Getting married is one of the biggest decisions you make in your lifetime but the decision to get married seem easy compared to the decision-making process involved in purchasing a wedding ring.
At 43, I just had my first experience with this process. Admittedly, my budget is more flexible than it was in my 20s and 30s but, I hate wasting money and I want the best quality for whatever price I have pay. So, I looked everywhere for the ring I just purchased.
I looked online, in all of the sites recommended by Forbes and other magazines. I even traveled to New York and Los Angeles, and to their respective diamond districts to look for the best diamond at the best price. I made my vacations diamond hunting adventures. In the end, I found that I could not beat the variety of choices, the service, or the price at Diamonds Direct. More importantly I found that I could not beat the long-term guarantee they offered, which gave me peace of mind.
Some observations from my experience... Some men who are shopping for a wedding ring want a man to commiserate with. It's a grueling process, and can be an unnerving one. It's good to have a sympathetic ear.
Others, like me, will find a woman's opinion extraordinarily valuable, especially if you are unfamiliar with the latest styles in jewelry. A woman's opinion is also valuable in selecting diamonds because of the inherent trade-offs that must be made between quality, cut, clarity, color, and price.
I relied on Misty, an attentive but not smothering salesperson who offered constructive and valuable guidance as we selected diamonds, chose a setting, had custom work done, and financed the entire thing. Misty had an excellent sense of style and helped me understand a woman's mentality when selecting jewelry. She was my right hand through the entire process as we perfected the final engagement ring. At the end, when we came back to the store together, my fiancée gave Misty a huge hug and thanked her for making the ring so perfect.
Today, my fiancée has a beautiful, unique ring. I have the great feeling that comes with getting a fabulous deal on a quality product, knowing that I did not overpay. And, I also rest easier knowing that I have a guarantee that I can always exchange the ring if she changes her mind on it, or me.
Diamonds Direct and Misty made me very happy and beat the competition on selection and price consistently. And, their hot chocolate/coffee machine made me (and my kids) very happy too!
Lastly (I feel I must respond to some of the negative reviews), I am fairly successful but I tend to wear shorts, sandals, and a t-shirt as much as possible. Candidly, I do not look like the kind of person who buys the kind of ring I just did. When I walked into Diamonds Direct I never had a problem getting help or service. Misty jumped to help me and (even though it took days) she was committed to helping me find what I wanted. While, I am not suggesting that others' reviews aren't accurate, I would suggest that if you aren't getting attention - ask for help. Perhaps the sales staff isn't ignoring you, it may be that they are letting you absorb the incredible selection without being hounded.
I will be a Diamonds Direct shopper for a long time. read more