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    Counter Service

    3.7 (36 reviews)
    Open 8:00 am - 8:00 pm
    Updated a few days ago

    Order Counter Service Takeout or Delivery

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    COUNTER SERVICE ATMOSPHERE

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    Recommended Reviews - Counter Service

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    The Yeuben (V)
    Shirin B.

    I had the Yueben which was really good for it being vegan pastrami made with Yuba. Overall a really fantastic sandwich but I will say it does run on the pricier side.

    Cherrilyn B.

    Ordered a banh mi for lunch and had what looked like a black beard hair in the $17 sandwich :( And the pork taste was a little off putting for some reason. The broken French toast was good though.

    The Baron (Roast Beef)
    Tae K.

    I was visiting NYC and I was craving a sandwich. Did my research and saw Counter Service come up. I thought it was cool to see that the inventor of Chipotle was the person behind the concept. I didn't have time to make it to the space so I ordered it on DoorDash. I ordered the Baron: roast beef, white cheddar, water cress and horse radish mayo. Transparently I got distracted and didn't touch the sandwich an hour later. I can tell you this sandwich was still delicious, and I can't imagine how much better it would be made right way in store. I think that's a true test. A hour later the sandwich still had quality flavor. The roast beef was tender, the watercress was a nice green element. Also the bread they use is on another level. It was this crunchy and soft at the same time, and you really tasted the toasted sesame seeds on it. I did wish I tasted more of the horseradish mayo. When I see horseradish I want to get a kick. I do think the price point is on the expensive side, but I can imagine they are using higher quality ingredients. This sandwich feels like a nice treat yo self day lunch! I also appreciated the thought that went in to the vegan sandwich options. Their menu is simple and it reads flavorful

    NY Cheesesteak (TODAY ONLY)
    Liana D.

    Great quality sandwich place! Meant to only be a grab and go experience. They run a tight ship, and I've enjoyed the cheesesteak sandwich, the Yeuben, and egg and veg! My favorite is the egg and veg! 10 out of 10!

    New place, more to come
    Stacy C.

    I visited 2 days into what I later learned was a soft opening. I was uncertain if I had the correct address when I arrived because from outside I thought it was locked. The guy inside informed me that they were still putting the final finishings on the place. They were also testing out hours of operation, menu items etc. On the day I went the closing time was 3pm. My mates and I ordered ahead for a 245pm pickup and our orders were ready when I got there. Picked up 4 sandwiches. Had a quick chat with the guy inside. He was very friend and answered all my prying question. Back to the office to try put the food , we traded pieces so we could try a bit of everything. The Banh Mi pickled veggies were a bit too tart , that was the only gripe I had with that one. The Roast Pork and Broccoli Rabe was my favorite, I'm a fan of bitter rabe, this one how was only slightly bitter. Chicken club, while good ,I wouldn't rush to order but that's a personal preference. Roast beef was good as well. While these sandwiches were good I feel that the price point was a tad high for the size of the sandwiches and they lacked that oomph I want when I drop $17 on a sandwich. I'd say $12 is a more fair price. The ingredients were good ,fresh and everything but I don't think the quality is justified for the price. At my favorite spot for sandwiches I pay $19 and honestly leave there like my entire body is smiling with satisfaction. I didn't get that feeling here. I also think a shop like this with this price point would be better suited in a different area. Im giving them grace because they are new and they are doing what new restaurants do ,figuring things out and adjusting. Overall good sandwiches , clean space and friendly staff.

    This is the new bacon egg and cheese sandwich! HORRIFIC AND A DISGRACE TO iconic NYC BEC

    Since they have changed management and sandwiches it is horrible! Please go back to the old BEC sandwich! This nasty runny scrambled mess your serving is so disappointing! You lost a faithful customer

    Roast Pork & Rabe (The Cortese)
    Ben M.

    It was very tempting to gate keep this place but it truly does deserve all the praise. From rapid preparation time to the final bite of my chocolate chip cookie, it was a top tier experience. My friends and I got three sandwiches The Cortese, Banh Mi, and The Smoke Show which I would rank in that order. Each sandwich had thinly sliced ingredients resulting in a well balanced and well sauced sandwich. I thought the bread was going to make this a mess to eat, but the baguettes had the perfect balance of structure to hold together the diverse ingredients and soft enough that the ingredients didn't fall out between bites. It truly is a fine balance i think they got right. The cherry on top is definitely the Chocolate Chip Cookie. High praise all around and I can't wait to work my way through the menu. This is definitely a grab and go spot so don't expect to eat here.

    i ordered a Steak + Eggs sandwich and got a completely different steak sandwich with ingredients id usually never order and was super disappointed, as im a first time customer and i normally would never write a negative review so quick but the number to contact the store doesn't seem to work and i wouldn't want anyone else to have to deal with this.

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    10 months ago

    Ordered takeout at 9am. The business has a sign that says it doesn't open til 10:30am, yet their hours on yelp are 8am-5pm. Womp womp.

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    1 year ago

    The chocolate chip cookie was not freshly baked. For $4 they should bake the cookies daily.

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    6 months ago

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    Marketing A.

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    10 months ago

    My sandwich and potato thing were good but I found hair in both of them, which was a little gross.

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    11 months ago

    This place is MAGIC! I could eat the chicken club every damn day! Thank you sandwich gods.

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    4.4(600 reviews)
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    ((4.5 stars)) Sunny…read moreand Annie's is very much a 24/7 neighborhood gem of a corner store and deli. it's packed with packaged foods--candy, chips, cookies, ice cream, soft drinks, beer, and a lot more plus the deli counter serves ups an endless list of creative sandwiches. i am not going to say this place is cramped but it kinda is. for example, if people stand in the wrong areas of the store, it will cause a complete standstill of a traffic jam in the store. my advice: order from the deli (and stand somewhere people aren't trying to get to) or grab whatever you need, pay, and leave. this place is not a place to linger. keep it moving. anyway, the obvious draw of Sunny & Annie's is the endless list of sandwiches that are handwritten cards that are stuck outside glass of the deli counter. there is literally something for the pickiest eaters--from hot sandwiches, cold sandwiches, wraps, and more. some sandwiches are named celebrities, politicians, etc. i have ordered a bunch of different sandwiches and have not made it through much of the menu. you can also create your own Frankenstein monster of a sandwich. while the sandwiches are a big part of the draw, the insane amount of snack foods crammed into the store is quite remarkable from the large stand of Doritos, Takis, Cheetos and other popular branded snack foods in the front to the separate stand of Wise snacks to an entire back corner of the store filled with all kinds of chips, popcorn, etc. imo, Sunny's has the freshest-tasting Smartfood Cheddar Popcorn. i know an insane take consider it's a packaged popcorn snack from a megacorp (PepsiCo), but i'll die on this hill. maybe it's cause Sunny's sells a lot of Smartfood popcorn so it gets refreshed often, maybe they have a secret in/pipelinbe from the factory, or it's just magic/alchemy. i don't know, but the Smartfood Cheddar Popcorn never tastes stale-ish like it does at grocery stores, the bags never feel deflated because they have been on shelf long, and the popcorn never has that soft mouthy feel but still has the crunch to it. maybe it's just me, but Sunny's serves a great list of sandwiches...AND the freshest Smartfood Cheddar Popcorn. beyond the snacks, the service from the deli to cashier is upbeat and friendly. in all seriousness, Sunny and Annie's is an Avenue B institution at this point and remains a charming family-owned store--and is NOT a sterile modern clone of a neighborhood business.

    Always passing by but never realized how many variety of sandwiches this place has. Was kinda hard…read moreto choose. Ended up with the Jackie Chan which was bulgogi which was marinated well, cilantro, avocado, lettuce, jalapeños and onions. Just an explosion of flavors. Can get on a roll or hero. Sandwich was made quickly and no line when I went. There's pictures of celebrities who have visited the deli. Prices are high for a sandwich, but it's some place that I have been wanting to try.

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    Pho 10 with Bulgogi | Instagram: @telephonesmoothie

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    Pisillo Italian Panini - Palermo

    Pisillo Italian Panini

    4.6(814 reviews)
    1.9 miFinancial District
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    The only bad thing about this place is they ONLY accept CASH! Other than that, everything else is…read morepretty good with their panini sandwiches that are extremely big! Today, I got a PISILLO panini with ciabatta bread and it was so damn big! I had half of it for lunch and the other half will be saved for my dinner! This panini was just too long and big. I had to open my mouth really wide to take bites out of the big panini and it was annoying. It tasted good though! I love the balsamic dressing, arugula, tomatoes, and bufula mozz cheese the most out of the whole sandwich! The dressing made it really good and soften the ciabatta bread for easier chewing. My poor mouth and teeth! The whole panini cost $22.21 including tax in cash. There was an atm machine by the entrance in case you don't have cash. The whole place was very cozy and tight knit chairs and tables on both sides of the restaurant. The staff was very fast and I got my panini in not time. I did not have to wait that long. I was just amazed at the size of the ciabatta bread. They had many different types of bread that I can try next time like the focaccia, sfilatino, and semolina bread that looked really good behind the display glass. They got 35 different types of panini sandwiches for you to choose from. Most of them contain meat and there are some vegetarian options that are not so pricey. I will try those next time!

    Came by Pisillos since I was craving a sandwich while in NY!…read more What a HUGE portion!!! The service was also amazing. The workers were so friendly and chatted with us to help us pick the perfect options for us. 2 sandwiches lasted me and my husband multiple meals. The sandwich ingredients seemed really fresh! Didn't blow me away, but overall a good sandwich and a good experience!

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    Sandwell

    Sandwell

    4.7(24 reviews)
    0.6 miGramercy

    Solid and sizeable sandwiches at very reasonable prices, that alone warrants five stars in this…read more inflationary economy. Compared to Counter Service or the other fast casual sandwich places, Sandwell's are larger, though they tend to stick to chicken and turkey (vs. beef or pork.). The service is also very friendly. The only other sandwich for lunch alternative in this area which is possibly better is Banh Anh Em, which has banh mi at the same price point, but is only available for lunch a few days a week. But of course you're limited to just banh mi's. Very much would recommend Sandwell.

    I can't believe I didn't realize Thanksgiving sandwiches are actually a thing until this year. A…read morefriend told me that Sandwell sells them before Thanksgiving, so I decided to come here and order one for dinner. They call it the "Ross sandwich" as a homage to the Friends tv show where one episode features a Thanksgiving sandwich Monica had made for Ross that got eaten by someone else. There is also a "Rachel sandwich" but I'm not sure the origin of that one. The sandwich comes sliced in half and it's very easy to eat (you won't have stuff falling out). There are a handful of tables indoors and outdoors which is great since you can enjoy your warm sandwich immediately. I looooved the Ross sandwich--it came with turkey, cranberry sauce, stuffing all in a delicious semolina sub roll. I also got a bottle of the ginger lemonade which was good. We ordered the pesto chicken salad as well which was alright, but I definitely preferred the sandwich. I wanted to order another one immediately!

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    Inside

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    Spicy Chicken Banh Mi Sandwich On Sandwell's Fresh Baked Bread in Gramercy Park

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    Parisi Bakery - The Dennis

    Parisi Bakery

    4.4(526 reviews)
    1.1 miNolita
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    If you want a sandwich that earns your loyalty over decades, Parisi Bakery & Deli is that place…read more I've been eating sandwiches here for as long as I can remember, and the remarkable thing is how nothing has slipped--not the quality, not the care, not the magic. Every visit reminds you why Parisi has survived since 1903 while trends and neighbors came and went. Let's talk about The Dennis--the undisputed star and a true signature sandwich. This thing is a monster, built on Parisi's legendary fresh-baked bread that somehow stays crisp, chewy, and perfect no matter how much goodness gets piled inside. You get a crispy breaded chicken cutlet layered with thin-sliced prosciutto, fresh mozzarella, sliced tomatoes, and (if you know what you're doing) roasted red peppers. It's all brought together with their house balsamic blend and basil herb spread/pesto--bright, savory, and completely addictive. I cannot confirm or deny that the sandwich is named after me, but I can confirm it's flawless. Pro tips: * Cash only, old-school rules apply. * Come hungry or plan ahead--this sandwich is big enough to share or save half for later, and it still eats beautifully round two. * Tip the sandwich makers. These folks are artists, and the tip box deserves some love. Beyond the food, Parisi is living New York history. From its origins as an Italian bakery on Mott Street, to feeding generations of locals, to being famously beloved by Frank Sinatra (yes, the bread was shipped to California), this place is woven into the fabric of Little Italy/Nolita. Legends like De Niro and Scorsese are fans, and you can still feel that old-world soul--right down to the original brick oven relic resting in the basement. Parisi isn't just a deli. It's continuity. It's tradition. It's proof that when you do one thing incredibly well for over a century, people keep coming back. And once you've had The Dennis, you will too.

    Are you f'n kidding? Wow. blown away. Best sandwich I've had in Manhattan!…read more Get the Dennis. It's everything you want in your life. See my review on IG or TikTok @wouldmattlikeit

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    Counter Service - sandwiches - Updated May 2026

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