I cannot say enough good things about Island Yarn, Co. Quite simply, it is an awesome store for about 30 different reasons. However, in the interest of space, I'll mention just a few of the basics:
First, the owner, Vickie is a gem. She has a truly laid-back manner that gives you plenty of space to comfortably wander around the store at your leisure. Should you have a question, she's a wealth of information. Seriously, this is a woman who knows her stuff. Questions about yarns themselves, patterns, substitutions, techniques, colors that work well together - you ask it and she will be able to help. She is extremely generous with her knowledge and will spend time helping customers with anything from choosing a yarn to figuring a pattern to learning new techniques. For the more complex knitting issues, she also offers classes that are very reasonably priced.
Second, she is also incredibly friendly and welcoming. She treats customers - well, like valued customers. By my third trip there, she knew my name and enough about my tastes to easily guide me to yarns that absolutely delighted me. She is incredibly patient and seems to love sharing her 'yarn fetish' with others. Novice knitters: you want to come here! Vickie will answer all your questions and guide you through your early projects with so much patience and humor you'll be well on your way and truly enjoying the process.
Third, this general friendliness permeates the store. There are regular knit nights, but with the good sized sitting space, there are almost always several "regulars" there, knitting away and chatting. Many are also very experienced knitters who can offer additional advice and assistance, and who will almost always encourage anyone who comes in to sit and join them for a bit of SnB time. This is a genuinely welcoming environment - not just in terms of nice people but also design - there is great space to sit and knit and enjoy a great knitting community. This community is further enhanced in a number of ways - the store has a mailing list (get on it to learn of specials, sales, etc), an informative website, a presence on the main social network sites and an online group on ravelry. There are also KALs, free Patterns of the Month, charity events, etc.
Fourth, although the prices are extremely reasonable, the store offers many sales, promotions and ways to get various discounts and prizes - from posting completed Island Yarn patterns (yep, the owner is also a designer) in order to enter to win a monthly gift card, to its Never Enough Yarn Club. Membership in the club gets you 10% off every purchase, entry to exclusive pre-sale events to get a first run at big sales and a" frequent shopper" punch card. When you fill it up, you get a $25 gift certificate. These sorts of touches make this a store not only to try out, but to stay with. I love a store that earns loyalty and also rewards it!
Finally , the yarns! The selection of yarns is wonderful! This is a smaller to midsized store that manages to pack a ton of variety in its space (without feeling overcrowded). Not only is the selection varied, it is clear that all of the yarns are chosen with great care and by someone who clearly loves yarn. The yarns are sumptuous in both color and feel. There are several high quality choices as well as good basics. Again, all were chosen carefully and well - it is near impossible not find a yarn that not only meets your needs, but also feels and looks wonderful. She has also been willing to order more if a particular yarn strikes your fancy and there's not enough in stock to meet your needs. Also, should you lose your mind and buy insane amounts of yarn (very easy to do here), the store offers a de-stashing service.
However, even better than the yarns brought in for retail are the "in-house" yarns created by Vickie. To my mind, this is one of the real treasures of the store. Vickie is a color wizard! She takes really delicious feeling yarns (mostly merinos, silks and cashmeres) and recreates them in colors that are truly one-of-a-kind and darn near irresistible. Not only does she over-dye, but also re-plies the yarns, often adding a dash of sparkle or beads or what have you. Her recreated yarns are reason enough to get your self over to this store - they are an absolute treat for your hands and eyes! Also, if you come by enough for Vickie to learn your tastes, it is highly possible you will walk in one day to find that she's created a yarn that is absolutely, positively the most Oh-My-Goodness-I-Have-To-Have-It yarn you've ever encountered. read more