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    Coffee Armory

    4.4 (95 reviews)
    Closed 8:00 am - 9:00 pm

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    2 shots of espresso, splash of 1/2 & 1/2 with 1 pump caramel.
    Shana M.

    Absolutely love the coffee and the location is beautiful! They are friendly but serious.

    My husband and I dropped by here last week and had the best cup of coffee. I told my husband to run inside and grab our drinks while I'd wait outside with our German shepherd. Less than a few minutes later my husband pokes his head out of the door and said they're pet friendly and that they had invited our dog to come inside and even made her a little pup cup with milk bones on top! Phenomenal, friendly service and outstanding drinks! Wish we had a location close to home!

    Patch wall
    D. Scott C.

    Great store with great coffee. Love that they appreciate and respect the military and first responders. I try to visit one everywhere I go. Thanks y'all for being awesome!

    T C.

    We were searching for coffee and settled here. Being on an adventure I had to try something new. The EspressoLatte is just as they said an acquired taste, sparkly coffee with ginger after taste. A fun drink but would not be a regular. It was quiet thisSunday morning

    Customized cup!
    Tyler B.

    Hands down the best coffee in Pigeon Forge! I sent my fiancé (now husband), all of our wedding guests, and myself twice to this coffee Heaven during our wedding weekend in late June! The young lady, her husband, and their son greeted my sister and I originally (we even got talking about their wedding too). The little lady made the visit so special; even customized my cup (see photo). My sister and I had caramel iced and hot coffees.... Oh my goodness they were amazing! I even bought a bag to go home with ($16)- soooo worth the treat at home now! Wear a sash if you're a bride or groom- they'll give you a surprise!! Definitely try them! Then go next door for some amazing food- free moonshine and vodka tastings, with an appetizer purchase (hint hint). Parking is free near the games!!

    Horchata latte.
    Elizabeth H.

    I tried the horchata latte. It was delicious! Reminds me of cinnamon oatmeal. The place was quiet on the morning we were there. Nice respite from the chaos.

    Apparel for sale.
    Mandi B.

    I love getting black rifle coffee in a store front like this !! I hope to see more of them around as we do not have one near my home ! Great spot , easy in and out !!

    Dianna G.

    Stopped by Coffee Armory and had the brown sugar latte iced. It was yummy and strong. I love how they support the military, fire and police. They also sell their coffee in bags and single serve K cups. I purchased the thin blue line coffee for my brother in law.

    A H.

    This place gets 5 stars for me because it's everything that I stand for. Being a daughter of a Veteran makes this place so a lot more special for me. The service was amazing, I loved our barista, she was amazing! Coffee was great, I wish I met Tactical Taz but it's ok. Love this spot, I really wish they had one in Jersey! I swear I didn't want to leave!

    Table reserved for the 13 troops we lost in Kabul
    Hannah T.

    I'm Very proud of this business/company for this display.. and for not being afraid to show their support for OUR troops. Great iced coffee, friendly staff and awesome selection of BRCC hats & tees. I'll be back next time I'm in town!

    Ice Vanille Latte, topped with whip cream & cinnamon powder

    This place has it all. Great ambiance, wonderful customer service, and coffee done right. I would highly recommend it.

    Receipt

    The Coffee Armory is a brand play for Black Rifle Coffee Company. This is a smaller strip mall type location meant to grab and go. This one is located near Downtown Flavortown and ton of outdoor games for the family which even includes a zip line! We dropped in at 2PM ET mid week and it was lined up out the door. The staff was very friendly and engaging. We waited about 10 minutes in line and another 5 for our 4 drinks. Not bad for the amount of people and drinks served. We ordered 2 lattes (iced regular milk/hot almond milk), an iced mocha, and a Yule Fuel which is an iced latte with whipped cream and peppermint sprinkles. Overall, the coffee itself is better than Starbucks. We rated the drinks as follows. - Iced latte w/ whole milk - 3 out of 5 - hot latte w/ almond milk - 3 out of 5 - iced mocha w/ whole milk - 4 out of 5 - Yule Fuel (iced latte w/ whole milk, whipped cream and peppermint sprinkles) - 3 out of 5 Overall the drinks were okay. Better than Starbucks any day of the week! This is a decent place in town if you need your coffee fix in Pigeon Forge. Since they use conventional products to make their drinks we gave them 4 stars. The unhealthy canned whipped cream, conventional milk, Silk Almond milk, and poor other poor quality ingredients lowers them on our scale. Especially when you have the opportunity to use local products and feature them. If you want a healthier option I would go to Honeybee Coffee in downtown Sevierville.

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    2 years ago

    We ordered a macchiato and they gave us a cup of milk. Not sure if they know how to make coffee.

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    2 years ago

    Great staff. Very friendly. Coffee was great flavor. Nice place to hang outside as well.

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    3 years ago

    So glad we found this coffee place. Great coffee and great service. Definitely will be back on our next trip.

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    3 years ago

    Best iced coffee! Love their selections! Friendly staff. I will be back next time in Townsend.

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    Black Rifle Coffee Company - Start off my day! With a dark brew, and half and half. Simple but delicious.

    Black Rifle Coffee Company

    (207 reviews)

    $$

    I couldn't have been more excited to finally visit the brick and mortar Black Rifle! It did not…read moredisappoint. The decor and space was so cool. Awesome military decals on the walls, first responder patches and challenge coins and so many cool well thought out details. There was an amazing merch and coffee / energy drink selection. Large menu with appropriately named drinks and categories. 10% first responder/military discount and delicious drinks (we didn't try food). I highly recommend. They also had a buy 3 get the 4th coffee free deal going on :) which I had to take advantage of, of course.

    Founding & Mission: BRCC was founded in 2014 by Evan Hafer, a veteran, with a mission to serve…read morepremium coffee to "people who love America" and support veterans, first responders, and the military community. Tennessee Roasting: They established a large, state-of-the-art roasting facility in Manchester, TN, in 2018, creating jobs and serving as a production hub. Sevierville Expansion: The Sevierville shop is part of their broader retail growth, opening in early 2022 (around March) with a grand opening featuring local community support, military presence, and patriotic ceremonies like flag-raising. Local Focus: The Sevierville store is operated by local franchise partners and aims to bring the BRCC brand and culture of supporting service members directly to the East Tennessee community. Core Values: The company emphasizes bold roasts, a strong patriotic brand, and giving back to the military/veteran community, which resonated with Sevierville residents. (AI info) I was exploring the history of BRCC. The store is clean, and friendly. Nice supply of products. Food, I like to support local, and support vets. I love their darker products, I'm easy to please just a Breve, with equal.

    Coffee Armory - coffeeroasteries - Updated May 2026

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