My name is DJ Hanson and I'm in Sales here at Fisher Auto. I've been here a little over a year now and I sought out a family owned dealership, when I first visited seeking a roof and employment. I read the reviews of customers and the replies from the owners and managers of the dealership. I'd say I went back about 3 years to see what the buyers and community had to say about this 50+ year old and family owned dealership during Covid and after. I applied at multiple dealerships in the areas I wanted to live and Fisher was my first interview. After meeting with Matt Betancourt and Scott Shimer (Acura mgr at the time and Vice President) of the Dealership, I was sold. Even though I had other interviews lined up, I told myself that if they send me an offer the next morning, I would accept it immediately. They did and I accepted. The owner and President of Fisher Auto, Craig Fisher, gave me and another new hire a full tour of the entire dealership. Sales, Service, Detail, Parts and Collision. Not a single department was left out and Craig knew every employees name as we walked through and he told me about his father and the history of Fisher Auto. At the near end of the tour, Craig gave me and the other new hire, 3 different books. Each of them with personalized notes, highlighted sentences and phrases and a note on the reason why he chose the books he did. January 25th 2024 was my 1 year anniversary here. The buyers I've encountered and advised, educated and sold to, have been absolutely fantastic. Getting this caliber of prospects to consult to and locals who in turn gave me advice on which restaurants I should visit and which trails to hike and more have been truly helpful and a honor to receive (I'm a foodie). Thank you to all of you who have welcomed me and embraced me as a new and fellow Coloradian (I have the DL to prove it now). Here at Fisher, you're not just a customer or an employee, you're family (I stole that from Dominic Toretto). So many buyers focus on PRICE when the real value comes from the COST of ownership of a car. We keep that in mind with every recommendation on every visit. At Fisher, education on our inventory comes as free as a hug and a thank you. THANK YOU! P.s. Please drop a comment of your favorite restaurants in the area and surrounding cities and towns. read more

A less than ideal experience with one very bright spot! We called on a weekend for a vehicle that had just arrived. DJ informed me the vehicle was not ready but he would call me and let me know as soon as it was. During this time I had looked at many vehicles trying to decide on the best for our family. A few days passed, and we heard from DJ, just as he said we would. His impeccable follow up and attention to detail really stood out compared to the other dealerships that we had worked with. DJ was very kind and not at all pushy through any of the questions we had. Our financing was in place, and since we live in Brighton and the dealership is in Boulder, DJ got to work that way we would save time once we arrived.He ensured the paperwork easy to understand and, made himself available . If he didn't know the answer he was persistent enough to find it and call back on time. The deal became tricky when we asked to take advantage of the current Federal EV rebate on used vehicles which we qualified for. There is an option to apply as a down payment or a credit on your tax return. The finance department seemed to know very little about the program and from what we were told, ownership and management had been involved, and were told that the dealership is not participating, and would not apply the down payment credit with not much other explanation from the dealership other than the deal would not happen. By this time we were informed of this we had already traveled over an hour after our work day to complete a deal we thought was done. After the disappointment in our experience and spending 2 hours+ commuting to the dealership, we went back to the drawing board and landed a vehicle we are more than happy with. (A local broker not only applied the tax credit as our down payment but delivered to our home.) With in 24 hours of our experience with fisher Honda, DJ contacted us with news that he had gone to bat for us, and the dealership was willing to change their mind. This goes to show how much of an asset to the dealership DJ is. While the company made us feel more like a sale, DJ showed that the clients he works with are important to him and sees them as real people. This is very rare in sales these days. If given the opportunity we would absolutely work with DJ or refer anyone in search of a vehicle. read more

My husband and I have been looking for a used car for three months now. We were looking for a 2003-2006 Honda CRV specifically as they remain to be incredibly reliable and can last with good regular maintenance for a very very long time. We were determined that the only way we would find this car was to search private sales but after another failed attempt this past Saturday, we decided to look at a 2006 Honda CRV that we had seen online at Fisher Honda. I called from a parking lot where we had just viewed a very poorly maintained private sale CRV. Our idea was that we would just be looking at the engine of a CRV in Excellent condition. We had no intention of buying a car on Saturday. We were in the mindset of still looking and not in a rush. When I called Fisher Honda DJ answered and said he would pull the car up front and would be there to meet us in 15 minutes. We arrived and I walked around the car while my husband looked underneath to see if there were any oil leaks. There were none and we instantly knew we were looking at an exceptional car. Within 3 minutes of our arrival DJ was with us and telling us details and history about the vehicle. He was friendly, informative and both my husband and I felt that we could trust him. We took the car out for a test drive and when we returned to the dealership my husband opened the hood and looked at the engine. Within 30 minutes DJ gave us the car history, the carfax, the details of what Fisher completed on the vehicle which included new tires and rotation and an oil change. We knew within 30 minutes that we would be buying this car from DJ and Fisher Honda. We cannot say enough good things about the salesmanship of DJ, his kindness and communication skills are top notch. We are so thrilled that we found the perfect car in well maintained excellent condition that we were looking for! We have immense Gratitude that it was DJ who answered the phone and who sold us the car. Thank you Fisher Honda for hiring DJ! The entire experience for us was flawless and easy thanks to DJ. read more

I'm not from the area and when I had to get a new car in a hurry, I relied on Google reviews to help me find a good and honest dealership. I'm hoping that my review leads you to choose Fisher Honda also. I knew that I wanted a Honda CRV because it has the highest or nearly the highest rating by both professionals and consumers alike for a compact SUV. The reviews from other buyers of Fisher Honda cars led me to one of the best experiences I've ever had in buying a car! It was my lucky day when I walked in the showroom and was directed to Alex Kelly to help with my search. Alex is exceptionally knowledgeable about his product. He is a good representative of Fisher Honda in that he isn't interested in selling a car no matter what but is more interested with listening to what the customer wants and then matching the car to the client's needs. Alex is also very polite, courteous and personable as well as being very professional. After Alex helped us pick out a car, we had another pleasant experience with Ron in the finance department. Ron was most helpful and also humorous, which added to a pleasant experience. We were able to drive a new car out of the parking lot at Fisher Honda in the matter of only 2 hours. I have a feeling that the positive experience that I had buying the car is going to only continue. Fisher is an honest dealership who stands by its product. I'll be taking my car there in the future to be serviced and in the meantime contacting Alex directly with any questions I might have. I recommend Fisher Honda without reservation and Alex Kelly in particular as a salesman! read more

I recently came to Fisher to purchase a used car, and I was a bit nervous as this was my first car purchase. I had found a specific car online I was interested in, and when I came in for my appointment at 9, DJ welcomed me in and had the car already running and warmed up! He set great expectations every step of the way, and was honest and clear with me. While we spent some time waiting he was great to chat with and so friendly! His customer service skills are phenomenal, and it's so wonderful to meet a salesman who cares about their customer. I would highly recommend anyone to see DJ for their next purchase. When we went to meet Ron, he was quite friendly at first, until I told him I was not interested in purchasing a service contract. He pressured me about why I would not purchase one, as if I was stupid for not doing so. I found it extremely unprofessional and inappropriate for him to try pressure me into it, and then shame me for declining. I am a salesman as well, and it was very disappointing that he felt that he needs to sacrifice integrity and customer experience in order to try to make a sale on the service contract. A no is a no, and shaming your customers just makes them feel like a dollar sign. I certainly felt that way to Ron. Overall, I had a good experience and DJ was amazing! But be weary of Ron. read more

I recently bought a car from Fisher Honda, and it was an awesome experience! The whole team was friendly and professional, especially my salesman DJ. He knew everything about the cars and answered all my questions without any pressure. DJ really listened to what I wanted and helped me find the perfect car. What stood out to me was DJ's honesty and transparency. He gave me all the info I needed without any hidden agenda. And even after the sale, he followed up to make sure I was happy with my new car. That kind of dedication is hard to find! I was also pleasantly surprised by the owner of Fisher Honda, who made it a point to personally connect with customers. The owner greeted me warmly and took the time to chat, making me feel like a valued customer. Their friendly and personal approach was evident throughout the entire dealership, creating a welcoming and comfortable atmosphere. It's rare to see an owner so involved and genuinely caring about their customers' experience. It truly added an extra touch of hospitality to my visit to Fisher Honda. Fisher Honda has a great selection of cars, and the dealership is clean and well-maintained. The finance department was quick and helpful too. Overall, Fisher Honda and DJ went above and beyond. If you're looking for a car, definitely check them out! read more

I am utterly disappointed and frustrated with my recent experience at this Honda dealership. After extensive communication and agreement on the price of a new car, my family and I were excited to finalize the purchase. However, this anticipation turned into dismay when, after a 30-minute drive back to the dealership, we were casually informed that the car had already been sold. The lack of professionalism and basic courtesy was startling. There was no prior notification, apology, or attempt to offer a suitable alternative. The overall attitude of the staff was indifferent and unapologetic, which only added to our frustration. This experience has not only wasted our time and effort but also significantly diminished our trust in this dealership. It's disheartening to witness such a lack of integrity and customer service in a well-known establishment. I strongly advise potential customers to reconsider visiting this dealership. Their lack of respect for customers and unethical business practices are reasons enough to stay away. **Conclusion:** This dealership's conduct was unprofessional and disrespectful. Their failure to uphold a basic business agreement, coupled with their poor attitude, has led me to warn others to avoid this dealership. Customer satisfaction clearly isn't their priority. read more

This week, I had the pleasure of purchasing a 2019 CRV from DJ at Fisher Honda. DJ was kind, not pushy, and genuinely focused on helping me find the best car for my needs. He patiently listened to my preferences and provided thorough answers to all my questions. What impressed me the most was DJ's responsiveness and willingness to accommodate my schedule. After test driving a few cars on a Friday, I continued to communicate with him via text the following Monday to negotiate and finalize the terms. This allowed me to make decisions from the comfort of my home without feeling rushed or pressured. During the trade-in evaluation of my old car, a concerning airbag recall was discovered. Without hesitation, DJ offered me a loaner car for the weekend to ensure my safety, even if I didn't end up purchasing a car from him. The folks at the service center were incredibly kind and made it super easy to get the loaner car in minutes! This level of care and trustworthiness made me feel valued and well taken care of. I am excited to have an upgraded CRV (upgraded from my previous '01 CRV)! I can't wait to take her on adventures to the mountains for skiing and exploring. Thank you, DJ, and Fisher Honda, for making this experience smooth and hassle-free! read more

My husband and I had the most pleasant car buying experience you could ever ask for! My husband got connected with DJ via text and were immediately discussing details of buying, and it was the most seamless process you can imagine! DJ was very timely with his responses with my husband via text despite him also handling customers at the store. He and my husband were able to negotiate terms through TEXT which is so unheard of, but DJ was a man of his word and made it known that he wanted to help us. We went into the dealership that afternoon and immediately we were greeted with so much kindness and enthusiasm for what he does. He really made the car buying experience so easy and effortless, and went above and beyond to address any of our questions or concerns we had along the process. My husband and I HIGHLY recommend this dealership, specifically DJ! You will not find anyone like him at any other dealership that will be engaged and committed to helping you as much as him. It was a plus that his demeanor is super chill and so personable. We are so thankful that we bought our car through him and will for sure recommend his services to our friends and family! read more

David R. My 2003 Honda Accord's front left ball joint broke last month after my car struck a large pothole. The car came to a grinding stop with the wheel turned outward leaving the vehicle disabled. I had it towed to Fisher Honda in Boulder. I bought the car there when it was new and I've always had the car repaired by their excellent service team. I called Honda Service Manager Harry Snyder and he came outside when the tow truck arrived. He personally assisted with installing an undercarriage wheeled-brace to help unload my car without causing additional damage. Service Advisor Jason Norman presented a timely and accurate estimate that included control arms, axle shaft, left front ball joint, bearing, stabilizer, etc. Since my car had almost 200,000 miles on it, aftermarket replacement Honda parts were recommended, which saved a lot of money. Jason also provided me with a Honda rental car for the length of the repair. This is a prime example of the high quality professional expertise and service that customers receive every day at Fisher Honda. read more

I had a fantastic experience at Fisher Honda, especially with salesman DJ. As a young girl, trying to buy a new car on my own, it has been an overwhelming process and from the moment i stepped into the Fisher Honda DJ was incredibly helpful and guided me through the entire process with genuine care. What stood out the most was there was not any sort of pressure; DJ truly understood the significance of this milestone for me and worked with my through every question and concern. Although I loved the Honda CR-V (Honda was always the car my family drove) I ultimately chose a Mazda CX-5 as it best fit my budget as a first time new car buyer. I still want to give Fisher Honda a shoutout for their impressive CRV lineup. DJ was thorough in presenting my options, ensuring I made an informed decision. If you're in the market for a new car, Fisher Honda, and specifically DJ, come highly recommended for their professionalism and their care for their customers. o read more

We went to Fisher looking for a used CR-V with specific features. We worked with Rich Moss, who said they simply didn't have what we needed. He did not try to switch us to something else and just said he'd let us know if they got something in that would meet our needs. Within days he let us know he had one, even before it was out on the lot, and came in on his day off so we wouldn't have to start over with someone else. Everything was smooth and easy. Fisher doesn't dicker and doesn't have hidden add-ons. We left with the car we had been looking for at a fair price, and have been very pleased. Everyone that we met was friendly and helpful. There is no question: we would go through Fisher again, and recommend them highly. (And if you get Rich, so much the better.) read more

I cannot recommend this place enough! Fisher Honda provided a truly great experience buying my first vehicle. Purchasing a car is inherently anxiety-inducing but in spite of that expected stress, I was overwhelmed with gratitude for how easy Franklin made the whole process. Not only was he knowledgeable and helpful in answering all of my many questions, he truly could not have been nicer. I also worked with Shawn for the financing portion and he was exceedingly helpful as well, readily answering any and all questions I posed. Overall, I could not have asked for a better first time experience for buying a car. I am so grateful for having chosen to do business with Fisher Honda. Thank you Franklin and Shawn! I love my new (used) CR-V! read more

I had the opportunity to work with DJ when buying my first car. DJ was a very professional, respectful, knowledgeable, and an overall amazing salesman. At no point did I feel as if he was pressuring, nor pushing me into anything. He had a wonderful persona that all car salesman should have. Even when it was close to closing time, DJ never had a sense of urgency to push us so he could leave and quicken the process. If you have the opportunity to work with DJ when searching for a car, I would highly suggest for you to reach out to him, and go through the car buying process with him. The entire process with DJ was smooth, quick, and highly enjoyable at all times. 10/10 experience and will work with him again. read more

I called his dealership inquiring about a car I saw online and luckily DJ answered I couldn't of asked for a better sales person he answered all my question was very patient with me I'm from out of state so I was able to make a deal over the phone I got approved and the next day I took a bus for a 7 hour trip to Denver and DJ on his own time and personal vehicle picked me up from the bus station and took me on a 40 min drive to Boulder to this Wonder dealership DJ and the finance team were great it was well worth purchasing my new car out of state they will be seeing me in the future for future business. read more

I give Fisher 5 stars b/c DJ, my sales man was great. Typically I'd choose an alternative mode to shopping a dealership, as I've had some less than great experiences in the past. However, finding the right vehicle used these days is tough and my broker wasn't getting the job done. So, I sucked it up and went. DJ was not only a great guy I really liked chatting with, but someone who helped me get the deal i wanted and made the process (which we all know isn't fun overall) smooth. Fisher was great, but definitely asking for DJ if you're going to shop there. read more

Everyone at Fisher Honda was exceptionally professional, courteous, knowledgeable, efficient, and helpful; Ethan and Claire particularly provided outstanding customer service! I travel to Colorado by car from Montana on business quite often, and I was nervous about where to have my first oil change service on my brand new 2024 CRV. I am so thankful and pleased that Fisher Honda took great care of me and my dog, and they serviced my vehicle ahead of schedule and took great care of my brand new Honda CRV. Extremely professional and courteous. Thank you! read more

As soon as I gave Fisher Honda a call they got back to me on the same business day. I was looking for a 2024 Black CRV EX-L which they had on the lot. Immediately, I got a call from DJ Hansen who is the most fabulous sales rep. He helped me navigate purchasing a vehicle as a young woman which is very difficult to do. He respected my voice and my concerns and worked very diligently to gain my trust and now Honda loyalty. He jumped through the hoops for me to get me the car I needed! If you need a vehicle, call DJ up. He will get you taken care of. read more

Thank you to Mark McVicar for making our car buying experience such an enjoyable one. I appreciate so much how patient and knowledgable Mark was. He answered all of our questions and took time to make sure that we got the car that was just right for our needs. I highly recommend Mark if you are looking for someone to help you. Everyone we have encountered at Fisher Honda has been great. Thanks also to Ron Samoray in the finance department for doing an excellent job of explaining all of our options to us so thoroughly. read more