We got off the train in the wrong area we thought but stumbling upon Counter Service proved us totally wrong. The buffalo chicken sandwich I had was extremely tasty and satisfying. You order at a kiosk but the service we received from staff was friendly and accommodating. Love the ambiance here, clean and fresh establishment. They have lots of sandwiches I would love to try a few of the others on the menu. read more

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Started by Chipotle founder Steve Ells, Counter Service is a solid option for lunch/pastries in the area. I've tried: + Sweet and spicy Broken pretzels + Burnt basque cheesecake + Green goddess sandwich + Cinnamon roll center + Brown butter chocolate chip cookie The cookie is amazing - definitely get that. Only miss was the cinnamon roll, it was kind of dry. The sandwich was solid but my coworker ate half and said she got a stanky piece of chicken in her half. eek. read more

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I had the Yueben which was really good for it being vegan pastrami made with Yuba. Overall a really fantastic sandwich but I will say it does run on the pricier side. read more

Counter Service - The Yeuben (V) - Sandwiches Near Me - New York, New York

Ordered a banh mi for lunch and had what looked like a black beard hair in the $17 sandwich :( And the pork taste was a little off putting for some reason. The broken French toast was good though. read more

Counter Service - Sandwiches Near Me - New York, New York

Ordered this on delivery and was delicious! Some of the best bread I've had on a sandwich in New York, need to figure out their supplier. Great flavor balance as well, the jalapeños 3 ways was outstanding (can be a bit more pickled but that's just personal taste). HOWEVER I have to dock a star because the sandwich was miniature and the 16ish dollar price tag was kind of ridiculous for the size. Fire sandwich tho and was be in my top 5 NYC if not for the size and price read more

Counter Service - The Smokeshow - Sandwiches Near Me - New York, New York

I was visiting NYC and I was craving a sandwich. Did my research and saw Counter Service come up. I thought it was cool to see that the inventor of Chipotle was the person behind the concept. I didn't have time to make it to the space so I ordered it on DoorDash. I ordered the Baron: roast beef, white cheddar, water cress and horse radish mayo. Transparently I got distracted and didn't touch the sandwich an hour later. I can tell you this sandwich was still delicious, and I can't imagine how much better it would be made right way in store. I think that's a true test. A hour later the sandwich still had quality flavor. The roast beef was tender, the watercress was a nice green element. Also the bread they use is on another level. It was this crunchy and soft at the same time, and you really tasted the toasted sesame seeds on it. I did wish I tasted more of the horseradish mayo. When I see horseradish I want to get a kick. I do think the price point is on the expensive side, but I can imagine they are using higher quality ingredients. This sandwich feels like a nice treat yo self day lunch! I also appreciated the thought that went in to the vegan sandwich options. Their menu is simple and it reads flavorful read more

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I don't know how this place hasn't blown up yet but I just had the best sando in a long long time. The banh mi (chefs fave) was probably the most well-balanced & flavorful bites with scrumptious pork belly. The carrot & daikon mix was perfectly sour (not sweet!), cutting through the fattiness and the freshest veggies for crunch. Bread was glorious and toasted to the brim. I also got their salted choco chip cookie which & sweet & spicy pretzels for a snack--both 10/10. Can't wait to come back to try my way through their menu!!! read more

$22 for one sandwich, you would expect it to blow your socks off - it didn't. The size was way smaller than I expected, and at first glance it was super disappointing. The flavor was good, but sadly won't be back. It's just not worth the hefty price tag they're charging. read more

Counter Service - Small and expensive steak and mushroom sub. - Sandwiches Near Me - New York, New York

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Great quality sandwich place! Meant to only be a grab and go experience. They run a tight ship, and I've enjoyed the cheesesteak sandwich, the Yeuben, and egg and veg! My favorite is the egg and veg! 10 out of 10! read more

Counter Service - NY Cheesesteak (TODAY ONLY) - Sandwiches Near Me - New York, New York

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I am very happy and impressed when people know when things do not work and change to make things GREAT. That's what happened to kernel (terrible name by the way....) I just tried the roast beef sandwich , since daily provisions took this (fantastic) item off their menu no one came with alternative. Until now ! All the ingredients are excellent and obviously the most two important - bread and roast beef . Nothing but mouthwatering!!! I also tried their chicken sandwich and their veggie one with the mushrooms for the cow/chicken haters . Both fantastic !!!! And don't pass on the hot sauce , it's a Bugatti of the hot sauces , a Must . Highly recommended!!!! Definitely a destination !!!! read more

I visited 2 days into what I later learned was a soft opening. I was uncertain if I had the correct address when I arrived because from outside I thought it was locked. The guy inside informed me that they were still putting the final finishings on the place. They were also testing out hours of operation, menu items etc. On the day I went the closing time was 3pm. My mates and I ordered ahead for a 245pm pickup and our orders were ready when I got there. Picked up 4 sandwiches. Had a quick chat with the guy inside. He was very friend and answered all my prying question. Back to the office to try put the food , we traded pieces so we could try a bit of everything. The Banh Mi pickled veggies were a bit too tart , that was the only gripe I had with that one. The Roast Pork and Broccoli Rabe was my favorite, I'm a fan of bitter rabe, this one how was only slightly bitter. Chicken club, while good ,I wouldn't rush to order but that's a personal preference. Roast beef was good as well. While these sandwiches were good I feel that the price point was a tad high for the size of the sandwiches and they lacked that oomph I want when I drop $17 on a sandwich. I'd say $12 is a more fair price. The ingredients were good ,fresh and everything but I don't think the quality is justified for the price. At my favorite spot for sandwiches I pay $19 and honestly leave there like my entire body is smiling with satisfaction. I didn't get that feeling here. I also think a shop like this with this price point would be better suited in a different area. Im giving them grace because they are new and they are doing what new restaurants do ,figuring things out and adjusting. Overall good sandwiches , clean space and friendly staff. read more

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Wow, oh Wow! These sandwiches are so tasty! Lightly toasted fresh bread, quality ingredients, flavorful dressings...I am a happy camper! The eatery is tastefully decorated like a vintage diner with red booth seating, and red bar stools. There are two phone booth shaped kiosks to order from. The place is sparkling clean. Customer service at the counter is excellent. I was greeted warmly to pick up my order and advised that I would save money by ordering directly on their website as the prices are cheaper than Grubhub. They sell half-sized sandwiches in addition to regular full-sized. This is great if you want to try multiple flavors in one go like me. Is that called greedy? Haha. I choose to say I'm inquisitive. The garlicky oily broccoli rabe in the Cortese with the roast pork reminded me of an authentic Italian restaurant. I loved the sauce in the Green Goddess, though next time I will omit the bacon. It's the soft bacon, not the uber crispy bacon I prefer to eat. I always love charred pork, but am not a fan of pate in Banh Mi, so I was glad to be able to omit that and the sandwich for me hit the spot. The steak and mushroom melt wasn't bad but the steak was cooked too well done for my liking. That made it on the dry side. I also omitted the jalapeno mayo as I was concerned it could be too spicy for me, but I'm sure that would have provided the proper balance of lubrication for the dryer meat. The steak and mushroom melt also had banana peppers in it which I don't like, so I was disappointed not to have the option to omit them. Regardless of my persnickety foodie qualms, I was impressed with Counter Service and definitely recommend them! read more

It was very tempting to gate keep this place but it truly does deserve all the praise. From rapid preparation time to the final bite of my chocolate chip cookie, it was a top tier experience. My friends and I got three sandwiches The Cortese, Banh Mi, and The Smoke Show which I would rank in that order. Each sandwich had thinly sliced ingredients resulting in a well balanced and well sauced sandwich. I thought the bread was going to make this a mess to eat, but the baguettes had the perfect balance of structure to hold together the diverse ingredients and soft enough that the ingredients didn't fall out between bites. It truly is a fine balance i think they got right. The cherry on top is definitely the Chocolate Chip Cookie. High praise all around and I can't wait to work my way through the menu. This is definitely a grab and go spot so don't expect to eat here. read more

Counter Service - Roast Pork & Rabe (The Cortese) - Sandwiches Near Me - New York, New York

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i've only had the green goddess chicken club but it hits beautifully every time. talented sammy artisens and the whole no frills, casual to-go setup meets elevated ingredients thing is a groovy concept. i just wish everything was $4-$5 cheaper. paying $19.54 for a sandwich, even a great one, is painful. only thing stopping me from snagging chomps here on the regular. if you got the cash, it's a supremely solid sammy. read more

It's fine. Heroes are humorously small. Ingredients taste good, especially the bread and cheese. It's just tiny. My hands feel so big when I grab it. I feel like a giant. Also tried the chocolate chip cookie which looks excellent but tastes like a frozen chocolate chip cookie. It's good but not really special. Also tried the potato crisp. It's cheap and also cheap. And small. Again, laughably small. Like a toy. You really need small hands to feel like you got a deal here. These would make great finger food heroes at a party or something like crudite. read more

Since they have changed management and sandwiches it is horrible! Please go back to the old BEC sandwich! This nasty runny scrambled mess your serving is so disappointing! You lost a faithful customer read more

Counter Service - This is the new bacon egg and cheese sandwich! HORRIFIC AND A DISGRACE TO iconic NYC BEC - Sandwiches Near Me - New York, New York

Overprice Sandwich, paid $10 for half of a Sandwich and got me the green chicken and all I can taste was the pickle onion. 14 Street JC. Waited about 15 minutes for my order, the service is good but the Sandwhich was overprice for half. read more

Quick, easy and omg delicious. No need to gate keep as they are so quick you don't have to worry about long waits. My only regret I didn't try the cookie. Green goddess sandwich was PERFECT. read more

GREEDFLATION ALERT. The sandwiches are tiny (however delicious) but prices were just raised 10%. Thought you guys were cool. Now I realize it was all just long con. read more

At the NOHO location. They removed all the vegetarian sandwiches. This is NY in 2025. Get with the times, lads. read more

Got takeout with my coworkers - we got the yeuben and the green goddess sandwiches, and they were so so good!! The packaging also had this note in it (see photos), so exciting to see this business grow and thrive, chef andrew black and their team are killing it already (-: read more

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Had this place bookmarked for awhile and added now to my Door Dash rotation lol. They offer a mix of different sandwiches for breakfast and lunch and some snacks and treats. I was debating on ordering either the Smokeshow, Green Goddess Chicken club, or the Cortese (roast pork and broccoli rabe). I went with the Smokeshow, and added a brown butter chocolate chip cookie and the sweet and spicy pretzels. I added a cup of the house hot sauce too even though my sandwich would have enough heat. The sandwich was delicious, a bbq pulled chicken on amazing bread with melted cheddar, slaw, and smoked pickled jalapeños. I can totally understand why this place is so popular. The bread makes the sandwich. I took a piece of the cookie and also, amazing too. The pretzels are my new addiction, but the bag was a bit tiny for 3.00. They just need to open a location near my office, they would do so well in this neighborhood. read more

Ordered takeout at 9am. The business has a sign that says it doesn't open til 10:30am, yet their hours on yelp are 8am-5pm. Womp womp.

i ordered a Steak + Eggs sandwich and got a completely different steak sandwich with ingredients id usually never order and was super disappointed, as im a first time customer and i normally would never write a negative review so quick but the number to contact the store doesn't seem to work and i wouldn't want anyone else to have to deal with this. read more

Counter Service - Sandwiches Near Me - New York, New York

The chocolate chip cookie was not freshly baked. For $4 they should bake the cookies daily.

Amazing sandwich! I ordered and it came really quickly. The flavor was incredible and it was just the right portion size. Will definitely order again. read more

Dayum. That BEC brekkie sammy was so good. The crunchy hash was the main character that I didn't realize was missing from breakfast sandwiches. Top tier. read more

Counter Service - The BEC Sammy - Sandwiches Near Me - New York, New York

This place seems geared towards delivery orders. I walked in off the street and it was not a pleasant experience. it feels like a factory, with blaring headbanger music, and when I walked to the counter, someone promptly told me I needed to order off the electronic kiosk behind me. Nothing remotely personal about the experience at all. I ordered the Bahn Mi and it was good and plenty large; loved the pickled Daikon and fresh mint, and very fresh. But for $20 I can't afford to go back. Personally I would rather have a smaller version for $15 max., or maybe $18 with a free side. read more

This place is fantastic. I had the Roast Beef - it was a work of art. Even distribution of excellent ingredients and FRESH meat/cheese. The bread was also toasted PERFECTLY. If you like spicy make sure to get the home-made hot sauce. The cookie was also unreal. Not only is this clearly chef driven, but the makers are meticulously crafting every sandwich so it really tastes like you made it perfectly for yourself. I will be back frequently. read more

So tried this place for the first time today and to say the sandwich was fantastic is a understatement! I had the banh mi and it couldn't be better, from the bread to the filling,I've had a few of these and it's hard to find a good, I also had the potatoe hash brown which was really good plus they do 2 dollar drip coffee! I want to try the breakfast sandwiches next, people super friendly and the place is immaculately clean read more

Counter Service - Banh mi - Sandwiches Near Me - New York, New York

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Friend and I stumbled upon this new sandwich place and I'm sure glad we did! We split the Bahn Mi and the Cortese (Roast Pork and Broccoli Rabe) and both were incredible! The flavors are amazing but what was so unique for me was how clearly you could taste each of the ingredients - from the herbs to the perfectly roasted meats to the pickled veggies in the bahn mi and provolone in the Cortese - before everything comes together for the perfect bite. They should also bottle the salsa verde and sell that! Where other places stumble and Counter Service also shined was their bread - perfectly textured on the outside and pillowy soft on the inside. We topped the meal off with their sweet and savory pretzel pieces and a chocolate chip cookie topped with a touch of salt. Perfection! I can't wait to go back to try the rest of the menu - particularly the roast beef sandwich and the cheesecake! read more

There are a lot of great sandwich spots in the village right not but this one might be the best. Got the green goddess chicken club. Absolutely unreal. I'll probably try everything on their menu by the end of next week. Sorry there are no pictures. I was hungry. read more

My sandwich and potato thing were good but I found hair in both of them, which was a little gross.

their bacon egg and cheese and sausage egg and cheese used to be the best sandwiches in NYC. then they changed the recipe and theyre both mediocre bring back the best BEC and SEC! read more

This place is MAGIC! I could eat the chicken club every damn day! Thank you sandwich gods.

Had the chicken club and the Cortese. Excellent. Rarely does a new sandwich spot live up to the hype. I highly recommend. Adding to the rotation! read more

Visited the 14th street shop for the first time because I just couldn't pass up a classic roast beef and cheddar sandwich. You just order digitally and there are no tables, it's just a storefront for their entire food factory. I also got the cookie, pretzels, and the hash brown side. I will preface this with the spiel that the nice guy at the counter gave me which was that this is a Michelin inspired sandwich chain, so, expect smaller portions than you may want, but with big flavor. The roast beef was tender, didn't stick in my teeth with crunchy fat, rather it melted and it was seasoned. The cheddar actually tasted like something amongst the bread and beef, and the watercress was a spicy green reprieve. And the bread, thank goodness, was tender with a nice little crust and didn't overwhelm the contents with too much volume. I wish the horseradish came through a little more though. Now the cookie was worth every penny - it's a quality bake with dark chocolate chips, flake salt on top, and a caramelized textural adventure in every bite. I would go back just for that because I respect a well engineered bake. The potato thing was, as one other mentioned, a waste of time - deep fried to the point that it was translucent, served with way too much chipotle mayo for the size. That was giving me McDonald's sadly, a small money grab item. Grab a bag of chips instead. And finally the pretzels were a delightful little snack that pack a punch, despite being served in a tiny airplane sized bag. I would go again and try their vegetarian sandwiches for the flavor profiles. This place seems like a well oiled machine and I hope they keep up their values. read more