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    Fromagination

    4.3 (292 reviews)
    Open 10:30 am - 6:00 pm
    Updated 2 months ago

    Order Fromagination Takeout or Delivery

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    FROMAGINATION ATMOSPHERE

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    Recommended Reviews - Fromagination

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    Hook's triple play aged (close to 12 months) and other types of cheese.
    Christine L.

    I came into this store to make cheese my primary gift choice. The folks at this store are very approachable and can talk about all the cheese there. Honestly there was just too much to choose from I couldn't make up my mind so I just opted to choose the small pieces in the wooden box that said "adopt the cheese/ foster cheese" so my family & friends can nibble on more varieties. I must have taken around 20 pieces and it was cool to hear Will the cashier talk about the cheese as he was scanning the tag. Got a bunch of stuff: goat, sheep, aged cheese... can't wait to try!

    Teresa A.

    Excellent customer service! Came here with 2 of my co workers because Wisconsin is supposed to be known for their cheese right?! Can't say I've ever been in a cheese store either. I got 3 different cheeses. The bang bang, the rattle snake and a gouda cheese. I didn't try any but took the word of my co workers on which ones they liked. I did ask what the spiciest was as my boyfriend likes spicy. The rattle snake is not a taste option but I got 1 for my boyfriend to try as he loves spicy. Over the years Ive developed a little lactose intolerant but I love cheese! So many choices to choose from and I love how the staff is so friendly helping each customer. I also got a jam that is said to be a great pairing for the gouda. Now I can make a cute little charcuterie board at home. Can't wait to bring my cheeses home to my boyfriend to try. Thanks for the hospitality Fromagination and Vi!!!

    Erin P.

    LOVE this shop. Such a treasure. So many wonderful things to explore. Super accommodating staff and no shortage of unique gifts and tasty treats. Make this a must stop anytime you are in Madison.

    Big Great Wisconsin Sandwich
    Rob G.

    This store was the highlight of our trip to Madison. Fromagination sits right off the Capital and has an exceptional inventory of not just cheeses but meats, accoutrements, beers, wines and so much more! We started with sampling some excellent Wisconsin cheeses served by knowledgable staff who directed us to some of their recommended ones. We also picked up some mustards and a book on charcuterie plates. Not to be outdone, we actually came back for lunch to try their sandwiches. I had to go with the great Wisconsin and it did not disappoint. While immense, it had great flavors and loved the mix of salami and fresh toasted bread. The store itself is so quaint and well decorated. Free samples are available along with some of the most friendly service I've ever experienced.

    Flavorsome Foul
    Audrey B.

    It was a yummy sandwich but kind of disappointed it wasn't made to order. It also did not have enough mustard on it, kind of a dry sandwich. Loved the focaccia tho!!

    Cheese supper when we got home
    Janet S.

    Well we are in week 3 of our Wisconsin trip, cheese has been eaten - lots of it. But wait.. we have a day left in Wisconsin and still need to go to Fromagination. We bought lots more cheese, these Wisconsin peeps know their cheese. Super friendly and knowledgeable Pablo was like a bee round a honey pot. The country castle Limburger was more than stinky and all our clothes had to be washed after putting it in our rucksack. The Blakesville Creamery goat cheeses were to die for. There are lots of other non cheese gifts to buy as well as other food pairings. Don't miss this great store even though you have already been to every creamery in Wisconsin. You betcha you forgot one somewhere along the route.

    Figs and black tea preserve
    Sho R.

    I went in on a Saturday while visiting Dane County Farmers market. The place was not super busy. Somebody right away attended me, explaining different cheese and giving some samples. It was a pleasant experience. Their most popular cheese was pleasant ridge reserve cheese, which I liked. Orphan cheese section had many cheeses in small quantities. I took hooks 15 year cheddar, and it was real sharp. Wensleydale with cranberries was my favorite cheese. It was a cows milk cheese from England with cranberries in it. Not super complex, but I liked it. The rattle snake cheese from deer creek was their spiciest cheese. I liked it. It gives a nice kick to the cheese. Fig and black tea preserve was an exotic, but delicious preserve. I took a bourbon barrel aged maple syrup. It tasted nice. It was expensive though. 50ml (1.7 oz) for $10. They sell a couple of racelette cheese in store. But they dont serve it over a sandwich. I also took their original sandwich, which they was really a prepackaged. It was good.

    Jessica A.

    If you like artisan cheese Fromagination is the place to go. They have lots to choose from as well as all the things you might need for charcuterie. They are always very helpful and friendly. You're able to sample the cheeses as well and they are experts at helping with the selection. We got two styles of their sandwiches and both were enjoyed. Worth a trip!

    Fromagination Signature Sandwich & Val D'aran Beef Sandwich
    Nathan N.

    Fromagination is a go-to spot whenever I'm downtown. They serve some of the best sandwiches, featuring fresh ingredients and a wonderful variety of cheeses. The atmosphere is always lively, with staff offering cheese samples at every corner! It's definitely worth stopping by for a delicious sandwich or to pick up some cheese to take home!

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    Page 1 of 8

    Ask the Community - Fromagination

    Review Highlights - Fromagination

    Fromagination is across the street from the state capital building and the shop has a terrific selection of Wisconsin cheese.

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    Sassy Cow Creamery - Shirts

    Sassy Cow Creamery

    (85 reviews)

    $

    Made a visit for lunch with the family after Christmas and the food and service were excellent! It…read morewasn't busy so we had no problem finding parking and tables. Food came quickly and I loved the chicken bacon ranch sandwich and tomato soup. Sandwiches come with unlimited milk and they have lots of good flavors. They also have a bunch of great local products like meats, cheeses, butter, and all of the Sassy Cow items too. I got a big bottle of maple syrup and some salami.

    We went on a Thursday in November at 11 am…read more Food 3/5: if you like grilled cheese and nothing else, this will be your favorite stop. Overall not many options besides grilled cheese. We all got grilled cheese variations with apples, salad and soup as sides. The chicken bacon ranch grilled cheese was overall the best. Both of the salads had rotten leaves, so best to avoid that unless you're ok picking through for good leaves. Service 5/5: the food came quickly and the staff was very friendly. Ambiance 1/5: we were very disappointed overall since they hype themselves up as an experience that includes cows. There were no cows in sight. I know during the summertime they will have baby cows, but overall to me there should be more transparency around not actually seeing cows when you visit the creamery. Other than that there is a small parking lot that can get very busy at times, but plenty of places to sit. We did love the kids playground outside but all of the bikes were broken/didn't work and the bags put away for corn hole. Overall we were really disappointed at this trip. No cows and lunch was just ok. If you are looking for a spot just for ice cream, they have amazing options and plenty of room for the kids to play, just don't tell your kids there are cows because you likely won't see any.

    WineStyles Tasting Station - WineStyles wine tasting patio

    WineStyles Tasting Station

    (11 reviews)

    This is my most favorite place to go. The selection, the staff, the food, the friendships. THIS…read moreis our generations Cheers! Always greeted with a friendly "Hello!" I'm going to brush up on all the Norm responses when he is asked how his day went. The wine selections will satisfy every palate. They will have Trivia, Wine Education sessions, Packers games(Bears if Craig is working), Book Club and more. They also offer a wide selection of Beers, both local and far, and a variety of cheese to choose from. We gained many new friends coming here. When the outdoor patio is set up you can bring your pooch to join you.

    Nice little local gem for us Sun Prairie folks. Located at the Prairie Lakes development…read more There is plenty of selection for wines from all over the globe at Wine Styles. Prices range from inexpensive to moderate. WIne styles also offers a nice variety of regional beers some of which could be described as off the beaten path. There is seating around the counter for their by-the-tap beers and wines by the glass. Wine Styles also offers artisans chocolates which are very good. Now that things have mostly opened up this summer, so has Wine Styles menu for light dining. They offer a cheese platter that pairs well with their wines as well as flat breads. I tried the bacon flat bread last Thursday at their wine bingo night and it was delicious. We have also been in for one of their wine tastings and it was a lot of fun. The staff is extremely helpful and I am very happy they are doing such a great job drawing a crowd.

    Fromagination - cheese - Updated May 2026

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