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Lace & Liberty

4.8 (234 reviews)
ModerateBridal
Closed Closed
Updated 2 months ago

Lace & Liberty Photos

Recommended Reviews - Lace & Liberty

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Reviews With Photos

Aimie Y.

If I could give this spot 10 stars I would! I first came into Lace & Liberty in June after going to a few other SF dress shops. I am not someone who always had a vision of my wedding dress in mind, but Nancy was so accommodating and helped make sure I was getting to try a variety of different styles before deciding. I ultimately found the perfect wedding dress here, and the price was extremely reasonable for the amount of customization and the fabrics used. This shop offers made-to-measure dresses, which meant that when I got to my first fitting, the dress was already so STUNNING and fit perfectly. My wedding is not until next year, but if you're a bride looking for your wedding dress, I cannot recommend Lace & Liberty enough. From the first try-on experience to seeing the final product, I was extremely pleased with them. Can't wait to show it off on my big day!

Jenny N.

I went here for my first dress fitting and it was so incredibly pleasant. I personally at first felt overwhelmed with the number of options there are but the designer gave me time to process and look around. They make everything in house & alter it according to your desires. The value is insane and ranges from 1-4k which is amazing for what you get. Each dress I put on was extremely flattering.

Katherine T.

Nancy takes the best care for all your custom gown needs! I went to Lace and Liberty knowing that I needed a wedding dress but had no idea that she could make my wedding dress dreams come true! She's kind, honest, professional, friendly, and transparent about every step of the process. Purchasing a wedding dress is so important and Nancy makes this process so effortless. Look no further than Lace and Liberty for your most important day!

Progress photos
Ari F.

Initially, I was very unsure about getting a custom dress. I hadn't tried on any dresses, but had a very clear vision of what I wanted and knew I'd have a difficult time finding exactly what I was looking for. I was also nervous about cost, since wedding dresses in general can be very expensive, so I couldn't imagine custom would be in my budget (I was able to spread out payments which helped a lot). I'd kept seeing adds for Lace & Liberty on my social media feeds so I stalked their IG and read lots of reviews, so decided to reach out for the free web call consultation to see if it was for me. I got to work with the designer Ali and she completely got me and what I was going for. After the consultation I went in to the boutique to feel fabrics and try on a few styles so we could nail down all the various elements. From our conversations and reference photos, Ali sketched out my dress!! We were able to work easily over email to finalize details, including deciding on the final lace after she sourced some different options for me. From there I went in for measurements based on the final design and then all I had to do was wait... I could not be more thrilled for how my dress came out!! It's soooo comfortable (which was a big thing I was concerned about) and it fits perfectly...I did not want to take it off! I'm obsessed!! Note- I asked that it be created as a separate top and skirt and also the skirt has POCKETS!! I definitely recommend Lace & Liberty to create your perfect dress (or pant suit). This was such an fantastic and easy experience and I truly recommend it to everyone. Thank you so much, Ali and team for bringing my dream wedding dress to life. I want to wear it every day forever. It is better than I could even imagine and I'm so grateful it's all mine *Nancy, the other designer, was also so sweet and helpful when I went it to try on and pick up my dress.

Dad walking down aisle
Audrey P.

Everyone loved my wedding gown . As I said on last post I would update with some pictures! Thank you Ali https://www.instagram.com/reel/DLI50wisFz-/?igsh=am9rNW05eGdrcjRy

Hilary L.

Working with Lace & Liberty was the absolute highlight of our wedding planning experience. During my first call with Rozie, I had a vague idea of what I wanted (a dress that symbolized the ocean) but no clue about cut, design, fabric, or anything else. By the time I finished my first appointment in their beautiful little studio, we'd been able to narrow down everything to the last detail, even pockets! Rozie sourced the most beautiful colors for my gown, gave her expert input on number of layers and materials, and made suggestions I hadn't even thought of. Danielle and Joy followed up constantly to make sure I was aligned with the work being done and that I was happy, they checked in with me personally to see how I was feeling, and paid extra special attention to what I may or may not need or want in terms of extras. They made me feel like an absolute princess. And the end result was truly the dress of my dreams. I cannot recommend Lace & Liberty enough for any bride-to-be ~ I didn't have an unlimited budget, but Rozie made sure to address it with me in our first call, stressing that she aimed to come in below cost (which she did!) Every time I put my dress on, I feel the love and care that went into its creation, and I remember how special these wonderful women made me feel. I feel so lucky to have found them ~ I can honestly say my wedding day wouldn't have been as wonderful as it was without them. I hope my review convinces at least one person to set up an appointment, because your wedding is a (hopefully!) once-in-a-lifetime event ~ you deserve to feel unique and precious in whatever you wear. I can assure you, Rozie and her team will give you that experience.

I was so happy I chose Lace & Liberty for my wedding dress. I initially found a dress I liked at a different bridal salon, but there were two problems: it cost more than I wanted to spend, and I wanted a couple customizations that they weren't willing to make. I heard about Lace & Liberty from my cousin, who had a great experience getting her dress from them, and reached out for a consultation and a quote. Ali was my designer, and she made the process so easy and made sure I got exactly what I wanted. She was able to replicate the dress I had liked, but with the customizations I wanted, and within my price range.

Cam R.

Rozie and everyone at Lace & Liberty were incredible through the process of selecting my dress, custom changes, and overall just so supportive of my wedding dress needs! I can't recommend this place enough. I had a narrow vision of what I wanted for my big day -- unconventional, two piece, pink. Rozie had designed something that was very different from what I imagined, but she gently encouraged me to try it on. I couldn't believe it. This dress was perfect for me, and her expert eye could see it before I could! A few changes to the design (make it PINK!) and I was in love all over again. Since my wedding in September, every friend or family member that I've seen has not stopped commenting on how uniquely beautiful my dress was. I am so thankful for all of Rozie's support in designing the dress that I would wear on the happiest day of my life.

I simply cannot say enough about what a relaxing, beautiful, and fun experience it was to shop at Lace & Liberty for my wedding dress. Going in, I didn't have a 'dream dress' in mind so the process seemed daunting but Ali made the experience SO peaceful and no stressful. She gave me the opportunity and encouragement to try on all different styles of dresses so I didn't rule one style out too quickly. I left with two different dresses in mind but certain that I would return. I came back a few months later with a different dress in mind that I saw on their website. Ali gave the PERFECT suggestion of some customization options that meshed both styles i was considering together to create my very own dream wedding dress. I simply could not have done it without Ali's patience and creative guidance. The custom dress fit me absolutely perfectly and was an absolute fraction of what a custom dress would cost elsewhere. I could not have asked for a more perfect experience. And they allowed all my favorite ladies to come with me to make it a party! We had the BEST time and I will forever cherish the experience I had at Lace & Liberty.

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Ask the Community - Lace & Liberty

How many guests are allowed in with the bride?

What are the parking options? Is there a lot nearby?

Hi! There is street parking along both Castro and 24th Streets plus a small car park on 24th street between Castro and Noe.

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Review Highlights - Lace & Liberty

I easily get overwhelmed by the details of wedding dress shopping but in Rozie's hands I started to enjoy myself.

Mentioned in 25 reviews

Read more highlights

Bridal Breeze

Bridal Breeze

4.9(245 reviews)
3.2 miMarina/Cow Hollow

I went to four different bridal shops and my mind kept going back to this shop , it's so cute and…read moremarina made this experience amazing. She made this whole process so easy and she was so patient and she helped me find the perfect dress! I love how she listened and I didn't feel any pressure! She's the sweetest ! So thankful for all her help !!!! I ordered my dress around December and it came before February, I picked her up a week after and she is beautiful!! I got to try her on and they gave a list of places I can get alterations done as well as some places to look for shoes. All around the service was incredible and I highly recommend getting your wedding dress here !

I cannot say enough thank yous to Marina at Bridal Breeze…read more Honestly, I was getting so tired of wedding dress shopping that I almost canceled my appointment with Marina. I'm beyond grateful that I didn't. If you are looking for a personable, intentional, and truly exclusive experience full of unique dresses, this is the place to go. Marina curates every single dress in her shop herself, and it shows. She knows exactly what she has and listens to what you're looking for. My favorite part of working with Marina is that she wastes no time. We had a detailed consultation and went straight into trying on dresses. She guided the process so effortlessly--pulling styles, letting me react, and identifying what I liked and didn't like about each dress. Every minute felt purposeful. She could tell right away if I wasn't in love with the dress and she narrowed it down with each try. We got closer and closer until we found the one! The dress was completely unexpected and not at all what I thought I wanted. It was straight off the runway, and somehow--with Marina's magic touch--I squeezed into a size 00. When I walked out of the dressing room, I knew immediately. There was no doubt. That moment alone was worth everything. I bought the dress that day. Marina took my measurements on the spot, and it arrived months ahead of my destination wedding. Throughout the process, she emailed me updates and checked in, which gave me so much peace of mind. I ultimately ended up getting my veil there as well because I trusted her eye completely. What truly sets Marina apart is the value she provides beyond the dress itself--her expertise, efficiency, and her care. You're not just paying for a gown; you're investing in confidence, clarity, and an experience that saves you time, stress, and second-guessing. Marina made the entire process stress-free, efficient, and genuinely special. I felt seen, supported, and taken care of in ways that other shops didn't. I am incredibly grateful for her and cannot recommend Bridal Breeze enough. Thank you Marina!! You've helped me in so many more ways than you know.

Photos
Bridal Breeze
Bridal Breeze
Bridal Breeze

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Janene's Bridal Boutique - Living my Vogue Moment!

Janene's Bridal Boutique

4.5(1.2k reviews)
10.0 mi
$$

I was an April 2026 bride and found a stunning Maggie Sottero dress deemed my "wild card" try on at…read moremy very first dress shopping experience. Maesa was my consultant and he carefully and exuberantly guided me to saying YES to the dress! It was when he fluffed out the delicate satin and exclaimed "so Carrie Bradshaw!" that I'd found the one. I will never forget that fateful July day and had an amazing, memorable experience at Janene's! All thanks to the one and only Maesa. He's an asset

I had such a fantastic time at Janene's! I have always walked by the store, looking in at the…read moredresses by the window, and thought that this would be my first stop when the time for shopping for a wedding dress came to be. Janene's ended up being my first and only stop, thanks to their wonderful team and selection of dresses. Everyone on staff was very kind to my party and I as we went around picking dresses, and my stylist, Maesa, was fantastic! He listened to what I was looking for, helped me find the dress I wanted and helped me achieve my vision for the look for the day without any issue!!! We even got to meet the famous Janene, and I was glad to be able to thank her for her lovely shop in person. The staff was very helpful when it came to respecting my budget and were kind enough to offer me some free services in order to accommodate my budget (which was already on the lower end for bridal gowns). I will never forget this kindness and look forward to seeing my dress in a few months!

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Janene's Bridal Boutique - MAESA made my fairytale Wedding Dreams Come True

MAESA made my fairytale Wedding Dreams Come True

Janene's Bridal Boutique - Maggie Sottero Aspen bridal gown!

Maggie Sottero Aspen bridal gown!

Janene's Bridal Boutique - Me in my dress

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Me in my dress

Selena Judy Bridal

Selena Judy Bridal

4.7(139 reviews)
2.8 miUnion Square, SoMa
$$

Judy was so amazing in helping me design and craft my absolute DREAM wedding dress that also worked…read morewith my budget! I couldn't be happier!!!! Seriously I am so overjoyed and cannot wait to wear my dress at my upcoming wedding!! I was introduced to her by a friend who bought 3 wedding dresses from her and I was floored to see how beautiful and quality they were without costing an arm and a leg and 2 Bay Area mortgages. It was a no-brainer for me to contact Judy! Overall Thought: Judy is very professional from beginning to end. Booking an appointment was easy. When I got to her studio, she was very friendly in greeting me yet very efficient, clear, and honest in asking about my vision, budget, timeline, and how we can make that happen together. After the initial visit, she was very responsive via email, and I was never left unsure about what the next step was. A super great bonus is that she is very supportive and encouraging in discussing my ideas for the dress and coming up with the design. I cannot emphasize enough how positive she made me feel throughout the design process. She was gushing over the different ideas I brought up like a very excited maid of honor! But was also realistic and honest with ideas that she thought would not have worked. Process Details: Judy offers a few different design/manufacturing/budget options, so there's a good chance that she will have something that fits your need and vision. You can get off-the-rack gowns, or pick from an existing design and she'll make a dress to fit you (either Judy's own or certain other designers' designs), or she can help you design a brand new gown from scratch. The last option is what I went with. My design was fairly simple, and she recommended some manufacturing options that could help me stay within budget. This was the perfect solution for me! I wanted a custom design, but another local designer I contacted was out of my budget range even though my design was super simple. I found a few overseas designers/manufacturers who could help create a custom design and ship the final product to me, but I was apprehensive to work with them since they cannot take my measurements, work with me in person during the design process, and provide a final fitting service unless I can make an international trip to see them. Judy was the perfect happy medium that did not compromise on design and quality! We started by having a one hour meeting where she listened to my ideas, reviewed reference photos, showed me fabric swatches, took my measurements, and sketched designs. She then sent a summary email of the design, and we corresponded via email and at a second meeting to make some adjustments until we arrived at a final illustration. Judy was very meticulous in following the details we discussed and the details that I did not have the expertise to request. For example, the types of hooks and zippers used, the linings, and the silicone liners to hold up the top, etc. Nothing was overlooked. My dress turned out even better than I had hoped for, with me having to do almost zero work after we agreed on the design and fabric. I received multiple photos to confirm the final product. And I asked a LOT of questions, all of which she answered with patience. The dress arrived within the expected timeframe, and Judy did a final fitting with me. The hip area was too narrow (which she fixed without a hitch and I came back to pick it up later), but otherwise, the dress fitted like a glove! She even helped me match my dress with the veils and gloves that I bought separately. All in all, I would 10/10 recommend her to any future brides I know! It was not only a successful process but also a genuinely pleasant one!

5 Stars! I had the most magical experience at Selena Judy…read moreBridal! I found both my wedding gown and my first dance dress here, and I couldn't be happier. The selection was stunning--elegant, romantic, and so beautifully detailed. Judy was incredibly sweet, patient, and really took the time to understand my vision. The fitting process was smooth and stress-free, and both dresses fit me perfectly. I felt so confident and beautiful--exactly how every bride should feel! Thank you, Selena Judy Bridal, thank you, Judy, for being such an unforgettable part of my big day. Highly recommend to any bride-to-be!!!

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Selena Judy Bridal
Selena Judy Bridal
Selena Judy Bridal - Olivia bottega

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Olivia bottega

Kinsley Couture  - Picking up my dress

Kinsley Couture

4.7(267 reviews)
22.7 mi
$$$

Working with Macario at Kinsley Couture Bridal was one of the absolute highlights of my wedding…read moreplanning. From the moment we walked in, he made my elderly mom and my bridal party feel completely welcome and cared for. His warmth and professionalism set the tone for the entire appointment. I came in with only a few words to describe what I wanted -- "lace and mermaid, and not matronly or doily" -- and he understood immediately. Every gown he pulled matched exactly what I had in mind. What stood out most was how quickly he picked up on my tendency to not want to disappoint anyone. He gently reminded me, "the dresses don't have feelings, so let me know what you like and what you don't like," which instantly took all the pressure off and made the experience fun and relaxed. We tried on four gowns, and incredibly, I ended up torn between two of his picks. He never rushed me or pushed me toward a decision. I ultimately found the dress, and the entire ordering process was seamless. Even though I live in San Diego, choosing Kinsley was the best decision -- my family is in NorCal, and pickup and payment were easy and straightforward when the gown arrived. The whole team was kind, organized, and genuinely excited for me. If you're dress shopping in the Bay Area, go see Macario. He has an incredible eye, he listens, and he makes the experience feel magical. I couldn't have asked for better.

I had the best experience at Kinsley Couture finding my wedding dress! I had looked at 3 places…read moreprior and nothing compared to my time here. Priti made the process so seamless, completely listened to all my needs and helped me find the perfect dress. The experience would not have been the same without her!

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Kinsley Couture
Kinsley Couture  - Lots of incredibly gorgeous gowns!!!

Lots of incredibly gorgeous gowns!!!

Kinsley Couture

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WildBride - Wedding dress

WildBride

4.8(111 reviews)
1.7 miAlamo Square, Hayes Valley
$$

I had such a great experience at Wild bride! Cassie was so wonderful to work with. She was kind and…read moremade me feel comfortable. Cassie listened to what I wanted and brought me dresses that matched that. I found a dress that I absolutely loved!! Thank you so much Cassie and wild bride!!

Really excellent experience at WildBride. The selection was very unique compared to other shops I…read morehave visited and fit the somewhat non traditional vibe I was looking for. My appointment was completely private and that was helpful as I had the space and attention to try a lot of different gowns and then revisit the favorites. Cassie was extremely professional and knowledgeable, asking about likes and dislikes with each gown and then suggesting some that turned out to be big hits. I felt like she really listened and heard what I was talking about and was a very calming presence. The salon itself comfortably fit myself and my mom and MIL. One of the best parts in my opinion was the trifold mirror because I could more easily see the backs and sides of dresses, I didn't realize how much this helped until I went somewhere else with just a single small mirror and felt like I couldn't see. The dresses I ended up most interested in fell in the ballpark of $3400. During the week an appointment is free but I think there is a small fee on the weekends. I am a street size 8 and was able to fit into every dress I picked out, some were a little bit of a squeeze and some needed clips but everything was in the standard bridal range 8-12. I loved my experience and it may even be where I come back and purchase my dress! But I cannot recommend this enough for any bride that has an open mind about what they might like.

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WildBride
WildBride
WildBride

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Lace & Liberty - bridal - Updated May 2026

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