I forget where I first heard about this place (probably TikTok), but thankfully I had it…read morebookmarked. It was about 15 minutes off the highway on our trip back from New Orleans to Texas on a Friday, and hubby rarely lets me down when I propose a foodie detour -- so he was game! Thank goodness I didn't read the reviews too closely beforehand because apparently they can sell out early. We rolled in around 11:30 am, and while there was a short line, it moved quickly -- and they still had EVERY flavor available. Score!
We opted for a box of four ($3.50 for a standard flavor, $3.75 for a seasonal one) -- honestly, way cheaper (and better) than that sad Crumbl franchise. We went with the s'mores (the gal in front of us said she came in just for that one), a mint Oreo, a butter cookie, and a chocolate one with cheesecake inside. It's now one day later, and there's only one left -- that's how good they are!
The texture is that perfect slightly under-baked middle, which, in my humble opinion, is the superior way to bake a cookie. Of the three I've tried so far, the mint Oreo has been my favorite -- rich, chewy, and perfectly balanced between chocolate and mint. The s'mores was also fantastic -- melty and gooey in all the right ways.
On to the owner's story -- which is seriously inspiring. Caroline started baking cookies at 21 during Covid, selling them to friends and family. She quickly realized she had a business on her hands. With the help of her dad -- who's also a business owner -- she launched this company, and now she's absolutely killing it with three Louisiana locations, a growing team of employees, and a reputation for selling out almost daily. What she's built takes guts, and it's clear she's not just surviving -- she's thriving.
But what I love most is that she didn't settle for a boring, cookie-cutter (pun intended) storefront. Nope -- the place is FUN. The doors and walls are painted with playful cookie designs, and the vibe is super inviting. You can tell Caroline put real thought into making the space feel special. Even the merch is next level -- embroidered sweatshirts that are super high quality. Yeah, they're $50, but honestly, they feel like the kind of sweatshirt you'd live in all winter. I came this close to buying one for MY sister Caroline -- but alas, budget constraints got the best of me (for now).
And the marketing? Genius. She's got that cool, low-key social media strategy that makes you feel like you stumbled upon a secret -- even though the line out the door proves otherwise. It's not just the cookies that make you want to keep coming back -- it's the whole experience. Caroline's story, her energy, the atmosphere -- it all makes you want to root for her and support the business. I'm already thinking about my next road trip just to swing by again (and maybe justify that sweatshirt purchase).
