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Austin, TX

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Diamonds Direct

4.6 (308 reviews)
ModerateJewelry
Closed • 10:00 am - 7:00 pm
Updated 3 months ago

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Shashikala P.

I usually buy my jewelry in India, or Indian jewelry shops here in America, but decided to look for other non Indian jewelry shops for buying my ring(anniversary gift), checking out the reviews and reading the reviews, we just went DD, just to see the collection, Jennifer helped me out, they have so many options to choose from, and Jennifer was so friendly, patient, helpful, knowledgeable and the best thing I loved was, she wasn't pushy at all. I picked the ring and it was made in couple of weeks and I'm in so love with it, and definitely will be back soon!!

Diamonds
Gracie S.

I would like to take the time to say we did get a phone call from Christy and we were on speaker phone there was two other females as well I am not looking for free stuff. After the conversation with them they need more training on customer service when a business call an upset customer they have first listen to the customer and find out first what upsets them later that night I vacuum my living room floor and hear clicking sound so I open it to see what it was and there is was all in one piece so the next day we took it back and we had a nice conversation with a gentleman Noel he listen and said I am sorry that we felt disappointed with them but he asked what can I do to fix it and we said nothing we just bring the diamonds back and still in good shape. Just want to say Noel didn't make us feel like a scammer. 5 star goes to Noel!!!

The initial ring , but had it resized and changed the setting.
Brenda R.

I'm engaged! My fiancé came here to get the help he needed for the proposal. Peaches is the diamonds expert that helped and guided him. She kept in contact with him and provided updates on when the ring would be ready. I needed it be resized and later found a different setting that would compliment my ring and my fiancé agreed. The team there was kind, informative, and patient. I really liked the way they do service and I will be returning for any other jewelry needs.

Diaper changing station
Raquel P.

Great service. Grab a drink while you shop The selection is okay, but definitely look online. Value is really on what you value. If you're in need of jewelry, browse here.

Elongated Radiant Cut CAD 1 of 2 (Custom look!!!)
Mike K.

Kevin + Anat. Friends, not simply my go-to jewelers when I think about putting a ring on it, but amazing human beings. I believe we talked about life more than we did my engagement ring (ladies, I'm single as I write this, but prepping in advance, haha)! Let me get into the pros/cons: PROS - Sincere + authentic all around - WIDE selection of GIA diamonds - Custom CAD drawings, if desired - They sell watches, too! - Walk you through the process - Competitive pricing - No pressure sales tactics - Dedicated parking - Ships all over the place - COVID-friendly and clean CONS - They need to move to LA! Haha! - Might not have a diamond in stock - Main watch selection not in AUS Regarding the CONS, number one, they are a phone call or email away. They can ship to you no matter what, and I've done that before with them. Extremely secure and never lost a package. Naturally, if you do a custom order, they might not have the diamond in stock but can source whatever you want. The turnaround is impeccable as well, talking days, not weeks. Lastly, if you are looking for a watch, contact the team and plan, and I'm sure if you are serious, they can make anything happen. Let's talk about customer service + being human-centered. They lean in with kindness over ruthlessly meeting some quota. I have never felt pressured to make a decision, and it has always been on my time. Kevin and Anat are amazing people, seriously. I consider them friends before I would say they are my jewelers any day of the week. The compassion they have shared with my trials of tribulations on getting that d-mn ring on a lady's finger has been humorous, haha. To anyone worried about getting the best deal, a "real" diamond, the "best" diamond, education around diamonds, and desire a genuine experience, come here. Hands down. To Kevin and Anat, you guys have my heart. Truly. Thank you for always being there for me, and you have a family member to Diamonds Direct for life.

Necklace

Anat, the owner was so knowledgeable and nice I highly recommend her service! She really help me to get exactly what I want in a tight timeframe . Also, the price was fair and the quality is amazing. Thank you very very very very very much.

Katheryn T.

I'm engaged! My fiancé and I went ring shopping together. He wanted to make sure whatever he picked will compliment my hand, but also create some kind of a surprise when the actual proposal happened. We were assisted by Lisa & Lou. Lisa helped me picked out 5 settings for my fiancé to pick from. Lisa then helped finalize it with him while I keep myself preoccupied by their other selections. The service, selection, and value that we received from Diamonds Direct is exceptional. This is our first time working with Lisa and Lou, and they made us feel right at home. We will definitely be back for additional purchases. For those who are looking for the perfect ring, please give them a chance, you won't be disappointed by their selection!

Text from Diamonds Direct to me.
Sarah N.

BUYER BEWARE. We purchased a beautiful anniversary band from Diamonds Direct 3 years ago for a little over $6,000. At the time of purchase we were told about their amazing "lifetime upgrade" program. That was part of the reason we went with them. Skip forward to this week...went in to have my ring cleaned and polished and while waiting decided to look around. I found an amazing ring that I instantly fell in love with. Spoke with one of the gentleman working who assured me that my ring qualified for the trade up program. Went shopping for a bit then decided to go back in to get some details. I was then told by a manager that my ring did not qualify for the trade up program and was offered a "scrap" price of $1,400. This doesn't speak very highly of their product if they depreciate their very own product $4,600 in 3 short years and use the term scrap to describe it. Text to me from Diamonds Direct attached.

Trying on stones in the beautiful showroom!
Twee H.

I worked with Jennifer for about a month in January. I was looking for a GIA stone upgrade and Jennifer was extremely patient and helped guide me at every step. I'm somewhat a picky and neurotic person who can often change my mind going back and forth on minute details etc. So you can only imagine how challenging it can get when trying to decide on such a huge purchase. Jennifer is a gemologist whose very smart and knowledgeable so throughout the process I actually learned lots from her as well. I can't thank her enough for taking the time and effort. She's one of the best sales reps I've had the pleasure to work with.

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3 years ago

Receive terrific service every time I've been in. Thank you RaeAnn, TK, and Angela! You all are the best!!

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Kelly did a great job making my wife a custom necklace. My wife is extremely happy with the necklace.

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9 years ago

Same amazing service you get at all Diamonds Direct stores. The prices and service is a game changerr

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Ask the Community - Diamonds Direct

What is the price range of diamonds direct?

They are able to cut small deals if you buy a stone and band from them. They are able to work with your budget in regards to choosing the stone and band that will get you closest to what you want. They have some simple bands that are free with the… 

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Review Highlights - Diamonds Direct

“Richard Posey assisted us, and was very helpful in putting us at ease and educating us on all of our options.”

Mentioned in 32 reviews

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Kendra Scott Flagship

Kendra Scott Flagship

3.5(220 reviews)
10.9 mi•SoCo (S. Congress Ave.), 78704 (South Austin)
•$$$

My latest visit to the flagship store this morning (9/19/26) was to purchase accessories for my new…read moreIPhone 18 ProMax which came out yesterday. Also which I won't receive until around 10/9/26 because it's on backorder lol. That's ok though because I've got my Kendra Scott case, ring stand, and wristlet. I'm ready to go! I love coming to this location, grabbing a drink from the cafe, and browsing all of the latest pieces. I don't always buy but that's ok because I love looking at everything. There are just so many lovely items to look at from the fashion jewelry lines to the fine jewelry pieces. One of my decorate things about the store is The Color Bar. It's a really fun creative outlet to be able to design your own jewelry. I've actually done it for myself and for friends. I've made pieces here as gifts for friends to make them more personal and important. In general, prices range depending on what you're looking at. With that said, there is affordability Service is always the best. Whether you're spending $50 or $500 you're treated with the upmost care and attention.

Review #1,077 Posted on 6.17.26…read more We came here on Monday the 8th to grab some local coffee when in town for my buddies 50th in Austin. We stopped in after some coffee nearby and my wife and nephew looked around for a bit and tried on a bunch of different jewelry while there. The pricing here is very affordable, and the customer service was excellent, they were there to answer any questions you had, but no to overbearing on your pressuring you with anything. We learned afterwards that this was the original flagship store, kind of a cool detail. I would recommend this spot to anyone, it's very affordable and had lots of options too. As a bonus there's a coffee shop inside also, they've got snacks/treats to go along with the coffee options too, I'm guessing people stop in here for coffee just by itself.

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Kendra Scott Flagship
Kendra Scott Flagship
Kendra Scott Flagship - Inside

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Inside

Studs

Studs

4.8(5 reviews)
10.7 mi•SoCo (S. Congress Ave.), Bouldin Creek, 78704 (South Austin)

Google gun piercing vs needle and you will find out like me why the mall trap of piercing is doomed…read moreto get an infection. Also if you are bringing your kid (minor) make sure you have a copy of their passport/birth certificate, or state issues id. Anyhoo.. nice folks, clean place, good relaxing vibes. We walked in mid week in Dec. No appointment a bit past lunch time. Its in the same shop area as la la land coffee off congress. We went mid week knowing there was a 15$ discount for non weekend days. Our 1st time with needle piercing. The longest part with a minor in needing documentation of a gov/ state ID. Seriously TX.. it seems like theres more laws around minors getting their ears pierced or gender bathroom drama vs gun ownership.. insane. Not STUDS fault. Nice folks who helped us feel comfortable right from hello, helped us pick out flat back studs for my daughters 2nd piercing. All in was about 170.00ish. $50 per ear then the flat back studs $35ish for each. Pain level 5 out of 10 (10 being worst) with the needle method vs mall gun 8/10 says my middle school daughter who gets very anxious quickly. She said is was just a pinch like getting a flu shot. All in all we'd go back. The piercer was very good with infection control (i work in the medical field). They marked the spot and wasn't rushing when we decided on the optimal spot. Paperwork took longer than the 2, 2nd hole piercings. My daughters eat wasn't red hot like the blunt mall gun post needle procedure. Id go back to get more piercings even with the cost being a lot more than the gun piercing method at the malls. Would be super fun to come with friends to get the ear dazzled and take home a bit o Austin.

I had an amazing experience for my first piercing that wasn't done by Claire's. The studio is super…read moreclean, all of the staff is super friendly and helpful, and my piercer was such a sweetheart and made me feel comfortable because I was super nervous. The piercing looks great and is healing well. I'll definitely be going back.

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Studs
Studs
Studs

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STUDS SoCo

STUDS SoCo

4.3(230 reviews)
10.8 mi•SoCo (S. Congress Ave.), Bouldin Creek, 78704 (South Austin)
•$$

This place is awesome! The Professional and friendly staff along with a super clean facility made…read moreme feel like I was in good hands. I made an appointment but arrived a few minutes later than asked, but it was no problem. They fit me in right away. I am looking to add quite a few more piercings to both ears and my piercer explained the healing process for what I wanted. We decided on starting with two to see how they heal and work from there. I really appreciate how she took my vision and gave me a realistic plan for the best results. The service itself was super fast! As someone who is kinda squeamish about needles, I really appreciated that. I totally recommend Studs and my piercer Ena was amazing!

I loved my visit. And I am obsessed with my piercing! I went in for a double conch. A little bit of…read morea wait. But it wasn't too bad as there were two people ahead of me. Once it was time for my appointment we picked out the jewelry and the lady at the front was super helpful. I told her my vision. She placed the earrings to my ears so I can get a good look and make a final decision. Then it was piercing time. Huge shout out to Kat!!!! Girl, you need to do ALL of my piercings. Because working with you was great!!! Deciding placement with Kat was fun and easy. Talking to her was super easy and funny. Everything went beautifully. She's very good at explaining what to expect and when. Very detailed and knowledgeable. I personally loved every second. I'll be back and I hope I'll be with you when I do! I think the work done was super cute! And worth the wait.

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STUDS SoCo
STUDS SoCo
STUDS SoCo

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Diamonds Direct - jewelry - Updated October 2026

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