically" made; I bought it because I liked the color, the style, and the fit. So, PLEASE STOP telling people that they are "ethically" made. Just because it's made in Long Beach doesn't mean it's made ethically. Look at your factory and see how many parts used to make textiles come from China, or Europe, or a dozen other countries. We live in an international community that is interdependent on other economies. The least you could do is to make them in other countries and offer them the same conditions we have and help their impoverished economies. If you want to advocate nationalism or "buy American," it would be more believable. But to have a showroom in La Jolla, paying top dollars in rent, and sell a 1 sq. meter fabric with a drawstring for $95 AND calling it "ethical" is NOT ethical. It's just American. Having said that, I think the clothes here are great and are equally comparable to their competition 4 doors down. Incidentally, this morning I went for a run with my Yogasmoga shirt and Lululemon shorts and felt just as a good.

    Photos
    Yogasmoga - YOGASMOGA INTERIOR

    YOGASMOGA INTERIOR

    Yogasmoga - YOGASMOGA INTERIORS

    YOGASMOGA INTERIORS

    Yogasmoga - YOGASMOGA INTERIORS

    See all

    YOGASMOGA INTERIORS

    Fashion Valley

    Fashion Valley

    4.0(1.1k reviews)
    7.9 miLinda Vista
    $$$

    I only have two malls i consistently go in San Diego, the Fashion Valley Mall and the UTC Mall…read more However, UTC mall is more of a leisure... to walk around and kill time, for my son to play at the playground, for the festivities on the holiday season especially Xmas, to have family fun dates and good food experiences at nearby restaurants and the mall I always go to every time I have issues with my Apple iPhone and techs. The fashion Valley Mall tho, is my main mall. This is the mall where I actually do most of my shopping. We watch movies at the AMC theater when we have extra time and get food at the cafeteria/food court area after hours of walking. My son never misses going inside the Laderach to get a free taste, the best chocolate there is. We love going to this mall, especially with my son now being a teenager, we would most likely be doing lots of our shopping activities here especially at his favorite boutiques, like the zumies, Hollister, Rayban, and plenty others I do not recall.... We also love going to The escape room where the mall is. My favorite is the Nordstrom Rack! ;) The holidays tho could get really packed and busy but there's alot of nice things to see and lots of good deals to look forward to.

    Hello May!! Came to…read moreFashion Valley on what must've been an off Sunday because...where was everybody? I hadn't been here in years, fully prepared to fight for parking, but jokes on me. Endless spots to park! That's a first! Are malls dead now? How are stores surviving? Anywhoo, I still spent more than planned. Damn you, Sephora! Pros: *Surprisingly easy parking (a rare mall miracle) *Huge mix of stores from bougie to budget - Louis Vuitton, Coach, Hollister, Macy's, Nordstrom's, Neiman Marcus, H&M, Zara, and Gucci to name a few *Open-air vibe with palm trees; very San Diego aesthetic with a tropical feel; complete with fountains and artistic landscaping *Solid food options with a food court, cafes, and kiosks, Cheesecake Factory, Seasons 52, and my fav, True Food Kitchen *Clean and well-maintained and easy to wander around *There's a lot of variety here to keep you entertained *They have seasonal events that is a nice addition to shopping Cons: *Felt oddly empty for a Sunday..kinda eerie but it may be an introvert paradise *Dangerous for your wallet (you will overspend) *Some stores seem like they're hanging on by a thread *Malls just don't hit like they used to despite the pros- mainly because everything has gone up! Shopping isn't as enjoyable when things cost an arm and a leg. Overall: 3.5 Stars - Still one of the nicer malls around if you're in the mood to stroll, shop, and accidentally blow your budget (Guilty!). Would I come back? Only if my bank account approves!

    Photos
    Fashion Valley
    Fashion Valley
    Fashion Valley

    See all

    La Jolla Surf Systems - sportswear - Updated May 2026

    Loading...
    Loading...
    Loading...