Ito in Tribeca is one of the best omakase experiences in the city. Chef Kevin and Masa are the real deal and clearly masters of their craft. Each piece somehow tops the last, with just the right touch of soy or salt to let the fish shine. The jewel bowl with caviar is not only delicious but a true work of art and a standout moment in the meal. An unforgettable experience from start to finish. read more

One of the best omakase experiences I've ever had! I came in with very high expectations after dining at Ito in Las Vegas at the Fontainebleau Hotel--which was phenomenal--and I was excited to see they had a location in NYC. I'm happy to say this experience exceeded my expectations. From the moment we arrived, the staff was warm, welcoming, attentive, and prompt. We had the honor of meeting Chef Kevin, who was incredibly gracious and truly an artist in his craft. Every course showcased the highest quality ingredients, with a burst of flavor in every bite. From the appetizers to dessert, each dish was beautifully presented and thoughtfully crafted. I especially loved that we were given the option to add additional pieces at the end of the course, and that Chef Kevin offered this before dessert--it was a thoughtful touch that elevated the entire experience. The drink menu is also very well curated, with an excellent selection of sake and other alcoholic beverages to complement the meal. This is absolutely a place I will continue to visit every time I'm in town. A must-try for any omakase lover in NYC. read more

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Ito is a great omakase in Tribeca and perhaps the best value for the cost at $295 for the quality and quantity of sushi. Set in an intimately lit restaurant with the spotlight focused on the courses and chefs, the noise was lively but not loud at all. The staff were very efficient and kind, not intrusive at all. They offered sake pairing with detailed knowledge and generous pourings with each pairing. The appetizers were highlighted by a delicious uni and caviar bowl with the ingredients balancing each other in flavor and saltiness. The omakase itself had typical findings like toro, unagi, hand roll, shima aji - they were all very good. Rice was seasoned and cooked well. I wouldn't say any piece was particularly memorable but the quality was all consistently good. Dessert ended with a sorbet, sweet and tasty. Overall a very good omakase I'd say appropriately priced and consistent, great value for the courses! read more

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Truly stellar omakase. Certainly not cheap, but also not the highest end omakase in NYC. The price does strongly match the value, every single piece was stellar, the service was so personalized and beautifully delivered, and each piece actually had thought put into how it was prepared. The standout dish for me was the ikura and uni don, however every piece really did shine including the handroll at the end. I was surprised to not get any eel at all, but that isn't a complaint. The Otoro wasn't my favorite Otoro I've ever had, but the wagyu was stellar, and doubling down with a second piece of uni was actually fantastic! Sake selection is great as is the wine selection, though neither of those is cheap. The vibes fit the space perfectly, we will certainly be coming back! read more

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Simply the best omakase experience in New York (and well beyond). Masa Ito is a true master and he simply creates memorable meals. The service and atmosphere are incredible as well. This is why we keep coming back for years. read more

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Ito was delicious. Everything was melty, sweet and balanced! I'll definitely be coming back. The ambience was more relaxed not like you're super stiff quiet sushi bar. Service was easygoing and attentive. read more

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The sushi wasn't bad but I couldn't say it stood out above the rest - it's tough competition in the city! All the pieces were pretty decent but nothing was that memorable. I was sadly disappointed in the sake pairing. It was around $250pp yet somehow I didn't like a single one of their sakes, which almost never happens. Not sure I will return given the price tag. read more

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From someone that has went to tons of high and low end omakases. This place is not worth it at all. The ambiance was amazing and the environment felt really welcoming. Chef and Service was a 10/10 On the other hand. The sushi was definitely frozen and not fresh. The quality for a $295 per person omakase was not there at all. I barely ate anything and I got so full towards 3/4 of the whole course. They drench each piece with tons of sauce which ruins the authentic flavor of the fish and they do that to get rid of the frozen fish taste. I'm disappointed because i took my mother here for her bday. read more

Ito - Sushi Bars Near Me - New York, New York

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Delicious meal and can't wait to return. This is probably one of the top omakase spot in my opinion. The fish is so fresh and generously sized. You'll definitely leave feeling full. Service was excellent, all the staffs were so attentive and friendly. They replaced my finger napkin as soon as it was stained with soy sauce. Highly recommend a reservation as it was fully booked when I was there for dinner. read more

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Worth visiting. Good place but zero chance it's a 5 when all is considered, no offense. A discerning person will know this. Food 5 Space, service, overall experience, etc. 3'ish... I averaged it out to a 4, obviously. I won't go into details since I don't feel like bashing in the open but trust me, 4 is accurate. J read more

The food / sushi is amazing and the staff is great! I love coming to Ito, it's one of my favorite spots.

The atmosphere helps distinguish this place from others. The staff presented genuine friendliness. The establishment has limited size yet remains spotless and agreeable with urban influence. Delicious seasoning. Very reasonable prices and friendly service. This restaurant has my heart 100%. read more

Wonderful meal! Attention to detail and food quality were exemplary. Special dinner. read more

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Came here for a graduation dinner after hearing about their opening and enjoyed the meal! Half the parties arrived late so the timing was a bit off, but it didn't really affect us too much. Each piece was a generous size and I was definitely full by the end of the meal. The chefs interacted with us throughout and made sure the pieces were to our liking. Mostly had traditional pieces you'd normally see and we got add-ons as well that were suggested. It was definitely more lively and chatty compared to other omakases I've been to but overall a great experience. read more

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This was the perfect experience for my husbands birthday! We are big fans of omakase and wanted to try ITO. We were impressed with the service and the attention to detail. We ordered tea and there was never a moment my cup was less than half full. The food was fantastic, we definitely left full. Everything was so fresh and I loved watching the chefs put it all together. One thing to note, this place has customers who are in larger groups. It got quite loud and other people's eating pace will impact your pace. Our meal took the full two hours because the group next to us took a while to eat between their conversations. Would definitely recommend for a special occasion! read more

Ito - Ikura Uni and Caviar - Sushi Bars Near Me - New York, New York

Followed the former sushi chefs', Kevin & Masa, from Sushi Zo to here at their own new establishment. Every dish/piece was delicious along the journey. Some stand out pieces of the night - Yellowjack, White Shrimp, Ocean Trout, Scallop, Otoro, Uni, Wagyu, Maguro. Miso Soup was little too salty for me. Love the texture of the tamago, I would like it a bit sweeter though. Dessert was a wow and interesting creation but a bit heavy as the ending after a big meal. Exclusive drink menu and delicious cocktails! Hi my new favorite omakase spot in NYC! read more

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Small intimate Omakasa joint in Tribeca Kevin the chef and owner was amazing everything melts in your mouth but be prepared to get a second mortgage on your house because dinner for 2+ sake was $1071 including tip. read more

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Absolutely stunning, each dish was 100% and I was stuffed by the end of the meal. Perfect combo of delicious food, impeccable service, and hip hop music. They are so generous with their portions and definitely worth the price! Most importantly, I like how they put their own unique spin on the food. Highlights include: - Ikura + Uni + caviar: I was drooling from all the Ikura they put in the bowl... - Hirame: with shiso flowers and apple vinegar jelly, what a great combo - Nodoguro: always one of my faves, seared to perfection - Seared otoro: melts in your mouth Red miso and white chocolate dessert with popcorn bits I would note the rice texture is a bit different from other spots and is almost a bit creamy - still deciding how I feel about it but definitely unique! Thank you to Chef Chen for a delicious meal - leaving fat and happy with ikura bouncing in my belly... read more

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The chefs from Sushi Zo West Village are now behind the (massive) sushi counter of Ito. Although this omakase restaurant is the new kid on the block, you wouldn't know it. They clearly know what they're doing, and dinner is a fantastic experience that I highly recommend to anyone for their next omakase. For omakase, I'm looking for a place that I'd love to return to again and again (well, I guess this applies for all restaurants but at this price point it's more high stakes!). Of course the sushi has to be top quality, but the ambiance and the style make the whole package. Ito covers all the bases of a good dining experience: high-quality food, attentive staff, good eating pace, variety, generous portions and little luxuries. When I tried other omakase restaurants, there were always some disappointing pieces (a little chewy or veiny, a little fishy). What is distinct about my meals with Chef Kevin and Chef Masa is that I never had a bad piece. Every bite is top-quality, and that says a lot about the chef's skill. You still get the luxury pieces of otoro, hokkaido uni, wagyu, truffles, caviar - but you will also enjoy every piece in between. A few standouts to me are the baby shrimp (sweeter and more delicate than regular shrimp), the ikura (each pearl is perfect!) and striped jack mackerel (delicate and beautifully presented!). Ambiance: The counter is huge and honestly pretty impressive, giving you plenty of space so you aren't awkwardly eavesdropping on your neighbor's conversation. It's classy and modern with a relaxed atmosphere. Service: Really attentive, and the chefs make it the best experience! Omakase is an intimate experience, so it's such a bonus when the chefs are friendly. read more

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3.5/5 After getting excited for Chef Masa's return to NYC, I was disappointed by Ito. For months, I was eagerly awaiting the opening of the restaurant. Over the past year, I ate at Sushi Zo twice at the recommendation of my colleagues. While I feel like Sushi Zo is slightly overpriced at $250, the style speaks to me. It's simple and delicious. But my boss kept saying how much better the restaurant was when Chef Masa was there. So I just assumed that Ito would be a better version of Zo. Ito is very different. Dinner was 18 courses for $275. When I first saw the price, I was relieved that it wasn't $400. But I have mixed feelings about this price too - it's no bargain. My favorite items from the night were their signature dish (uni and ikura atop sushi rice), chutoro from Japan, bafun uni sushi from Hokkaido, nodoguro, and the Yamazaki A5 wagyu sushi. If you notice which my favorites were, they are pieces that you would expect to be good. It is also likely that these premium ingredients are what increases the cost of the menu. Though if you removed them, the restaurant would have little to fall back on. Ito reminded me of Shuko - it felt like a new, updated version. But I struggle to see why someone should spend $275 to go to Ito when they could eat at Shuko, Ishikawa, or Kissaki instead. And I certainly wouldn't recommend those over Sushi Ikumi, Sushi Noz (Ash Room), or Sushi Ginza Onodera (lunch) either. $275 is a lot of money and as the price of the omakase increases, the bar is set much higher. I think Ito will struggle to find and retain their target clientele in the long run given what they offer relative to the competition in the NYC market. To be fair, it seems that the main issues that I have with the restaurant are that the style doesn't fit my preferences and price. I understand that there are customers who are seeking luxe shops that serve wagyu, caviar, uni, and toro. I just feel that the concept of this restaurant prioritizes hype and flashiness over technique. In the "new world order" of Shion, Noz, Yoshino, Noda, and Nakaji, I think Ito will struggle to stand out. read more

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Absolutely outstanding omakase spot tucked away on a quiet Tribeca street. Some of the best sushi I've eaten, rivaling all of the coveted omakase restaurants in NYC. Our Chef was extremely personable and made for a unique and intimate experience. Scallop is not usually my favorite type of sushi, but i was still thinking about it days after eating it at Ito- that's how well done ever piece of fish served is. Their drinks were also fantastic- I am so looking forward to my next Ito trip. read more

There's a reason everyone followed Chefs Kevin and Masa from Sushi Zo! Amazing omakase menu, beautiful presentation, great service. You'll leave feeling very well fed! I was too full to finish my dessert which was also delicious and decadent Took pics of most of the dishes but got too excited to eat and forgot some. Not pictured is the black cod miso soup which was one of my personal favorites read more

Ito - Sushi Bars Near Me - New York, New York

Ito is hands down my favorite sushi omakase in New York. Granted, we have been eating at Sushi Zo with Chef Kevin and Chef Masa before Ito. Why it stands out: 1- Consistency. Every time we go dine with Chef Kevin, there has NEVER been a bad piece, ever. All of the fish are always perfectly filet, cut, seasoned, and presented. The pieces may look simple, but flavor is complex. 2- Quality and Creativity. At Ito, the chefs not only use the best of the best ingredients, there's also a variety of interesting pieces/dishes that the chefs come up seasonally. There's never a dull meal at the counter. The ingredients change seasonally as well, so even if you go back often, there's always new pieces to try. 3- Value. I know it is hard to say ~280pp is a good value at a restaurant, but for what you get to taste and enjoy at this omakase counter, it is absolutely an amazing value. Most of other sushi omakase counters we have had good experiences at are much more expensive than Ito. 4- Service. Even though Ito is newly opened, the service team seems like they have been working together for years! The servers are extremely knowledgable and attentive. One server gave me a fresh napkin before I even realized I dropped mine on the floor. In comparison to other restaurants, I would put Ito at the same level, if not better, than Sushi Zo, Sushi Ikumi, Sushi Noz (Ash Room), or Sushi Ginza Onodera. Counters like Shuko, Ishikawa, or Kissaki should not be even compared to Ito, because of they all lack consistency, quality, and service level. read more

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Best restaurant in NYC a++++++ Chef Masa makes you feel at home. Highest quality fish with beautiful creativity. read more

Wow, absolutely incredible experience. The staff is so attentive and make you feel so welcome and special - went here for my birthday and they all wished me happy birthday. The fish is absolutely fantastic. The venue is very private and the music is a vibe. This is a once in a lifetime kind of experience but I can't wait to go back. read more

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Food: 9.5/10 Service: 10/10 Ambience: 9/10 Ito was my 1st high end omakase meal, and one of the best I've had so far! I visited Ito back in the summer, and I've been eating omakase a lot more since my visit. There are few places that I found on par with Ito. Overall value is excellent at ~$295 per person (tho it was ~$275 when I went). The omakase under $150 in NYC definitely do not compare to Ito. I wish Ito gave me a menu of what I was served though since it's hard to remember all the pieces. I already felt pretty good about dinner beforehand bc the Operations Manager, Misa, was especially accommodating when I contacted Ito prior to dinner. Service during dinner was exceptional as well. Although I am right-handed, I actually eat sushi with my left hand. This can be confusing but we noticed that the chef changed the placement of the sushi appropriately for a left-hand eater -- without me saying anything about it. While all the pieces were excellent, the most memorable for me were the Uni x Ikura x Caviar bowl, shrimp, torched Otoro, miso soup with cod, and dessert! We thought the wagyu was good but not the best. Hopefully, I'll get to try Ito again and get to be seated with either Chef Masa or Kevin! read more

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Excellent service. Food is delightful. Ambiance is amazing. One of the best Omakase in the city so far. Highly recommend. read more

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Service was impeccable, food timing and order was exceptional, overall good experience. Presentation was eye catching. Chef greeted us and explained each dish. Waiters served us quickly and promptly. Thank you. read more

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ITO is extremely clean, staff was constantly cleaning throughout dinner service which I thought was a nice touch. The courses are amazing. read more

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An almost perfect evening. The shop is beautiful; staff were personable and friendly. There was a manageable non-sake beverage list, for those of us who don't know our way around sake. Every piece, every course, was carefully prepared, interesting, and delicious. Now for the almost. This is a very expensive omakase - $295 per person, plus drinks, tax, and tip. There is a drinks list (with prices) but no menu - you agree to the overall cost (and give a credit card) when you make the reservation, and if you don't show up, you pay for the meal anyway. At the end of the sequence, our sushi chef asked if we would like something else, with no mention that it would cost extra. Naively, I didn't ask, and was shocked to discover an additional $50 on my bill for a single handroll. I brought it up with the management afterwards, but they were unaccommodating - told me that this is normal omakase protocol, their ingredients are very expensive, etc. This may all be true, but I wasn't prepared and I don't feel I was well treated. It's a shame, because, as the final part of the experience, it really went against everything I think Ito wants to do for guests. read more

Ito - Putting the finishing touches on some sushi - Sushi Bars Near Me - New York, New York

This place tasted so authentic, we were in japan a month before the visit to Ito and I could not taste the difference between quality of fish. Service was also excellent, the team is efficient, attentive and super friendly. Would definitely recommend and of course will be going back. read more

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Beautiful restaurant with a relaxing yet upscale vibe. Chef Kevin was charismatic and talented while the service staff was extremely accommodating. Lastly the food was delicious with mix of flavors which make you addicted for more. read more

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Out of this world. Unlike any other omakase. Dreaming of our return sometime. The uni caviar dish was melting in my mouth.

Thrilled to write the first review of Ito Quite simply the absolute best and it's not even close. Masa is the king of the NY sushi scene and with his return and the opening of Ito we can see what we have been missing. Ito far surpasses even my lofty expectations and was incredible from start to finish. The uni ikura wow ! If you are lucky enough to grab a seat, run don't walk read more

Hands down the best omakase experience I've ever had in the US. Chef Kevin, Chef Masa, and their entire staff are first class. Their attention to detail is truly amazing and it really shows during the dining experience. Every single bite just made me want more! If you are looking for the best omakase in the city, this is the spot!! read more

Ito - Sushi Bars Near Me - New York, New York

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Sushi restaurants and more specifically ones that specialize in only Omakase can be judged in many different ways. I prefer to keep it simple, I stick to ambiance, quality, and friendliness. In my opinion Ito crushes all three! After eating here many times the consistent quality of the fish is unparalleled except by a few other top names in the game. The ambience is modern, clean and playlist exceptional. All staff members are welcoming and friendly. If you want a special and artistic culinary experience and are ready to pay up for it, Ito nailed it. read more

Absolutely quality sushi. Really cool vibe for an omakase and the chefs were all so amazing and fun

On the pricier side of nyc's omakase selections however very worth it! They were very generous with their uni and I loved their creativity and play with the appetizers. Extra add ons are available if the course didnt fill you. read more

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I don't find the price is reasonable for omakase. Toro, shima aji, halibut, ikura, uni from hokkaido, I find shari is too sweet. Compare to other omakase place, it tastes average but 30% more price for same quality. read more

While I would give the service 5 stars, both my guest and I were a bit underwhelmed for this price point. While the fish was very fresh, the ingredients im the appetizers could have been more balanced. For example, one of the courses had a mustard that was unpleasantly sweet. The Wagyu was too chewy. I will say that the dessert was fantastic. Overall, compared to other places at this price point, the "Wow" factor was missing. read more