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Fish In The Box

4.5 (491 reviews)
Open • 11:30 am - 2:00 pm, 4:30 PM - 8:30 PM

About Fish In The Box

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FISH IN THE BOX ATMOSPHERE

What's the vibe?
Casual
Moderate noise
Outdoor seating
Good for kids

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Recommended Reviews - Fish In The Box

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Ray N.

We got this delivered, and my god it was tasty. Normally I would be salty about spending money on delivery sushi, but Fish in the Box is totally worth it. I got a mixed box: everything was super fresh and delicious, and the variety was striking. The salmon was rich and buttery, and nicely flash broiled on one side (raw on the other). The scallops were decadent and adorned with a little black truffle, which gave a nice umami flavor. The ebi was sweet and tender, and the fried shrimp head was crispy and salty. I could not stop commenting on how good it all was as I ate it.

Jacob C.

Never had yogurt sauce on my poke before but I can say that I highly recommend it. I wish they put more truffle oil on one of my bowls. Other than that, it was great

Salmon zuke box ($24-28). Toro toro roll ($18-22) Regular vs doordash prices
Johnny A.

The boxes look cool and the portions are generous. Sadly, I think this is the first time I've struggled to finish some salmon sashimi because some pieces had harder/firmer texture, almost like chicken. I usually don't like chewing sashimi like that, so it's definitely not melt-in-your-mouth fresh type of fish. Order is nicely packed, ordered via doordash.

Deluxe box (lite, serves 1 person)
Elvi T.

Ordered delivery on DoorDash and I don't know if this is the regular serving size or it's because I placed my order just 10 minutes before they closed but wow generous serving size and delicious fish - great high quality ahhh!! Fish in the box (lite) for $38. Great value imo

Jojo P.

My hubby did well for Mothers Day this year, he ordered from Fish In The Box and we had a picnic at GGP. The quality of the fish was excellent and the presentation was very camera friendly. He ordered online and we did a quick pick up since the place is pretty small. Recommend: - The Deluxe Box with ikura, scallops, negi toro, real crab, salmon toro over rice. - Black sesame milk with Matcha Cream Top Just ok: -Fish in the box (yuzu) truffle

Deluxe
Michelle L.

Great sashimi fish box with fresh, high-quality fish and delicious flavors. I really like the variety they include (Ikura, Hokkaido Scallops, Blue Fin Negi Toro, Amaebi, Real Crab, Salmon Toro Over Rice). The deluxe box ($53) is definitely enough to share, so it feels worth the price even though it's high. When I visited around 12pm on a Saturday, quite a few items were already sold out, so it's a good idea to come earlier for the full selection. The shop itself is tucked into a small corner with limited seating and parking, so it's better suited for takeout.

Uji Matcha with Blueberry ($7.50)
Rheanna C.

Fish In The Box is the best place to go to when you're craving sushi + matcha combo! We stumbled upon this place one Friday evening and we were lucky to find street parking right in front! The inside is honestly super small with only about 3-4 tables but it seems like a lot of people get their food to-go from the amount of people coming in to pick up! As you enter, you order through an iPad kiosk and so we decided to get the Deluxe Box ($52) and Uji Matcha with Blueberry ($7.50). I was honestly super surprised that BOTH the sushi and matcha tasted high-quality and crazily delicious! I didn't really like the blueberry in my drink since I felt like it took away from the matcha flavor, but the matcha itself was the real star of the drink! It was very umami and I loved that the matcha wasn't grainy at all! As for the sushi box, I normally don't finish them but I ate every single bit of the Deluxe Box! I love that the presentation is of the sushi is pretty and that there wasn't too much rice either! I also think that their pricing is very reasonable because I've seen other places that are more expensive, but not as high quality as Fish In The Box! If you're not interested in something as big as the deluxe box, they have miniature box options as well as sushi rolls! Fish In The Box has genuinely been one of my fave SF finds this year and I'm looking forward to the next time I come back!

Tara A.

Recently I ordered the deluxe box lite through doordash and it was DELICIOUS! The fish was super fresh and the rice was also perfectly seasoned. The lite box serves 1 person and includes Ikura, Hokkaido Scallops with truffle oil, Negi Toro, Amaebi, Real Crab, Salmon Toro Over Rice. I would definitely order from Fish In The Box again.

Strawberry milk with Matcha cream top
Elaine G.

4.5 I am always looking for good fish boxes and matcha, and this place caught my attention. I ordered from the kiosk and sat at a table. I believe there were QR codes at the tables as well, but its ok. The workers knew where I was anyways :) Items came out pretty quickly and they were friendly! I got the strawberry milk with matcha cream top, deluxe box (for 1), Toro Toro Roll, and Bonky Roll. I was pleasantly surprised with how good and creamy the matcha was!! The deluxe box was really good, and presented nicely! I loved everything in the box, all the flavors complimented each other. The toro toro roll was good as well. My least favorite was the bonky roll, but it's more of a me thing as I am not a fan of spicy tuna, but my bf enjoyed everything, so more for him! They have a few tables inside, can fill up quick when it gets busy/might have to wait.

Build your own bowl
Sara S.

I'm really glad that we waited until they reopened again at 4:30 so we could can finally give them a try. We ended up ordering for takeout and the pickup process was pretty easy, and the pick up time was accurate. The inside also looked really cute too so I'm definitely looking forward to dining in next time. We ordered the build your own bowl, and it came with white rice, salmon, unagi sauce, spicy aioli, imitation crab, seaweed salad, fish flakes, and some pickled veggies. We also ordered the salmon zuke box, and it came with fresh salmon over rice and on the side they put the egg yolk that you put over it. Everything paired really well together and tasted so fresh. Overall, everything was so delicious, fresh and well prepared. We'll definitely be back!

Toro Toro Roll
Maddie L.

Ordered the fish in the box lite and a Toro toro roll to share with me and a friend. Toro toro roll: kind of pricy ($22) but honestly so worth it! The fish was so good and melts in your mouth. Also love that it comes with real wasabi! Fish in the box lite ($38): all the fish was super fresh and good quality! They gave perfect amount of rice and appreciate the soy sauces that comes in mini syringes. Overall, very happy with the sushi and would def try again. The shop is quite small with limited seating but has nearby parks to sit and picnic with.

Deluxe box (lite, serves 1 person)
Chloe C.

SOOOOOOO good! Ordered off Doordash, and it was so good i ordered it two days in a row. i ordered the deluxe box lite which comes with a row of crab, ikura, scallop, salmon belly, and negitoro. The fish is great quality, and there is a good variety and value. it came with special sauce and wasabi. delivery was quick so i didn't get to experience the service nor the restaurant interior, but if im in the area to try i will definitely stop in. will definitely be ordering AT LEAST ONCE per visit from now on when i am in the area!

10/10
Lisa E.

I'm so glad I got to try this place!! They have all the things I love! Sushi and matcha. Everything was delicious. I loved the sushi so much and the matcha was so perfect!! It was definitely one of the best meals I've had in SF. Can't wait to visit again when I come back! Service was great too! I ordered for pick up for a later time and they got my meal out earlier than expected!!

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Fish In The Box Reviews in Other Languages

Ask the Community - Fish In The Box

Did Fish in the Box remove the chicken katsu curry and all sushi burritos from the menu? These were my two most ordered items.

They did removed the chicken katsu curry. However, they didn't completely remove sushi burritos, it's just appeared to be a different form. Now they cut them into 8 pieces and renamed name them as "futomaki"

Did this place used to be called amitis? If so, any reason for the name change that can given? Just curious.

Hello tomo san. Yes we did change our store name. We also add some new items to the menu. The new name is more relevant to the menu. We are still under same ownership and we still serving most of the item that we used to serve. Thank you for asking

Indoor dining available?

Yes, indoor dining is available. And check in on yelp will get a free passion fruit green tea :)

Don’t See Your Question? Ask Away!

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TLDR: When you're at the heart of Japan town, you have to embody the nation in all the good ways…read more Kui Shin Bo, embodied the nation's backbone of being average to above average in multiple things. This place covers many of the basics (rolls, ramen, tempura, yakisoba, teriyaki, unagi). I really only see it as a jack of all trades, but a master of none. It doesn't mean that this restaurant has no place in Japantown, but it doesn't inspire confidence when it's located in an isolated region of the mall with less foot traffic, while its competition on the other wing has lines longer than the location's capacity. Black Garlic Ramen: It's always a mystery to me how black garlic improves a bowl of ramen. My expectations, however, remain the same. How thick is the broth? How clean is the broth when consumed? What is the quality of the chashu? Do I get enough noodles? I think the best part of this meal was the amount of soup they give, and the chashu was very good. It sucks that the chashu is tiny, but they did very well. I feel that the noodles were those wholesale ramen noodles that were portioned, and the garnish was fine. The broth was okay, 3.5-ish stars in terms of taste. Dynamite Roll and Volcano Roll: I think it's a problem if I have trouble identifying which is which. I can tell you that both are good enough to try, and the Volcano Roll comes with raw fish. Both come with a good crunch and a good sauce, but like most Japanese places that lean heavily into the rolls, good luck finding out what you ordered and what you just ate. Ambiance: Very classic Japanese. They're really at their best to convince you that you're in Japan. It may get tight during a busy day though. Service: Standard. You order, your water gets refilled, you pay, you leave.

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Domo - Daddy Roll @colorful.eats

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1.1 mi•Hayes Valley
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Tenroku Sushi - Unagi Roll

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Conveyer belt sushi for the win!…read more I came here last minute because I needed somewhere quick to eat and I was by myself, so luckily there was one seat left (during busy dinner time on a weekend, no less - other places had long waits) Here in America the conveyer belt sushi places haven't really impressed me, but being that this one is in Japantown, it's pretty decent. If there isn't something on the conveyer, you can always ask for it. They were cutting up real, whole fish so you know it's fresh at least. Service was great, super quick and the "chefs" were responsive. The menu is nice, with lots of drinks to choose from as well. Cuts were not authentic but still meaty. Pricing can be on the higher side, depending on what you like. But others have mentioned it can be cheap as you like or expensive as you like at places like these, as they are priced essentially by the choice of fish and how it's prepared. Atmosphere was lively for a weekend night, but I have been here during the week as well when it's less busy. It can be tight if it's full (get to know your neighbor!) but it's more than adequate. Always a fun experience and I have , and will be back.

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Fish In The Box - poke - Updated October 2026

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