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Crumbl - Novi

3.8 (127 reviews)
Closed 8:00 am - 10:00 pm

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Mara W.

Service is quick. Ambiance is crisp and inviting. Cookies are good but so sweet! Omgggg Love the cookie cutter, definitely can only eat a couple fourths!

Molten lava, the original pink sugar,  chocolate covered strawberry, and milk chocolate chip
Heather M.

Fresh yummy cookies with the app it's easy to order them without the long wait in a line . The worker did forget to open the box to show the cookies which I believe is a thing they are supposed to do since other locations do it but it's ok I opened it up myself before I left to make sure it's the right cookies. They looked delicious and all I need now is some hot chocolate or something yummy to drink with one of these cookies and share the others with the family

Devika P.

Always delicious, I always check to see what the weekly cookies are. It's very convenient and easy to order and the service is fast. If your looking for some desserts you can't go wrong here.

milk chocolate chip, ruby chocolate chip, pink velvet, and pink doughnut
Winter W.

My friend picked up a 4-pack for us to enjoy: Milk chocolate chip Red velvet cupcake Waffle (came with syrup) Mystery (pumpkin?) All were delicious.

IN house bakery
Maya C.

When Crumbl cookies arrived, I was all in! Even though they are very sweet and pricey, it was a nice concept. I do have friends that love the cookies and I was purchasing on this day for a friend's birthday. I ordered a day ahead and the order was not ready. Customer service was less than mid, and I saw them tossing the cookies into the box. It caused some cookies to actually crumble! There were a lot of people working, but a line of 5 customers were waiting, no one came to help them. The cookies, well.....overrated!!! Not overly flavorful with any real depth of flavors. Sweet would be the best way to describe. Without good customer service and the cookies being unimpressive and very costly, I don't see returning to, at least, this location. The prices makes this purchase a kind of luxury and it is isn't good enough to make that investment. Not a good experience!

Sahar R.

Y'all don't understand the choke hold crumble cookies has on me so let's dive right in: Service: 10/10. Always fast, fresh, and friendly. Love that there's the mobile pick up to get things really going. This is the perfect pick me up. Perfect "sorry" gift. Fixes any life issue. Quality: honestly if the flavor sounds sketch, it probably is. So don't get it. I never go for the flavors that I think I wouldn't like. The chocolate chip and anything double chocolate is ALWAYS amazing. I can order a box of 4 and have it last me the week with it still tasting as good as day one. I'm just obsessed. Hype: worth it. Cookie size is huge and can be split into 4. I suggest switching up and trying then with a friend The concept is that each week, new flavors are added. Chocolate chip is always a reliable flavor that's made available.

Crumbl selection
Jill S.

Another chain that is consistently ok if you like their products and my kids LOVE Crumbl. It's definitely a thing. We stopped in after dinner around 9:30. My daughter got a 4 pack to go and I got my other kiddo a mini 6 pack. Some cookies were sold out but it was late so I get that.

the entrance to a restaurant
Saranya D.

First time in this location. We went after visiting Jurassic Quest as my little cookie freak wanted to taste their weekly flavors. Rotating specialty flavors every week is pretty cool. They do have staple flavors that are year round and they also create different cookies for holidays and special occasions! We placed our ordered and waited shortly. It was good to see them making through the thick glass while waiting. They have markers on the floor to keep people 6 ft apart. We splurged on a 4 pack box, Ordered : Turtle, Double Trouble, Milk Chocolate Chip and Churro. The cookies are huge, moist and filling. Turtle was rich and nutty. Double Trouble and Milk Chocolate Chip were good too. Churro had too much sugar. Parking was pretty easy being in a shopping center. We would definitely return for another taste!

Christian C.

Ever since I've visited the location in Ann Arbor I feel like Crumbl Cookies have been popping up everywhere! I've come to this location in Novi a few times and I've always had a smooth experience. If you've never visited any location, when you walk in you can place your order on one of their screens and one of the staff will call out your name once your order is ready. In addition to cookies they also have ice cream as well. They tend to have 6 different varieties everyday and they change them around frequently. Some of my faves are Key Lime Pie, Milk chocolate chip, classic sugar, Funfetti Milkshake and Golden Oreo + many more! They all taste great and fresh as well. Before you know it you'll have finished a box of 4! Whenever I come back I tend to use the app, order ahead and have them bring it out in the carry out parking spot. If you're ever In the area don't hesitate to stop by!

Nicole E.

Not A far walk. Made it before it started raining and getting really windy outside. Dulce de leche, pecan pie, Oreo cookie, chocolate chip. 4-pack box seemed like a good idea. The Oreo and the chocolate chip cookies were decent. Our staff shared the pecan pie and the dulche and enjoyed both. We order at the kiosk at the cashier. They have a display case for the cookies for the day at the counter. The order was out quite quickly. Cookie were still slightly warm too. Service is quick and easy.

Stacy K.

I am excited they opened another Crumbl in metro Detroit. I do really love their cookies and check the web site weekly to see what I need or what I might be missing out on if I do not hurry in! I like this location. It is in an area with ample shopping, so it is not in an obscure spot. This location seems slightly bigger than the other one I frequent. There was a nice (not too long) line of people coming in and out, which is a good sign. I like a nice turn over of product to ensure freshness. I also want the business to have plenty of customers and thrive. They were pleasant and we got our order quickly. Today I tried the banana cream pie. It was refreshing, the pudding was fresh and chilled with huge chunks of bananas. I tried the chocolate cookie with Oreo, it was very close to being an oversized chewy Oreo. The frosting had a nice cream cheese flavor. I had the peanut butter and ruby chip cookies as well, you can't go wrong with those. I also finally sampled their ice cream. We tried the peanut butter brittle and snickerdoodle. I did enjoy the Crumbl ice cream. It was not the absolute best ice cream in the world, but it was quite enjoyable and I will definitely buy more. The ice cream is priced the same as a single cookie. So it basically equals to about a good priced scoop of ice cream. I would recommend trying it at least once. As far as this location goes, I am a create of habit and typically frequent the area with the other Crumbl, but if I am around Novi, I will stop by again.

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17 days ago

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Alex S.

We look forward to serving you more delicious moments! ❤️

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2 months ago

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1 day ago

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1 year ago

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2 months ago

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6 months ago

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Alex S.

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6 months ago

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Alex S.

Life’s sweeter with you in the mix! ✨❤️

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1 year ago

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5 months ago

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2 years ago

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Alex S.

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6 months ago

So good so good I love crumbl I love crumbl I love the German chocolate cake please put back on menu

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7 months ago

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9 months ago

Love this place! Delicious snacks, fun vibes, and excellent service every single time.

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3 years ago

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3 years ago

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Megan T.

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3 years ago

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1 year ago

Good service on curbside and cookies were great. They were very prompt. Greased with a smile

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Alex S.

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2 years ago

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4 years ago

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5 years ago

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5 years ago

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4 years ago

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2 years ago

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5 years ago

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5 years ago

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1 year ago

Consistent and delicious every time! I love the new cakes and cheesecake addition to the weekly options!

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3 years ago

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3 years ago

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2 years ago

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Alex S.

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4 years ago

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2 years ago

I buy there cookies almost every week that's how good they are seriously awesome make sure to go buy

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4 years ago

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1 year ago

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3 years ago

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2 years ago

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2 years ago

The banana pudding would have been better if they had spoons. The taste was good but it got soupy by the time I got home to get a spoon.

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4 years ago

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4 years ago

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5 years ago

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1 year ago

They have good cookies And it's a treat when I see a cookie I would like to try and even try with a friend

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Alex S.

Thanks for making our day a little sweeter ❤️

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Ask the Community - Crumbl - Novi

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While I did not eat from here directly, I got some cookies from a friend of a friend from plum…read moremarket. The cookies I got from there were extraordinarily dry, the sugar cookies with icing had no flavor at all. Neither did any of the other cookies I had. The only saving grace was the chocolate cookie as it tasted like a brownie. I'd be willing to come in person and try them myself freshly made. But until then my review will be one star. It sucks it seems like there was great potential here, I guess that's why you don't eat cookies from a friend of a friend.

I've only enjoyed their baked goods purchased from Plum Market (they're carried by all of the…read morelocations in Metro-Detroit, I believe) but they always deliver a tasty product. From cookies to tarts, to cupcakes and cookies, their goods never disappoint. Most recently I purchased a one of their cream fruit cakes for my mom's birthday and I loved it. Light vanilla sponge filled with a vanilla custard type filling and more on top adorned with a variety of fruit. A lovely summer treat that didn't leave us overly full or buzzy with too much sugar. The cakes come in two sizes and I purchased the smaller of the two (it was 8 inch, I think? Maybe 6) which admittedly was still pretty pricey so I'd probably only reach for a full cake for special occasions but if you're in the mood for a lil' treat while you're grocery shopping grab yourself a cupcake or cookie from the bakery section.

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Inside of Individual Raspberry Cream Puff ($6.49)

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Sweet Dreams - Cookie section

Sweet Dreams

4.4(115 reviews)
8.6 mi
$$

Thank you Sweet Dreams! I'm a food photographer and stop motion artist for snack, dessert and…read morewellness brands. It's off-season and I needed a raspberry tart to use for flavor cues for a client's launch of their new Raspberry Tart Wafer protein bar flavor. Due to a food allergy I didn't want to style the tart myself. I contacted a number of local bakeries as well as Plum Market, Whole Foods, Zingermans and more. None could accommodate my specific request. Finally, I came across sweet dreams and they were able to make me a beautiful raspberry tart to use for my images, based on the appearance, I wanted and in a timely manner. The location and store seem very nice too. And the pastry itself turned out great! Check out the images to see how pretty it was and how perfectly it worked. Jodifriedmanphotography.com IG: Instagram.com/jodifriedman

I can't believe I have never written a review for this place. It's awesome…read more Overall (A) We have been coming to sweet dreams for over 25 years. First to get desserts, then our wedding reception cake and now to enjoy with our kids when we are back in town visiting. Food (A) The desserts are excellent and they have a ton of options. They are sweet but use high quality products Service (A) Super friendly and fast. Value (A) Can get a ton of sweets for the whole family for around $30-$40. Not expensive and not cheap but just right. Just try them out when you are next in town. Not sure what is driving the negative reviews. I would ignore them as one offs and maybe entirely accurate The positive ones are more in line with my experiences Note - I have probably visited nearly 30 times over the last 25+ years

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Sweet Dreams - Interior

Interior

Sweet Dreams - Interior

Interior

Sweet Dreams

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Crumbl - Novi - bakeries - Updated May 2026

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