I rarely leave Yelp reviews, but this experience was so uncomfortable that I came here afterward to see if anyone else had experienced the same thing. I was not surprised to find review after review describing the exact same behavior! I was shopping with my Mom and Dad and from the moment we walked in, I felt like I was being watched instead of welcomed. I was followed around the store, repeatedly pressured to use a fitting room immediately, and once I did, an employee stood outside the dressing room the entire time. Every few minutes someone else came over with another question. It didn't feel like attentive customer service, it felt intrusive, and I couldn't browse or shop in peace. Checkout was just as uncomfortable. Instead of asking whether I'd like to join a rewards program or mailing list, they immediately started collecting my information: my first and last name, phone number, then email. I finally stopped them and asked, "Do I have to sign up just to make a purchase?" Only then was I told, "No, we can skip it." That's something that should have been optional from the start, not presented as though it were required. The final straw was when I tried to pay with a debit rewards card that required the number to be entered manually because it didn't have a chip. Diane came over and, in a rude tone, told me they don't allow manually entered card numbers because it "protects against theft." I've worked in retail for years and have never heard of such a thing, and there are certainly more professional ways to communicate it. At that point, I terminated my purchase and walked out. I liked the merchandise, but the shopping experience was so unpleasant that I no longer wanted to give this store my business. The most validating part was reading the reviews afterward and seeing that so many other customers described the exact same experience: being followed, hovered over, pressured, and treated more like a potential shoplifter than a paying customer. This doesn't feel like an isolated incident--it feels like the culture of the store. There are far too many great boutiques to spend your money somewhere that makes customers feel uncomfortable from the moment they walk in. Very, very, weird experience. I have never been treated like that as a customer in my life. read more

If I could leave zero stars I would. I first want to say that my friend and I are not caucasian and I've heard that HB could be racist, so this could have been a factor to what we experienced. Who knows? This older lady, who I am assuming is Diane, came up to my friend and I, welcoming us in an uncomfortable manner, whilst we were browsing the bikinis. We exchanged our hellos, then she stood around us for a minute, asking us where we were from and when I told her she said we were probably familiar with the store around our area. When I said I wasn't, she suggested it was probably because I was too young because their store is pretty "iconic". Okay? May I add she said this with a passive aggressive tone. She then proceeded to ask us questions on where we went to school and when I told her we don't go to school, she just stared at us awkwardly. This made my friend and I really uncomfortable, we ended up leaving the store. I'm just leaving this review as a way to get this lady to understand that she makes people feel not welcomed. read more

I want to add my experience since I see similar reviews and thought maybe it was just mine? I came here a few weeks ago, the younger female employees are very kind and def wanted to help me find a bikini. the owner is rude. my parents were outside while I was in the changing room, and the older lady kept telling the employee to rush me. She kept asking if it was cute or which I liked better. Finally my parents said let's just go the older lady keeps telling her to hurry you. My first time in here I did feel like I was being watched by the owner. Weird lady lol. I spend a lot of time at HB so kinda sad because they have so much cute stuff. :/ read more

Love this shop! Prices are expensive but the quality is worth every penny. Each time I'm in town I have to stop in. Most of my favorite clothing comes from here. Highly recommended! read more

Diane's Bikinis - Swimwear Near Me - Huntington Beach, California

I loved coming here and have spent a lot of money buying things for this store. But I went in today to shop and I had a bikini in my hand and I was asked about 15 times if I wanted a fitting room. And then the owner comes over and asks and I politely declined in which she said she would hold the bikini at the front and tries to snatch the bikini out of my hand. I have never in my life been treated such a way at a store. I will NEVER be shopping here again. Absolutely rude customer service. read more

Awful clothing and even worse customer service. The poor employee was being forced to check in as often as possible only for the manager to walk over and then breathe down our necks about "standing around" her store. I understand crowding gets annoying, but when the store is dead empty and we are actively deciding to waste time looking at overpriced shit quality items, it gets to be unnecessary. The manager must be the most conflicting woman I've ever met, as she clearly wanted business without having people in her store. If you are not 10 pounds soaking wet, pale as paper and peroxide blonde, you will be followed and berated by the malnourished Barbie doll manager now with even more sun damage wrinkles. Had to do two stars so they can't take this shit out of their page. read more

Absolutely appalled by the behavior of one of the employees here ( probably 70 years old white woman) From the moment my friend and I walked in, we were followed around the store. It was obvious and uncomfortable. When I tried on a hat, the employee rushed over and said, "That hat is from Paris and it costs $250," as if I needed to be warned about the price. She then redirected me toward the "deals" section. The implication was clear -- she assumed I couldn't afford it. The profiling and condescension were blatant. If you're going to work in retail, learn how to treat customers with basic respect instead of making assumptions based on how they look. Discriminatory behavior is not "luxury service," it's ignorance read more

the girls working today were so sweet and kept asking if i needed help but i was just browsing around... until i found the cutest cowgirl hat! bought it in a heart beat and i don't regret it! read more

i would like this store if the workers stopped talking to me every 5 seconds. diane is a bitch. it was so hot in there i thought i was gonna die. when i was in the dressing room the worker was almost in there with me i had to hear "is it cute" like 50 times. we literally had to run out of the store while being chased by diane. no one go here cause you will be harassed by 16 year old girls who are scared there gonna get beat by diane if they don't harass you. stay far away from this establishment. read more

Staff is very friendly, they are pushy & tell you that you look good in everything you try on so definitely bring someone you trust with you!! I get you are trying to sell a product but don't tell me I look good in a two piece when I clearly can see the mirror & it looks like I'm trying to stuff 2 pounds of bologna in a 1 pound back. With that being said ... my bf did purchase 2 swim suits & let me tell you if I would have seen the price before he paid I definitely wouldn't have said yes to both of them. Almost $500 for two swimsuits is a little much & I will not be buying from them in the future. read more

Super cute store! They've got an awesome variety of bikinis, was stoked to see that they had jolyn in stock. A lot of reviews mention the bikinis being expensive but tbh that's just how much quality swimwear costs. Not to mention, they've got a huge selection of sale pieces that are marked down a ton (got a two piece kulani kinis set for around $50 when retail is $65 per piece). The staff was super sweet and helpful and were amazing! Definitely my new favorite spot read more

There was a large variety of bikinis. I did find most of them beautiful even though overpriced. The workers are very pretty too. But my issue is that the other comments on this place is true. I felt that I was followed around the store. I pulled out the yelp app to see if others had the same issue and sure enough they did. Maybe because I'm a person of color ? I don't know but I felt followed around the store read more

Diane's Bikinis - Large variety of bikinis - Swimwear Near Me - Huntington Beach, California

I'd give this store 0 stars if i could. All the girls in this store are sweet but the actual manager or owner, some old lady, was so rude and dismissive. I asked a worker and she said it would be fine. I went to exchange a bathing suit and she didn't allow it because i didn't have the tags i found a tag and went back and then she proceeded to say i still couldn't return it because the tag wasn't physically on the bathing suit. The tag was cut off it was just unattached i could easily attach it on. The suit was never worn or washed. They also still had the same bathing suit displayed so it was very inappropriate from the staff. Also their suits are way overpriced for what your getting. read more

5 stars for Amy, the girl working Wednesday afternoon. She was bubbly and cheerful and helped me find an outfit on sale for a beach date. I went into several stores on Main street and no one even greeted me. It's nice to see a place with good old fashioned customer service. read more

This bikini shop has one of the best styles I can find around town. Unfortunately it is run by a rude older woman who I believe is Diane?? The younger ladies helping me were so sweet and willing to help but the older manager was so rude. I was holding a bikini top by the register to ask for a different size and she snatches it out of my hands and says she can hold it behind the register. I told her I was gonna try on some pieces and I wanted a different size and she looked me up and down and walked to the younger lady and asked her what I wanted.... Right in front of me. I went to look at a different bikini top by the register and she beats me to it and snatches it away as if I was racing her and told me she can hold that item behind the register as well if I wanted to buy it. She was so pushy and aggressive. I was shocked and immediately didn't want to be there anymore. My little sister, who was with me over heard her telling the younger ladies that I was weird and that they needed to keep their eyes on me. Their bikinis are not worth having to deal with that horrible lady Diane. read more

This experience has been the worst customer service I have ever seen, the old lady (store owner/manger) has no idea how to run a business. She is extremely rude and very selfish has no intent of actually helping you and only cares to take as much money as possible... Tried to return an item with receipt, because the suit didn't fit as intended. Didn't accept it because the tag was off... it is a reattach able tag and the 2 tags designed to be cut were never cut. 0/5 would recommend you're much better off going to one of the neighboring stores. The value is atrocious and customer service is horrible on top of it... I would assume there are no reoccurring customers and this old witch of a lady just leeches off of the tourists. Beware of what you're getting into if you decide to come here. read more

The bikinis are nice, but customer service was TERRIBLE. Instead of trying to help my girlfriend find a bikini, the old white lady (manager???) was incredibly rude and disrespectful to her vision of what she wanted, instead opting to project her own views and be hostile to her. Mad disrespectful customer service. read more

Love Diane's but their bikinis are way tooo expensive to have to deal with being harassed by the older blonde lady salesperson. She is so pushy and overly aggressive in the dressing room and made the whole bikini buying process extremely uncomfortable.. thank god for the sweet younger girls that work there or i would have left read more

Probably the worst management I've ever experienced with the meanest staff I've ever met. They stole 150 dollars from me giving me a fake gift card. The bikinis r great but the workers are some of the worst. Definitely not recommending them! read more

the old lady was so unprofessional. its sad because the rest of the employees were super nice but she ruined my whole experience here. I was taking a picture of a bikini top and she started yelling at me "CAN I HELP YOU?" repeatedly. She gave me a heart attack. Once I realized she was talking to me I turned around confused and she was staring so deeply at me. She said something like "what are you doing?". Like maybe I'm taking a picture? She definitely thought I was stealing. Not everyone is stealing and it's rude to assume so. I can tell from your reviews that I'm not the only customer that has had this happen. It's so unprofessional to come at people that way. Secondly, the lady that helped me was very nice but I would suggest that you make sure your customer is okay with you opening the curtain while they are topless. There were men behind you that were looking at me while u were talking to me. I felt a little exposed. Thanks for the help tho! read more

I had an amazing experience here! I struggle to find swim suits that work but the girls here are so nice, helpful, and attentive. They found me something that was perfect! (they have an amazing selection of styles and brands) I never write yelp reviews but I had such a good experience that I had to! read more

Really good experience here this week. I was in search of bikinis for a vacation next year and everyone was super sweet and helpful. I like how personal and sweet the staff was when I explained what I was looking for. Also liked that my bikinis were held at the dressing room so I didn't have to walk around with them. read more

My daughter and I went shopping for bikinis and every person in the store was so attentive, friendly and helpful. They were all patient and helped get sizes or different cuts for both me and my daughter. My daughter and I both love our new bikinis and we will be back soon. They have a terrific selection of both higher end suits and budget friendly. read more

Wow this place is the absolute worst. One star is an over statement: The old ladies who work there glare at you the moment you step in, as if your whole day was planned around shoplifting their ugly bikinis. They will follow you around, glare at you and harass you to no end. Do yourself a favor and go to target for some bikinis. You'll save yourself money from their overly priced, ugly, hovering holicopter Diane bikinis. read more

Coming back to leave a review on the bikini I just bought two months ago. I've only worn the suit a handful of times and it's already unraveling. Save your money girls. read more

I just had the most incredible experience in Diane's Bikinis. I walked in, not knowing what to expect and haven't shopped for bikinis in a long time. I was greeted by Savanna who when I told her this immediately dropped what she was doing and proceeded to give me the most incredible bathing suit shopping experience I have ever had. Along with Savanna ALL of the other girls, Isabella, Randi and Caitlin were amazing. They were all so helpful, helped each other, and just all of their energy together made for such an incredible shopping experience. Bravo to Diane's Bikinis. This is an incredible store. Diane is a lucky lady to have such a wonderful staff. A true Gem. I bought a lot of bikinis and the ladies handled all of my requests and size changes with such ease and excitement. I feel like I just got dressed up in the most increadible pieces chosen by these girls who made it so comfortable and such a fun time. Thank you!! read more

I went into Diane's today (Mother's Day) with two kids under two in a stroller, by myself, to try on some bikinis. Literally all the girls were SO helpful in helping me find something I liked. They're customer service was relentless. First they asked what I was comfortable in and as busy as they were, went on a scavenger hunt to find something for me (I had a baby 10 weeks ago so it was tough). THEN they cleared out a space for me and my double stroller so I could have my sleeping kids in the dressing room with me. I was so close to giving up but Beth and Sky actually found something that flattered my postnatal body lol. Plus they called me by name. Just wanted to give them some credit for working so hard for their customers and their company, Diane's is lucky to have them! read more

Very rude employees. Especially the blonde lady who I believe is a manager. I'm a local and I had a terrible experience here. They do not care about customers, just money. read more

The employee that helped me out, her name was Ava, was so incredibly kind and really made my experience. She was awesome! Four stars because the other time I visited here I received very poor customer service from several different employees. read more

I honestly have never had a worse experience shopping. The younger girls are so sweet, but you can tell they're on edge and afraid to anger the older women. The environment of the store made me extremely anxious and I felt so uncomfortable while simply looking for a new bikini. I would recommend walking a few doors down to HSS or Jacks -- they treat their employees with respect and allow you to create your own experience without pushing their wants and opinions all over you. If I could just rate the younger girls, it would be a 5/5. But, the older women ruined my experience and I will not be coming back. read more

I visited the store over the weekend for the surf open and found a bikini I absolutely loved. Unfortunately, my size was not in stock, so I reached out online to be notified if a restock occurred. To my surprise, the very next day someone reached out to me and I placed the order and I was able to get the bikini the very next day. The customer service was amazing, friendly and I couldn't be happier that they found and were able to locate the bikini I really wanted! Thank you so much! read more

Don't get me wrong, Dianes has a wide range of suits and any age can find one that they like. However as a teenager, I didn't feel as though I was a valued customer. All of the workers were following me around the store from the moment I entered, almost as though they were expecting me to steal. I felt extremely uncomfortable and eventually ended up leaving without buying anything. If you aren't a teenager, you should have a good experience at Diane's. read more