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    DOGMA

    3.7 (57 reviews)
    Closed 7:30 am - 7:00 pm

    Services - DOGMA

    Bath and groom only

    DOGMA Photos

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    Reviews With Photos

    His left side is longer.
    Enzo M.

    I've been a customer and an advocate of Dogma (even got my neighbor to use daycare) even before their doors opened. The groomer, Shiro, had been grooming my dogs for a few years now. I love him and still do! So this is not meant to be a scathing review but rather a note of disappointment. Never before has it happened that my dog's haircut came out uneven. Never. So when I noticed the cut I emailed them so Shiro can even it out. Nina informed me that they allow only 1 week for clients to return free of charge but they offered me a few days during the week. I wish I had noticed it sooner. Unfortunately, my work schedule didn't allow for that. So I asked for a discount on the cut since it wasn't really what I paid for. Since I've been Shiro's customer for several years, I was hoping for a favorable response. Instead, I received none. My dogs stopped using their daycare and boarding over the years as their policy has become, what I felt was, less accommodating and inflexible despite yearly price increases. There is no discount whatsoever for multiple dogs. Also, there seems, to me, a revolving door among the caregivers which surprised me at first. One time my dogs boarded, I called to tell them I was stuck in traffic from JFK only to find out that they had a 15 min grace period otherwise I would be charged an extra day. Also, there is a fee for administering medication per instance. While I understand Jun ultimately has a business to run the reasons I supported Dogma have faded. The straw that broke the camel's back was the non-response. It felt arrogant and dismissive. Dogma's business seems to be doing well so this review will not cause any defection. I must emphasize that this is neither a rant nor meant to bad mouth Dogma or Shiro. This is a statement of how my last experience made me feel. For those who use Shiro please continue to do so. Just be aware of the fine print. I wish I didn't have to assign a star to publish this. Since I can't, I'd have to assign what I think is appropriate for my experience. Shiro may have lost a long-time customer to no fault of his. Unfortunately, my business doesn't seem to matter much to Dogma anyway.

    My dog being separated and forced to watch the other dogs, as if this would help settle her down???

    I went to them for daycare and do not recommend this place. I heard they made their business in grooming and are great at grooming, but have little experience in dog care. There were 40+ dogs put together in a pen and never given any water. I watched on the video that they separated my dog, but when I went to pick her up they said, "she did great." When I finally pressed them, they told me my dog was nervous and they were afraid that she was going to attack another dog, which is hilarious because my dog has never once ever even nipped at a dog. I don't trust these guys and think they are taking advantage of the pandemic puppy boom, without giving their staff proper training

    These two photos were taken between 1am-7am where the dogs were completely left in filth with the lights on, unattended on concrete.
    Julianne W.

    This update is in regards to boarding and grooming. I've thought a lot about posting this publically and updating my once glowing review of DOGMA however recent events and being a responsible dog owner who understands the need for my dog to be in a safe environment, I need to amend my experience here. It seems that DOGMA has become very overcrowded recently and this has caused the quality of care for their dogs to drop. On New Years eve we boarded our sato rescue dog. Being worried pet owners we frequently checked in on the cameras to see how she was going and to be honest... what we saw was horrifying. Over a period of 6 hours from 1am-7am these were the issues. - For some reason my dog along with about 5 others was sectioned off in an area where there was NOTHING for her to sleep on but a cold concrete floor, and I don't care how good your heating is - Concreate in December in NYC is freezing. No beds, no blakents. Nothing. I understand they have an "open sleeping policy" but this should involve access to a soft surface. - There was filth everywhere that had been left in that state for at least 7 hours. They had not been checked in on. (see photos) - A toy that had been destroyed and was scattered all over the floor has been moved into a pile but not cleaned up. This is a significant choking hazard especially for smaller dogs. - The very bright flurocent lights had been left on causing all of the dogs to be full awake and alert throughout the whole night. We frantically called DOGMA to tell them we could see the state of the place on the cameras and we were very very concerned. The girl I spoke with (the night shift person) said at the time I called her she had been "very busy with dogs downstairs". I have attached a photo from the cameras of the downstairs area at that time... Completely empty. Eventually we could see her cleaning the area. We emailed and called the management as we were away for another night and this would mean out dog would have to be there. To their credit we sent them the photos and they seemed concerned and on the second night turned the lights off and made sure no dog was locked in the concrete area without something to sleep on. However we were charged in full for the experience ($100 a night for a square of concrete and zero hours of sleep) and to this day I have not been contacted by the owner and at the very least apologized to. After this experience we decided to not send our dog back there for awhile but we would still have her groomed there as our past experiences had been great. However this experience, was again not. It took over a month for them to have an appointment time which is fine, great for them to be so busy! However it was fairly obviously they did a rushed and careless job of my dog this time. She was buzzed very haphazardly, and unevenly. A completely disappointing and different experience from the same time last year. That will be the last time we send our dog to dogma which is incredibly disappointing. Its sad to see somewhere that was once the best in NYC drop their standards so significantly.

    Bad hair cut

    I used to like this place, but I won't be coming back. When people in the dog park comment on how bad my dog looks I'll be sure to mention where she was groomed. Would like your dog to be asymmetrical? I won't be coming back, and suggest you look elsewhere.

    Aurora after hair cut
    Christina Z.

    Great experience. Friendly service and our Goldendoodle looked beautiful after her trim

    Romeo

    I couldn't be happier with Dogma. They take such good care of my little boy Romeo. He is part of their family. I feel great about my day because I know what good hands he is in. I've been sending Romeo for Daycare, Boarding, and baths from the time they opened. They really do go the extra mile.

    Happily exhausted after a day at Dogma!

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    2 years ago

    Great and attentive staff. Never disappointed. Always get a prompt response and their dog grooming services are the best!!

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    1 year ago

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    8 years ago

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    8 years ago

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    Jun T.

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    4 years ago

    My dog looked beautifully groomed and the staff was a pleasure to work with. I highly recommend Dogma for your pet's grooming needs.

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    6 years ago

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    6 years ago

    Amazing place! We take our pup here for day care and grooming. Great communication and atmosphere!

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    Page 1 of 2

    Ask the Community - DOGMA

    Review Highlights - DOGMA

    Thank you to all, and to Jun, who created this place (and now a new brach called Dogma Garden in the East Village!).

    Mentioned in 7 reviews

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    Addison the Dog Walker  - Dog Walker Extraordinaire, Chelsea, Hell's Kitchen

    Addison the Dog Walker

    (34 reviews)

    Theater District, Hell's Kitchen, Midtown West

    I just met Addison the Dog Walker at Joe Coffee. I thought the dog was his simply because of the…read moreway he interacted with the dog and the dog with him. I chatted with him for a few minutes and he generously shared his thoughts and tips about the competitive business of dog walking when I asked him for that advice. It was a great conversation and I felt strangely compelled in that moment to write this review and snap a pic to capture the moment. Thanks for the chat, Addison. I believe any Chelsea or Hell's Kitchen dog would be lucky to have you as their walker!

    Addison has been walking my beloved girl, Molly, for the past few months, and we couldn't be…read morehappier with him. I had had a dog walker who was super unreliable (cancelled on me last minute, lost my keys twice), whose boss nickel and dimed me for everything, without taking any responsibility for any of their wrongdoings. Addison is extremely reliable and communicative. He walks Molly in her group five days a week while I'm at work. I was hesitant about her walking in a group before, but he never walks too many dogs at once, and brings his helper if needed. He sends me plenty of photos, and it's clear that she's having a blast! He really learns their personalities and tells me how she's progressing on her walks and in the group. You can tell that he cares for each individual dog so much! What a relief when I'm away at work every day.

    BluePearl

    BluePearl

    (606 reviews)

    Hell's Kitchen, Midtown West

    Special thank you to staff Celine and Kiki Neuro texts for…read moretheir loving kindness to our cavalier who endured terrible disc pain related to lower back disc herniating A special thanks to our neurologist DR. VO Whose compassionate care saved my dog's life and made it so that she didn't need tricky L7 S1 surgery Special thanks to Josh at the reception desk who handled our situation with utmost compassion. Most special thanks to my husband who pays monthly trupanion insurance fee. The insurance was very good and coveted 15,000 out of 17,000 bill. Blue pearl accepts trupanion. Trupanion always comes through in emergencies!!! Other insurances are not as readily accepted and the patient's family has to lay out money at the time of service. This hospital called 2 to 3 times a day with loving updates. I called in the middle of the night and special thanks for nurse Erica for calming me down. My husband and I are anxious pet parents. This hospital saved our dog's life. Thank you Dr. VO She put the baby on life saving steroids to avoid surgery and my baby finally got relief from blood curdling pain. Thank you to all staff at blue pearl Thank you Dr. VO

    The entire team was wonderful to deal with. I had do bring my dog Tucker in for an unknown issue…read morewith his liver and he ended up staying two nights and was given excellent and compassionate care. Steven, Dr. Lee and Dr. Williams were all very kind and informative and my Tucker was cared for incredibly by them and all of the nurses. Everyone from the front desk to all the care team were a pleasure to deal with and kept me informed on exactly what was going on and what care was recommended along with the price. I appreciate how upfront they were with what was needed and the cost and that their priority was seeing that Tucker received the care he needed.

    Follow My Lead

    Follow My Lead

    (14 reviews)

    Upper West Side

    Dog trainer Phyllis Couvares, founder of Follow My Lead, is well known on the UWS--and for good…read morereason. She is not only knowledgeable and experienced, but is warm, kind, generous with her time and attention, and truly invests herself in guiding dog owners to enable their dogs live their best possible lives peaceably together. We reached out to Phyllis for help with our very enthusiastic (some might say maniacal!) young puppy, who was not progressing as well as we'd hoped based on our own training methods. We realized we needed help--so Phyllis was our go-to expert. We arranged for a 3-lesson pack of sessions held at our apartment and also outside, each about a week apart. Each time, she brought new insight into our puppy AND into our ways of working with her. She is very attuned to small nuances in human and dog body language and tone of voice that, with practice, can redirect a bad habit without harsh or needless punishment. She is a strong proponent of positive reinforcement, redirecting "naughty" behaviors, and adjusting strategies as needed. And our pup loved and responded beautifully to her! Thanks to Phyllis, our puppy is now listening and learning better, making more progress than she had made with us alone, and is growing into the sweet, smart, and lovely pet we dreamed of. I highly recommend her for any of your dog training issues. WOOF!

    Phyllis is the best, most reliable trainer in UWS! Our…read morecrazy, wild puppy learned so Much and got much better after each session with her! She's very gentle and kind, you could not go wrong with her!!

    Shelby Semel Dog Training - Brisket's puppy K graduation from Shelby Semel's training

    Shelby Semel Dog Training

    (96 reviews)

    Midtown East

    I cant say enough good things about this company, and specifically, working with Warren. If you are…read moreon the fence about booking a private training package--do it. It is 100% worth it. Before starting our sessions, I was struggling with an over-excited Golden Retriever puppy. I had reached a point where I was losing hope, but Warren completely helped me regain my patience. His calm, expert approach changed the dynamic almost immediately. What sets this training apart is how manageable it is. Warren's training methods are intuitive, and his super detailed recap emails were a total game-changer. They made it incredibly easy to practice on my own between sessions, ensuring that we never lost momentum. Training didn't feel like a chore, and because Warren's methods actually work, it was super rewarding. Ultimately, I feel like I have a totally new dog and an infinitely stronger bond with her. I cannot thank Warren enough for his help. If you want a trainer who truly cares and delivers real results, Warren is your guy!

    We have an extremely reactive mini schnauzer and after working with a few other trainers with no…read moreprogress we were completely at a loss. A few people had recommended Shelby Semel so we decided to give it a try and were SO incredibly lucky enough to be matched with Genevieve. I have never worked with a trainer so knowledgable about dog behavior. While other trainers in the past were rigid and just used the same, standard techniques that don't work for highly reactive and anxious dogs, Gen took the time to get to know and understand our dog and provided insight into his behavior. What I appreciated most is that she was always realistic with us and our training sessions/goals never felt idealistic or unattainable. Rather, we truly focused on little steps and management which also completely shifted our own perspective on how we should be engaging with our dog going forward. Gen worked with us through a huge move, the birth of our first child, and the introduction of our nanny and we credit all of our success to her. Even outside of sessions she checks in with texts to see how things are going and genuinely cares about the progress of your dog. If you want someone who will actually take the time to understand your individual circumstances/pet and will truly work with you on creating the right plan with realistic and actionable goals, I can't recommend Gen enough.

    DOGMA - groomer - Updated August 2026

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