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Hana Gold

4.7 (28 reviews)
Closed • 10:00 am - 4:00 pm

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chocolate bars
Lam B.

One of the friendliest family owned business on the island. Having talked to the owners, they were incredibly passionate and proud of their process and products. The trees surrounding the driveway were all cacao trees and we were fortunate enough to catch them during a harvest. All of the cacao pods in the truck went towards only 1 ounce of chocolate! They used all of the parts of the cacao plant in their products: the pulp went towards their honey like spread, shells towards their tea, and butter towards their balms and candles. They made their various chocolates in batches so they don't always have all of their possible flavors. Their best seller was the dark chocolate with sea salt but the mandarin orange and coconut ones were also popular. Personally the chocolate needed more flavor from the secondary ingredient as the darkness of the chocolate overwhelmed any taste of the sea salt. My favorite purchase was the chocolate scented candle as it smelled accurate and indulgent. There were various factoids and history tidbits throughout the porch stand if you wanted additional background on their process. We watched the son make chocolate and the procedure appeared tedious. Definitely a fun destination to learn about chocolate making and I would bring back one of their lesser common products as a memento. Just not the biggest fan of their chocolate but the candle will be cherished.

Cacao growing in the tree
Alan B.

Must stop! Right off the main road. They offer free parking and an interactive experience. From the shop you can see and smell the chocolate being made. They have photos of the process. The staff is friendly and willing to discuss their family operations. For sale they have a variety of chocolate bars and merchandise. About 10' from the store you can see cacao growing on the trees. Cool experience!

Packaging
Brock S.

The chocolate was extremely good. The lady who makes it was kind and explained how it's made. We couldn't make up our mind on some stuff and she let us try some and was very generous. It's expensive when compared to normal store chocolate, but this stuff was worth buying and trying.

Cute chocolate store. Branch to bar.
Aanchal J.

This was such a wonderful stop on our road to Hana tour. A real chocolate plantation in the middle of the rainforest. The owner was clearly very passionate about her farm and the process of harvesting the fruit and turning it into delectable chocolate. I need to repeat, the chocolate is outstanding. We bought two bars and cocoa nibs and they were fresh and packaged that day itself. We also saw the cocoa fruit and lillikoi fruit blooming on the trees. A must visit stop for chocolate lovers. Hawaii might be the only place in the US with the right climate and soil conditions for the cacao tree to thrive. They don't even need to use any artificial fertilizers as the volcanic soil is already so rich with nutrients.

Joann G.

This was such a wholesome stop on our Road to Hana trip. The family grows their own cacao and makes chocolate bars, body scrubs, lotions, and candles. They are even willing to show their process of making chocolate bars. I tried the 51% milk chocolate bar and it tasted rich!

Jafet A.

I am a chocolate lover and I am so appreciative of the work they put here. I won't see chocolate the same ever again. Fresh, organic local ingredients. Family owned and friendly staff. Give them a visit if you are in Maui.

a variety of chocolate bars
Erin A.

It was interesting to see how chocolate is made and the guy was really friendly. The price was a bit steep and the chocolate taste was a little less exciting than expected.

The cacao plant/pods of amazingness!
Legit R.

We seen a little sign for chocolate when driving the road to Hana and decided to check it out. What a great decision it was! We were met by a lovely lady oozing with cacao knowledge and mmmm fresh made that day samples! We got to taste not only chocolate but a jelly made from the fruit of the plant which was beyond incredible and tasted almost like honey. The experience of eating chocolate made right there from plants grown on the property was neat in itself and I'd say a stop that everyone traveling the road to Hana must make!

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Review Highlights - Hana Gold

“The family grows their own cacao and makes chocolate bars, body scrubs, lotions, and candles.”

Mentioned in 7 reviews

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Really awesome chocolate farm in Maui that offers several tour options! Came a year before the fire…read moreand so happy that they are still operating today! Enjoyed their tour learning about their farms and sampling the delicious chocolate. It was so good we ended up buying over $100 of chocolate to bring back as gifts! The mango chocolate was amazing and I'm still using the insulated bag from our first trip as my lunch bag! You won't regret buying any of their chocolate or enjoying any of their amazing tours!

If you came to West Maui, and didn't go chocolate tasting at Ku'ia, did you really visit Maui?…read more I mean, I had an amazing time on my vacation in Ka'anapali - but this was the absolute foodie highlight, better than any restaurant and a lot more reasonable! We skipped the pricey farm tour (we did coffee farm tours last year and are farmed out) and went straight to the chocolate café. They will give you a five piece tasting for free, either a dark, milk, or sugar-free flight. But why would you come here and just take... When you can also give back to folks in Lahaina rebuilding? So we got two free flights, one milk and one dark. My sweetie added on a drink, a pastry, and some very tasty chocolate and salted caramel gelato. I went with a make your own alcohol pairing, which was so much fun and very reasonable. For about $17, I got a shot of coconut rum with two chocolate pairings and a shot of premium Martiniquan JM volcanic rhum Agricole with another two chocolate pairings. And then I still had my free five pieces. What an amazing taste adventure, for cheaper than the price of a cocktail at a hotel bar or even a locally owned foodie place? I don't want to mess up your tasting - so you pick your favorites! But I normally don't like rhum agricole - and the pairings were such an amazing flavor adventure. Honestly, this is my number one recommendation in West Maui. Give the folks some business and have an amazing time! Oh, and they have jazz on Sunday nights' but I'm sure it's more crowded than than popping in during the day on a weekday. And also: the second floor tasting room has panoramic views of the ocean and around Lahaina. Check them out!

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Maui Kuia Estate Chocolate - We are located right in Lahaina

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O'o Farms - Brunch

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4.6(268 reviews)
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Amazing Experience at O'o Farm! I'll admit, I was a little…read morehesitant when my wife suggested a coffee farm tour I was thinking golf, beach, pool, and relaxing! But I'm so glad she talked me into it. The entire experience was amazing. Our tour guide was awesome, the farm was beautiful, and learning about the coffee and farm-to-table process was fascinating. We also had the farm-to-table brunch, and the food was absolutely incredible fresh, delicious, and one of the highlights of the tour. I actually left wanting to go home, eat healthier, and start a garden! If you're in Maui, don't pass this one up. Great tour, amazing brunch, beautiful setting, and a fantastic experience. Highly recommend!

We were really looking forward to visiting O'o Farm, but unfortunately our experience was…read moredisappointing, especially considering the cost. We paid for three full spots for myself, my husband, and my mom. Based on the description of a walking farm tour, we expected a more immersive experience moving through the farm and exploring. Instead, the tour felt much slower paced and involved a lot more standing and listening than we anticipated. Our guide also seemed to lose his train of thought several times, which made the pace feel even slower. We were traveling with our toddler, and once he started having a hard time with the pace, my husband and I took turns leaving the tour and sitting in the car with him so we would not disrupt the other guests. We were trying very hard to be considerate of everyone else while still getting as much out of the experience as we could. I went to speak with staff twice while we were there because I was clearly struggling and trying to figure out what our options were. When I asked about a partial refund, I was told that they expect families to be flexible. We were extremely flexible. We took turns missing parts of the tour, separated from each other, and ultimately left only when our toddler became so exhausted and upset that staying through the meal was no longer realistic. What disappointed me most was the lack of effort to help us find any kind of solution. We paid for three full experiences and ultimately missed the entire meal portion. We were not offered food to go, a chance to come back later for the meal, a rescheduled visit, a credit, or any other accommodation. I understand now that the meal is served in multiple courses and may not have been easy to package all at once, but none of that was explained to us while we were there and no alternative was suggested. I also don't think it should fall entirely on a distressed guest, who has already spent a significant amount of money, to come up with every possible way the business could help. A professional business could have offered several reasonable options, even if a refund was not possible. The customer service after the visit was also disappointing. I emailed afterward asking management to consider a partial refund and received no response. I had to send a second follow-up email simply to get an answer. Only then was I told that management had reviewed the situation and would not offer any partial refund, credit, rescheduling option, or other accommodation. Management's response emphasized that our family made the decision to leave. Of course we made the decision to leave -- our toddler was exhausted and extremely upset, and we did not want to ruin the experience for everyone else. That decision came after we had already spent a significant portion of the tour taking turns away from the group and after I had spoken with staff more than once trying to find a solution. I completely understand that businesses have policies and that traveling with a toddler comes with unpredictability. My disappointment is not about expecting special treatment. It is about the lack of customer service, flexibility, communication, or goodwill shown both during the experience and afterward. For the price of this experience, I expected better communication and more effort to find a reasonable solution. Having to reach out twice just to receive a response declining any accommodation only added to the disappointment. Unfortunately, the way the situation was handled afterward left us with an even worse impression than the tour itself.

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O'o Farms
O'o Farms - They also have a coffee tour and many coffee plants.

They also have a coffee tour and many coffee plants.

O'o Farms

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Hana Gold - chocolate - Updated October 2026

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