If you are looking for a precision tailor in the city, look no further than **Purple Finch**…read more Located in a hip, industrial-cool studio on Alabama Street, the vibe here is immediately "Mission-modern" but manages to remain incredibly **soothing and calm**--exactly what you need when dealing with the high-stakes world of bridal or formal wear alterations. The owner, Olga, is a true professional with couture-level skills, and **Brian was an absolute delight--exceptionally well-dressed and professional**, adding to the high-end feel of the studio. Olga's background in fashion design is evident in the way she handles complex fabrics like lace and silk with surgical precision. They are **very accommodating** and take the time to listen to exactly what you want, providing a personalized experience that feels miles away from the rushed, impersonal service you find at larger bridal shops. Whether you need a custom-made piece or a high-end alteration, the craftsmanship here is top-tier and the atmosphere is wonderfully peaceful. Highly recommended for anyone needing expert tailoring in an awesome SF location.

Olga did an excellent job at tailoring my wedding after party dress! She navigated the thick fabric…read morecoupled with the delicate and numerous crystals perfectly. She was fast to respond, polite, and very professional. Not to mention, her studio space is gorgeous and she is very easy to talk to and work with. Would definitely recommend Olga! :)

Loved my dress! Everything I hoped for all my special day. Thank you very much for all your help.read more

Marie was AWESOME (I was not the bride) however she was very attentive, honest and conversational…read moreabout what the bride was looking at. Ima very small boutique with lots of character!

Yun Yun rescued my wedding dress and transformed it into something that fit me perfectly on my…read morewedding day. I highly recommend Yun Yun Wong for her professionalism, attention to detail, and fair + transparent pricing. I reached out to her about 3-4 months for my wedding about my dress that needed a major size change in the bust + waist, hemming, and a bustle. She was flexible with timing for fittings and pickup. My dress had several layers and a long train, and she meticulously worked through each layer. The alterations maintained the original look of the dress and fit me like a glove. She was so patient during fittings when I asked questions and requested minor adjustments. A fun tidbit is that, when you enter her store, you'll see a wall of dress photos of previous brides that she's worked with. She has a wealth of experience with all types of wedding dress styles. Thank you again for your role in my special day!

Yun Yun did my wedding dress alterations and it was probably the easiest thing out of the whole…read morewedding planning ! My wedding was just last week and I'm still in awe of how perfect my dress fit! She was so informative and knowledgeable and even helped me figure out the right bustle for my dress style and fabric. Forever grateful for her and her expertise. All my guest kept asking where and who did the alterations for my dress because it fit so perfectly Absolutely love love loveeee everything she did and couldn't be any more grateful!

I had such a great experience at Wild bride! Cassie was so wonderful to work with. She was kind and…read moremade me feel comfortable. Cassie listened to what I wanted and brought me dresses that matched that. I found a dress that I absolutely loved!! Thank you so much Cassie and wild bride!!

Really excellent experience at WildBride. The selection was very unique compared to other shops I…read morehave visited and fit the somewhat non traditional vibe I was looking for. My appointment was completely private and that was helpful as I had the space and attention to try a lot of different gowns and then revisit the favorites. Cassie was extremely professional and knowledgeable, asking about likes and dislikes with each gown and then suggesting some that turned out to be big hits. I felt like she really listened and heard what I was talking about and was a very calming presence. The salon itself comfortably fit myself and my mom and MIL. One of the best parts in my opinion was the trifold mirror because I could more easily see the backs and sides of dresses, I didn't realize how much this helped until I went somewhere else with just a single small mirror and felt like I couldn't see. The dresses I ended up most interested in fell in the ballpark of $3400. During the week an appointment is free but I think there is a small fee on the weekends. I am a street size 8 and was able to fit into every dress I picked out, some were a little bit of a squeeze and some needed clips but everything was in the standard bridal range 8-12. I loved my experience and it may even be where I come back and purchase my dress! But I cannot recommend this enough for any bride that has an open mind about what they might like.

Lace & Liberty delivered the dress of my dreams. I first visited their San Francisco showroom with…read morean inspiration photo I had saved for years, hoping to create something similar. During my initial consultation, Nancy took the time to understand what I liked about my inspiration and helped me think through the possibilities of a custom gown. The final design ultimately became a beautiful blend of my ideas and the team's expertise, and it felt completely like me. From there, I worked primarily with Alison and the rest of the team throughout the design and production process. They were thoughtful, communicative, and incredibly accommodating every step of the way. They shared progress photos along the way, and when we realized there was a mismatch between how I had interpreted part of the sketch and how it was being executed, Alison immediately jumped on a call to listen to my feedback and help adjust the design. I always felt heard and supported, and it was clear that everyone genuinely cared about getting the dress right. The craftsmanship and quality were exceptional. I chose a custom gown with mikado silk, a square neckline, pockets, a full skirt, and a long train with buttons down the back, and every detail was beautifully executed. Even more impressive, the dress fit perfectly despite measurements being taken about eight months before the wedding. I fully expected I'd need alternations closer to the wedding date, but the only alteration I ended up needing was adding a bustle. On the wedding day, I felt confident, comfortable, and completely myself. Looking back at our photos nearly a year later, I still love every detail. If you're considering a custom wedding dress, I highly recommend Lace & Liberty for their craftsmanship, communication, and genuine care throughout the entire process.

I initially became interested in Lace and Liberty because of their promise to create a completely…read moreunique wedding dress tailored to your preferences. That concept really stood out to me, so I scheduled an online consultation with high hopes. Unfortunately, my experience didn't live up to expectations. I met with Ali in March, and after the appointment, I realized that many of the 1-star reviews I had seen mentioning similar concerns were not isolated. Throughout the consultation, her tone came across as condescending and indifferent. As someone who has never been married or shopped for a wedding dress before, I naturally wasn't familiar with all the bridal terminology. Instead of guiding me through the process, she seemed irritated when I didn't know certain terms and made me feel uncomfortable for asking basic questions. At one point, I calmly mentioned that Lace and Liberty was just one of several options I was exploring, hoping it might shift the tone of the conversation--but it didn't. The interaction remained tense, and it became clear that this wasn't going to be a supportive or enjoyable experience. Wedding dress shopping should feel exciting, special, and fun--not stressful or discouraging. Because of this experience, I chose to go elsewhere, and I'm so glad I did--I ended up finding my dream dress in a much more positive and uplifting environment. If you're looking for a more welcoming and enjoyable experience, I would recommend checking out Janene's Bridal or Trudy's Bridal, where the atmosphere felt far more supportive and aligned with what dress shopping should be.

I said YES to the dress at Lena's! I ordered a dress from her online since I live two hours away!…read moreShe ordered the dress and kept in contact durning the shipping process! Once the dress arrived I made the drive to Sacramento! I tried on other dress before I put on the ONE! Lena was very helpful and kind! The dresses are afford and great quality! I am very happy with the overall experience! Thank you Lena!

Lena is the BEST! I just had my wedding in July of 2018…read more She helps you with everything you need as far as the fitting of the dress. She will get the exact color you are looking for. If there are any adjustments she goes out of her way to make it the perfect fit. She provides different styles for you to pick from. I have to say Thank You Lena for your great services. For making me feel awesome on my wedding day! I LOVED my dress and so did everyone else. Had so many great comments! Go to Lena, you will not regret it! Plus you can't beat the prices! Great affordable prices.

Every bridal shop I called in SF recommended me to come to And Something Blue for alterations, and…read moreI completely understand why. When I came to ASB I brought the insane challenge that was getting my dress down 4 sizes as I had lost a lot of weight. My dress was quite intricate in terms of structure so this was so small feat. The team at ASB went above and beyond to make sure the dress fit perfectly and still looked like my dress. I also ended up getting a custom veil and went through several rounds of alterations while they made sure to perfect the final result. Also, while I was there I regretted not coming there for my actual wedding dress as they all looked so so pretty. I highly recommend coming here if you are a bride!!

Very attentive appointment. When I arrived they helped me to pick out a few dresses to start and…read morebased on my reactions helped me to narrow down and pulled several other options. There were a few other brides in the shop at the same time either to try on or for alterations but we each had different areas and at least for me this was not an issue. When there were customizable options she made sure to show me examples in other gowns in store if not on the one I considered. I was really pleased with my experience here and would recommend it to anyone looking for wedding dresses in the area. They also do alterations and were able to show me examples of adding a sleeve, changing a strap, etc.

Wow! Joan's dresses are truly amazing. To be honest, I did not have a clear vision for what to…read moreexpect with my wedding dress. Joan showed me one romantic, lace dress and a more sleek, modern dress. Both were LOVELY but I went with the modern dress. It was a tad bit out of my price range. She worked with me on ways to make the dress a bit less expensive. The dress took a bit longer to ship than I expected, but overall I am so happy with how it turned out.

Joan is amazing! I spent countless hours looking online at wedding dresses and disliked most of…read morethem. When I stumbled upon Joan's website I loved the timeless classy European dresses she carries. These dresses are a work of art! My first visit with Joan was a great experience. It's an extremely individualized process. She let me bring my mom and best friend. The first dress Joan held up to me was the one. She gave me a veil and bouquet to put together the full effect. My Mom and best friend cried. You have to trust in the process because very likely the dresses will not be the right size to put on. The measurements are so precise and the dress fit perfectly. My experience was especially memorable because of Covid. The manufacturing process in Italy shut down right after the material was cut for my dress. I had several months of not knowing what would happen. Joan was in communication with me every step of the way and also assisted with slight alterations. I have a young cousin asking to borrow my dress already. These are dresses that will never go out of style.