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    DITA

    4.2 (61 reviews)
    Open 11:00 am - 7:00 pm
    Updated 3 weeks ago

    Services - DITA

    Eyewear fitting

    DITA Eyewear & Opticians Photos

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    Recommended Reviews - DITA

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    Reviews With Photos

    Arman S.

    This is my number One store for Sunglasses had the chance to visit the DITA sunglasses store again after some many years and was impressed by the selection and quality of their products. DITA is known for their stylish and high-end sunglasses designs, and the in-store experience did not disappoint. The store had a great variety of frames and lens options to choose from, covering a range of styles to suit different preferences. The staff was knowledgeable and helpful in assisting me find the right pair of sunglasses. They took the time to understand my needs and provided thoughtful recommendations. The overall store ambiance was modern and inviting, making it enjoyable to browse and try on different pairs. The displays showcased the sunglasses beautifully. Prices were on the higher end, as expected for a premium sunglasses brand like DITA However, I felt the quality and craftsmanship justified the cost. Better than Any different brands Like GuCCi or Prada or LV even Cartier. Beast in Sunglasses industry. In the end, I left the store very satisfied with the pair of sunglasses I purchased. They are not only stylish but also well-made and durable. I would certainly return to the DITA store for future sunglass needs. I forgot to mention The Customer Service is Top Notch in this Store on Melrose St. Don't go to Rodeo Dr. worst Customer Service ever. Been there so many times to buy Sunglasses but I never did because of the attitude of the employees I get all the time. I have a special appreciation for Brandon Sims. Thank you so much. It's my birthday gift.

    Artos A.

    SERGIO You should be an owner of DITA. I never seen customer service like this guy gave me. A lot of energy and power ! Thank you brother! KATIE you are beautiful! Customer service 100/10

    I bought Dita sunglasses and I can't wear them for a long time, after 2 hours my eyes start to hurt. I asked the store employee and he offered me to change the glass for $200 and that's called good quality... and life time warranty

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    5 years ago

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    Photo of Jen J.
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    12 years ago

    Very friendly & helpful service. Love their sunnies.

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    9 years ago

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    20 years ago

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    19 years ago

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    11 years ago

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    7 years ago

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    12 years ago

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    12 years ago

    Came in for a quick fix on a pair of glasses that were bought at this store. Brady went above & beyond to help me out. Thx again!

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    12 years ago

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    14 years ago

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    13 years ago

    I have several pairs and love them all! The craftsmanship truly makes these sunglasses worth every penny. Just don't drop them! ;-)

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    12 years ago

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    10 years ago

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    11 years ago

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    8 years ago

    Tommy and the staff are top notch. They help you try them on and are super helpful. Great Sunglasses!

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    9 years ago

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    9 years ago

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    10 years ago

    Beautiful quality and fantastic service; Melissa is super helpful.

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    10 years ago

    Brady, took amazing care of me ... I had some very complicated Lense issues and he figured it out , great guy , fantastic service!

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    12 years ago

    Business owner information

    Photo of Collin M.

    Collin M.

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    Page 2 of 2

    Ask the Community - DITA

    Do you the Dita Sincetta in stock? I'd like to try them on before I buy.

    Hello Phoebe, we have all 3 colorways of the Sincetta in stock at the Melrose location.

    Don’t See Your Question? Ask Away!

    Review Highlights - DITA

    Kayli gave me a time frame in which they would arrive at my house, and they came sooner than she had told me.

    Mentioned in 6 reviews

    Read more highlights

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    I recently went to this optical place for an eye exam without insurance, and they told me I needed…read moreglasses, so I trusted their judgment and spent $600 on a pair. After waiting three long weeks for them to arrive, everything looked blurry and wrong the moment I put them on. When I returned to the store hoping for a refund, they flatly refused--no returns, no money back. Instead, they suggested I pay out of pocket for another exam as a "second opinion," with the vague promise they might help afterward. Frustrated but determined, I did exactly that with a different doctor, who confirmed I don't need any prescription at all. I sent them the new report as proof, expecting a full refund, but they still wouldn't budge. Their only concession was to let me turn the unnecessary glasses into sunglasses for a credit. With no other options left, I reluctantly took them up on that offer--only for it to drag on another three weeks with the glasses still not returned to me. It's obvious their initial exam was inaccurate, their staff refused to take responsibility, and corporate clearly doesn't care enough to make it right. I won't be going back, and I'd strongly advise anyone else to steer clear unless you're okay with the very real risk of being misled, overcharged, and left with no resolution.

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    Eye Holics

    4.9(365 reviews)
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    First visit here to buy new glasses (had to exhaust my FSA). Staff was super welcoming and…read morefriendly. I walked in with a particular frame in mind, which they didn't have in stock, but started to show me other frames that were comparable in style and look. Ended up finding a frame that was fit my face. The purchase process was smooth, as I still needed to get new prescription (they recommended an optometrist they work closely with) and the whole process took about 2.5-3 weeks (getting my eyes checked took longest). Would definitely recommend to friends, and also go back when I'm feeling the itch for new frames.

    The most outstanding part of this store is their customer service! I've gotten a couple sunglasses…read morehere and now, my first pair of prescription glasses! They have a good selection to browse through. They'll help to recommend what would be good based on your face shape and eyes. And they'll offer similar styles, etc. They're also really quick and knowledgeable. She pulled a bunch of different options for me to try. And they'll keep the glasses pristine. They'll even offer to clean your own glasses. Once you have your purchase, they'll help adjust the nose bridge and/or the ear area to help fit on your face better. This store is definitely on the more expensive side but you're paying for the quality and service.

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    DITA - opticians - Updated May 2026

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