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    Imaginary Surf

    5.0 (2 reviews)

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    13 years ago

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    12 years ago

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    Pilgrim Surf + Supply

    Pilgrim Surf + Supply

    3.3
    (34 reviews)
    2.0 mi
    $$$

    Every big city with a surf scene needs that one surf shop that probably makes more money selling…read moreimported Japanese clothing than they do on actual surfboards. Pilgrim is that shop for NYC, and their presence on the scene has helped put New York a little more firmly on the surf world's map. Do I want to pay $300 for hand-sewn linen pants made by some kind of fisherman-painter who lives in a van? Not often. But sometimes you can get an end of season sale that makes the clothes more affordable. And they're certainly nice clothes. As for the surfboards... they're expensive as well. They're pretty much all hand-shaped and they cost about double the price of a big-name board from Channel Islands or Lost or whatever. But it's kinda nice having these expensive hipster boards circulating around the NYC area because it means those of us who aren't rich can grab them on the resale market when the original tech/finance bro buyers inevitably lose interest. And they're nice boards, for sure. Just note that not all the employees actually know that much about surfboards. They can all help you with the basics but beyond a certain point they'll need to refer you to one of the resident experts. Anyway: I give them five stars, because I only buy their stuff on sale or second-hand... but I'm glad to have it around.

    DOES NOT OFFER REFUND RETURNS AND DOES NOT MAKE THAT EXPLICIT ON WEBSITE. if you're buying anything…read moreonline be careful that you absolutely want it and that the size fits because you can't get your money back! Horrible policy and if you're going to enforce. Make it VERY clearly stated on the website, not hidden under some link. 0 stars!!

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    Pilgrim Surf + Supply
    Pilgrim Surf + Supply
    Pilgrim Surf + Supply

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    J+B Design

    J+B Design

    4.6
    (16 reviews)
    2.0 mi
    $

    Great large space cafe…read more Plenty of coffee specialities & more Free wifi, quite place to relax and read a book or play on line. This spot is located in the middle if the block between 4th & 5th avenue.

    A very chill place with unique beverages. I had the hot ginger chocolate, which was like a Mexican…read morehot chocolate but with ginger instead of chili pepper (they do also have spicy hot chocolate). The café appears to have a very small food selection as well but I didn't order from it so don't take my word for it. The space doubles as a design gallery, with art pieces, home decor, etc. for sale. The emphasis on design is apparent before you even step inside. An old-time pushcart propping up a "Welcome" sign catches your eye from the street so you know you're in the right place, which was helpful because the shop is a bit off the beaten path (although not at all hard to find if armed with the address). The site seems to have been chosen specifically for its industrial feel, but there is no trace of coldness from what used to be a factory (and before that, about 100 years ago, a horse stable) The space has a kind of country farmhouse feel to it, with decorative scarves hanging from the brick walls and sponge-painted planks of wood decorating the front-of-house coffee bar. I talked to the manager (Fumio Tashiro, a very hospitable man), who said the café will change ownership in July, and an entirely new drink menu will be rolled out. He mentioned he will still be here, and I plan to come back then and make sure things haven't changed too much, as I really like it the way it is now!

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    Cafe
    Cafe
    J+B Design
    J+B Design

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    Imaginary Surf - surfshop - Updated August 2026

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