Someone might want to fill in your girl Bonnie at Georgetown that wedding dress shopping is a fun time. A happy time. A time that, in my case, I HAVE LITERALLY FLOWN HUNDREDS OF MILES (1,013 to be exact) TO COME TO YOUR STORE BECAUSE I LOVE YOUR DRESSES. Not only do I love your dresses, but they always fit me perfectly, so needless to say I was very excited at the prospect of finding one there, knowing that I always feel confident and beautiful in the things I purchase from you.
- Bonnie arrives and takes us back to the bridal room. Which, by the way could use a little work as well, if I wanted to go to a stock room and sit on a dirty couch I would do that myself without the added expense of flying somewhere and torturing myself with less than pleasurable company.
-Bonnie introduces herself and begins grilling me about what I am looking for in a dress. I use the phrase "grilling" here because sweet Bonnie passed on the opportunity to tastefully and politely ask me about the largest event in my life to-date to obtain details that she could use to pull gowns for me, and instead went with the ever frustrating and slightly rude demanding of answers approach. She failed to understand that when she asked me if I knew what I wanted and if I had ever tried dresses on before, and my response was no; that, that truly did mean, I didn't know what I wanted and had never tried on dresses before. So after some frustrating interrogation from her, I try to explain that the wedding is a farm-to-table affair, outdoor, in early October, and near Dallas, Texas. My bridesmaids colors are a range of purples from dusty lavender to dark plum. I also mention that I've scoured over the gowns online and would love to just be able to see some because I don't feel like I'll have a good idea of what I would like until I can actually see, touch, and feel them. Bonnie, still doesn't get it. I tell her the one dress I REALLY wanted to try on, the Harper Beaded Gown. She responds with, "we don't have it here." And doesn't offer to bring anything similar.
-She abandons the tactic of speaking to me and leaves me with an iPad. At this point I'm getting the distinct notion that she doesn't actually know how to do her job, since she needs me to tell her precisely what I'm looking for. And maybe I'm new to this whole thing (actually, I very clearly am) and I don't shop for wedding gowns on the reg, so I feel like it's fair that I would want to SEE them to be able to start helping with the weeding out process.
(By the way, did I mention I have also worked in sales? I know what her job looks like. And I also knew she was not doing it well, but at this point, I'm still giving her the benefit of the doubt. Maybe she's just all business and is going back into that little closet and come back with an amazing selection of dresses. She's a wedding consultant savant with no personality. I can take that.)
Nope. Not the case. But I'll skip a few of the agonizing details and just hit the highlights for you.
-She did not understand dressing someone for the occasion. Because although I couldn't tell her exactly what I wanted (if I had known that do you think I would have been in DC shopping??) I was able to tell her what the event was like, and any sales person worth a damn could pull quite a bit from that alone as a starting point.
-She did not understand dressing a body type. I even gave her a freebie. A hand out. I said, I love my shoulders and neck line. No dice. Chick still didn't get it.
-At one point i wanted to try on one of the more structured dress without my bra on. SHE PANICKED. If she's that uncomfortable with breasts or naked bodies, I can say with confidence that she is in the wrong business.
-Finally the last dress she puts me in, is OK. It strikes some enthusiasm amongst the group. They ask if they can see another dress similar to it, she responds with, "No, you're out of time."
There are seriously so many things wrong with that appointment I'm sure I've missed a plethora, but I'm too irritated to remember the rest and if you know anything about sales or general customer service, you know this was a failure 1,000x over. I honestly have never left an appointment so exhausted from trying to appease some one else's awful attitude. (especially not as the client!) I've received phenomenal service from your regular associates and fairly assumed that your wedding consultants would be your crème-de-la-crème. I was VERY wrong. I could have out sold your girl 10-1 that day and I don't know a thing about your wedding attire. I say that confidently.
And just so you know, I purchased every single one of the bridesmaid's gowns down the street at BHLDN that day. Strictly and simply because there was no way I was going to purchase one more thing from a company that doesn't value my time. And we had already picked them out and the accessories to purchase from your store.
You just lost a 10+ year, loyal customer. read more