It looks small but it packs a punch. There was a lot to pick from. The selection is huge. I'll…read moredefinitely be visiting there again. The prices were great too!

Picked up a great piece from here for a good deal. Staff was very helpful. Look forward to coming…read moreback soon.

We walked in and were greeted by Rachel (the owner) and she was so helpful and so kind right off…read morethe bat. We also loved how beautifully her shop was set up. Plenty of walking room while also having so much to look at in her space. Everything from jewelry to art, notebooks and glass cups, you will find something truly special for yourself or for a loved one. The prices were incredibly reasonable, definitely worth every penny for such great products. I will be recommending this place over and over again not only for the amazing selection but for the amazing customer service.

Broad variety of crystals, willing to work on special orders if they don't presently have it in…read morestock. Very friendly and knowledgeable employees. Reasonable pricing for the crystals, as well as for their interconnected Jewelry store (with a number of unusual products.)

Easily the COOLEST place in Medway! You will be astounded at just how many absolutely AMAZING…read morethings are in this shop. Janet is a wonderful person with a great personality and you are getting top tier customer service here EVERY time! My problem when I go here is NOT finding something cool to buy - it's finding TOO MANY cool things to buy. Need a handbag? She's got them. Need specialized homeopathic honey? She's got it. Want to buy some custom made wire wrapped jewelry for a special occasion? She's got you covered. Need to get some REALLY amazing crystals, minerals or fossils? You guessed it - you'll find them here. Candles? Sage? Tarot? All here. Just check it out - it's an amazing place - Medway is lucky to have this shop - just GO - don't walk, RUN to Zelda's!

All you Crystal lovers will love this store! I have been 2 times and I love it. Crystals I have…read morenever seen in a large size variety. She has bath salts, soaps, jewelry, a sale table, tarot cards. She will make jewelry for you. Incense cones and regular incense. So much stuff! Lots of space to park. Great prices. You should take a ride and check it out!

While wandering and never lost, I find myself walking down the little nook slash bend at the bottom…read moreof River St. Though the buildings are beautifully and enticingly empty and abandoned, I never shade away from one of the few stores left on the historic block. I have never been disappointed with a purchase or glance around the store. It's a difficult time entering into a gem of a warehouse like this, especially if you happen to be "browsing" or "just looking" when you really know that you weren't prepared for the treasure you'll come across that you never knew you wanted to need. Bracelets and necklaces can be custom fit, based on which crystal glassware or gem you want to feel for the day. You also have the ability to create your own accessories to your own desires or custom design a bracelet for a friend, loved one. While the prices are more than fair, if you know what you're looking for and at, you may even come across a hidden treasure so original, you find yourself setting time aside in the future for yourself and friends to travel the river's edge for some rocks and jewelry.

A hidden gem in Troy! The owner, Theresa is one of the most talented designers I've worked with…read more She has an impeccable eye for finding quality merchandise from all over the world. The store has a unique selection of gems, gifts and offers great prices as well as wholesale (provided proof required). As a known traveler this is my favorite store and I buy all my family gifts from here!

We've stopped by this place several times prior to this visit & we always had a great time. It's…read moreour stop whenever we go to the Quabbin reservoir for a nature fix. They have crystals, gemstones, smoke bundles/incense, candles, statuary, religious goods/gifts and much more. The prices are reasonable and you can find a little gift for yourself or for others on a budget. I love their selection of votive candles in the back & left with three. I also grabbed a couple gemstone friends & my husband gifted me with a new big Our Lady of Guadalupe/Virgin Mary statue. He got himself a new set of tarot decks & a rainbow Chakra candle. We'll keep this place in mind every time we're over there. In the age of online ordering/Amazon I still prefer to buy in person especially for items like these & from local businesses.

Recently moved to Ware! Checking out the local stores that remain in Ware! This store is absolutely…read moreadorable! Has quite a variety of different things. A little bit of something for everyone! Love just wandering and seeing the fun things offered! If you happen to be in aware pop in and support the local shops !

Super nice guy helped me fix my necklace that would've otherwise been unrepairable very…read moreknowledgeable and willing to go above and beyond to help cant recommend enough!

My first time at Aurora Jewelers, and I was there just to drop off something to get engraved for a…read moregraduation. I met Jimmy, and we nerded out on the Star Wars item I had - we talked for quite awhile about what I wanted on the item and our families. What a nice guy! A few days later I get a text telling me it was all finished. It looks great and I am so happy to support a local business with such amazing customer service! (And while I wasn't in the market right then, he has some beautiful rings in the store)

Mr. Stone and his wife came to our senior center in East Longmeadow in November of 2025 to purchase…read moregold and silver. He and his wife were very professional and extremely polite to all that had appointments. He did not force anyone to sell their valuables. He offered a price and if that was acceptable to the customer, the transaction was made. His wife worked alongside him helping to keep everything running smoothly. Never once did I get the impression that her role was to distract in the process. She was kind and most helpful as Richard was. I have not been to their shop in Northampton but the experience was a positive one overall. Richard did explain at the beginning that offerings would be made in the price of gold on the day. He saw over 20 people over a two day period, and many left with a check written in the spot.

This guy is a pirate. He won't let you get a price somewhere and then come back. He won't tell you…read morewhat his commission is on scrap gold, like any reputable dealer will do. Anywhere else will be better.

Excellent, well stocked store that has a great variety and reasonable prices. Definitely a must…read morevisit anytime I'm in Northampton!

Wonderful atmosphere and selection! The staff has never been anything but sweet and very helpful…read more Always smells great. Love the way they lay out their selection of crystals and the thoughtfulness of the information signs. Great selection of jewelry, such a bright spot in Northampton. Very glad you exist!

TLDR: Great variety (of rocks!), quality and prices!…read more I'm not sure why this shop doesn't always appear in the searches, but I'm so glad I found it! Limited hours (maybe you could call ahead), but well worth the drive/wait. Amazing variety of polished and rough minerals! They had trays of polished stones that you'd expect to see at any gem or mineral shop, a couple of containers of slabs (about the size of your hand), and lots of rough minerals. There was a section of "local" rocks too! Best selection of petrified wood I've seen in Boston/Nashua area. They also had some jewelry; I think he might make some of it. I've been to a lot of these kinds of shops lately, and this is my favorite. Compared to other shops that carry rocks/minerals, it was missing fossils, beads, metaphysical stuff... but the quality & prices of what they do have (rocks!) was far better. Best prices I've found yet! Some items have prices marked, but others are sold by weight - with a few exceptions that are average priced... it's very, very affordable. Most other shops charge about 2-3x more for the same thing. There was also an option to "build your own bag" of polished stones, which would be far cheaper than other places for the same small, polished stones. There were also a few nice pieces that were just for display. Fred was really friendly and knowledgeable. He showed us some of the more interesting specimens of what I was looking for, and he told us about some places people go to find/mine minerals. In the time that I was there, I saw more customers here than at other shops in the greater Boston/Nashua area, and I can see why.

Just the sweetest little shop. Beautiful property, amazing selection & SUCH a kind and personable…read moreowner. We called off-hours and Fred was quick to answer, super flexible and happy to accommodate us for a visit. His prices are reasonable, he is so knowledgeable and genuine. A highlight to our weekend getaway and definitely someplace we will be returning to on our next visit to VT. Thanks, Fred! Note: if the Saturday hours don't work for you, definitely give Fred a call. He is more than happy to meet at a time that's convenient for you - even if it's just to browse!!!