Definitely preferred over The Cove, which I found inauthentic though my Irishman was a fan.
Lovely bright, casual decor punctuated by a large, bold canvas of seafood art immediately captures the attention upon entering the space - or maybe that was because we both made beelines to the restrooms first?
The service counter is busy at 6 pm this Thursday evening, with the phone ringing every few minutes with new orders from hungry diners looking to pick up, and Bite Squad team members in bright kelly green polo shirts take turns sitting at a tall corner table waiting as two JJ teammates prep online order after online order from a mounted tablet.
Our turn comes up, and we opt to share a large 4-scoop poke bowl of albacore and shrimp for my Irishman and salmon and half/half yellowtail and scallop for me. Half/half isn't standard, but I'm glad for the exception so I was able to try all my favorites on my first visit - yay, thank you! They were either out of albacore or no longer offered it - no display or mention was made of it at the counter - so he opted for ahi instead. Even though we were sharing a single order, our server was so generous as to offer us two separate mango pudding cups to enjoy.
The avocado was whipped, which disappointed us as we both enjoy taking bites of the creamy fruit. The yellowtail and scallop was dry compared to what I typically expect of the flesh in sushi and poke preparations, which I had noted visually upon ordering but wanted to try it at this new place anyway. The ahi and salmon were moist and delightful, and the toppings were plentiful, though the edamame was a bit discolored.
Notably, as of January 2019 anyway, JJ's doesn't upcharge for brown rice or avocado, which all poke bowl lovers know are both often incur extra charges. Between that difference and JJ's 4-scoop bowl offering at $13.95 that easily feeds two ravenous adults (as in it's 6 pm and my 6-foot-tall Irishman hadn't eaten yet after being awake for work at 6:30 am), this place isn't just good healthy eats, it's an easy choice for regular date night rotation that's easy on the budget as well.
The service has been lauded as being exceptional here, and I can definitely vouch for that. Our server, despite juggling a stream of online orders and pausing every now and again to answer yet another hungry phone call, was always pleasant and never made anyone feel rushed. Rather, he took his time with each walk-in visitor, explaining curious ingredients and offering tastings of proteins and sauces to indecisive diners - lovely background noise as we nommed away. He even exclaimed that my number was a San Francisco one when we joined the loyalty program with it, beaming as he shared that his wife was from San Francisco, so he knew the area code. Cute!
While I'm still searching for a poke spot to oust my Chicago fave that I still have cravings for - I've got my eye on Hawaii Street Food next - this place is on my list of regular visits in the meantime for sure.
As a branding and marketing professional, though, I would really love to see the JJ's Poke logo redesigned. It does absolutely zero in presenting the brand identity or store concept to the audience or complimenting let alone matching the brand personality upon entering the establishment. Ignore me, I've had a branding radar even as a kid.
Get here. Get stuffed. Repeat at will. Om nom nom. read more