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    Diamonds Direct

    4.6 (300 reviews)
    ModerateJewelry
    Closed 10:00 am - 7:00 pm
    Updated 1 week ago

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    Shashikala P.

    I usually buy my jewelry in India, or Indian jewelry shops here in America, but decided to look for other non Indian jewelry shops for buying my ring(anniversary gift), checking out the reviews and reading the reviews, we just went DD, just to see the collection, Jennifer helped me out, they have so many options to choose from, and Jennifer was so friendly, patient, helpful, knowledgeable and the best thing I loved was, she wasn't pushy at all. I picked the ring and it was made in couple of weeks and I'm in so love with it, and definitely will be back soon!!

    Diamonds
    Gracie S.

    I would like to take the time to say we did get a phone call from Christy and we were on speaker phone there was two other females as well I am not looking for free stuff. After the conversation with them they need more training on customer service when a business call an upset customer they have first listen to the customer and find out first what upsets them later that night I vacuum my living room floor and hear clicking sound so I open it to see what it was and there is was all in one piece so the next day we took it back and we had a nice conversation with a gentleman Noel he listen and said I am sorry that we felt disappointed with them but he asked what can I do to fix it and we said nothing we just bring the diamonds back and still in good shape. Just want to say Noel didn't make us feel like a scammer. 5 star goes to Noel!!!

    The initial ring , but had it resized and changed the setting.
    Brenda R.

    I'm engaged! My fiancé came here to get the help he needed for the proposal. Peaches is the diamonds expert that helped and guided him. She kept in contact with him and provided updates on when the ring would be ready. I needed it be resized and later found a different setting that would compliment my ring and my fiancé agreed. The team there was kind, informative, and patient. I really liked the way they do service and I will be returning for any other jewelry needs.

    Diaper changing station
    Raquel P.

    Great service. Grab a drink while you shop The selection is okay, but definitely look online. Value is really on what you value. If you're in need of jewelry, browse here.

    Elongated Radiant Cut CAD 1 of 2 (Custom look!!!)
    Mike K.

    Kevin + Anat. Friends, not simply my go-to jewelers when I think about putting a ring on it, but amazing human beings. I believe we talked about life more than we did my engagement ring (ladies, I'm single as I write this, but prepping in advance, haha)! Let me get into the pros/cons: PROS - Sincere + authentic all around - WIDE selection of GIA diamonds - Custom CAD drawings, if desired - They sell watches, too! - Walk you through the process - Competitive pricing - No pressure sales tactics - Dedicated parking - Ships all over the place - COVID-friendly and clean CONS - They need to move to LA! Haha! - Might not have a diamond in stock - Main watch selection not in AUS Regarding the CONS, number one, they are a phone call or email away. They can ship to you no matter what, and I've done that before with them. Extremely secure and never lost a package. Naturally, if you do a custom order, they might not have the diamond in stock but can source whatever you want. The turnaround is impeccable as well, talking days, not weeks. Lastly, if you are looking for a watch, contact the team and plan, and I'm sure if you are serious, they can make anything happen. Let's talk about customer service + being human-centered. They lean in with kindness over ruthlessly meeting some quota. I have never felt pressured to make a decision, and it has always been on my time. Kevin and Anat are amazing people, seriously. I consider them friends before I would say they are my jewelers any day of the week. The compassion they have shared with my trials of tribulations on getting that d-mn ring on a lady's finger has been humorous, haha. To anyone worried about getting the best deal, a "real" diamond, the "best" diamond, education around diamonds, and desire a genuine experience, come here. Hands down. To Kevin and Anat, you guys have my heart. Truly. Thank you for always being there for me, and you have a family member to Diamonds Direct for life.

    Necklace

    Anat, the owner was so knowledgeable and nice I highly recommend her service! She really help me to get exactly what I want in a tight timeframe . Also, the price was fair and the quality is amazing. Thank you very very very very very much.

    Katheryn T.

    I'm engaged! My fiancé and I went ring shopping together. He wanted to make sure whatever he picked will compliment my hand, but also create some kind of a surprise when the actual proposal happened. We were assisted by Lisa & Lou. Lisa helped me picked out 5 settings for my fiancé to pick from. Lisa then helped finalize it with him while I keep myself preoccupied by their other selections. The service, selection, and value that we received from Diamonds Direct is exceptional. This is our first time working with Lisa and Lou, and they made us feel right at home. We will definitely be back for additional purchases. For those who are looking for the perfect ring, please give them a chance, you won't be disappointed by their selection!

    Text from Diamonds Direct to me.
    Sarah N.

    BUYER BEWARE. We purchased a beautiful anniversary band from Diamonds Direct 3 years ago for a little over $6,000. At the time of purchase we were told about their amazing "lifetime upgrade" program. That was part of the reason we went with them. Skip forward to this week...went in to have my ring cleaned and polished and while waiting decided to look around. I found an amazing ring that I instantly fell in love with. Spoke with one of the gentleman working who assured me that my ring qualified for the trade up program. Went shopping for a bit then decided to go back in to get some details. I was then told by a manager that my ring did not qualify for the trade up program and was offered a "scrap" price of $1,400. This doesn't speak very highly of their product if they depreciate their very own product $4,600 in 3 short years and use the term scrap to describe it. Text to me from Diamonds Direct attached.

    Trying on stones in the beautiful showroom!
    Twee H.

    I worked with Jennifer for about a month in January. I was looking for a GIA stone upgrade and Jennifer was extremely patient and helped guide me at every step. I'm somewhat a picky and neurotic person who can often change my mind going back and forth on minute details etc. So you can only imagine how challenging it can get when trying to decide on such a huge purchase. Jennifer is a gemologist whose very smart and knowledgeable so throughout the process I actually learned lots from her as well. I can't thank her enough for taking the time and effort. She's one of the best sales reps I've had the pleasure to work with.

    Donovan A.

    Thank you to Jennifer here in the Domain for all your help in finding the perfect ring! It is beautiful! After a short consultation, Jennifer found the exact stone I wanted and at a price that was in my price range. In addition, Jennifer was very responsive and communicative for the entire process! From the first step I took in to the store to the moment I picked up the ring, I felt Jennifer was invested in my timeline of the ring and my story. Diamonds Direct has the most affordable diamonds and settings that I could find. Now, my fiancé and I just went to the Houston location to get some sizing adjustments, which was at no additional cost, and we can't wait to get it back this week! Thank you again Jennifer!

    Wedding bands from DD

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    3 years ago

    Receive terrific service every time I've been in. Thank you RaeAnn, TK, and Angela! You all are the best!!

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    Page 1 of 8

    Ask the Community - Diamonds Direct

    What is the price range of diamonds direct?

    They are able to cut small deals if you buy a stone and band from them. They are able to work with your budget in regards to choosing the stone and band that will get you closest to what you want. They have some simple bands that are free with the… Read more

    View All 2 Questions

    Review Highlights - Diamonds Direct

    Richard Posey assisted us, and was very helpful in putting us at ease and educating us on all of our options.

    Mentioned in 32 reviews

    Read more highlights

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    Kruger's Diamond Jewelers

    Kruger's Diamond Jewelers

    (398 reviews)

    $$

    Downtown

    I brought my daughter's engagement ring to be polished and cleaned before her wedding and they were…read morewonderful!! Highly recommend.

    I went to Kruger's to repair two 18k gold bracelets that broke at the link/connecting hinge. First,…read moreupon entering the store, the staff promptly greeted me and listened to my concerns about the broken links. I spoke with Ryan, who was very attentive and assured me not to worry, the bracelets would be fixed. I was glad to learn they have an in-house goldsmith who handles all repairs, so this brought me peace of mind. Upon inspection, Raymond told me I should hear back within a day or so with an estimate. Lo and behold, I did receive a call back quickly and approved the repair cost. The repairs were completed within the estimated time frame. However, during the repair process, one of the bracelets (18k gold two-tone) lost a diamond on the top facing side of the link. Not to worry, said Ryan, they would fix it at no charge. I got a call the next day that it was fixed. I walked over, only to discover that now the bracelet was missing another diamond on the inner-facing side of the link. This particular bracelet holds a sentimental value to me due to its design and because it commemorates a milestone memory. Diamonds on the top links and double-sided with an inscription underneath. Each link contains the same inscription underneath with one diamond stone per link. Anyhow, once I pointed out the issue, Ryan assured me they would fix it, at no additional cost. I was expecting a call back perhaps 2-4 days later but to my surprise, I got a call the next day that my bracelet was ready. Upon careful and close inspection, the bracelet was repaired perfectly. The other bracelet (18k white gold) had no issue and was repaired perfectly the first time around. Overall, I was very pleased with Ryan and the staff's exceptional service. Kruger's will now be my go-to place for all repairs, and I will definitely come back as I have my eye on a lovely diamond bracelet.

    Kendra Scott Flagship

    Kendra Scott Flagship

    (217 reviews)

    $$$

    SoCo (S. Congress Ave.), 78704 (South Austin)

    I've been wanting some Kendra Scott pieces for some time and I finally purchased a pair of…read moreearrings. I decided to order online and pick up at the flagship store so I could check out more pieces and their cafe. Parking isn't the greatest but that's South Congress in general but they do offer valet. I'm big on customer service and I can say my experience here wasn't the best. While the store was slightly busy, workers can be identified in white button ups and blue jeans. Had I not flagged someone down for my pickup, I probably wouldn't have been serviced. There were several employees standing and observing. The store itself is beautiful with pieces on display. They also have different sections for engraving as well as a color bar. From what I read, you can customize your own piece by selecting your metals and gemstones. I was interested but again, no one really cared to assist me so I decided against it. After picking up my order and making it to the car, I decided to check out my earrings. Luckily I did because one of the earrings was actually broken so I decided in that moment to take them back and get another pair. I explained this to the first worker I encountered and she went to get me another pair without a problem. However, the lady assisting me at the register with the exchange (who was the same lady I'd just picked up my order from) actually retrieved pliers and attempted to fix it. After a few moments, I had to tell her that I didn't want this pair fixed but a brand new pair considering I literally just purchased them and didn't have a chance to "break" them myself. After that, she agreed and simply swapped the earrings. The line for the café was long so unfortunately, I was unable to try it. I love the pieces offered and the community partnerships Kendra Scott has but customer service could be better.

    I've been a KS loyalist since my sister first got me the Ari Heart necklace as a birthday gift. It…read morehelps that one of my college roommates was a former Keyholder at a different store out of state. I came into the store on 11/12 hoping to either get my ring cleaned or replaced for a new one. I had an inkling that they would say no due to the time frame being several years since first purchase. They also explained they don't do this for fashion jewelry but might do it for their fine collection. I'm not sure if it's because I came near closing but everyone was super helpful and welcoming. I don't remember how many different staff members I encountered but everyone was excellent. I took my time looking at the display cases, but ended up at the Color Bar. I decided on a double-band rose gold ring with a white holographic gem . This is after the Keyholder provided me many rings AND gems to try on. She was so patient! I thought this was a new style, but when I came home realized I previously got the same ring in silver & a blue-toned gem. That one got lost though, so I'm happy to have this one in my collection now! The onsite cafe is super cute and I want to come back with friends to take pictures, have coffee, and eat bites of the pastries

    STUDS

    STUDS

    (3 reviews)

    SoCo (S. Congress Ave.), Bouldin Creek, 78704 (South Austin)

    Google gun piercing vs needle and you will find out like me why the mall trap of piercing is doomed…read moreto get an infection. Also if you are bringing your kid (minor) make sure you have a copy of their passport/birth certificate, or state issues id. Anyhoo.. nice folks, clean place, good relaxing vibes. We walked in mid week in Dec. No appointment a bit past lunch time. Its in the same shop area as la la land coffee off congress. We went mid week knowing there was a 15$ discount for non weekend days. Our 1st time with needle piercing. The longest part with a minor in needing documentation of a gov/ state ID. Seriously TX.. it seems like theres more laws around minors getting their ears pierced or gender bathroom drama vs gun ownership.. insane. Not STUDS fault. Nice folks who helped us feel comfortable right from hello, helped us pick out flat back studs for my daughters 2nd piercing. All in was about 170.00ish. $50 per ear then the flat back studs $35ish for each. Pain level 5 out of 10 (10 being worst) with the needle method vs mall gun 8/10 says my middle school daughter who gets very anxious quickly. She said is was just a pinch like getting a flu shot. All in all we'd go back. The piercer was very good with infection control (i work in the medical field). They marked the spot and wasn't rushing when we decided on the optimal spot. Paperwork took longer than the 2, 2nd hole piercings. My daughters eat wasn't red hot like the blunt mall gun post needle procedure. Id go back to get more piercings even with the cost being a lot more than the gun piercing method at the malls. Would be super fun to come with friends to get the ear dazzled and take home a bit o Austin.

    I had the pleasure of meeting and getting pierced by JAX. JAX was awesome , professional,…read morepatience, knowledgeable and kind. She also recommended piercing jewelry and different piercings that made my ear design Amazing . If you check out this location I highly recommend JAX she ATE with all my piercings.

    STUDS SoCo

    STUDS SoCo

    (212 reviews)

    $$

    SoCo (S. Congress Ave.), Bouldin Creek, 78704 (South Austin)

    I came back around November 12 for my post-September piercing post downsize but at that time the…read moreassistant at the front recommended me to wait an additional month before coming back in, which is what I did. I booked my appointment for Saturday, Dec 13 but due to leaving late from home was late. They slotted me in right after the appointment that was originally after mine and it took less than 5 minutes. Anna was a fast whiz!! It was also pretty busy in the morning with groups and friends and couples continuing to check out the earrings on display for sale as well as asking about appointment availability. I'm grateful that they didn't tell me I was *too* late! After my downsize, I was in the mood to get a piece of fashion jewelry (specifically a huggie) for February/March when my first piercing ever (lobe) is ready for it. The girl helping me out recommended a twinkle silver one that she also owns. Plot twist: I came back the next morning (Sunday) after a night of fun knocked out my left piercing. I found the backing, but not the stud. The same girl was working so I laughed about it with her and she said it's not common but also they were willing to fix it/replace the jewelry for free based on their usual warranty. Laos worked on me this time & was super willing to share their knowledge about piercing care!

    For the longest time I wanted to get a helix, but I always chickened out because of the…read moreintimidating tattoo parlors. My friends recommended Studs when I was in Austin to visit. They rarely offer walk in appointments, so I recommend securing an appointment online before coming in to get pierced. Depending on the location, they only offer piercings if you're 18+. You can get a max of two piercings per visit. Pricing: $35- one piercing + cost of jewelry $50- two piercing + cost of jewelry $10- saline spray Piercing jewelry can range from $30-130 per earring. All their piercing jewelry is implant-grade flat black labret. Kels was super patient and accommodating, she knew I was nervous and took the time to assure me that the pain is bearable. They have stress balls if you need it. Pain tolerance varies for everyone, but I was surprised my helix wasn't as painful as I thought. I would compare it to a flu shot! The worse part is placing and tightening the jewelry. After a few months they have a free check up appointment where you can switch your flat black to a shorter post. I had a very positive and fun experience, I might come back again to get a conch or tragus after my helix is completely healed.

    Caleesi Designs Jewelers - 14k gold band with embossed design and dots of diamonds, 0.55 carat lab grown diamond, peridot gems

    Caleesi Designs Jewelers

    (252 reviews)

    $$

    South Lamar District, 78704 (South Austin)

    I'm absolutely speechless--in the best way! Caleesi exceeded my expectations by helping me redesign…read moreand modernize a treasured family heirloom ring. The blue stone originally belonged to my grandfather and was set in his ring. After he passed, my mom had it reset in the 1980s and added the diamond. Caleesi thoughtfully repurposed the original gold and helped me create something new and uniquely mine while honoring its history. When I saw the finished piece, I was completely overcome with emotion. The result is stunning, and I couldn't be more grateful for the care and artistry that went into it.

    I recently brought in my late father's rings to be resized and added sizing beads. These hold…read moresentimental value to me, and I loved how they looked worn with the memory that reminded me of how he wore them. When I picked them up I was shocked and disappointed to find that they had been polished to a high shine. They looked like completely different rings and not the ones I remembered and cherished. I understand that jewelers often polish after resizing but I wish I had been asked first or at least given the option to decline polishing. Changing the finish without consent can really alter the meaning the piece carries. While the resizing itself was done the lack of communication about altering their appearance was heartbreaking. I would advise anyone bringing in sentimental pieces to clearly state their preferences. Additionally the sizing bead spacing is also inconsistent even though both rings were meant to be the same size. One ring fits comfortably while the other causes pain because the beads were placed closer together. They did offer to correct it. I've brought pieces here over time and overall I do think they do a good job. Despite this and a couple other hiccups in the past I do believe they do quality work. Unfortunately, after my most recent experience I will not be returning.

    Diamonds Direct - jewelry - Updated May 2026

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