Yes, this place is pricey to put it lightly, but you definitely get what you pay for (and even more if you happen to come in during an end-of-season sale). I have purchased both sheets (Edmond Frette) and towels (Checkerboard) here, and a year after they are still in perfect condition. The towels are plush and absorbent, from the bath towels to the bath mats, very good quality Turkish cotton (and actually made in Turkey) that doesn't fray and somehow still looks new after numerous washes. I am spoiled by these towels and often miss them when I'm away from home!
The sheets, however, are what this brand is really known for and there's a reason why they are ubiquitous in luxury hotels worldwide. They just feel like heaven! I purchased a couple different sets from the Edmond Frette line on sale (the most "affordable" line they have, I'm no baller and cannot justify spending close to $1,000 for their more high-end lines) and they have been great value for the quality. As the sales associate told me, they actually get better with every wash, and sure enough, my flat and fitted sheets are as soft and smooth as butter and really make getting into bed that much more relaxing. The Edmond Frette line also lets you mix and match items so you don't have to buy a giant set at once. The designs are also a bit more colorful and fun than their more classic lines. New designs come out every season and I always find something I like.
Lastly, I would probably not love Frette so much if I did not receive wonderful, amazing service at the store, which I do - EVERY SINGLE TIME. Ailly and Lamar are always so helpful and attentive and if I had oodles of cash to spare I would come here just to give them a sale, they're that awesome! They always remember me when I come in and remember what I like and they really make the whole experience that much better. The store itself is beautifully set up and I would come by a lot more if not for the fact that I nearly always walk out with something new, whether I need it or not! Anyway, if you want that little bit of extra luxury in your everyday life, Frette is the place to go! read more