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This is a classic experience that just have to do when you go to Amsterdam. Tickets are available online as well as in person and there's plenty of tickets available for each time slots. The staff was friendly and after listening to something in the beginning you go through your own pace through the rest of the experience. You do get a small beer halfway through as well as one in their taproom. They also have a gift shop and rooftop bar!
I was informed by several travel blogs that this is a tourist trap, but honestly, SO WHAT IF IT IS?? In my opinion, t's absolutely worth the time and money for a 90-minute Heineken experience! Not to mention, my husband and I each got 2 beers for free!! We had to wait a little bit to get in, even though it was a weekday. The lockers were almost full, but I heard that there was a coat check area. The tour guide was very interactive with the audience and we also had moments to sit down and watch a 360 degree video in an elevator. I didn't pay for the roof top extra access, because I wanted to spend more on souvenirs and customized beer bottles. Next time if I ever go back to Amsterdam, I would absolutely go back again just for the gift shop and the beer.
This was a pretty cool experience. We went at 4:30pm on a Thursday so it was pretty busy but not overwhelming. We had the ticket including the rooftop. The museum was first and it was interesting but I did find it moved quick and could be a bit surface level. I may be judging too harshly after visiting another brewery earlier in the year. Where I think Heineken did an excellent job was the tasting room at the end. The pint pulling option was a fun addition and the space itself really cool and welcoming. I also enjoyed the rooftop despite there being scaffolding. I also appreciated the rooms on FIFA and Formula 1. Lastly, since I was in Amsterdam for the Dutch Grand Prix I loved being able to design my own bottle for a unique souvenir.
Touring the original Heineken brewery and learning how their beer is made was a delight. There is a small walk-through history exhibit in the old grain silo area that describes Heineken's origins and how the business grew. I appreciated the honest look at the company's humble beginnings. Every great business venture has to start somewhere. The most critical lesson: success is rarely an overnight feat. It takes years of dedication, effort, and learning. Learning not just from your mistakes, but from other people who've gone before you. My experience featured a "Brew You" immersive attraction that puts you in the brew chamber and production line. The bottling line is (not really) transformed into a roller coaster, ending in a taste of the Heineken signature beer. There's a brewery-style bar where you can hang out and enjoy your beer. I opted to go up to the rooftop. You get a few more options for your drink and you get to enjoy views of the Amsterdam skyline. I liked their rooftop and will happily go up there again. I can see it from my hotel.
This brewery tour was so much fun. It was interactive, informational, and educational. A really big and spacious campus. We learned all about the history of Heineken, what goes into the process to make the beer, and so much more. At the end of the tour we were treated to complimentary pours. There were fun activities as well as a gift shop. We had a blast.
The Heineken Experience could do so much more to make the history come alive! I have traveled a bit and been on many tours! This tour lacked the sharing of knowledge about the roots of Heineken and didn't lean into the tech they have for visitors to experience! Get VR Headsets...share more history and engage the groups more with questions. I feel with this museum..you have an opportunity to have an impact vs. feeling like you scamming people on an experience that doesn't deliver!
Way better than I expected. Been to a lot of brewery tours, most of which were a bit boring. This stands out from all of them. Lots of effort put into their walkthrough. Your ticket comes with two tokens that are good for two half pints of Heineken at the end of the tour (you end up at a bar where fresh, crisp half pint Heinekens are on tap). Coolest part of the tour is sort of a 3D ride inside an enclosed room. Lots of dazzling visuals. Probably not a good idea if you're claustrophobic or easily affected by visual stimuli. Near the end of the tour, there are kiosks where you can order a Heineken bottle that you can customize with your name (or whatever you'd want to put there that doesn't go over the word count limit). Costs about 17 euro, but I think it's a nice souvenir. Check this museum out if you're out here. Well worth it.
Heineken is a well worth stop during your time in Amsterdam! A Dutch staple of course!! It's super cool to see the origin of Heineken, where it made and how. I recommend purchasing tours ahead of time and including the roof top in your tour. You get to explore the factory on a guided tour and at the end, you can go to the rooftop to enjoy the views and have another beer complementary. At the end of the tour you can enjoy a Heineken at the "Best Dam Bar". Enjoying a Heineken where it originated, what can be better?! This is for sure a must visit, even if you're not extremely into beer everyone knows the name Heineken, so it's informative at the least!
Purchased walk-in tickets on a Monday for ~5pm. Experience starts off with a history lesson (as expected). Then comes the "immersive" portion, which was a lot of augmented reality, video games (FIFA, etc), photobooths, and more. Don't forget to email the photobooth pics to yourself! Our ticket tier gave us 2 tokens to use for drinks. Our guide threw an extra token on the ground at the beginning of the tour if you're keen on getting an extra drink. Lots of walking, decent amount of stairs. The drinking area floor was pretty sticky, and there are staff who are constantly floating around to take away empty glasses *immediately*. Bathroom attendants also very attentive. You can purchase a personalized bottle mid-tour, which becomes ready for pick-up at the end. Overall, pretty fun experience for all ages whether or not you like beer (but especially the male audience). Definitely on the pricey side, but still fun. Don't forget about the tax refund if you purchase more than $50.
I'll be honest, I am not the biggest support of Heineken beer, living in the US with so many craft breweries around. But when in Amsterdam... This venue and experience was on prior to leaving the for Amsterdam, but I would not have been upset had we not made it. Thankfully on our last full day in the city we walked from Amsterdam-Noord, took the ferry across the IJ and made our way south to arrive at a large red bricked building off S100 or Stadhouderskade. We entered the building with Heineken bottles lining the ceiling and using the self service machines wanted to purchased two tickets with roof top access. Unfortunately, not reserving prior to arriving, the roof top experience was sold out, so we opted for the cheaper tour tickets. Yes, we would still get a free Heineken or two or four. MY girlfriend checked her coat and bag as we queued in the line waiting to be admitted to the start of the tour, as our tickets were validated, we made our way into a stone and brick waiting area that designated the start of the tour. after about 20 minutes our guide finally welcomed us to the experience. We just happened to be standing in front of the guide, who was speaking to the group from up on a rounder and tossed me a circular plastic coin good for "1 consumptie." We had already been give two prior to entering. These would be redeemed later for our free beers. The tour was quite interesting and informational. The guides discussed the history of the Heineken, how it came to the US, the ingredients and brewing and bottling process. I'll admit it did get a bit "commercial" after learning about the beer and process it goes through. Heineken is tied world wide with advertising, so it wasn't surprising to see this included in the tour. The tour ended and we had the opportunity to purchase personalized bottles of the beer. I spent the extra money and picked one up for a friend of mine who loves his Heine! It was finally time to consume some fresh Heineken. Now, like I started this review, I will be honest, it was damn good! Maybe I was just thirsty and yearning for a beer, but the flavor was so much better than what I'd tasted in the US. Think I knocked back 4 beers before we left the bar and picked up our personalized bottle. But here was the cool part. My girlfriend went to pick up her bag and coat and started talking to the gal behind the desk. A few minutes later a young guy working for the Experience appeared and the four of us started talking. They asked where we were from, we did the same and about 20 minutes later, the guy asked if we were going to the rooftop experience. I said tickets were sold out, so he provided us with some drink chits and escorted us to the elevator for the rooftop. We got to the rooftop, grabbed our two beers and joined everyone else out of the roof that provided a beautiful view of Amsterdam. The beer? Fantastic! I had some special version of the beer only brewed for the Heineken Experience. Recommend? Oh hell yes! Great fun. Great experience! Just make sure you secure reservations if you want to visit the rooftop. Cheers!
We wanted to find something beyond the art museums to explore to break up our time in Amsterdam. The Heineken Experience turned out to be a perfect option for all the history, education, entertainment and fun it provided. https://lisaefreedman.com/inside-the-heineken-experience-a-journey-through-amsterdams-most-famous-brewery/
It was a fun experience to learn about Heineken. The place tells you all about the history and there is a tour guide who explains the process. Your ticket comes with 2.5 beers which is plenty. The end of the tour is the bar where there's lots of people, and then exits through the gift shop. The experience is pleasant and staff are friendly.
Overall a cool experience thats like a one and done kind of thing. It's pretty made up, but not as intense as the Guiness museum in Ireland. You start on the ground floor and see come racecar displays and then go up where it more of a self-guided walking tour, seeing the barrels. Once you get into the room where you get your pint glass, there's someone speaking to you. Then there's various photobooths (meant for tall people, I was on my tippy toes to get my floating head in) and semi-random activations like a biking activity. The top floor is like a frat house where the floor is so sticky from beer so opt to drink in the rooftop area instead.
Someone else wrote that Heineken tastes a lot better over in Amsterdam than it does in the US... AGREE! Even if you are not a Heineken fan, you should still check this place out. It was a great experience. The tour is self-guided. You can even personalize your own bottle of Heineken (worth the money as a nice souvenir). Of course they give you 2 drinks there and teach you how to pour your drink properly. read more
It was okay. If you've never done a brewery tour this one is really awesome but this is not my first. I will say the various interactive game or art rooms were really cool. The little beer bar at the end we pretty cool as well as the 2 1/2 beers you get. read more
9 years ago
Let me start off by saying, I don't even like beer! This tour was part of our agenda while on a business trip. Didn't buy the tickets so can't comment on price or wait times. Went on the tour and ended the night with dinner and drinks on the roof top. Tour was very interactive, beers at end of the tour and you can even purchase a personalized bottle as a souvenir. Saw the sunset from the roof top bar. Amazing views and nice way to spend the evening. read more
9 years ago
First, I should state that I am not a particular fan of Heineken. With that out of the way, I knew I was going to be in Amsterdam with lots of free time, and touring breweries had always been fun before, so I thought: "Why not?" So, my mates and I took a self-paced and self-guided tour. The tour emphasizes the age of the old brewery - it is filled with artifacts and presentations about the brewery and its history. The old brewing room itself is beautiful - complete humongous copper vessels and stained glass windows. The staff are all very friendly and professional, too. If you have a question, do not be afraid to ask it (even if you do not speak Dutch). The tasting room towards the end of the tour was the one negative for me. First, they blare dance music way louder than they need to. The floor was sticky, too. I understand why the floor is sticky - there are tourists always flowing into this room who want to drink a beer or two and some of them will spill their drinks. Lastly, they were advertising this new beer called H41. I saw the tap handle with this beer on it and asked the staff to please pour me a glass and they said they could not. If the H41 was not available, that is not the fault of the staff working there, and neither is the volume of the music or the fact that customers spill beer. It just seems odd to advertise a beer that you cannot serve on the premises. These things were not unbearable by any means, but they did detract from a mostly fun tour. Overall, if you are a fan of brewing, a history nerd, or just a tourist looking to do something fun in Amsterdam, the Heineken Experience is worth considering. read more
8 years ago
I had such a blast at this brewery in Netherlands! The Heineken experience is an interactive self guided brewery. There is so much to see and learn at Heineken that we spent most of the day there! Purchase tickets in advance so you won't have to wait in line. The free drinks at the bar and the free tasting makes this experience awesome and one of a kind in Amsterdam! (note: If you don't prefer to drink in the morning, make sure you book your tickets mid day or during the evening) read more
15 years ago
FYI: check google for tour times as it well also tell you when is the best time to go. My sister was smart enough to do so. There was NO line up. Sunday afternoon around 2:26pm. The regular tour is €18 which gets you the tour and 2 glasses of beer, beer tasting, free photo booth picture e-mailed, various games and a ride - yes a ride! The ride comes before the beer tasting ;). This tour is as long or as short as you make it. I suggest taking the time and really enjoy all that it offers as it's very interactive. I really enjoyed the beer pouring. After pouring the perfect pint you will be awarded with a certificate. If you do nothing else while in Amsterdam, at minimum you should take this tour. It's fun, interesting and for the thirsty, refreshing. read more
7 years ago
7 years ago
Hands down the best brewery tour I've ever been on. Definitely make sure you purchase the private tour- it's soooo worth it. Our tour guide was Tom. He was amazing. We got to text a ton of different beers and food tastings and our own private bar. We got awesome photos of the views from the top of the brewery and a detailed history of Heineken. So awesome that it's still a family owned business. This is the only brewery tour I've ever been on that I would definitely do again and recommend all my friends/family to go to. They even gifted us with our own personalized beer bottle. Loved this tour so much. read more
10 years ago
Get the VIP tour. You won't regret it. The tour guides are fun & informative. You get to have a personalized taste test of 5 Heinken owned beers in a private location & get an additional 2 Heinekens at the end of the tour. You can do the self guided tour but you get to see much more on the VIP tour. There's some fun stuff towards the end of the tour and it's a pretty lively area. Definitely a must stop in Amsterdam if you've never done it. P.S. You get a cool gift at the end of the taste test read more
12 years ago
Good but very busy with a lot of queueing. Really enjoyable interactive experiences throughout though and there was a huge amount of historical information which was interesting but got s little boring at times. The beer itself was far nicer than any other Heineken id had before elsewhere - they save the good stuff for this place. It's well worth the €16 ticket price. read more
9 years ago
My boyfriend and I went here thinking it would be a good time - we were wrong. It was more of an hour long Heineken commercial with a lot of gimmicky games and rooms, including a "ride" through the beer making process. If you truly appreciate beer and/or history you will not appreciate this tour. It starts off promising but does not end that way. You do get 2 1/2 small beers and the staff was great - that's about it. For a brewery with the history and age, I expected more. Also, I don't know what this rooftop terrace is that I keep reading in other reviews, but we definitely did not see it. I guess ask about that if you still decide to go? read more
11 years ago
7 years ago
I liked the Heineken experience. It was roomy and not overly crowded and informative. I like that there was a live person providing information in each room unlike Guinness Tour which was by a film. The live person made it more personable and interesting. At the end of the tour they of course offer you 2 glasses of beer. We went to the souvenir shop and bought few steins with our names on it for keepsakes. read more
8 years ago
15 years ago
Fun experience, enjoyed seeing the old brewing area and bottling machine. Had time for a properly poured glass (and learned how to pour and drink properly (!)) I found the video presentation to be fun and informative and really enjoyed the nightclub vibe and cool music playing at certain points of the tour, the bottles all over the ceiling gave it a cool, easy going vibe, much like Amsterdam itself. Holland should have won the world cup, but don't tell Spain that I said that. read more
Fun experience. Not much for the scientific details of beer production but for the interactive games, kareoke, phot booths, various light shows. Kind of felt like one big commercial but it was still enjoyable. The tour took about an hour and you get two free Heinekens at the end. read more
9 years ago
The Heineken Experience Tour is a compelling journey that takes you through the history of the company, the main ingredients of the beer, the brewing process, and it is followed by a tasting. This tour takes place in the historic brewery that is centrally located in Amsterdam, Netherlands. This experience is only a 12 minute drive away from the most visited areas of Amsterdam called Old Centre and a 10 minute walk from the famous I Amsterdam sign. Getting to the tour was very simple because the facility is very centrally located. From my hotel we were able to take one tram and then get off at a stop that was only a 5 minute walk away. The huge Heineken sign made it very easy for us to find the building with no hassle. The Heineken Experience has become one of the most popular tourist spots in Amsterdam in recent years and the tour attracts people from all over the world. Personally, I would not have traveled to Amsterdam just for the Heineken tour because I am not a beer connoisseur. But because we were already in the city for the weekend, I thought it would be a fun experience and I was right! When my group walked into the building we were greeted almost instantly. The greeters ushered us to the ticket counter, but because we had pre-purchased the tickets online, we were guided to the area where the tour started. We were given a Heineken bracelet with two pull off tabs that were to be used later on the tour. Although the tour is said to be a walking self-guided tour it begins with a brief explanation of how the company started by a guide. After the guide gave his entertaining spiel, we were guided into the interactive part of the tour. The next part of the tour was similar to a museum but instead of just paintings or photographs it had interactive pictures that had voice recordings of the history of Heineken and its founders. As we moved along we came across the part of the tour that explained the process of beer creation. We learned that the four major ingredients of Heineken include water, barley, hops, and yeast and we were actually allowed to feel the different ingredients which I thought was very neat. After, we walked through the former production areas which included the ginormous copper mash tanks. Then visited the horse stables where our very knowledgeable tour guides explained how Heineken used to deliver the beer via carriage ride. The best part of the tour was when we were given a small sample glass of Heineken but we were told not to drink it until another designated tour guide gave us a lesson on the "right way" to drink. This part of the tour was entertaining and the guide that showed us how to drink properly was absolutely hilarious. The guide was very knowledgeable about the Heineken brand and she was very good at engaging the crowd. After learning the correct way to drink our beer, we made our way over to the bar area. In between the stables and the bar was an area where you could take pictures in Heineken booths, with different Heineken props, and you could even personalize your own bottle for a small fee. This was a cool feature of the tour and my friends and I actually had a worker snap a picture of my group. Once we got to the bar area, we were able to use the two rip off tabs from our wristband to get two full size beers. One option instead of using one of the tabs for a full size beer was going to the pouring area to compete for the "best pour". An entertaining tour guide did a demo and then would monitor the competition. Once finished, the guide chose the winner for the best pour and they received a certificate that said "certified pourer". My friends and I loved this because we got to learn how to do a real pour while competing with each other. When visiting Ireland, I went to the Guiness Tour and they didn't have a pouring section so I think this made the Heineken tour very unique. When exiting the building, super friendly workers gave us free Heineken sunglass and a bottle opener. We loved that they gave us Heineken memorabilia from our tour so we could have something to hold onto from our experience. Overall, I had a wonderful time at the Heineken tour from start to finish. The interactive museum was captivating and this tour was the perfect activity to attend while visiting the city. I was able to learn a lot about the history of a very successful company while having a great time with friends. After the Heineken Experience, I am now a true fan of its beer and the brand and if you ever have the chance to visit Amsterdam, I would highly recommend going on the Heineken Experience Tour. read more
Bottom line: definitely worth an hours time while touring Amsterdam. It is a bit gimmicky at times, but it is self paced so you can power through and still make your appointment at the Anne Frank house ;) The staff is really great, the grounds are very well kept... Price is just a tad high - but you get three free beers. I have been to Amsterdam several times... and still usually don't mind popping through if I happen to be with people on their 1st visit. read more
8 years ago
Cool experience with a lot of great photo opportunities. The beginning is a little slow because it was very crowded when we went, so listening to the guides talk was hard. Once we got past that and into the interactive part we really enjoyed ourselves. You get a wristband in the beginning (you get to keep this after) that has 2 tokens on it you turn in to get your free drinks at the end of the experience. The 2 free drinks options are sodas, 0.0 beer, or regular beer. The bar area is really cool and has a ton of tables and space to stand around and socialize. During the tour you get to try another mini beer (this is in addition to the 2 drink tokens you get). You also get to see the horses and the room with he really pretty windows. All of this explains the history of the brewery. After the history part and before the bar, you get to do a ton of fun interactive tech things. There's a photo booth that sends photos to you via email, a green screen where you get to "ride bikes" through Amsterdam and send the video of you riding to yourself via email, play interactive video sports, play PS4 games, go into a virtual "bottling" experience that was like a cool party, and pose in front of a lot of photogenic backdrops. The experience was different than I anticipated, but was a lot of fun! read more
8 years ago
We had a blast here! Yeah, there's lots of advertising for Heineken, but what do you expect? Lots of interactive activities/photo ops and a fun pouring contest once you get to the bar part. read more
13 years ago
I went long ago and it was more about the beer making process and history. Now Marketing seems to be the primary focus. I did enjoy the lesson on pouring and drinking a beer, plus the samples are always nice. Seeing the brewing room and it was interesting to see the horses and find out a bit more about them and their role with Heineken. I will go back if friends who visit would like to go, but just too much of an overload of what/who they sponsor and Marketing propaganda for my taste. read more
Coming from the Guinness experience I didn't have that high of hopes. I paid 16€ from one of the tourist shops, and you get 2 free beers and a glass at the end. Spent 2.5 hours here, and although the beginning was boring and set me up for disappointment it really picked up. They have a bottle simulator and photo booths. With lots and lots of museum rooms. You can customize a bottle and get a glass engraved! Glasses are pretty cheap at the gift shop. You have the option to pour your own glass but that costs 2 beer tokens, so just skip that and get 2 beers at the bar (i asked for a certificate even though I didn't have enough tokens to pour and she still gave it to me.) Overall great thing to do for the price read more
SO MUCH FUN!!!!! You get drunk for free (well not for free technically, but you know what I mean lmao). There was a mistake upon arrival with my tickets, so we were compensated 3 rubber bands each (1 rubberband gets you 2 beers at the end of the tour). Learned the history behind Heineken, how it is made, stored etc. It was a very cool experience. Our tour guide was very knowledgeable and friendly. You get to play games and partake in some cool activities during the tour. At the end of the tour is a bar/club area for everyone to get their drink on and converse. I had such a great time. read more
8 years ago
We didn't have tickets for the tour but were lucky enough that they rotate & let people in according to times. Once inside the tour begins right away u get to go through a museum & learn about the history of the Heineken family how it began & how it's become so popular. Lots to look at & learn about u get to try some of the beer before its processed brace yourself tho it is not that great. Moving along u get to experience being "bottled" & then have your first glass of beer so good. u have a few more interactive experiences u even get to design your own bottle & buy it as a souvenir if u want. The tour ends in the beer lounge here u can compete in a pouring contest if u want or just simply chill out & use your tokens for 2 more glasses of beer, cool lounge area good music playing not a bad way to end the tour. Informative, easy tour to follow, good way to kill some time, yes I'd say it is quite the touristy thing to do but it's worth checking out specially if you are a beer drinker. read more
9 years ago
I did this tour 100% for my Heineken loving hubby! It was pretty cool but not something you MUST do while in Amsterdam. It was more of an interactive tour for social media aged kids. It's got the bar and bright lights and the fun selfie room where you can twitter till your hearts content. We enjoyed hearing the history of Heineken in Amsterdam and how they still (just for show) have horses that drop off beer barrels to pubs in central Amsterdam. read more
8 years ago
This is one of the best museums in Amsterdam! It's so immersive and they really engage all of your senses during the experience. They discuss the founding and how the legacy became what it is today. There's also games and other interactive activities. They also show you the step by step process for how they make their beer. At the end of the historical tour you get a complimentary beer, then the tour takes you through various teams and organizations they support and a few other exhibits. At the every end of the tour you end up at the bar where you get an additional two beers included with your ticket. Also a tip, if you buy your ticket online you save €3. read more
This was surprisingly such a fun experience. I thought it was gonna be like a boring tour through a brewery where they teach you about the history and how it's made, but it was really interactive. It also comes with 2.5 glasses of Heineken in which if you drink them all fast enough, the last part will be a lot more fun ;). They also have a lot of cool gifts you can personalized like your own bottle of Heineken or a mug/cup. Definitely recommended if you're in Amsterdam. read more
More info about Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam
The Netherlands
De Pijp, Zuid
Directions
020-5239222
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http://www.heinekenexperience.com
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