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Jenny Yoo

3.8 (184 reviews)
Closed • 10:00 am - 6:00 pm

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Catherine S.

I recently went with my sister to try on dresses for her upcoming wedding this October, and we had such a wonderful experience. The studio is absolutely beautiful--elegant, welcoming, and perfectly set up for a special day like this. We had the pleasure of working with Monica, who was incredibly helpful and made the entire process seamless. She really listened to our budget and was extremely knowledgeable about the brand and which styles would flatter my sister best. Monica was supportive, kind, and an absolute joy to work with. Thank you for making this such a memorable experience for us!

They let you shop around before trying on!
Tiffany P.

If you are a modern, easy, budget conscious bride - this is the only place for you! I wouldn't even try anywhere else tbh. This was the first place that I went to try on wedding dresses and I was a definitely bit nervous and overwhelmed going into it a whole wedding dress experience but the entire Jenny Yoo Team is a well oiled machine who is there to walk you through every step of the way. From their social media to their online assortment to scheduling the appointment to the beautiful salon to the exceptional staff, I wish I could do it again!! I recommend this to literally everyone that is in the NYC area. Location: easy to get to by subway! Timing: booked an early 11 am appointment so that everyone was awake and fresh, highly recommend. The appointment started on time which was great. I was there with my bridesmaids for about 1-1.5 hours, which seriously flew by. Process: I spoke with my bridal stylist, Olivia, who is the absolute sweetest. I told her about my wedding, budget, and style and she did her magic! I tried on a total of 7 dresses and ended up falling in love with the second dress I tried on. There are also clear slip on heels in various sizes in the fitting room which was incredibly convenient. Fitting rooms and vibes are super comfy and not intimidating at all. Olivia accessorized and made me realize that I love a good veil!! She also took my measurements and wrote down everything for me to take home. Pricing: Most dresses are around $1000-$1500, which is definitely affordable compared to the other bridal salons that I was researching. The dress I couldn't stop thinking about was $2000, which was a bit over my budget, but I saw it on the hanger and knew I had to try it on!! I did not feel any pressure at all when I was there. Overall, I absolutely loved my experience at Jenny Yoo and I can't wait to go pick up my dress in a few months! Thank you to the Jenny Yoo Team!

Camila R.

Like many of you, I was on the hunt for my dream wedding dress. I was nervous to start this process because I thought my budget (approx $1K - $1.5K with tiny wiggle room) would be tight for the NYC market. It definitely was for locations like Kleinfeld, but not for this store. I randomly found Jenny Yoo on Instagram and made an appointment. By far the best decision I made! The showroom was so beautiful and the amount of gown options within my budget was surprising. The manager (Kayleigh) was THE ABSOLUTE BEST. Very open, knowledgeable, and you could feel she was as excited as I was. I bought my dress with her and I can't wait to receive it. They don't handle the alterations, but they provide a list of partners they have worked with before. The fabrics are beautiful and the dresses look/feel high quality. Take a chance and come visit Jenny Yoo, you won't be disappointed!!

Jessilyn Dress in Ivory

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4 years ago

I had my first bridal appointment here and it was great! My stylist Kenna was super helpful and nice! Would definitely recommend!

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3 years ago

Updating my review given the store's follow-ups and I appreciate their flexibility.

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Ask the Community - Jenny Yoo

What is the price range for bridal gowns here?

Jenny Yoo offers two different bridal collections in our NY showroom. Jenny by Jenny Yoo gowns range between $600-$2,000. Jenny Yoo Collection gowns range between $2,000-$4,000. Our Jenny Yoo Collection bridesmaid dresses range in price between… 

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Review Highlights - Jenny Yoo

“Beautiful dresses, variety on styles, reasonable prices and most of all amazing customer service with Chelsea.”

Mentioned in 18 reviews

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Wedding Atelier - Wedding Atelier - 72 Madison Ave. 4th FL, New Location Photo 2

Wedding Atelier

3.8(351 reviews)
0.5 mi•Flatiron
•$$$
Women-owned & operated
Luxury

HIGHLY RECOMMEND!!! Wedding Atelier was one of, if not, the cleanest and nicest place I tried on…read morewedding dresses in New York City. If you're trying on dresses in the City, you MUST add them to your list. The space is beautiful, extremely organized, and very well cared for. They even have you remove your shoes, which speaks to how clean and thoughtfully maintained everything is. There is plenty of room for brides and their guests, and the large mirrors make it easy to really see each dress from every angle. They have a large selection of dresses in different styles, and a very large selection of veils and accessories. I felt the dresses were the extremely clean compared to some other bridal salons. My appointment felt very personalized from start to finish. Charlotte, my bridal stylist, was absolutely wonderful!! She made me feel comfortable right away and was so easy to talk to and work with. She gave thoughtful advice, asked great questions to help narrow down what I was looking for, and was able to find additional dresses that matched my style really well. She even found one of my favorite dresses of the entire process. She explained how the dress could be customized and helped show me what a strapless version would look like. Charlotte also went above and beyond by helping take photos and videos from all angles so I could really see what each dress looked like. She even took a video of me walking around in my favorite dress, which was so helpful. Her communication was excellent throughout, and I really appreciated how attentive, kind, and knowledgeable she was. She knew so many details about the dresses and what customizations were possible. She followed-up with a detailed email on what next steps would look like, and I didn't feel pressure to purchase a dress on the spot. Wedsing Atelier is also Suzanne Neville's authorized flagship store in the US, and those dresses are extremely high quality and have such a secure internal corset. Highly recommend trying them on. Overall, I had such a great experience at Wedding Atelier and would HIGHLY recommend it to any bride looking for a clean, organized, beautiful boutique with a truly personalized experience!

Wedding Atelier - New York City…read more Wedding Atelier completely ruined my dress during alterations. The cups that were sewn in were two sizes too small, causing my bust to bulge out of the dress. The underwire cut into my chest, pushing one breast to the right and the other upward. With every fitting, the situation got worse rather than better -- leaving me in tears with my wedding only a week away. I ultimately had to take the dress to another seamstress just to salvage it. To make matters worse, after three fittings, they had not even completed a hem. Wedding Atelier charged $1,300 for alterations -- payment required at the time of purchase -- and refused to refund a single dollar despite the damage they caused. The owner, Carrie, was completely unsympathetic and unwilling to take any accountability for what happened. She is unethical,. If you want to protect yourself from unnecessary heartache and stress in the lead-up to your wedding day, I strongly urge you to take your business elsewhere.

Photos
Wedding Atelier - Wedding Atelier - 72 Madison Ave. 4th FL, New Location Photo 1

Wedding Atelier - 72 Madison Ave. 4th FL, New Location Photo 1

Wedding Atelier - Wedding Atelier - 72 Madison Ave. 4th FL, New Location Photo 3

Wedding Atelier - 72 Madison Ave. 4th FL, New Location Photo 3

Wedding Atelier - Suzanne Neville Collection! Book your appointment now!

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Suzanne Neville Collection! Book your appointment now!

The Sample Room NY - Second try on cinched the deal

The Sample Room NY

4.1(49 reviews)
0.7 mi•Flatiron
•$$$

Not the best selection of dresses, many a bit outdated. Didn't see any current popular bridal…read moredesigners or perhaps just didn't pick them out from the 6 or 7 dresses I selected to try on or the few racks I browsed. The fitting "area" didn't have a mirror so note it's more challenging to closely inspect the dress on your own. Definitely overpriced for very limited selection, which lacked variety. Was surprised that samples were often only priced maybe $500 off the "original price" (questionable if the listed original prices were even accurate, seems inflated, so hardly any cost savings). Many of the dresses were barely more than 20% off, most lower. They do have a small selection (1 rack) of plus sized dresses, although I didn't look through them but something to consider if you fall into that size range. Most of the dress sizes in bridal sizes 8-12, which had several racks. Hastily purchased a gown that I do regret. Note their policy of final sale, no exchanges. They do not take walk ins, but I called day of and received a same day appointment. I guess if you're desperate for a last minute dress with not many options, this places fills a role as you may find something to settle on. Apparently they have independent tailors they work with in store who they claim can quickly do last minute alterations as well but I cannot speak to the quality of said work and I see reviews questioning the quality. I also noticed they handle sales tax in an unusual way, which others may want to be aware of. Wouldn't say this is worth including in your journey to finding a gown in NYC unless you've run out of options.

Ivan is absolutely phenomenal- I can't recommend him and his beautiful…read more dresses more. I was visiting from DC for work and within one hour he helped me find the perfect dress to suit my figure. It was such a great experience that I've come back for all of the alterations and have recommended him far and wide. Book an appointment and you will not be disappointed! He made me feel like a beautiful and happy bride from the first meeting.

Photos
The Sample Room NY - @bridalada @inmaculadagarcia

@bridalada @inmaculadagarcia

The Sample Room NY - My jaw dropped I tried it on !!!!

My jaw dropped I tried it on !!!!

The Sample Room NY - Jenny Packham do you have this dress.

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Jenny Packham do you have this dress.

Kleinfeld Bridal

Kleinfeld Bridal

3.7(1.3k reviews)
0.8 mi•Chelsea
•$$$

I got to go to Kleinfeld yesterday and it was such an amazing experience. Growing up, I was a huge…read moreSay Yes to the Dress fan and I happened to be in NYC for a work trip so this seemed like the perfect time to go and see if I could find my dress. My consultant was Debra and right off the back, she was lovely! She had such a great sense of humor and allowed me to be open and honest and what I was looking for. We stayed within my budget (yay!) and she was so patient and helpful. I did end up finding my dress, which I didn't expect to because the dress that I ended up buying was VERY different than what I came in wanting (sounds like an episode of the show, am I right?) but it was the perfect dress for me. Debra was legit! The staff was so lovely and kind. It was a perfect day.

I'm giving Kleinfeld 5 stars because they do have an incredible selection of dresses, and it is…read moredefinitely a memorable place to shop. There is a huge variety of styles, designers, and options, which is great if you want to try on a wide range of dresses in one appointment. That said, the overall experience felt much less personal than some of the other bridal salons I visited in New York City. It felt a bit like a factory of brides, with a giant room where many brides are trying on dresses at the same time. The mirrors were also surprisingly small and free-standing, and I felt very close up to them, which made it hard to really see myself clearly in the dresses. I also would have liked to step off the podium more to see how the dresses looked naturally, but my stylist seemed to prefer that I stay on it (and of course dresses tend to look better when you're elevated on a podium). The selection is definitely a major strength, and I understand why Kleinfeld is so well known. However, there are other bridal salons in New York City that feel much more personalized, spacious, non-judgmental, and relaxed. I also noticed that some of the stylists standing around elsewhere came across as judgmental, which took away from the overall atmosphere a bit. Overall, I'm still giving 5 stars because of the dress variety and the iconic experience, but I would say brides should go in knowing that it may feel less intimate and personalized than other boutiques in the city. I went on a weekday to avoid paying for the experience. I'd recommend others do the same, as I don't think the fee is worth it. My stylist also was the least knowledgable about dresses compared to other salons.

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Kleinfeld Bridal
Kleinfeld Bridal
Kleinfeld Bridal

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Shareen

Shareen

4.5(44 reviews)
0.9 mi•Flatiron
•$$

I cannot say enough positive things about my experience buying my wedding gown from Shareen. For…read moresome background, I'm kind of introverted, and I'm not comfortable being the center of attention. So the whole bride thing makes me a little anxious. On top of that, this is my second marriage, and I come from a pretty conservative family. I was looking for a nontraditional gown for my small, intimate wedding. My fiancé and I planned our wedding pretty quickly, and I started to realize I'd have to choose a gown quickly too, so there would be enough time to have it tailored, etc. I was panicking about it one night, trying to figure out where to go, what to wear. The idea of going to some big commercial dress shop and buying into the whole wedding business just grossed me out. My fiancé saw me worrying and decided to help me, searching for where I could go to get a "different" type of gown. One of the first places he found in a google search was Shareen's shop. I looked at some photos and emailed her that night. The next morning I had a response, and that afternoon I had an appointment in the shop. Shareen is warm, friendly and welcoming. It was SUCH a relief to immediately feel at ease, when other places just made me feel uncomfortable and out of place. She asked me a few questions to get a sense of my style, then immediately pulled out a bunch of dresses and started trying them on me. I loved all of them. They are delicate, beautiful, and make you feel wonderful. On top of that, Shareen designs all of her gowns, so she knew what would flatter my body type. The other shop I tried was much more commercial, and I felt like all the dresses were designed for willowy model types. Shareen's dresses made me feel beautiful and feminine, and not self-conscious. I liked 2 on my first visit, then returned a few days later with my mom and my close friend. They liked the same ones but weren't completely sold on them. On a whim, Shareen grabbed another dress (something I definitely wouldn't have tried on my own, and boom, it was the one. The buying experience was perfect. Because she designs all the dresses, Shareen can tweak them to fit your individual body. For instance, I have Cuban hips, and need a little more room, so she combined two sizes of dresses- one for the bodice, and one for the bottom part. The slip was altered so the straps were slightly wider (so I can wear a bra), and slightly higher in the middle (it plunged a little too much for me at first). NO commercial bridal shop will do this for you and include it in the cost of the dress. I had multiple fittings, and she made sure that every last detail was perfect. My dress is so lovely, I can't wait to wear it. Bottom line, if you are a nontraditional (or self-conscious) bride like me, Shareen is your shop. She is sweet, helpful, and a perfectionist. You will leave her shop feeling affirmed, and well cared for. I actually cried my eyes out when I picked up my dress today. I don't usually get emotional over anything wedding-related, but I had such a great experience, I will really miss my appointments at Shareen's shop now that we are done. I will definitely keep in touch, and next time I need a gown for an event, I have my eye on a beautiful red gown she has in the shop...

Shareen has a gift. Highly recommend her! I came in having a pretty good idea of what I wanted. She…read morelistened and put together the perfect dress! She was patient with all of my questions and concerns. Trust her, and you will not be disappointed. Thank you Shareen!

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Shareen
Shareen - The "Erika" bridal dress from the SHAREEN collection.

The "Erika" bridal dress from the SHAREEN collection.

Shareen - The "Anne" bridal dress from the SHAREEN collection.

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The "Anne" bridal dress from the SHAREEN collection.

Designer Loft Bridal - Aire Barcelona dress! On my wedding day. Thank you Designer Loft!

Designer Loft Bridal

4.0(357 reviews)
0.1 mi•Midtown West
•$

What can I say?! I went to a few bridal stores before coming here and found some great dresses, but…read moreI still wasn't completely sold on THE ONE. From the moment I walked in, I was pleasantly surprised by how large and beautiful the store was. Then I got paired with the AMAZING Rosa, and she truly made the entire experience! When I tell you she made me feel beautiful, comfortable, and never pressured, I mean it. From the very first gown we tried on all the way to me saying YES TO THE DRESS, Rosa listened to what I liked, stayed well within my budget, and somehow always knew exactly what to pull next. We found my dress and were even able to add a few custom details to make it feel even more like me. I am SO happy with my choice and cannot wait to see the final product! The owner was also amazing, and honestly everyone in the store was so welcoming. But Rosa was truly the sweetest--patient, kind, knowledgeable, and such a huge part of making this experience so special. Thank you, Rosa, for helping me find my dress!

This was hands down the best wedding dress appointment I've been to, and it was all because of…read moreKate. She was the kindest, most patient person and made the entire experience feel so special. She took the time to walk me through every section of dresses, offering thoughtful recommendations while also giving me the space to browse on my own. I never once felt rushed while trying on dresses, and after the appointment she sent me the most amazing photos of me in every single one. Thanks to Kate, I found multiple dresses that I absolutely love. My biggest problem now is deciding which one to choose! I truly can't recommend asking for Kate enough.

Photos
Designer Loft Bridal - Dress

Dress

Designer Loft Bridal
Designer Loft Bridal

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WONÁ - Very large seating area behind the curtain

WONÁ

3.8(30 reviews)
0.8 mi•Flatiron

SAID YES TO THE DRESS!…read more I had an incredible experience at WONA in New York City. I booked an appointment for 5 Pm on a Friday, and from the moment I walked in, I was so impressed by the space. It is extremely large, clean, and beautifully decorated. They have two completely separate, huge rooms, so you are in total privacy from any other bride, which made the appointment feel really personal and calm. It was by far the largest room I had been in at any bridal salon in New York City. The guest area was also beautiful, with a large, gorgeous couch, and the actual fitting room was huge (definitely the most space I had anywhere while trying on dresses). My stylist was Sylvia, and she was absolutely amazing. She knew the dresses inside and out, answered all of my questions immediately, and seemed to know exactly which dresses I would want to try on. She was extremely personable and gave the perfect amount of space for me to figure out what I liked about each dress, while also offering helpful suggestions and options for what could be changed. I ended up wanting to personalize a dress with detachable sleeves and a non-sparkle lace, and Sylvia knew all of the customization options perfectly. She showed me exactly what the changes could look like and even brought out the identical lace without sparkles so I could really visualize it. She was so patient with me and handled everything perfectly, offering suggestions without ever being overbearing or pushy. She let me walk around in the dress, sit down, and do various poses. I really love many of their dresses as they have the corset back, making them so secure and giving breathability. They have so many incredible dresses with different styles, so it truly is a great place to find a dress. I later came back for a "say yes" appointment with some of my bridesmaids as I was between two dresses, and unfortunately Sylvia wasn't there. However, Hafsa was there and was just as wonderful. She answered so many questions I had about the boning, personalization, timeline, bustle, etc. I ended up saying yes to the dress, and the team was very patient while answering all of my questions about shipping, timing, alterations, etc and letting me read through the entire contract. I had seen some reviews mentioning concerns about the post-purchase experience, so I was a little nervous after purchasing, especially because I had questions about the sleeves and customized lace. However, when I emailed them, they responded very quickly and answered all of my questions thoroughly. I'm happy to update this review as the process continues, but so far WONA has been incredible! The space, the dresses, the privacy, the customization options, and most of all the stylists made this such a special and positive experience!

Pick up my dress from WONA NYC. I want to mention the team…read moreand service, everything was in 15 minute. Dress is exceptional! And so NYC location

Photos
WONÁ
WONÁ - The robe they give you during the session

The robe they give you during the session

WONÁ

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Bridal Reflections - Our Bridal Salon

Bridal Reflections

3.7(178 reviews)
0.4 mi•Flatiron
•$$$

So happy I found my dress at Bridal Reflections! Everyone was so friendly and genuinely wanted me…read moreto feel happy and confident in the dress I chose. Jade was my consultant and was incredibly patient and helpful throughout the entire appointment. I was at the store for over three hours, and she made me feel so comfortable and confident in every dress I tried on. When I was feeling torn between a few dresses, the owner, Cristina, even came over to help me feel confident in my decision. I never felt pressured at any point; everyone truly just wanted me to find a dress that I loved and felt happy in. I'm so grateful for the experience and would absolutely recommend Bridal Reflections!

We flew in from around the USA and our agenda was based on this appointment. At $160 for the…read moreappointment it was the most expensive of the 5 venues we visited and the greatest disappointment. The consultant we had to assigned to us had zero suggestions and had no interest in assisting us or making the sale. The dresses were very, very dirty. We paid to see the dresses from the trunk show, the shop was not interested in showing us dresses from the trunk show. The consultant pinned the dresses (instead of clipped) which meant they did not stay in and hurt the bride to be. We were not even offered water, this is NYC in mid summer. We tried three dresses and we could not get out faster and get a drink to recover from this experience. We had this as our last venue because we thought this would be where we bought. We had a sizable budget but will buy from Danielle Frankel or Mark Ingram, they seemed to understand the bridal experience.

Photos
Bridal Reflections - Our Bridal Salon

Our Bridal Salon

Bridal Reflections - Our Bridal Salon

Our Bridal Salon

Bridal Reflections - Our Bridal Salon

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Our Bridal Salon

Leanne Marshall - The Janine Gown

Leanne Marshall

4.7(60 reviews)
0.2 mi•Midtown West
•$$

WOWOWOWOW I cannot even express how grateful I am to the team at Leanne Marshall Bridal…read more Even before I arrived for my appointment, I had a great feeling about the consultation because the emails were so warm and friendly. When my MOH and I arrived, Whitney greeted us with huge hugs and smiles and her excitement to see us and work with us was infectious. She made us feel so comfortable, relaxed, and comfortable. Best of all, she helped me find THE dress and helped me figure out how we might be able to sort things out to make the price tag come more in my budget. She also reassured me about how fittings and alterations would work since I live across the US, and measured me before I left so I wouldn't have to come back in case I decided to buy a dress. I left the appointment so happy. No other boutique I've been to came close to being as fun and relaxed an experience. Other perks: I'm a non-traditional bride, and LM's gorgeous hand dyed pieces were perfect for a gal who doesn't want to look like a cake topper. The only drawback is that they don't allow you to take photos, but Whitney took photos on her ipad to help me compare the dresses at the end of the consultation.

I don't even know where to begin because I don't think I have the words to truly express how…read moreincredible this place is. Prior to my Leanne Marshall appointment, I had gone wedding dress shopping twice and had already surrendered to the fact that the "this is it" moment was something I was never going to have. I left previous wedding dress appointments feeling sad and defeated. I had even sworn off strapless dresses, I loved so much in photographs, because I thought they just didn't look good on me. Not only did Nathan open the showroom early to accommodate me, since I was only there visiting New York for the weekend and booked a last minute appointment, he made me feel more beautiful than I ever could have imagined. I had literally developed an anxiety over trying on wedding dresses. However, within seconds Nathan took all that anxiety away. After taking a quick look at me, he immediately pulled the Isabella dress, and said I had to try it on. Though I had sworn off strapless dresses, his confidence and conviction made me excited to give the dress a try. It was the first dress I tried on there, and when I looked in the mirror I could barely believe my eyes. I had never felt more beautiful. I felt like a classic Hollywood actress who belonged on the red carpet. I tried on more dresses. Though each of them impressed me, none cast the same spell as Isabella. Every girl deserves to have her moment- when the entire world stops and all eyes are on her. Nathan gives you that moment. He makes you feel like the star you truly are. Of course, none of this would be possible without Leanne Marshall's vision. I have since tried on other dresses I hoped would compare to hers, but no one else makes them the way she does. She understands what is most flattering on a woman's body, and it's the subtle but very important details she pays attention to that make a world of difference. Her dresses immediately make me feel like I have lost ten pounds! That's pretty magical if you ask me. I haven't purchased my wedding dress quite yet, but after all the dresses I have tried on I can tell you this. I will not be walking down the aisle in anything but a Leanne Marshall dress. Thank you Nathan for the wedding dress appointment of my dreams, and thank you Leanne for your beautiful creations.

Photos
Leanne Marshall - Tim Ryan Smith photography

Tim Ryan Smith photography

Leanne Marshall - The Samantha Gown

The Samantha Gown

Leanne Marshall - Stunning bride wearing the Adelie dress

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Stunning bride wearing the Adelie dress

Sarah Seven - Gaia-Sarah Seven

Sarah Seven

4.5(133 reviews)
2.2 mi•SoHo
•$$

The team at Sarah Seven is simply amazing. From start to finish, everyone was so sweet, kind, and…read moregenuinely excited to be a part of my dress journey. I had always loved Sarah Seven designs, and when it came time to choose the dress, they understood me perfectly. I was able to customize a top from one design with the bottom of another, and they made the whole process feel effortless and fun. I anxiously waited for my dress to arrive--and let me tell you, it was worth every second. It fit like a dream and felt so me. And we have to give a moment for the veil. When I first tried it on, it was jaw-dropping--but somehow, it looked even more magical on my wedding day. Every detail came together beautifully, and I'm beyond grateful to the Sarah Seven team for helping bring my vision to life.

Said yes to the dress at Sarah Seven!!!…read more Luke was such a patient and helpful guide as I tried on dress options. He helped me understand the benefits of choosing Sarah Seven versus other designers, and was so easy to chat with as I worked through making a decision on my dress. I brought two of my bridesmaids with me and they had a comfy couch to sit on and watch me as I tried on dresses. The location is so cozy and chic -- we were treated to some bubbly to toast the decision! I also really appreciated their flexibility to let me come back the next day to try on the dress one more time after checking out another designer. It was so helpful especially since I was only visiting New York for a short weekend. Really loved the process and cannot wait to get my custom dress!! thank you again Luke & team!

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Sarah Seven - Before Sarah Mini Priscilla Dress

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Before Sarah Mini Priscilla Dress

Jenny Yoo - bridal - Updated October 2026

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