I went to the shop and Brad served me. I am Italian and I was truly intrigued by all Wisconsin cheeses. Brad let me try several cheeses, and I ended up buying 3 of them. Finally, I bought also the nduja, which I know from Italy. Cheese and nduja are delicious and Brad amazing. I strongly suggest to shop here read more

Cheese cheese cheese. Man if you want some of the best cheese you better come here and get some. We walked out with too much cheese. The employees have great recommendations. There is awesome sweet cheeses and spicy. It's a little small and I didn't think much of it going in but there selection is amazing read more

Fromagination is an adorable boutique type shop that's straight out of my cheesiest dreams. The selection of cheese and cheese related items here is fantasmic. So. Much. Cheese. It doesn't just stop there though, they also have a nice selection of cured meats, cheese servingware, candies, dry snacks, jams, beer... and the list goes on. The store is tiny, but there are so many unique and cool things to oggle that you don't want to miss. That being said, it sucks that such a great, unique store lacks so much when it comes to customer service. The workers here give off a pretentious vibe and are very curt. I had a few questions and was looking for something in particular but it was impossible to get the attention of any of the staff. I guess having your back turned to the counter and unwrapping stuff is more important that focusing on customers in the store. I did end up choosing my own cheese and buying it, but the worker who rang me up wasn't very friendly and at that point I didn't feel comfortable trying to ask about anything else. Sorry for giving you my business? You'd think that a store that is so specialized with so much to offer would be more forthcoming with trying to educate customers so that they can really enjoy their products. Guess not. Good selection, but the experience is almost equivalent to going to the grocery store deli and picking out your own cheese. The customer service just doesn't exist here. Heck, the deli guy at the grocer's would probably be more friendly and I'd bet that it's probably cheaper there too. read more

I really wasn't very happy about my experience at Fromagination today. As many others have mentioned, this is a very nice store with a great selection of wonderful cheeses. And, as others have mentioned, these cheeses are quite expensive. I don't have a problem with paying a premium for shopping at a speciality store, but I expect service that is commensurate with the price that is being charged. That didn't happen. I went in today (Sunday) at around three in the afternoon, an hour before closing. There were several other customers in the store, but it wasn't crowded by any means. Of the six or so employees, at least four were standing at the counter with their backs turned to me preparing holiday shipments. I stood there for about five or six minutes without being acknowledged. When someone finally noticed I was there, he asked another employee to help me out. That employee took about two more minutes to finish the package he had been working on before actually helping me with my purchase. I was deciding between two cheeses and it really would have been nice to have been offered a taste. As it stood, I didn't feel comfortable asking for one. I would expect a store like this to be run by friendly people with a passion for what they do, people who want to spread that passion and convince others that it's worthwhile to be spending such ridiculous amounts on cheese. In any case, you can stay for an hour or two after closing to prepare packages. It's rude to stand with your back to customers. read more

Knowing that our spring break hosts will expect cheese from us, coming from Wisconsin, we turned to this well-known spot for all things fromage. Our original mission was to ask if they had some nice cheese we could, say, bring in our carry on bags, and how long could it sit out in room temperature, but we were quickly derailed by the panoply of other edible and tasteful gifts lining the store. Though relatively smaller in space than I expected, we were able to browse unbothered, until we finally pulled it together to approach the counter. Our man behind the counter had all the answers we could hope for ("the FDA says 4-6 hours, but really any of the cheeses sitting out right now except those in the fresh case could handle the trip, especially in this weather") and was passionate ("really, these need to sit out for 30 minutes before consuming -- it's like wine it needs to decant...but I'm getting off topic"). Our answers satiated, we looked forward to coming back just before our trip to make the purchase, but lingered around a little longer. Suddenly he appeared with a board, no words, just two specially cut samples of cheese. We sampled those. Then we talked about the cheese. Then we looked at some more cheese. He asked if we wanted to try any of the other cheeses. We were indecisive; we are not the cheese experts, we thought, just the tasters. Without another word, he picked up a cheddar block (after I had poo poo'd on cheddar -- bold move) and cut us another two samples. This european cheddar, this was not your orangey, in your face cheddar. I changed my mind about cheddar at first crunch, and we had a short discussion on crystallization. We left with half of what was left of that cheddar and ate the whole thing that night, paired with a bottle of wine from Square Wine Co down the street. read more

My cheese heaven every time I visit! The staff is so helpful with getting me cheeses that hold up well for travel! They also sell chocolate and other goodies. I could stay in here for hours. Wisconsin cheese is awesome! read more

I have mixed feelings about Fromagination. Last time I was there I went with my mom to get a cheese baguette for lunch. My mom asked if she could have a baguette with Gruyere cheese on it and a little dijon mustard rather than buying one of the premade baguette sandwiches they keep in their fridge. The employee helping us was very friendly and told her that wouldn't be a problem. However, when he asked his boss about creating a cheese baguette for my mom he was visibly upset. We were pretty surprised about that. My mom's sandwich would cost more money than one of the premade sandwiches and he was upset about a customer willing to pay more? Seeing the manager be so unfriendly about a simple request made me think differently about this place. I did order a premade sandwich for myselft, it was good but cold from the fridge.I like the cornichons they give you to accompany the baguettes. read more

Good cheese? Yes. Various paraphernalia? Yes. Good attitude? No. We stopped here yesterday, and were surprised by the cold attitude of the staff. We bought some of the cheese, but they made no effort to offer samples. There were some samples that had been pre-cut and left out, probably for hours, though. We came back today with a Grupon, and the staff member was quite put out that we hadn't called in advance to get a reservation. Nowhere on the Grupon did it suggest that it was needed. We were served, but with rudeness and coldness. In addition, I bought a sandwich from them. Due to the fact that there was an Art Walk going on and there were many people coming into the shop, they had pre-made many sandwiches. The roast beef sandwich I bought was unpleasant. For cheese, yes. Otherwise, eh. read more

As with most artisanal cheese shops I've been to, Fromagination is like a happy rustic wonderland. Major points for the rotating (random) assortment of "small pieces," ("orphans," as another reviewer pointed out) which are basically just the broken-off chunks from larger slices, priced at around a few bucks each. The selection from local dairies is great (especially for tourists like me!) but despite the basically friendly service, I did feel a hint of annoyance from the cheesemongers when I asked my fifth or sixth question. Fromagination is clearly a popular destination for out-of-towners looking for the "local experience," but the high volume foot-traffic seems to take its toll on the service. I have high expectations for artisanal shops -- Isn't personalized service a rudimentary characteristic of such places? -- but it's possible I expect too much. Or it's possible I just visited on an "off" day. Regardless, I felt like I received a nice introduction to some of Wisconsin's prized cheeses, and loved the additional selection of carby accompaniments. Please, Lord, have Whole Foods carry Potter's Crackers at some point in the near future? read more

The smell when you walk in the door is worth the visit. The store has a great selection and friendly service. I was able to buy cheese curds to bring home. I would recommend this shop to foodies and anyone who loves cheese. They have meats and other fun goods available too. read more

I really just do not like this place. I know it is the cool thing to love it. However, I find it completely overwhelming. As a person with no knowledge of cheese, getting service to ask a question is nearly impossible. They do not cater to those people new to cheese. And when you get poor service it makes the smell a bit much to handle. I wanted to buy cheese, even though it was pricey, but they do not seem to have enough staff to address their customers. I found it annoying that some of them were chatting behind their counter. I wish I could review your cheese but I can not get past your service. read more

Compare to Zingerman's in Ann Arbor - and these guys get blown away. The markup is like 50-80% above what you can pay elsewhere. Bought a hunk of young Gouda and when we unwrapped it it was moldy and mostly rind - and we paid $50/lb and I see online other shops selling the same cheese for about $30. I did not buy a Yahara Bay apple brandy for $80 which I later saw online for forty something. They have nice stuff- but they seem to not be delivering the best value. read more

OH. MY. GOD. CHEESEGASM. Caps lock absolutely necessary, fyi. I had the great fortune of being invited to an event held by the Wisconsin Milk Marketing Association...it was held at Fromagination. The event, you ask? Well, that would be a grand celebration of Grilled Cheese Month! Yes, it exists, and yes, it is AWESOME. There was good beer (several varieties of New Glarus), an awesome spread of cheeses, and of course--GRILLED CHEESE. The chef at Fromagination is the guy who came up with the recipes--whether it was the stuffed french toast topped with marscapone and bourbon maple syrup, the bandaged aged cheddar with peppercorn and green apple, or the gouda and blue cheese melt (there were a bunch more), everything was top notch! If you like cheese, go here. Like meat? Go here! Most of their meat is from Underground Meat, and it was all spectacular. The breads were from Batch! My friend (my +1) wanted me to make a point--one I agree with--about the service/employees: they were absolutely awesome in every way imaginable. Highly informed, answered all questions we may have had (like what Whiskey was in the ice cream?), and seemed pretty intent on ensuring we had some sort of beverage in our hands at all times (the other hand had noms in it). Just...outstanding. Oh, how I love you Fromagination. And oh yes, I will most certainly be returning for your cheeses...just thinking about the smoked cheddar is making me drool! read more

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Had a jarringly friendly counter-woman, which may be standard for Wisconsin. On a road trip through we only had time for a quick lunch, and I think we made the perfect choice. The store is littered with samples. We each ordered sandwiches which came with cornichons (I could take or leave) and a chocolate square (perfect ending). Surprisingly affordable sandwich deal for such a place, but otherwise pretty pricey. As I approached the counter I kept finding things I had to buy, cheese squeaks (were great on the road), "orphans" (little cut ends of cheese for $2-4), beer (self explanatory). We headed out to the patio with sandwiches and haul in tow, but kept eyeing the grassy patch across the street for a picnic. We weren't sure what the rules were about drinking beer outside of designated restaurant areas, and inquired within. Not only did she say it was fine, the perfect picnic blanket appeared from her hands and we proceeded to have a genuinely great meal in the sun, on the grass, by city hall, watching the protesters and chipmunks scurry around us. Anyway, this counter woman facilitated a great meal, the bread is universally delicious and sandwich appropriate, though I was partial to the sunflower seed thing used for the PBJ. The cranberry relish on their turkey and the jelly used on PBJ were both similar, chunky, sweet and tasty. Smoked chicken was creamy and the cheese was mild, but could have used a more bitter green on it. I wish I had tried the Salami. Across the board, my only complaint is that I wish the cheeses had been more prominent on the sandwiches, and that I wish they had some kind of grilled cheese/pure cheese sandwich on offer. I had a local Wisconsin red ale (Quisconsin I think?), a friend had a cider. Both went well. read more

This is such a cute little shop that has so much more than cheese. In fact, I have probably bought more non-cheese product here than actual cheese. The shop is pretty small and tightly packed, but it has a lot to offer for cheese and otherwise. Aside from the amazing selection of cheese they also stock many different varieties of fruit preserves, honey, oils, chocolates, and more. It is a great spot to pick up locally produced food gifts. On my most recent trip I discovered the cheese "orphans" which are small chunks of cheese that are left over. I've seen this at other places and am glad to see it here, too! This is a great way to try new (pricey) cheeses without having to pay a premium. read more

Fromag-i-whaaat? My sister, a Madison local, was telling me about one of her favorite shops along the square. I listened to her praise their service, selection, and overall cheesiness. I was unaware such a place existed. But, I should have known better. After all, this IS Wisconsin we're talking about! Beer and cheese flow through the veins of most Wisconsites. And how can you blame them? Cheese is a wonderful thing. It takes careful crafting, loads of patience, and sometimes an artistic and creative vision. She took me through this small, yet jam packed store on a weekday afternoon. The samples were plentiful, but the service was not. Understandably so, since it was during the summer and there were several concert-on-the-square folks milling about. You could tell the people behind the counter were well versed in their fromage. And for the lucky few that received help, it was apparent that their knowledge was extensive. Fromagination is a wonderful store that I could easily overspend in...if I ever got service.... read more

While living in Madison I've always had excellent service when shopping or simply perusing the cases at Formagination. It can often be busy, but the staff tends to be attentive as they can be even during a Farmers Market rush. However, I'm not writing today to review the in-store service. I recently wanted to send a shipment of Wisconsin cheese home to Connecticut. I made the order online on December 17 - one day before the cut off day guarantee for a Christmas delivery. Christmas came and went and my family in Connecticut hadn't received the shipment. New Year's came and went and the box still hadn't arrived. I called the store on January 3 and explained to Ken the situation. As soon as out the problem he told me he'd get back to me in half an hour. 10 minutes later he'd called me back apologizing profusely about the mix-up and promptly sent the original shipment out plus additional items from the store. I understand mistakes happen and not every single order can be perfect. I greatly appreciate it when a store goes above and beyond to make up for an error. read more

Fromagination is a magical place. Sure, you could buy your cheeses at the grocery store, but grocery stores don't smell nearly as fantastic. And no grocery store ever has as many samples, or as large an orphan selection. I try to take out of town guests to Fromagination early in the visit to stock up on snacking cheeses. Guests frequently insist on return visits, on which I am more than happy to oblige & accompany! I find it hard to not buy at least one of the cheeses available for sampling (so good marketing, guys), as well as a few old standards (Oh, Hooks 12 year, I love you). The orphan basket near the register is also awesome-- tiny cuttings of cheese to increase variety on your cheeseboard without leftovers! Service is obviously a little more focused if you hit the shop when it isn't packed. I haven't figured out a reliable pattern for this yet, but if you're patient when they are busy, the cheesemongers will eventually help you find a cheese or twelve you'll enjoy. If they're not busy, samples are encouraged, as well as a drink while browsing. Fromagination also stocks a wide variety of "cheese companions", ranging from local crackers, meats and truffles, fancy jams & honeys, to Wisconsin craft beers. I also tend to lust over the cheese serving accoutrements when I'm there, although my current strategy of cheese on cutting board with index card labels will satisfy my serving needs for now. read more

Meh. I walked in here before going on a run, so I probably looked like a bummed out college kid, but they COMPLETELY ignored me... WTF!? Forget this place. I hate being treated like I don't deserve service just because I don't look a certain way. read more

A true Madison original and example of how local can be sophisticated, fun and exciting, Fromagination brings together the best Wisconsin cheeses with only the best from around the country and around the globe. Based on vast research, knowledge and personal relationships with the cheesemakers whose cheeses stock the store, Fromagination is able to offer some truly special cheeses for people who crave something more than the bland, mass-produced yellow bricks available in the grocer's dairy section. Be forewarned, Fromagination smells like a French épicerie - in other words, it's stinky, but delightfully so. The ambiance in Fromagination is one of its best features, and the store is fully brimming with choice curated items to accompany your cheese eating, including housewares items such as fine cutlery, spice racks and dishware, Dean and Deluca herbs, a nice selection of mustards, vinegars, crackers, chocolates, macaroons, from the area and from abroad. Anyone who has seen a Roost wholesale catalog will recognize many of the items from there, too. Beer and wine is also available at Fromagination, including options already chilled and ready to take home. You can also find other specialty items in the cold cases, such as a number of cured meat products (Spanish chorizo, prosciutto, and the like) and Jeni's ice cream. The Isthmus newspaper and others have already praised the ready-to-eat sandwiches on a mini baguette, with Maille cornichons on the side. They may seem pricey at first, but they are delightful. In nicer weather, consider purchasing a number of cheese "orphans," small pieces of the various cheeses that are available as leftovers from larger pieces, and have them arranged on a plate with crostini or crackers, then sit outside under the café umbrellas and enjoy the view of the state Capitol. Fromagination has become a destination shop for locals and visitors alike, and it will come as no surprise to you as to why. The service, selection and experience will win you over. If you are a cheese lover, you will undoubtedly become a Fromagination frequent flyer after your first visit. read more

We've been staying at a hotel on the Square for a few days and I've already been to Fromagination twice and will probably go back to buy gifts again before I leave tomorrow. It's comparable to Murray's cheese shop in NYC. There's a wide variety of cheese as well as preserves, chocolates, wine/beer, ice cream, and cheese related kitchen gadgets (knives, blocks, books, etc.). They serve sandwiches, soups, and salads as well. They always have samples too and the service is very friendly and knowledgeable. One star lost because they don't make a GRILLED CHEESE SANDWICH! How can you be a cheese shop and not do grilled cheese?!? I also didn't appreciate the 'tude when I asked if they had a grilled cheese sandwich...I can read the menu thank you, I was just wondering how a cheese shop that sells sandwiches can't just get a sandwich press and serve the MOST delicious cheese sandwich there is. That's all. read more

Fromagination. is. awesome. I've only been two or three times in my visits to Madison, and believe me - it was more than enough time to fall heads over heels for this cheese shop. The inside is completely covered in magnificent dark wood and glass, and is chock-full of cheese as far as the eye can see. They have specials each month, offer free samples of really high quality cheese, and in general seem to offer local and foreign cheese options that have easily been the best cheeses I've ever tasted to date. I don't know what more to say then to make a stop here if you get the chance! It's in the heart of downtown and the quality of the cheeses sold is off the charts. From 1-year aged cheese to 15-year aged cheese, they have it all! And best of yet, they KNOW the cheeses really well. In other words, not only do they sell it, but they're connoisseurs of it all at the same time. If you don't know what to get, just ask and they'll help! If I were to knock it for anything, maybe sometimes the staff is aloof, and some of the prices of the accompaniments are definitely overpriced (like the chocolates and crackers), but really if you're there for the cheese you won't be disappointed! Even if you don't want to buy a huge chunk of some specific cheese, grab some of the inexpensive cheese orphans at the front counter, take a bite, and be sent to cheese heaven. read more

Five star products. But horrible service on both occasions. They got everything to make an excellent cheese broad. Wide ranges of cheeses, salami, preserves, chocolates, crackers, plates, boards cookbooks and knives and other cookware. They also have other local products too. Beer, honey, syrups, and lot more i'm forgetting probably. Now to the service. First occasion came in at about 10 min before they were closing on a Saturday. First thing a girl said when walking in is that they were closing soon. Ok just getting a feel of what they all carry anyway since I saw when walking in the time of closing on the door. Then she proceed to say well then take a quick walk through. Now 10 minutes is enough time to just see what they all carry. Then I hear "5 Minutes till closing" then "Were closed" felt like she was pushing me out the door. Then locked the door right when the door closed. Would of been great to talk to just one of the employees working that night about the place while looking around. But nope. Second time not to good. Went on a Sunday after brunch. Got a hello when I enter and there was about 5 other people in the shop while I was their. They was 4-5 employees working one was at the register and one was helping picking out cheese for a customer and 2-3 doing whatever. One was the girl from last time. I was there for about 20 minutes and not once did anybody ask if I need any help. On one insistent I was reading the back on a product I hear someone say "Excuse me". Which was an employee moving products around. I was looking at the items he needed to move. Never asked if I had any questions. Just wanted to get his "project" done. I was happy to see Quince & Apple and Tera Whey products which I LOVE. But I can get those by other means. Did end up buying a Goat Cheese Kit. It has all you need to make the cheese but the goat milk. My cheese loving/home cook brother will love this. But I also can get this online. One strike, two strike. A third strike your out? read more

Mmmm, cheese! They have a pretty good variety of cheeses, but, I've seen a lot of the same cheeses at Woodman's, and for WAY less. However, it is pretty cool to be able to sample the cheese before you buy it. They sell a lot of Dean & DeLuca stuff there, so that kinda gives you an idea of the prices. The employees are very helpful, and friendly. read more

When traveling through Wisconsin, Madison and this particular shop were on the list because of the Yelp reviews. It's interesting how the reviews for Fromagination would split between rave and 'meh'. I have to go with the latter. The shop is cute as any posh little shop could be, but definitely overpriced when it comes to their cheese selection. In that variety of everything and nothing, I ended up leaving to my next destination, and leaving a few hundred dollars at Brennan's Market. read more

If you're looking for cheese curds, they don't have any here so you'll have to scavenge some at the farmer's market across the street. But if you're looking for some specialty cheeses and happen to be in the area, come come! It's a cute cozy cheese shop with an assortment from all over the state as well as many European varieties. I hadn't intended on buying any cheese since we had a few hours before heading back to Chicago but once the friendly lady behind the counter enticed us with a few samples (they had us at gruyere), it was over from there. They had this really stinky brie but the gruyere was good. They even gave us an ice pack to preserve it. This ice pack is not joke. I thought it'd be some ice cubes in a plastic ziplock but it was this fancy commercial reusable pack that probably cost more than the orphans (see below). I thought that was nice touch. Anyhow go inside for a gander. Sample some cheeses. Try some crostini, check out some accompaniments like crackers and mustards, fig jams, etc. It's not cheap but this isn't Kraft's cheese either. At the register they have a ton of mini cheese pieces that are called "orphans" so you can buy a bunch to take home and try without digging deep into your pockets. I was particularly happy with the 2 yr aged parmesan and gruyere! read more

Very disappointing. The noodles in the mac and cheese were severely undercooked and there was very little cheese. The sandwiches were very light on ingredients. Friendly service and likely worth stopping by for the cheese itself but I can't recommend the lunch menu. read more

This is probably the best cheese shop I've ever been to. Phil guided me through the process today, and I stuck around awhile just to hear how excited he got about his offerings. As a visitor from out of town just looking to try some authentic Wisconsin dairy, he recommended a spread from the smaller cuts of cheese near the register, and then guided me through the accompanying beer as well. I took home an extraordinary spread - including the Evalon Saxon Creamery, Bellavitano, and Smoked Farmstead Gouda to name a few faves, plus a fresh baguette and a New Glarus Wisconsin Belgian Red. It was the perfect French-style picnic to bring back to the hotel room, and I'll happily return anytime I'm in the area. read more

Nice little cheese shop with a variety of fine cheeses, knick-knacks from local artists and spirits. Great stop for last minute tourist souvenirs. Staff was knowledgeable and welcoming. read more

If you want to taste your cheese before you buy it this is the place for you! The staff was incredibly knowledgeable and excited to share about their beautiful cheeses from around Wisconsin and beyond. Before tasting cheese I was handed a cup of hot cider and invited to look around. It was only 20 minutes until closing but the wait staff took their time to make sure I didn't feel rushed and could make great choices. I was in cheese heaven!! read more

Everything in the store looks so pretty and precious. I popped in here to find birthday gifts for my foodie friend. Besides cheese, Fromagination also carries gourmet preserves, some wines, mustard, tea etc. It could be little overwhelming at first glance, especially the place looking so posh unlike most of Madison. But the staff are friendly, and willing to answer questions and help you select products. After picking presents for my friend, I decided to pick few more stuff for myself. I knew I had to grab the handcrafted marshmallow when I saw it. The staff also recommended me a chamambert cheese called Fromager des Clarines - which was so phenomenal. The creamiest delicious cheese ever. Now I'm hooked. read more

Wisconsin is the America's Dairyland. In my view, no place showcases WI cheeses better than Fromagination. This place is truly heaven when it comes to cheese from the state. Here you'll find pretty much every offering from the usual suspects, such as Carr Valley, Hook's, and Upland, as well from other local smaller creameries. If you pay them a visit right around now, you may even be lucky enough to get Hook's 15-year aged cheddar and/or Upland's Pleasant Ridge Extra Aged cheeses! They also offer all the accompaniments, such as crackers, marmalades, and Gail Ambrosius chocolates! Also, you can't leave this place without trying one of their sandwiches, particularly my favorite - the salami! From what I remember, sandwiches run for around $7 or $8 a piece. Overall, don't expect to penny pinch here. Everything's on the higher end, thus the prices reflect it; however, if you're a big fan of great cheeses, you'll find the premium paid worth your while. read more

I've ordered some great gifts online from them, and when I was recently in Madison I had to stop by. They have an amazing selection of cheeses, but I wasn't as blown away as I had hoped. Maybe it was because they were a bit busy, but no one said hello or offered any help until we had been in the store for at least 15 minutes. I guess that just turned me off a little bit. However, if I lived nearby I can imagine that I would be in here a lot. They have some good looking cheeses in those cabinets, and I would eagerly try every one at least once. read more

A Rare Gem! I spent many lovey evenings in Madison with a cheese, cracker, and chutney platter accompanied by a glass of wine - all purchased at this lovely shop. Stayed at the hotel next door for a few weeks, and rarely missed a day here. Yes, the cheese selection is to die for, and the folks behind the counter are knowledgeable, and ever-willing to offer a suggestion or a sample. The heavily-truffled cheddar, paired with a cranberry chutney and served with a lightly-sweet white wine was just too delicious for words. The ready-to-go sandwiches are great for a quick lunch. The wine selection is not large, but is nicely curated to offer reasonable selections appropriate to the many cheese types on hand. Don't miss the chocolates or other available treats. I'm jealous, Madison. Quite jealous. read more

We finally got the rest of our order after placing an order in mid December and having them mess the shipping up. Had to call twice to get it done, but it's done and we appreciate it! read more

When we walked in my boyfriend said, "It smells like a rat cage in here." Although I'm sure he meant that in the sense that rats like cheese...there is definitely a funk. The scent of a good cheese, am I right? This store is pretty much a cheese snob's dream come try. Tons of local cheese and other cheese-related paraphernalia, vinegars, oils, etc. A great place to get a gift for anyone, because who doesn't love cheese? read more

Wow! One of the most delicious sandwiches I have ever had. People are super friendly. I will be back every time I visit Madison.

This shop is a dream. Visited again with a friend from San Antonio this weekend and fell in love with it all over again. The variety of cheese available is incredible. Several samples were available for the curious palate. My buddy had questions and the staff was more than willing to address his questions regarding choices and even TSA cheese policies. Last time we were here I stuck to the front of the shop. Realized this time that there is a huge selection of locally brewed and distilled goodies on display. Had we not been on a tight airport related schedule, we would have stayed much longer. read more

This is a place that has some goodness for everyone. Do not go into this place if you are super hungry. I did and spent about $100 on charcuterie. (super delicious charcuterie though) They have sandwiches, lots of picnic foods, great stuff for boating food, snacks for Jazz at 5, concerts on the square, etc. Their sourcing is top notch and they give you samples! read more

We only came here for the sandwiches and they were just average. We got the signature sandwich and a chicken breast type deal. I thought both would have been better warm and overall just lacked a lot of flavor. Also got a cookie and that V sub-par. A store that doesn't respect its cookies, doesn't respect its customers. read more