Everything the name suggests really... MMmm yeah! Crussh. You just know it's gonna be kitted out like the branding exercise this only ever was going to be. Totally garishly plastically interior. All the staff in luminous tangerine get-up, walls painted a stunningly jarring lime yellow. And all to compliment your naturally squeezed, naturally grown fruit Crussed juice. Is juice not supposed to be like this? I thought that was the point?
Evidently, someone behind this thought that the process could be turned into the selling point. Health, comes naturally with the juice of fruit does it not, I was under the impression that was how health happened. Drink juice and smoothies at Crussh, and the rest of the good life will automatically follow. I had a Green Goddess, (£10 if you can guess what's in that - green fruit, basically). It cost me almost a fiver for the large (which is the middle size option, the mind boggles). And it was very nice. But I had to stay in Crussh to drink it. And that was less than pleasant.
I dunno, it's all alright. It just feels like the whole experience was dreamt up by a marketing guru. And thus, it just doesn't feel as wholesome and healthy as they want us to think it is... HHhmm read more