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    And Something Blue

    3.9 (280 reviews)
    Closed 11:00 am - 7:00 pm

    Services - And Something Blue

    Custom tailoring

    Clothing mending and repair

    And Something Blue Photos

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    I said yes to the dress! And you will too if you come here! The most stunning and beautiful dresses!
    Cristina M.

    What an amazing experience as a bride! I have been to many bridal boutiques, and this by far has some of the most beautiful dresses (in Arizona and California)!! I had Helen personally assist me, who was very patient and gave great advice. It was also great that she is also a designer, so she was able to see the vision I wanted in any alternations and tell me if it's possible or not to do. After many many dress fittings, I finally said yes to the most perfect dress, and can't wait to wear it on my wedding day!

    Vanessa B.

    And Something Blue was amazing for my wedding dress alterations! Their team was incredibly professional and made all the changes I requested, perfectly fitting the dress to me. They went above and beyond to ensure every detail was just right. I felt confident and comfortable on my wedding day, and I couldn't recommend their services more highly!

    Shena R.

    I had the best experience from start to Finish at this bridal shop. They have the most beautiful dresses to choose from. I was going To settle on the Astin dress but found the one with "Ann" designed by the shop owner.

    Alterations by Irina 3 :)

    Attention all Brides! Don't go anywhere else!!! I don't know what I would have done if I had not found Irina. Not only was the whole experience of alterations so stress-free, but multiple "edits" were made to my dress to make sure it was just right, and I even laughed throughout the process. Irina gave me all the tips and tricks of a truly talented tailor and her team was awesome, including Olga who helped with my dress. My dress had crazy puff sleeves that kept falling down, and she recommended a men's toupee tape to keep them up. I mean, how else would I ever have known this? She taught me to pick up the bustle, took the waist in and out as needed, reshaped the breast area to not fall down and made the length adjustments based on my shoes. She was also totally calm and hilarious throughout and I never felt like I was asking too much. I loved coming here, it was one of the most joyful parts of the planning process. Do yourself a favor and make an appointment. P.S. my dress wasn't even from this shop, although I kind of wish I had found their selection before I bought mine. Definitely the cream of the crop bridalwear options in SF. Very responsive, very human. Very recommended :) THANK YOU IRINA!!!

    Dressing room a bit exposed

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    2 years ago

    Their work was impeccable!!! They hemmed and added a bustle to my dress, among a couple small other alterations.

    Business owner information

    Photo of Irina Z.

    Irina Z.

    Thank you Grace!

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    4 years ago

    So helpful picking out and picking up my dress! Communication was top notch. Can't wait to come back for alterations in a few months

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    Page 1 of 7

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    Review Highlights - And Something Blue

    . Tiarra helped me to understand that no matter your shape, you can look fab with a little help from the experts

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    Novella Bridal

    Novella Bridal

    (451 reviews)

    $

    Union Square

    Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

    I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

    Lace & Liberty

    Lace & Liberty

    (238 reviews)

    $$

    Noe Valley

    Lace & Liberty delivered the dress of my dreams. I first visited their San Francisco showroom with…read morean inspiration photo I had saved for years, hoping to create something similar. During my initial consultation, Nancy took the time to understand what I liked about my inspiration and helped me think through the possibilities of a custom gown. The final design ultimately became a beautiful blend of my ideas and the team's expertise, and it felt completely like me. From there, I worked primarily with Alison and the rest of the team throughout the design and production process. They were thoughtful, communicative, and incredibly accommodating every step of the way. They shared progress photos along the way, and when we realized there was a mismatch between how I had interpreted part of the sketch and how it was being executed, Alison immediately jumped on a call to listen to my feedback and help adjust the design. I always felt heard and supported, and it was clear that everyone genuinely cared about getting the dress right. The craftsmanship and quality were exceptional. I chose a custom gown with mikado silk, a square neckline, pockets, a full skirt, and a long train with buttons down the back, and every detail was beautifully executed. Even more impressive, the dress fit perfectly despite measurements being taken about eight months before the wedding. I fully expected I'd need alternations closer to the wedding date, but the only alteration I ended up needing was adding a bustle. On the wedding day, I felt confident, comfortable, and completely myself. Looking back at our photos nearly a year later, I still love every detail. If you're considering a custom wedding dress, I highly recommend Lace & Liberty for their craftsmanship, communication, and genuine care throughout the entire process.

    I initially became interested in Lace and Liberty because of their promise to create a completely…read moreunique wedding dress tailored to your preferences. That concept really stood out to me, so I scheduled an online consultation with high hopes. Unfortunately, my experience didn't live up to expectations. I met with Ali in March, and after the appointment, I realized that many of the 1-star reviews I had seen mentioning similar concerns were not isolated. Throughout the consultation, her tone came across as condescending and indifferent. As someone who has never been married or shopped for a wedding dress before, I naturally wasn't familiar with all the bridal terminology. Instead of guiding me through the process, she seemed irritated when I didn't know certain terms and made me feel uncomfortable for asking basic questions. At one point, I calmly mentioned that Lace and Liberty was just one of several options I was exploring, hoping it might shift the tone of the conversation--but it didn't. The interaction remained tense, and it became clear that this wasn't going to be a supportive or enjoyable experience. Wedding dress shopping should feel exciting, special, and fun--not stressful or discouraging. Because of this experience, I chose to go elsewhere, and I'm so glad I did--I ended up finding my dream dress in a much more positive and uplifting environment. If you're looking for a more welcoming and enjoyable experience, I would recommend checking out Janene's Bridal or Trudy's Bridal, where the atmosphere felt far more supportive and aligned with what dress shopping should be.

    Bridal Breeze

    Bridal Breeze

    (247 reviews)

    Marina/Cow Hollow

    I went to four different bridal shops and my mind kept going back to this shop , it's so cute and…read moremarina made this experience amazing. She made this whole process so easy and she was so patient and she helped me find the perfect dress! I love how she listened and I didn't feel any pressure! She's the sweetest ! So thankful for all her help !!!! I ordered my dress around December and it came before February, I picked her up a week after and she is beautiful!! I got to try her on and they gave a list of places I can get alterations done as well as some places to look for shoes. All around the service was incredible and I highly recommend getting your wedding dress here !

    I cannot say enough thank yous to Marina at Bridal Breeze…read more Honestly, I was getting so tired of wedding dress shopping that I almost canceled my appointment with Marina. I'm beyond grateful that I didn't. If you are looking for a personable, intentional, and truly exclusive experience full of unique dresses, this is the place to go. Marina curates every single dress in her shop herself, and it shows. She knows exactly what she has and listens to what you're looking for. My favorite part of working with Marina is that she wastes no time. We had a detailed consultation and went straight into trying on dresses. She guided the process so effortlessly--pulling styles, letting me react, and identifying what I liked and didn't like about each dress. Every minute felt purposeful. She could tell right away if I wasn't in love with the dress and she narrowed it down with each try. We got closer and closer until we found the one! The dress was completely unexpected and not at all what I thought I wanted. It was straight off the runway, and somehow--with Marina's magic touch--I squeezed into a size 00. When I walked out of the dressing room, I knew immediately. There was no doubt. That moment alone was worth everything. I bought the dress that day. Marina took my measurements on the spot, and it arrived months ahead of my destination wedding. Throughout the process, she emailed me updates and checked in, which gave me so much peace of mind. I ultimately ended up getting my veil there as well because I trusted her eye completely. What truly sets Marina apart is the value she provides beyond the dress itself--her expertise, efficiency, and her care. You're not just paying for a gown; you're investing in confidence, clarity, and an experience that saves you time, stress, and second-guessing. Marina made the entire process stress-free, efficient, and genuinely special. I felt seen, supported, and taken care of in ways that other shops didn't. I am incredibly grateful for her and cannot recommend Bridal Breeze enough. Thank you Marina!! You've helped me in so many more ways than you know.

    Janene's Bridal Boutique - Living my Vogue Moment!

    Janene's Bridal Boutique

    (1.2k reviews)

    $$

    This is a very nice bridal boutique with huge collections of wedding gowns . They are categorized…read moreby different designs ( A line vs ball gown ) . A line has a small waist, fitted bodice that flows continuously to the hem , forming the shape of a Capital letter A . A lot of French Chantilly lace are on this type of A line dresses . The Ball Gown created a balance hour glass figure by cinching the natural waist and extending outward . The materials are usually satin , organza or layers of tulle to maintain a grand , floating shape . This place is popular. A appointment is a must . They charged $55 for one hour of trying on 10 gowns with a stylist . It may run over time a little bit but they did not charge us more . Each bride to be and friends got their own changing room and full body mirror , sofa to sit and wait . They serve you ice water with no charge and a menu to order latter and other drinks for a fee . Our personal stylist is Tiffany . She is great . Very patient and helpful to help the bride to come to the conclusion of what type of wedding gowns she actually likes the most . It was an elimination process . We started with 10 gowns and went down to the top two at the end . The prices vary depending on the materials. It ranges about $2000 to $6000 . Veil And alternation fee are extra . It takes 6 months to order a wedding gown if your choice. Then two months before your wedding day they would made smaller adjustments and alterations to fit you perfectly. This is a pleasant experience and highly recommended to come to this bridal boutique.

    After recommendations from friends, I purchased my wedding dress from Janene's Bridal San Francisco…read morein September 2025 for my wedding in May 2026, and my family and I had a fun and memorable experience trying on dresses. The following months, however, were filled with uncertainty and confusion about when my dress would arrive. With an estimated delivery timeline of 4-6 months, I initially tried not to worry. In December, I was informed that my gown was in the final stages of production, and I paid the remaining balance. As March approached, my family and friends began to grow concerned alongside me. While the responses to my calls and emails were reassuring, it became increasingly difficult not to feel anxious as the wedding date drew closer and our energy and attention needed to be focused on other aspects of wedding planning. We were told that the delays originated with the designer. This is understandably not in their control, but more proactive communication and transparency about the situation earlier in the process would have been appreciated. Ultimately, the dress shipped at the end of April and arrived in early May. Despite this experience, I am still giving Janene's Bridal Alameda 4 stars because of the kind and responsive staff. The alterations team did an excellent job with only about 2 weeks to work with, and every staff member was pleasant. I especially appreciated Jessica, Tiffany, and Mary Ann for being so accommodating, patient, and supportive throughout the process. At one point, I left an item there and the team were very communicative about searching for and locating the item until my return. Most importantly, the business went above and beyond to compensate me for the inconvenience and stress of receiving my dress so close to my wedding date. After everything that happened, I was hesitant to have my alterations done at Janene's, but the team ultimately turned the experience around and made it a positive one. Their excellent customer service and dedication helped make up for the stressful situation. Thank you for making things right and for taking such great care of my wedding dress.

    Selena Judy Bridal

    Selena Judy Bridal

    (139 reviews)

    $$

    Union Square, SoMa

    Judy was so amazing in helping me design and craft my absolute DREAM wedding dress that also worked…read morewith my budget! I couldn't be happier!!!! Seriously I am so overjoyed and cannot wait to wear my dress at my upcoming wedding!! I was introduced to her by a friend who bought 3 wedding dresses from her and I was floored to see how beautiful and quality they were without costing an arm and a leg and 2 Bay Area mortgages. It was a no-brainer for me to contact Judy! Overall Thought: Judy is very professional from beginning to end. Booking an appointment was easy. When I got to her studio, she was very friendly in greeting me yet very efficient, clear, and honest in asking about my vision, budget, timeline, and how we can make that happen together. After the initial visit, she was very responsive via email, and I was never left unsure about what the next step was. A super great bonus is that she is very supportive and encouraging in discussing my ideas for the dress and coming up with the design. I cannot emphasize enough how positive she made me feel throughout the design process. She was gushing over the different ideas I brought up like a very excited maid of honor! But was also realistic and honest with ideas that she thought would not have worked. Process Details: Judy offers a few different design/manufacturing/budget options, so there's a good chance that she will have something that fits your need and vision. You can get off-the-rack gowns, or pick from an existing design and she'll make a dress to fit you (either Judy's own or certain other designers' designs), or she can help you design a brand new gown from scratch. The last option is what I went with. My design was fairly simple, and she recommended some manufacturing options that could help me stay within budget. This was the perfect solution for me! I wanted a custom design, but another local designer I contacted was out of my budget range even though my design was super simple. I found a few overseas designers/manufacturers who could help create a custom design and ship the final product to me, but I was apprehensive to work with them since they cannot take my measurements, work with me in person during the design process, and provide a final fitting service unless I can make an international trip to see them. Judy was the perfect happy medium that did not compromise on design and quality! We started by having a one hour meeting where she listened to my ideas, reviewed reference photos, showed me fabric swatches, took my measurements, and sketched designs. She then sent a summary email of the design, and we corresponded via email and at a second meeting to make some adjustments until we arrived at a final illustration. Judy was very meticulous in following the details we discussed and the details that I did not have the expertise to request. For example, the types of hooks and zippers used, the linings, and the silicone liners to hold up the top, etc. Nothing was overlooked. My dress turned out even better than I had hoped for, with me having to do almost zero work after we agreed on the design and fabric. I received multiple photos to confirm the final product. And I asked a LOT of questions, all of which she answered with patience. The dress arrived within the expected timeframe, and Judy did a final fitting with me. The hip area was too narrow (which she fixed without a hitch and I came back to pick it up later), but otherwise, the dress fitted like a glove! She even helped me match my dress with the veils and gloves that I bought separately. All in all, I would 10/10 recommend her to any future brides I know! It was not only a successful process but also a genuinely pleasant one!

    5 Stars! I had the most magical experience at Selena Judy…read moreBridal! I found both my wedding gown and my first dance dress here, and I couldn't be happier. The selection was stunning--elegant, romantic, and so beautifully detailed. Judy was incredibly sweet, patient, and really took the time to understand my vision. The fitting process was smooth and stress-free, and both dresses fit me perfectly. I felt so confident and beautiful--exactly how every bride should feel! Thank you, Selena Judy Bridal, thank you, Judy, for being such an unforgettable part of my big day. Highly recommend to any bride-to-be!!!

    And Something Blue - bridal - Updated August 2026

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