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San Diego, CA

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First Financial | Personal and Business Services

4.2 (6 reviews)
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8 years ago

I was denied a loan even though they claim to serve people with low credit scores. Deceptive advertisement on their part.

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Maureen Martin - HomePlus Mortgage

Maureen Martin - HomePlus Mortgage

(176 reviews)

Mission Valley

As a first time home buyer I was apprehensive about the whole process and totally clueless where to…read moreeven start. We just closed on our first house last week, and I feel SO FORTUNATE to have found Maureen!! She is a mastermind of the mortgage lending process! I don't think I've ever met someone who is so hardworking with such high standards. Even better, Maureen upholds the same high standards for every one else involved in the lending process (escrow company, lenders, realtors, etc.) and she is constantly 2 steps ahead and prepared for anything, with a back up plan "just in case" to ensure everything goes through seamlessly. As a first time homebuyer initially unfamiliar with the process, I now know I threw a couple curve balls and Maureen didn't even bat an eye. As if all that wasn't enough, I also had no idea where to start when looking for a good realtor. Maureen suggested a few she has worked with in the past that she thought were really good, and she did not disappoint. I ended up choosing Melissa Tucci as my realtor, who was just as amazing as Maureen, and the two of them working together turned into an unstoppable powerhouse that could move mountains and get a deal done! If you're looking for a mortgage broker who will take care of you like family and go above and beyond, look no further. You will not be disappointed!

A Dream Realized in 18 Days - Thanks to Maureen Martin…read more Words can't fully express the gratitude I have for Maureen Martin of Homeplus Mortgage. From the moment we began our home-buying journey, Maureen showed herself to be an absolute powerhouse--a strong, focused businesswoman who brings unmatched professionalism, compassion, and commitment to everything she does. Maureen isn't just about numbers and paperwork--she's client-centric to her core. Her dedication, responsiveness, and fierce determination made us feel supported every step of the way. When I finally met her in person, I immediately felt her radiant energy and warmth. Her aura and spirit are something truly rare--she's one of the most special, genuine people I've ever had the pleasure of meeting. Thanks to her tireless efforts, we went from placing an offer to holding the keys to our new home in just 18 days. That kind of turnaround is almost unheard of, but Maureen made it happen. We are forever indebted to her for not just helping us close on a house, but for helping us secure our dream. If you're looking for a lender who is not only masterful at what she does but also deeply human in how she does it, look no further. Maureen Martin is a godsend.

The GreenHouse Group - Jesse Ibanez and Jeremy Beck of The GreenHouse Group, combining real estate and mortgage strategy to help San Diego clients move smarter.

The GreenHouse Group

(445 reviews)

Normal Heights

I honestly couldn't have asked for a better experience buying my home…read more From my very first conversation with Jesse, I could tell he was a go-getter and a great negotiator. He was friendly, down-to-earth, and confident without ever making me feel pressured. That was a big reason I decided to go with him. Then I met Desiree, and she was just as amazing. She was so sweet, easygoing, patient, and genuinely enjoyable to work with. I got to tour all the homes with her, while Jesse was working behind the scenes, giving us his expert advice, thoughts, and strategy along the way. I felt very safe and trusted them instantly because they really worked for my best interest. And when I say we looked at houses... we LOOKED at houses!! We toured MANY homes in such a short amount of time and they made it happen for me and worked with my schedule to accommodate my time. We submitted offers, backup offers, multiple offers, and went through all the ups and downs that come with trying to find the right home. Then one day... BOOM! The seller accepted our offer! Not only did they help me get the house, but Jesse and Desiree were able to negotiate a huge discount for me, along with credits toward closing costs. That made such a difference, and I'm incredibly grateful for how hard they worked on my behalf. Throughout the entire process, they were supportive, helpful, responsive, and always there whenever I needed something. But honestly, what stood out to me the most was that it never really felt like I was working with real estate agents. It felt like I was working with old friends and family who genuinely cared about helping me get into my home, and now they're friends to me. Much love and respect to them And when we finally got the keys , they even surprised me with some really thoughtful little gifts, and a surprise at home. Such a sweet way to finish an already amazing experience. So, thank you, Des, for being so patient, kind, and easy to work with. And thank you, Jesse, for being such a great negotiator and for always having our back throughout the entire process. I truly appreciate everything you both did for me, and I'm so happy I chose you guys to help me through one of the biggest purchases of my life. Thank you, Jesse and Desiree! If anyone is looking for a real estate team that will actually be there for you and make you feel like more than just another client, I'd definitely recommend giving them a call!

I rarely if ever write reviews, but Jesse, Lori, Lex, and Renata made my home selling process as…read moresmooth as I could have imagined. I give them the highest rating possible for their care, responsiveness, advice, and attention to detail. I would also note that some people say they will treat your money like their own. But Jesse lived it...fighting harder than I was for seemingly small amount of money...he's a hell of a negotiator! I highly recommend Jesse and the Greenhouse team if you're looking to buy or sell.

California Lending & Realty - Real Estate Agents Near Me
 
 Real Estate Agents - Mortgage Lenders - Mortgage Brokers - Real Estate Companies - Realtor

California Lending & Realty

(31 reviews)

Mike, Mike, Mike! We cannot recommend him enough, and it's a testament to his expertise and care…read morethat we've worked with him for not one--but two home purchases! First, he helped us find and buy our very first townhome, and six years later, he guided us to our dream primary residence. What makes Mike truly exceptional is not just his depth of knowledge in real estate, but also his expertise as a lender. He took the time to ensure we understood every aspect of our loan--not just the numbers, but the strategy behind choosing the right terms for our long-term goals. Beyond that, he helped us think outside the typical inspection process, connecting us with specialists so we had a complete and well-rounded understanding of the home before making such a big decision. Mike is remarkably patient, always available (even for early-morning calls or late-night questions), and his approach is refreshingly thorough and considerate. He doesn't just want to close a deal--he genuinely cares that his clients make smart, well-informed choices. If you're looking for someone who is as knowledgeable as they come and has an unmatched commitment to your best interests, Mike is as patient, caring, and knowledgeable as they come.

Michael was our mortgage broker and he went above and beyond that role! He took the time to run us…read morethrough a crash course on loans, offered us advice and referrals for home inspection, helped coordinate, and was always on top of things, doing whatever he could to help us in our home buying journey. Highly recommend.

Cardinal Financial - For licensing information, go to:
 www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/66247

Cardinal Financial

(66 reviews)

Point Loma

If I could give a million star rating I would!!…read more We had been applying with one lender and another since January 2022. Some of the initial lenders would make the initial contact and then drop us off their radar and from the others we would simply not hear back from them. After some online searches I found Anita and her team. I submitted an inquiry and Anita quickly reached back out to me, ensured that her team would take care of us and let me know that I could call her or her team with any questions or concerns we might have. I immediately realized that her team would be the lender that would get us ready for our home search. We began the underwriting process and their dashboard made it extremely easy to upload and sign documents. Very user friendly! I had a ton of questions and would keep reaching out to Anita and she would gladly provide her recommendation and feedback. After about a week or so, I had reached out to her again and let her know that we needed a new agent and then she recommended us to an amazing realtor, Veronica Morin. We went on one day of showings (it was a Monday). Then, that same week on Wednesday, we submitted an offer on a house and by Thursday of the same week we were in escrow. I give credit to Anita's team which had us ready to close escrow in 17 days and also Veronica's constant communication with the seller's agent for getting us our home in such a quick and painless process. Special shout out to Anita's team who would constantly call for updates and reminders to help us stay on top of our escrow process! Really appreciated that I could call them for any updates and go the extra mile to ensure nothing got delayed with escrow. If we wouldn't have documents or something was missing, he would make the necessary calls and get the ball moving again. Truly appreciate Cardinal Financial for taking care of us the whole way through and not just seeing us as another job. My wife and I extremely recommend them for your home buying needs!

Where do I even start?!? First and foremost Anita and her team always knock it out of the park and…read morego above and beyond what is expected! Secondly, this is the second time Anita and her team have helped us with our home buying mission! With our first home it seemed so fair fetched but somehow she walked us through it and made home ownership a reality! Now 3 years later as we looked for our forever home, Anita was right by our side, making our dreams come true! I am a worrier by nature and Anita and her team were able to walk me through ever step and answer ever question no matter the time or place! Words cannot express my gratitude to this amazing team and if I had to do it all over again, I wouldn't change a thing. If I ever need to buy another home (hopefully not in the near future), I know Anita and her team will be there to continue to support me!! If your looking to buy or refinance, this is truly the team you need to turn to!! Thank you so much for putting up with my crazy, calming me down, helping me understand and getting me through ever step!!! Forever grateful !!!

First Financial | Personal and Business Services - businessfinancing - Updated October 2026

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