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This is a classic experience that just have to do when you go to Amsterdam. Tickets are available online as well as in person and there's plenty of tickets available for each time slots. The staff was friendly and after listening to something in the beginning you go through your own pace through the rest of the experience. You do get a small beer halfway through as well as one in their taproom. They also have a gift shop and rooftop bar!
I was informed by several travel blogs that this is a tourist trap, but honestly, SO WHAT IF IT IS?? In my opinion, t's absolutely worth the time and money for a 90-minute Heineken experience! Not to mention, my husband and I each got 2 beers for free!! We had to wait a little bit to get in, even though it was a weekday. The lockers were almost full, but I heard that there was a coat check area. The tour guide was very interactive with the audience and we also had moments to sit down and watch a 360 degree video in an elevator. I didn't pay for the roof top extra access, because I wanted to spend more on souvenirs and customized beer bottles. Next time if I ever go back to Amsterdam, I would absolutely go back again just for the gift shop and the beer.
This was a pretty cool experience. We went at 4:30pm on a Thursday so it was pretty busy but not overwhelming. We had the ticket including the rooftop. The museum was first and it was interesting but I did find it moved quick and could be a bit surface level. I may be judging too harshly after visiting another brewery earlier in the year. Where I think Heineken did an excellent job was the tasting room at the end. The pint pulling option was a fun addition and the space itself really cool and welcoming. I also enjoyed the rooftop despite there being scaffolding. I also appreciated the rooms on FIFA and Formula 1. Lastly, since I was in Amsterdam for the Dutch Grand Prix I loved being able to design my own bottle for a unique souvenir.
Touring the original Heineken brewery and learning how their beer is made was a delight. There is a small walk-through history exhibit in the old grain silo area that describes Heineken's origins and how the business grew. I appreciated the honest look at the company's humble beginnings. Every great business venture has to start somewhere. The most critical lesson: success is rarely an overnight feat. It takes years of dedication, effort, and learning. Learning not just from your mistakes, but from other people who've gone before you. My experience featured a "Brew You" immersive attraction that puts you in the brew chamber and production line. The bottling line is (not really) transformed into a roller coaster, ending in a taste of the Heineken signature beer. There's a brewery-style bar where you can hang out and enjoy your beer. I opted to go up to the rooftop. You get a few more options for your drink and you get to enjoy views of the Amsterdam skyline. I liked their rooftop and will happily go up there again. I can see it from my hotel.
This brewery tour was so much fun. It was interactive, informational, and educational. A really big and spacious campus. We learned all about the history of Heineken, what goes into the process to make the beer, and so much more. At the end of the tour we were treated to complimentary pours. There were fun activities as well as a gift shop. We had a blast.
The Heineken Experience could do so much more to make the history come alive! I have traveled a bit and been on many tours! This tour lacked the sharing of knowledge about the roots of Heineken and didn't lean into the tech they have for visitors to experience! Get VR Headsets...share more history and engage the groups more with questions. I feel with this museum..you have an opportunity to have an impact vs. feeling like you scamming people on an experience that doesn't deliver!
Way better than I expected. Been to a lot of brewery tours, most of which were a bit boring. This stands out from all of them. Lots of effort put into their walkthrough. Your ticket comes with two tokens that are good for two half pints of Heineken at the end of the tour (you end up at a bar where fresh, crisp half pint Heinekens are on tap). Coolest part of the tour is sort of a 3D ride inside an enclosed room. Lots of dazzling visuals. Probably not a good idea if you're claustrophobic or easily affected by visual stimuli. Near the end of the tour, there are kiosks where you can order a Heineken bottle that you can customize with your name (or whatever you'd want to put there that doesn't go over the word count limit). Costs about 17 euro, but I think it's a nice souvenir. Check this museum out if you're out here. Well worth it.
Heineken is a well worth stop during your time in Amsterdam! A Dutch staple of course!! It's super cool to see the origin of Heineken, where it made and how. I recommend purchasing tours ahead of time and including the roof top in your tour. You get to explore the factory on a guided tour and at the end, you can go to the rooftop to enjoy the views and have another beer complementary. At the end of the tour you can enjoy a Heineken at the "Best Dam Bar". Enjoying a Heineken where it originated, what can be better?! This is for sure a must visit, even if you're not extremely into beer everyone knows the name Heineken, so it's informative at the least!
Purchased walk-in tickets on a Monday for ~5pm. Experience starts off with a history lesson (as expected). Then comes the "immersive" portion, which was a lot of augmented reality, video games (FIFA, etc), photobooths, and more. Don't forget to email the photobooth pics to yourself! Our ticket tier gave us 2 tokens to use for drinks. Our guide threw an extra token on the ground at the beginning of the tour if you're keen on getting an extra drink. Lots of walking, decent amount of stairs. The drinking area floor was pretty sticky, and there are staff who are constantly floating around to take away empty glasses *immediately*. Bathroom attendants also very attentive. You can purchase a personalized bottle mid-tour, which becomes ready for pick-up at the end. Overall, pretty fun experience for all ages whether or not you like beer (but especially the male audience). Definitely on the pricey side, but still fun. Don't forget about the tax refund if you purchase more than $50.
I'll be honest, I am not the biggest support of Heineken beer, living in the US with so many craft breweries around. But when in Amsterdam... This venue and experience was on prior to leaving the for Amsterdam, but I would not have been upset had we not made it. Thankfully on our last full day in the city we walked from Amsterdam-Noord, took the ferry across the IJ and made our way south to arrive at a large red bricked building off S100 or Stadhouderskade. We entered the building with Heineken bottles lining the ceiling and using the self service machines wanted to purchased two tickets with roof top access. Unfortunately, not reserving prior to arriving, the roof top experience was sold out, so we opted for the cheaper tour tickets. Yes, we would still get a free Heineken or two or four. MY girlfriend checked her coat and bag as we queued in the line waiting to be admitted to the start of the tour, as our tickets were validated, we made our way into a stone and brick waiting area that designated the start of the tour. after about 20 minutes our guide finally welcomed us to the experience. We just happened to be standing in front of the guide, who was speaking to the group from up on a rounder and tossed me a circular plastic coin good for "1 consumptie." We had already been give two prior to entering. These would be redeemed later for our free beers. The tour was quite interesting and informational. The guides discussed the history of the Heineken, how it came to the US, the ingredients and brewing and bottling process. I'll admit it did get a bit "commercial" after learning about the beer and process it goes through. Heineken is tied world wide with advertising, so it wasn't surprising to see this included in the tour. The tour ended and we had the opportunity to purchase personalized bottles of the beer. I spent the extra money and picked one up for a friend of mine who loves his Heine! It was finally time to consume some fresh Heineken. Now, like I started this review, I will be honest, it was damn good! Maybe I was just thirsty and yearning for a beer, but the flavor was so much better than what I'd tasted in the US. Think I knocked back 4 beers before we left the bar and picked up our personalized bottle. But here was the cool part. My girlfriend went to pick up her bag and coat and started talking to the gal behind the desk. A few minutes later a young guy working for the Experience appeared and the four of us started talking. They asked where we were from, we did the same and about 20 minutes later, the guy asked if we were going to the rooftop experience. I said tickets were sold out, so he provided us with some drink chits and escorted us to the elevator for the rooftop. We got to the rooftop, grabbed our two beers and joined everyone else out of the roof that provided a beautiful view of Amsterdam. The beer? Fantastic! I had some special version of the beer only brewed for the Heineken Experience. Recommend? Oh hell yes! Great fun. Great experience! Just make sure you secure reservations if you want to visit the rooftop. Cheers!
We wanted to find something beyond the art museums to explore to break up our time in Amsterdam. The Heineken Experience turned out to be a perfect option for all the history, education, entertainment and fun it provided. https://lisaefreedman.com/inside-the-heineken-experience-a-journey-through-amsterdams-most-famous-brewery/
It was a fun experience to learn about Heineken. The place tells you all about the history and there is a tour guide who explains the process. Your ticket comes with 2.5 beers which is plenty. The end of the tour is the bar where there's lots of people, and then exits through the gift shop. The experience is pleasant and staff are friendly.
Overall a cool experience thats like a one and done kind of thing. It's pretty made up, but not as intense as the Guiness museum in Ireland. You start on the ground floor and see come racecar displays and then go up where it more of a self-guided walking tour, seeing the barrels. Once you get into the room where you get your pint glass, there's someone speaking to you. Then there's various photobooths (meant for tall people, I was on my tippy toes to get my floating head in) and semi-random activations like a biking activity. The top floor is like a frat house where the floor is so sticky from beer so opt to drink in the rooftop area instead.
7 years ago
A " MUST " visit experience. Never had such a tasteful Heineken then here... I mean, can you expect anything less than??? read more
12 years ago
I am not a fan of beer, so I did not expect anything visiting Heineken Experience. The only reason why I ended up visiting was because my friend could not make it and she gave me her ticket. Even though I am not a fan of beer, I thought it was very interesting to learn how Heineken was made, and the history behind it. In my opinion, the best part was the photo area where you can make your own "music videos" and take silly photos. You can even email it to yourself afterwards! The last part of the tour was the bar area where you get two cups of beer and you can socialize. The whole tour came with a self walking tour, two beers and a Heineken cup. read more
4 years ago
Absolutely amazing tour of the history of Heineken. I did the VIP Experience and had the best tour guide. She was very knowledgeable and answered all of our questions. The history of Heineken gave valuable insight on the legacy of the beer. The tasting was great with the different brands offered by Heineken. This was truly an exciting and fun tour. read more
It's a little greener now! Netherland's most famous export Heineken beer, we went through the whole Heineken Experience. The tour is basically a linear walkthrough museum tour which includes a ride, tasting education, and two glasses of beer included. Heineken tries to be international friendly so they made the whole tour in English. In the beginning you can have your coat checked. The Heineken guys definitely know how to make the experience pretty entertaining instead of the basic museum setup. The tour is basically includes a history of the company, the beer making process, and then a tasting education on beer. The ticket price is the price of two beers from a pub about Fifteen Euros. You get a wristband which includes two little knobs attached to it for two drinks at the end of the tour. Heineken even has a makeshift bar/pub to let people enjoy their drinks. It's very much a social area for the tour. We even bought custom labeled beer Heineken beer bottles in the gift shop. ----- + Pro: Awesome tours it's all about beer! You get two drinks included! - Con: Is there? \( ^,^)/ Overall: Awesome tour. read more
The Heineken experience is designed to hypnotise you into liking the brand, and oh boy does it get the beer on your mind! With the turn of every corner, you are confronted with the Heineken logo - from old, retro posters advertising the brand to the new ways in which the brand is globally represented now. But it's a lot of fun and a wee adventure into the world of the beer industtry. After learning a wee bit about the history of the brand, you pass through the old brewing factory and get a chance to churn your own yeasty concoction! It is here you can witness the size of this old brewery and the physical labour which went into making the beer all those years ago. You are then taken upstairs into the "Brew You" ride, which is a 4d experience into what it's like inside the factories today. It is here where you make believe you are made into a bottle of beer, sound effects and water effects included. All in all, it's a good, clean laugh, and I promise you don't get too messy or distressed within the ride (I was terrified to go in). You are then taken downstairs to see the precision needed to pour the perfect beer, which is a lesson for anyone who has worked in a bar. You wouldn't believe it but there's an art to it, and simple things like creating the perfect amount of foam can make the beer a lot tastier. Of course, you get to drink the result! You receive tokens to get a couple of beers at the end of the tour which is always welcomed. There's a gift shop towards the exit selling all sorts of merchandise, and it's a good place to pick up coasters and pint glasses as souvenirs. I bought some of the old advertisement posters since they are fronted with pin-up girls from the 40s and must've been a pretty effective marketing technique back in the day since they are gorgeous! All in all, a fun way to kill a few hours in Amsterdam. The tour is light hearted and the money is worth it for a glimpse into the achitecture of this stunning building alone. read more
12 years ago
This is a place that you must visit when you are in Amsterdam! It is a hefty price of 18 euros for the self-guided tour however, I think it is worth every euro! I thought it was very entertaining. The tour comes with 3 free drinks. The tour is similar to any other brewery tours in the U.S. They give you the spiel of the ingredients used in making the perfect Heineken beer, the fermentation process, which takes 28 days, and of course, you get to try the finished product. It was interesting to learn about the history of Heineken. I was surprised at how many kids that were there. I personally don't think this is a kid-friendly place! The best part of the tour is the simulated room, which shows you how the beer is made. I don't want to ruin the surprise for anyone, but you get the full sensory and visual experience of the whole beer making process. I found it hilarious how the floor you stand on randomly shakes and unexpectedly, you get water splashed in your face and a heat lamp shining right above your head to make it more surreal. I had a good laugh. The last part of the tour is the best part, well mainly because you actually get to order beers, but also because they make the place seem like a hip and fun bar. You have an opportunity to meet people on the tour too. You also can be your own bartender and learn how to properly pour a glass of Heineken from tap. For some reason, the Heineken tastes better at the brewery! read more
Such an awesome place! TOUR: To make the most out of the self guided tour, download the app for your Android or Apple device. The tour includes a bunch of Heineken's history which includes family stories, previous beer bottles, and past logos. There are also workers along the way that explain the beer making process. I had two highlights on the tour. The first is seeing the horses at the on site stable. The other is the interactive experience as if you're part of the beer making process. Do note that it is interactive with moving platforms. The end of the tour has more of the souvenir aspects to it. You're able to send free electronic postcards or bottle your own Heineken beer for you to bring home (for a cost of course). WHAT TO KNOW: *Free WiFi *Purchase tickets in advance: 16€ online, 18€ at door *Must be 18 to be served beer *Admission includes 1 beer halfway through the tour and either 2 regular beers or one ice cold beer at the end of the tour *Admission includes a small beer glass. You can personalize the glass with your name for 3€ *On site merchandise store read more
7 years ago
The Mrs and I got tickets for the tour here off the website. Getting the tickets from the website gives you a little discount. The tour is pretty nice. They have guides at different sections that tell you a little bit about the area you're in or describe the pieces on display. When you get to a certain point, you get a small glass of beer to toast. They have some interactive parts where you can get pics and videos taken and emailed to you. At the end of the tour, you get two free beers! The floor is crazy sticky though! Pretty cool place to visit and is good for a one time thing. read more
The Heineken Experience was a prototypic brewery tour with lots of selfies and not too many surprises. Just like every other brewery, they told us that Heineken is brewed with high quality water, premium hops, and a secret yeast factor for a delicious and distinctive taste. And of course, there was also be a tasting room where the staff enlightened us in the correct way of enjoying a Heineken. But since Heineken is just a pilsner, common sense told me that the tasting room was probably just blowing smoke up my behind. Unlike other breweries though, this one was filled with fun and games. Parts of the tour felt like a frat house with a big budget, and they even played loud, obnoxious electronic music to help feed that perception. There was a room where they showed many of the popular Heineken commercials, reminding us of why we love the iconic green bottle so, so much. The most intriguing part of the tour had to be the free drinks at the end where we got an option of choosing 'Heineken EXTRA Cold'. I was completely baffled by the name. What in the blue hell is extra cold if beer was already supposed to be cold? I have since proposed this question to some of my peers in the entertainment industry. "What's cooler than cool?" Andre 3000: ICE COLD! Big Boi: When it's cooler than a polar bear's toenail. Mike Posner: When it's cooler than me. As insightful as these answers were, a cloud of confusion still hung over me like foam over a beer. Did the existence of Extra Cold means that I have been buying relatively warm Heineken all my life? The question was too depressing to ponder over and I stopped myself from getting too far. We all know what happened to the ear of a certain painter the last time someone in Amsterdam got too upset. However, if you are planning to visit any smart shops around the city, I hear they may just hold the ingredient to open your mind and unlock the secrets to this ExtraCold question. read more
15 years ago
I'm a nerd, and I readily admit it. I love watching the show "How Things Are Made" because it explains how your everyday items are made. Unfortunately for 99% of the population they don't care, but I am the 1% that does enjoy having things explained. #OccupyYourBrain. Anyway, the Heineken Experience is a lot of fun. It's not just a museum regarding the history of the company, but more of an interactive experience, as the name of the place describes. There are lot of interactive multimedia presentations to help explain the history of the company. How the company makes it beer and how the brand became global. This place is HUGE with many different levels. I basically spent half a day at this experience. The cool part of this experience was seeing how the specific individual ingredients are combined to make a refreshing beverage. Also, they have photo booths where you can send yourself or friend electronic postcards (I love myself, thus I love pictures of me!) Heineken has their own stable of Clydesdales, which is very similar to that of the Budweiser horses. At the end of the long tour, they have this awesome bar where they of course serve Heineken and you can get to mingle in a bar/club setting with other people. I met two cute girls from Canada there and went to dinner with them, just because we happened to like Heineken. Awesome. =) If you ever get to go to Amsterdam, I highly recommend visiting this place. It's something else to do than seeing the Red Light District, the Coffee Shops, and art museums. read more
10 years ago
This is a great place to go on a rainy or hot day. It is very nice inside, they keep touting that this is the best beer in the world. There is on portion of the tour that is pretty good and I recommend you do not skip it. The "Brew You" ride. It's a must do. Then you get to sample a small beer and understand how to drink it and the why's. Then you move to a pour your own or let then pour it. The beer is very good and I opted for the cold version since I like my beer cold. Great exit store where you can find all different Heineken gadgets. Net net, great place to go and spend 2 hours. read more
9 years ago
I mean whats not to love? Beer and fun, I couldn't have asked for more. The experience is awesome. You get to learn about the entire beer making process and you get beer! I thought it would get cheesy but to my surprise it was the right mixture of interactive games, talking and drinking. The gift shop is appropriately priced and the staff were great. English speaking staff so that wasn't a issue. Although your in another country besides the U.S. you feel right at home. I must try if you enjoy beer and fun. read more
I do not like Heineken. At all. I think it's awful. However, this is one of the best brewery tours I've been on. It's different in most in that it focuses a lot on technology, which makes it really fun. To demonstrate the brewing process you get on a 'ride' so to speak where you stand on a platform and watch a film where you go 'into' the brewing process. The tour has a ton of interactive tech elements to it where you can see how Heineken ws created and how it's grown across the globe. LIke all brewery tours you get to enjoy a few pints at the end. the tasting room can't compare to the Guiness tasting room in Dublin, but nothing can. However it's very lively. I choked down one of my two free Heniekens ( I really can't stand it). In all, it's a great brewery! read more
Heineken Experience is easily found in Amsterdam off the A10 Freeway/Highway. There is plenty of street parking in the area but public transportation is probably the easiest and most convenient way to arrive here. FYI: You can find coupons or discounted tickets all around the city at various hotels, stores, and shops. Also can purchase the ticket online which will include 2 Free Beers. This tour was definitely more than what I expected especially compared to other company tours I been on before. This a self guided tour. In a nut shell you'll walk through 3-4 floors and learn everything about Heineken. Start off by learning their history and how they developed to where they are now. Learn about how Beer is made and what makes Heineken unique and standout from other beers. The whole production and assembly area. There will be an interactive guided Beer tasting area which is very similar to a wine tasting session. You will get one free beer to drink and if you answer any trivia or questions about the presentation you get 1 beer per correct answer. Along the tour there are a lot of interactive areas such as games, video and photo areas. Then there's an area with all the marketing such as the sponsorship they have throughout the world. Then at the end of the tour is where you can get your free beers. You can choose between Heineken draft regular or ultra cold. At the end of the tour is the Heineken store filled with various merchandise. Overall, I had a good time and enjoyed myself. It is rare that I drink and usually do not drink Heineken Beer but Heineken Beer on draft tastes a lot better which I actually enjoyed it a lot. The tour is not short and to help you gauge the tour we were there probably about 2-3 hours taking our time and looking at everything. If you are in the area then come by and take the tour. read more
7 years ago
Wow. Located in central Amsterdam, Heineken transformed its original beer factory into a partying museum. It is supremely educational- with young amped up presenters teaching about the major ingredient in beer (water, barley, hops, and yeast). Then they explain the process (turn barley into mesh, cool mesh with hops, add yeast, wait, then bottle). If you survive all that, you are rewarded with 2..5 servings of beer. Heavy use of tech is used to keep young people like me engaged! read more
13 years ago
My buddy and I went to the Heineken Experience to get this part of Amsterdam out of the way. You can't love Amsterdam without loving Heineken, and you can't love Heineken if you skip the factory. It was a pretty cool experience. Don't expect tons of entertainment. All in all, it is just a giant Heineken commercial but that shouldn't force anyone to dislike this place nor rate it down. What did you expect to get out of a Heineken tour anyway? In fact, the very most and best you can expect from going to the Heineken Experience is a glass of Heineken. This is EXACTLY what you get.. essentially just a long commercial which itself has it's own commercials where you get to knock down a brew. If you aren't shy about it, you can walk out of this place 4-5 brews deep. Enjoy! read more
7 years ago
When In Amsterdam, you have to stop by the Heineken Brewery! And when they say Experience it really is an experience! We took a tour of the huge facility and they had all these 4D virtual reality type shows. At the end they give you a sample glass of their beer. And then there's this cool underground bar with colored lights. And I believe you get two free glasses of Heineken poured right in front of you. read more
For the cost, it was a fun way to spend some time and do something so unique to Amsterdam. I wish there had been a little more history & background, but overall it was very interactive and fun. The bar at the end was pretty packed, but they had plenty of space and got people their drinks quickly. read more
i gave the Heineken Experience a 4 out of 5 because the last time i visited this museum i was allowed to drink as much beer as i could for less than a quarter (price of tour). But that was 30 years ago. Today, this museum is state of the art and located near the Van Gogh museum. The hop on hop off bus route will drive right in front of the building. This is a nice tour, a ton of history for the beer lovers out there and you will get 2 free beers as part of the tour. read more
7 years ago
One of the coolest tours I've ever been on! Super cost-effective and fun! Plus two free beers doesn't hurt! read more
7 years ago
Cool place to visit and a lot of history. One of the less expensive attractions, definitely worth exploring. Not a beer drinker, but I still had a great time. Husband really enjoyed it! read more
7 years ago
Loved "The perfect Match" option of the Heineken experience! My husband who is not into soccer loved checking out the stadium and hearing about the team and said this experience was worth every penny. The tourguides are entertaining and have great customer service skills...only reason i'm giving 4 out of 5 is because the other employees do not seem to know what they are doing. If i hadn't double checked, i would probably have missed out on this tour, because the check-in attendant failed to look at my ticket before scanning it and assigning me to a group that i didnt belong to...this cannot happen again! Get it together Heineken! Other than that, worth the money, very fun experience! read more
9 years ago
4th visit to the Amsterdam and after prmosing myself never to do another boring brewery tour, I finally gave in and decided to give Heineken Experience a try. Expectations were that of nothing more than an ordinary brewery tour and the highlight being the tasting at the end... Boy, was I wrong in so many ways! Yes, it had the ordinary brewery touristy stuff, but I truly understood why Heineken names it the "Experience" as it was an extraordinary sensory experience! You not only got the jist of its legendary brand's history, but dug deeper into it's current involvement into various countries, cultures, environmental concerns, sports and future developmenta of the company and the brand. It almost felt like an amusement park at times as well, as there were quite a few entertaining interactive virtual experiences as well, and my favorite was the "pour the perfect glass" competiton which was fun and rewarding as you got to drink your own perfectly? poured glass of Heineken. I would emplore other beer brands and their tours to follow the Heinken's example in letting visitors get the full 'experience' of the brand and the beer, rather than just "how beer is made" tour which does nothing to the senses, but to only select few die hard fans of that specific brand. I must admit that I wasn't a die hard fan of Heineken beer. But after the Heineken Experience, I must admit that I am now a true fan of its beer and the brand as I've whole heartedly experienced the Heineken green, and its iconic red star! (Don't put off the visit like me..this is a must stop while in Amsterdam either you are a fan or not of the Heineken beer) read more
BEST MUSEUM OF HOLLAND! And I don't even like beer cerveza bier......but i do like Heineken. I have been here like 4 or 5 times now showing the Museum and it's beer to all my international friends when they come to Amsterdam. It's also something that has to be on your Bucketlist when your visiting the city. Just like Tulips, Rembrandt van Gogh, Redlight, Mils, Coffeeshops, Anne Frank, but Heineken is a must! It's not only the history of the brand and the beer but you actually even go for a ride in a 4D cinema and tasting the whole process of Heineken yourself! And in the end you can even drink two fresh made Heineken in the Bar. You also can create your own glass of bottle with your name on it. one thing this is my favorite Museum and if you didn't visit the Heineken Experience you didn't visit Amsterdam! read more
7 years ago
Most Important Information: DO THE VIP EXPERIENCE!!! We had an amazing time doing the VIP portion of the Heineken experience. First impression was very good being that there was a long line, but a guide was out side diligently asking for those who are apart of the VIP Tour. They found us and walked us straight into the building and introduced us to our tour guide. We were given vip bracelets, bands with drink coins, headphones and a device so we could hear our tour guide Alexandra. She was the best and I hope you are lucky enough to get her when you go. Very lively, knowledgeable, and fun! We started our tour in the main part learning about Barley, Hops, and their Secret A yeast! You then get to see the Heineken horses, Different levels to the original brewery such as the roof where they cooled the mixture back in the day. I don't want to give away too much of the experience but my absolute favorite part was the private tasting room, we tried all the beers that Heineken makes, while pairing with different foods. After that you join the rest of the people for an interactive experience and go to the bar at the end to hang out and yes drink more Heineken! We met Kris who kept the beer flowing and the old school music jammin as we sang *NSYNC & Brittney Spears Suppper Loud. . We paid for a 2hour experience and ended up being there 4.5 hours and never felt rushed. Great part of our trip to Amsterdam! read more
More info about Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam
The Netherlands
De Pijp, Zuid
Directions
020-5239222
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http://www.heinekenexperience.com
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